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Search Results for Business Administration

Article
Exploring the impact of entrepreneurial orientation on business success: An analytical study of a sample of small and medium-sized enterprises in Najaf

Hayder Obaid, Mohanad Yasir , Mohammed Yasir, Ali Obaid

Pages: 36-46

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Abstract

The current study aims to explore the impact of entrepreneurial orientation as an independent variable — through its dimensions (innovation, risk-taking, proactiveness, autonomy, competitive aggressiveness, and competitive energy) — on business success as a dependent variable. The study focuses on a sample of small and medium-sized enterprises (SMEs) in Al-Najaf Al-Ashraf Governorate.

To achieve the study objectives, a sample of 123 SMEs in Najaf was selected, and the data were analyzed using the SPSS statistical software. The study reached several conclusions, most notably that SMEs exhibit a strong entrepreneurial orientation, which contributes to better performance through the development of new products and services that meet market needs. The results also showed that reactiveness enhances a company's ability to seize opportunities before competitors, while other dimensions such as autonomy and risk-taking contribute to strengthening competitiveness and achieving success.

Based on these findings, it can be concluded that enhancing entrepreneurial orientation among SMEs in Al-Najaf Al-Ashraf is an effective strategy for improving their performance and increasing their competitiveness in the market. Moreover, the study provides valuable insights for policymakers and decision-makers in supporting these enterprises by providing an enabling environment that fosters innovation, risk-taking, and reactiveness — thereby contributing to sustainable growth and tangible business success.

Article
الاستثمار في اقتصاديات الكاربون وتأثيره في تحقيق التنمية المستدامة

Nagham Neama

Pages: 01-02

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Abstract

في ظل التحديات البيئية المتزايدة والتغيرات المناخية الحادة، باتت الحاجة ملحة إلى اعتماد نماذج اقتصادية مستدامة تراعي الحفاظ على البيئة وتدعم في الوقت ذاته النمو الاقتصادي والاجتماعي. ويُعد الاستثمار في اقتصاديات الكربون أحد أبرز الحلول المطروحة لتحقيق هذا التوازن، كونه يدمج بين تقليل الانبعاثات الكربونية وتعزيز الابتكار الاقتصادي الأخضر. تتناول هذه الورقة البحثية العلاقة بين هذا النوع من الاستثمار وأهداف التنمية المستدامة، مع التركيز على الفرص والتحديات المرتبطة به، وأمثلة دولية وعربية ناجحة في هذا المجال.

Article
Enhancing the Role of Female Academics in Iraqi Universities

Nagham نعمة

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Abstract

تعُد المرأة عاملًا حاسمًا في تطوير المجتمع، ودورها في ميدان التعليم يشكل أحد أهم المحاور التي تؤثر في تطور أي مجتمع وسيتم هنا مناقشة دور المرأة في مجال التعليم ، وكيف يمكن لتمكينها أن يسهم في بناء مجتمع أكثر تقدمًا وتطورًا.

أولاً:- تمكين المرأة من التعليم: ان فتح أبواب التعليم أمام المرأة خطوة حيوية نحو تحقيق التقدم وبناء مجتمع يعتمد على المعرفة والتنوع. يلقى هذا الجانب من تمكين المرأة أهمية كبيرة في تحسين وضعها ودورها في المجتمع. دعونا نتناول بتفصيل الأثر الإيجابي لهذه الخطوة:

  • توسيع آفاق المشاركة

عندما تكون فرص التعلم متاحة للمرأة، يتاح لها الفرصة للمشاركة بشكل أكبر في مختلف ميادين الحياة. يمكن للتعليم أن يكون سلمًا لتطوير قدراتها ورفع مستوى مهاراتها، مما يجعلها قادرة على التأثير في مجالات متعددة كالعمل، والثقافة، والسياسة.

2- تحسين الوضع الاقتصادي

تمكين المرأة من التعليم يسهم بشكل فعّال في تحسين وضعها الاقتصادي. فمن خلال اكتسابها للمهارات والمعرفة، تصبح المرأة قوة عاملة متميزة، مما يزيد من فرصها للحصول على وظائف أفضل وأجور أعلى.

3- التشجيع على العدالة

تعمل فرص التعلم العادلة على تشجيع العدالة بين الجنسين. عندما يتاح للمرأة الوصول إلى التعليم بنفس الفعالية التي يتاح فيها للرجل، يتم تعزيز فهم المجتمع لأهمية تكافؤ الحقوق والفرص بين الجنسين.

4- تطوير وتحقيق الذات

التعليم يعزز تطوير الذات ويساعد المرأة على تحقيق طموحاتها وأهدافها الشخصية. إن القدرة على التعلم واكتساب المعرفة تمنح المرأة القوة لاكتساب الاستقلال الذاتي وتحديد مسار حياتها.

تظهر هذه النقاط بشكل واضح أن فتح أبواب التعليم أمام المرأة ليس فقط إشاعة للعدالة الاجتماعية وحقوق الإنسان، بل هو استثمار في المستقبل الذي يستفيد منه المجتمع بأسره. التمكين التعليمي للمرأة يمثل أساسًا لتحقيق التنمية المستدامة والتقدم الاجتماعي.

ثانياُ:- تعزيز قدرات ومهارات المرأة من خلال التعليم

تعتبر تعزيز قدرات ومهارات المرأة عبر التعليم خطوة ضرورية نحو بناء مجتمع يستند إلى الابتكار والتميز. يلعب التعليم دوراً حاسماً في تمكين المرأة وتطوير إمكانياتها، مما يعود بالنفع على المجتمع ككل. دعونا نلقي نظرة عن كثب على كيفية تحقيق هذا الهدف:

1- رفع مستوى التأهيل

عندما تحظى المرأة بفرص التعلم، يتاح لها الفرصة لرفع مستوى تأهيلها الأكاديمي والمهني. تكتسب المهارات والمعرفة التي تجعلها قادرة على التحدي والتفوق في مجالاتها المختلفة، سواء في القطاع العام أو القطاع الخاص.

2- تحفيز الابتكار والإبداع

التعليم يشجع على التفكير الإبداعي ويعزز روح الابتكار لدى المرأة. باكتسابها المهارات اللازمة، تصبح المرأة قادرة على المساهمة في حل المشكلات بشكل إبداعي وتقديم فرص جديدة للتطور في مجتمعها.

3- تحقيق التميز في المجالات المتنوعة

تعمل القدرات والمهارات المكتسبة من خلال التعليم على تمكين المرأة وتمكينها من تحقيق التميز في ميادين مختلفة، سواء كانت ذلك في المجال العلمي، الفني، الرياضي، أو غيرها. هذا التميز يسهم في تغيير الصورة التقليدية لــــــــــــ دور المرأة في المجتمع.

4-الإسهام في التنمية المستدامة

عندما تكون المرأة مؤهلة ومتميزة في مجالاتهـــــــا، تسهم في التنمية المستدامة للمجتمع. فقدراتهــــــــا تصبح جزءاً أساسياً من الاقتصاد والتطور الاجتماعي ، وهي تعزز الاستدامة بمشاركتها الفعّالـــــــــــــة في تشكيــــــــــــــــل مستقبل الأجيال.

في نهاية المطاف، يظهر بوضوح أن تعزيز قدرات ومهارات المرأة من خلال التعليم يعتبر استثماراً حقيقياً في المستقبل، و إن تحقيق ذات المرأة لتميزها ينعكس إيجاباً على المجتمع بأكمله، حيث يصبح لديها دور فاعل في الابتكار والتقدم.

إذ تساهم المرأة بفضل قدرتها على الابتكار في إيجاد حلول مستدامة للتحديات العلميةو يمكن لتفكيرها الابتكاري أن يؤدي إلى اكتشافات مهمة وتطوير تقنيات تسهم في تطوير المجتمع.

وإن المرأة تحمل مسؤولية كبيرة في إثراء المجتمع العلمي من خلال البحث والتحليل، بقدرتها على التفكير النقدي والابتكار، تسهم المرأة في تطوير المعرفة البشرية وتحقيق التقدم العلمي.

Article
The repercussions and repercussions of the drug phenomenon on achieving sustainable development

Nagham نعمة

Pages: 01-02

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Abstract

Drugs are among the most serious problems facing modern societies. Their negative effects are not limited to the individual alone but extend to impact all aspects of social, economic, and environmental life. This phenomenon has grown significantly in recent decades, affecting communities regardless of their level of economic or cultural development. Drug abuse is not restricted to a specific group; it spans different ages and social classes, making it a pressing issue to address in order to maintain social stability.

The drug phenomenon arises at a time when the world faces significant challenges in sustainable development, which aims to balance economic growth, social justice, and environmental protection. This is where the danger of drugs lies, as they represent an obstacle to achieving these goals. Addiction leads to a decline in the economic productivity of individuals and societies, increases the burden on the healthcare system, and exacerbates crime and violence, hindering efforts to improve the quality of life and achieve social justice.

At the same time, drug trafficking contributes to environmental destruction through the excessive exploitation of land and pollution resulting from illegal drug manufacturing and trade. Therefore, sustainable development cannot be achieved in any society without implementing effective strategies to combat the drug phenomenon and reduce its negative impacts.

Article
ريادة الأعمال والتحول الرقمي في الاقتصاد المعاصر

Nagham نعمة

Pages: 01-01

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Abstract

يعد التحول الرقمي من أهم المحركات التي أعادت تشكيل بيئة الأعمال في الاقتصاد المعاصر، حيث أسهمت التقنيات الرقمية في خلق فرص جديدة لرواد الأعمال لتأسيس مشاريع مبتكرة وتقديم منتجات وخدمات بطرق أكثر كفاءة ومرونة. وفي هذا السياق، أصبحت ريادة الأعمال مرتبطة ارتباطاً وثيقاً بالتكنولوجيا الرقمية، مما أدى إلى ظهور نماذج أعمال جديدة تعتمد على الابتكار والسرعة في الاستجابة لمتطلبات السوق.

تشير ريادة الأعمال إلى عملية إنشاء وتطوير مشاريع جديدة تعتمد على الابتكار وتحمل المخاطر بهدف تحقيق قيمة اقتصادية واجتماعية. ويتميز رائد الأعمال بالقدرة على استثمار الفرص وتحويل الأفكار إلى مشاريع ناجحة تسهم في خلق فرص العمل وتحفيز النمو الاقتصادي.

أما التحول الرقمي فهو هو عملية دمج التقنيات الرقمية في مختلف الأنشطة الاقتصادية والإدارية، بما يؤدي إلى تغيير جذري في طريقة عمل المؤسسات وتقديم الخدمات. ويشمل ذلك استخدام التقنيات الحديثة مثل الذكاء الاصطناعي، الحوسبة السحابية، تحليل البيانات الضخمة، والتجارة الإلكترونية.

Article
Entrepreneurial universities and their role in knowledge investment

Nagham Neama

Pages: 01-02

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الجامعات العصرية اليوم لم تعد تقتصر على التعليم ، بل امتد دورها للمساهمة في الناتج المحلي الاجمالي ووضع أسس بناء مجتمع المعرفة للمستقبل.

وقد شهد العقد الأخير في التعليم العالي العالمي تحولاً جذرياً في النظم الإدارية الجامعية والثقافة التنظيمية لتواكب العولمة والمكانة الدولية بين المؤسسات التعليمية ، وشاع الانسحاب الجزئي من الاعتماد على الدعم الحكومي الكامل، والخدمة المحلية إلى الاستثمار المعرفي والتسويق الدولي.

هذا المفهوم الجديد الذي بدأ يتشكل علمياً في بداية الألفية الجديدة ، الذي يدعو إلى أن أحد أهم الأدوار الرئيسة للجامعة الريادية ، المساهمة في التنمية الاقتصادية من خلال إطلاق المشاريع الابتكارية المنتجة.

ان الجامعة الريادية Entrepreneurial university هي الجامعة التي يمكنها الابتكار والتعاون واغتنام الفرص والاستجابة بنجاح للصعوبات.

وستتمكن الجامعات الريادية من البقاء في سوق تنافسية للغاية ، إذا كانت لديها خطط واضحة لإثبات التميز في التدريس والبحث العلمي وريادة الأعمال.

كما تسعى الجامعات الريادية إلى أن تصبح جامعات "قائمة بذاتها" تلعب دورًا مهمًا وتقدم وتدعم مختلف تدابير الدعم لأنشطة ريادة الأعمال من خلال التعاون الوثيق مع الشركاء والشبكات مع مؤسسات القطاعين العام والخاص من خلال الاستثمار في رأس مالها الاجتماعي من أجل تسهيل إنشاء واستثمار المعرفة والتكنولوجيا.

وتعرف الجامعة الريادية على انها الجامعة التي تركز على التأثير الاقتصادي للمساهمات المجتمعية، وتنمية ريادة الأعمال في التعليم، وتسويق البحوث.

فيما يعرف التعليم الريادي بأنه: مجموعة من الأنشطة تهدف إلى رعاية العقليات والمهارات الريادية، كما يغطي مجموعة واسعة من جوانب أخرى مثل ( توليد الفكرة، النمو، والابتكار، فينبغي على التعليم الريادي ان يطور قيم ومعتقدات واتجاهات الطلبة، بحيث ينظرون لريادة الأعمال كخيار جذاب للعمل .

ويمكن القول بأنه جملة من أنماط التعليم المنتظم، الذي يقوم على تعليم وتدريب المشاركين في برامج التنمية المختلفة، والمتمثلة في وضع برنامج توعوي بأهمية الريادة ومن ثم تأسيس وتطوير مشروعات الأعمال الصغرى؛ فتسهم هذه الأساليب التعليمية لتزويد المشاركين بحزمة من المهارات المتعلقة بالريادة وتحفيزهم لمزيد من التعلم والإبداع والثقة في الذات.

وبذلك فأن التعليم الريادي يهدف غلى تطوير الابتكار والمبادرة لدى الفرد، من خلال المشاركة في بناء المعرفة عن طريق اكتساب المعلومات وتوليدها ومعالجتها، ليصبح الفرد بارعًا في بيئته، ويقدم مقترحات عمل قيمة لنفسه ولمجتمعه، ويسعى للاستفادة من الفرص الجديدة.

ويمكن بيان الدور الأساسي الذي يمكن أن يؤديه رواد الأعمال في بناء اقتصادات الدول وتنمية قدراتها التنافسية العالمية. ففي أمريكا ذاتها تحقق مشاريع رواد الأعمال الصغيرة ما يزيد على  47%من إجمالي المبيعات الكلية ، ويزيد عددها على 22 مليون مشروع صغير، كما تقوم بتوظيف نحو  53%من القوى العاملة، وتسهم بما نسبته  50%من الناتج المحلي الإجمالي الأمريكي.

وتصل هذه المساهمة إلى 43% في كوريا الجنوبية و 56%في تايوان و 60%في الصين و 70% في هونج كونج في حين لا تتجاوز مساهمتها  28%في السعودية.

وتعد تلك المشاريع أساسا لتطور الدولة ونمو اقتصادها وتنافسية موقعها الدولي. وقد أوضحت الإحصاءات المنشورة في عام 2019م أن إجمالي الإنفاق على ريادة الأعمال في الولايات المتحدة تجاوز (1.7 مليار) دولار ثم قفز هذا الإنفاق ليصل إلى (2.3 مليار) دولار عام 2021.

إن الهدف الرئيس للتعليم الريادي في الجامعة، هو إعداد جيل من الرياديين والمبدعين في مجال الأعمال، يقدمون إبداعًا على شكل منتج أو خدمة، أو عملية أو مدخل جديد من الأعمال أو مشروع جديدًان أو اختراعًا او اكتشافًا، وقد حددت الأهداف التفصيلية والفرعية للتعليم الريادي في الجامعات على النحو الاتي:

  1. زيادة وعي الطلبة حول التوظيف الذاتي.
  2. بناء اتجاهات إيجابية للطلبة نحو الريادة، وتعزيز الروح والنزعة الريادية وإثارة الدافعية لدى الطلبة لبناء تصور أفضل لمهنة المستقبل.
  3. تطوير السمات والمهارات الشخصية للطلبة، تساعدهم لبناء قاعدة للتفكير والسلوك الريادي.
  4. تعزيز التنمية الاجتماعية والاقتصادية في المجتمع، من خلال عمليات التحديث والتجديد التي يحدثها الرياديون في جميع المجالات التي سيعملون بها في المستقبل.
  5. تعزيز مهارات بناء العلاقات والاتصال الإيجابي في بيئة تربوية لمهنة المستقبل.

Article
The Role of Women in Iraq in Enhancing Climate Change Mitigation: A Vision and Analysis

Nagham Neama, Rasha Abood

Pages: 185-194

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Abstract

Women role in achieving sustainable development becomes as a one of most important issues in societies in general and in Iraq as a special case. She has a great role as her partner (man) has especially in achieving economic development; instead of this fact but the path is still not clear and long to say that! Due to the global numbers that shared internationally without serious scientific logic treatment; where statistical numbers refer that Iraq still in level (154 out of 156) around the world; and for economic & educational sectors in specific, unfortunately Iraqi women register around (0.228/1) and (0.8/1) respectively as Global Economic Institute announced in 2021. 

In order to understand this fact, there is a benefit to review the real role of Iraqi women in establishing societies’ infrastructure and trying to decrease the gap especially in her role in education, health-care, in addition to employ and invest her innovative ideas into pioneer projects.

Article
The impact of artificial intelligence in achieving sustainable development

Nagham نعمة

Pages: 01-03

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Abstract

يؤدي الذكاء الاصطناعي دورا هاما وأساسيا في مختلف مناحي الحياة سيما في السنوات الأخيرة، فلم تعد الاستفادة من الذكاء الاصطناعي مقتصرة على البرمجيات فقط، بل امتدت الى مجالات الطب، والهندسة، والزراعة، وغيرها، وفي الآونة الأخيرة، اتجهت الدول نحو دمج الذكاء الاصطناعي وتوجيهه لتحقيق أهداف التنمية المستدامة ، بالشكل الذي يتوافق مع مستوى التنمية الاقتصادية والاجتماعية والبيئية المستدامة.

ولم تكن الدول العربية بمنأى عن هذه المساعي الدولية للاستفادة من الذكاء الاصطناعي ولاسيما في تحقيق التنمية المستدامة ، في ظل صعوبة الأوضاع الاقتصادية والسياسية والاجتماعية التي تواجهها،  ويزيد من صعوبة تأثيرها كون معظم الدول العربية دولاً نامية ، مما يزيد من أهمية تمسكها بضرورة الاستفادة من تطبيقات الذكاء الاصطناعي من أجل تحقيق أهداف التنمية المستدامة ، وعلى رأسها القضاء على الفقر وتعزيز فرص المساواة بين الجنسين وتحسين مستويات التعليم والصحة.

ويعد تحقيق أهداف التنمية المستدامة من أهم أولويات الدول وخاصة في ظل التحديات المختلفة التي يواجهها العالم سواء تحديات اقتصادية أو سياسية أو بيئية. وفي ظل التطور التكنولوجي اللامحدود وظهور تقنيات الذكاء الاصطناعي كان لابد أن تتوجه الدول نحو الاستفادة من هذه التقنيات وتطويعها نحو تحقيق أهدافها وخاصة أهداف التنمية المستدامة.

وقد لعبت منظمة اليونسكو دورا فعالا في الاستفادة من الذكاء الاصطناعي في تحقيق أهداف التنمية المستدامة من خلال دورها في مساعدة الدول في ذلك وبما يتناسب مع كل دولة حيث تضع المعايير وتساعد في وضع السياسات وبناء قدرات الدولة.

وفي 2019 ظهرت وثيقة (إجماع بكين) والتي وافق فيها ممثلو الدول والمنظمات الدولية والمؤسسات الأكاديمية والمجتمع المدني والمجتمع الخاص على أهمية الذكاء الاصطناعي في التعليم والبحث العلمي، كما تؤكد الوثيقة على وجود العنصر الإنساني واهميته في نشر تقنيات الذكاء الاصطناعي في التعليم لتعزيز التنمية المستدامة وحماية حقوق الانسان من خلال التعاون بين الانسان والالة.

و يمكن تعريف الذكاء الاصطناعي بأنه علم فائق التطور مشتق من علوم الحاسبات يحاكي العقل البشري بأعلى مستويات ذكاؤه ويستخدم لأداء كل المهام البشرية وحل كافة المشاكل التي يواجهها الانسان بطرق تكنولوجية متطورة.

ومن الجدير بالذكر أن الهدف الرئيسي لأبحاث الذكاء الاصطناعي في هذه المرحلة هو  انتاج ابتكارات من شأنها محاكاة الذكاء البشري وأداء نفس مهامه كحل المشكلات واتخاذ القرارات، ولكن مع تطور العالم وتسارع وتيرة الاحتياجات والمشاكل الاقتصادية والبيئية أدرك العلماء أنهم بحاجة الى خوارزميات وتقنيات أكثر تقدما.

وقد أدت جائحة كورونا إلى الزامية توجه العالم نحو استخدام تطبيقات الذكاء الاصطناعي، بل وتحديثها بشكل يساعد على حل أزمة كورونا أو على أقل تقدير الحد من تهديداتها ونتائجها. ومن أبرز استخدامات تطبيقات الذكاء الاصطناعي خلال جائحة كورونا استخدامها في العملية التعليمية وكذلك العملية الطبية.

فضلاً عن  أن تطبيقات الذكاء الاصطناعي في عصرنا الحديث تستخدم في شتى المجالات العسكرية والبيئية والاقتصادية والتعليمية ومن بين هذه التطبيقات:

  • السيارات ذاتية القيادة والطائرات بدون طيار.
  • الانسان الآلي والذي يتواجد حاليا في المستشفيات والجامعات وبعض المطارات.
  • برامج الذكاء الاصطناعي في تحليل البيانات الاقتصادية كالبورصة وتطوير أنظمة تداول الأسهم.
  • الأجهزة الذكية القادرة على القيام بالعمليات الذهنية كفحص التصاميم الصناعية، ومراقبة العمليات واتخاذ القرارات.
  • التطبيقات الذكية الخاصة بتحويل الأموال والتعامل مع البنوك.
  • خدمات المنازل الذكية، والأسلحة ذاتية العمل، والهواتف، وأجهزة التلفاز، والاف التطبيقات الأخرى.

ومن الأهمية بمكان حشد الوسائل اللازمة لتنفيذ خطة التنمية المستدامة 2030من خلال تنشيط الشراكة العالمية من أجل تحقيق التنمية المستدامة، على أساس روح من التضامن العالمي المعزز، مع التركيز بوجه خاص على احتياجات الفئات الأشد فقرا والأكثر ضعفا، وبمشاركة من جميع البلدان وجميع أصحاب المصلحة وجميع الشعوب. إذ أن الذكاء الاصطناعي (AI) يمتلك إمكانيات هائلة لدعم وتحقيق التنمية المستدامة عبر تحسين الكفاءة، تقليل الفاقد، وتقديم حلول مبتكرة لمجموعة من التحديات البيئية، الاقتصادية، والاجتماعية.

Article
تحليل تأثير بعض العوامل ذات الصلة بتطور المصارف العراقية وابتكار خدمات إلكترونية جديدة

Nagham Neama, Essam Al-Husseini

Pages: 153-164

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It is not superfluous to claim that Iraqi banks are not technologically advanced. The aim of this research is to identify the factors that affect the adoption of electronic banking services in the Iraqi banking industry. The researchers focused on discussing and examining three main factors: the technological factor, the systems factor (legal and economic), and the environment factor (internal and external). The researchers used the descriptive approach in presenting and discussing the theoretical framework of the research and previous studies. Then they used the analytical statistical approach in examining the influencing factors. The questionnaire method was used to collect primary data from the research sample, which represented 16 Iraqi banks. 101 questionnaires suitable for analysis were obtained. Compiling the answers and analysing them statistically. The results of the study indicated that the main obstacles facing the Iraqi banking industry in adopting electronic banking services are: security risks, lack of trust, lack of a legal and regulatory framework, lack of information and communications technology infrastructure, and lack of competition between local and foreign banks. The researchers proposed a series of measures that the banking industry and government could take to address the various challenges identified. These measures include: creating a clear set of legal frameworks on the use of technology in the banking industry, supporting the banking industry by investing in ICT infrastructure, and banks should focus on competing in technological innovation rather than the traditional rules of retail banking competition.

Article
Renewable Energy and Its Role in Maintaining Climate Balance

Nagham نعمة

Pages: 01-03

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Renewable Energy and Its Role in Maintaining Climate Balance

The intensity of global climate challenges is increasing, prompting a focus on renewable energy production to achieve the necessary climate balance. Reports from global institutions and specialized organizations indicate that greenhouse gas emissions need to be reduced by nearly half by 2030 to avoid the worst effects of climate change and reach net-zero emissions by 2050.

Global reports highlight that a significant portion of greenhouse gases surrounding the Earth, which trap the Sun’s heat, is generated through energy production by burning fossil fuels to produce electricity and heat. Fossil fuels, such as coal, oil, and gas, are by far the largest contributors to global climate change, accounting for more than 75% of global greenhouse gas emissions and nearly 90% of all carbon dioxide emissions.

The role of renewable energy sources (abundantly available around us through the sun, wind, water, waste, and geothermal energy) stands out due to their natural availability. These sources emit little to no greenhouse gases or pollutants, making them a critical component in combating climate change.

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عمليات الدفع الالكتروني في العراق: الواقع والتحديات

Nagham نعمة

Pages: 01-02

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تعتبر عملية الدفع الإلكتروني التي تًعرف online payment عملية مالية متكاملة من النظم والبرامج يتم تقديمها لتسهيل الإجراءات المالية عبر الإنترنت. إن الدفع عبر الإنترنت هو عبارة عن صرف إلكتروني للعملة لشراء السلع أو الخدمات. وتعمل هذه العملية وفقًا لقوانين تضمن سرية وخصوصية إجراءات البيع والشراء.

وقد تنامت بشكلٍ لافتٍ للانتباه ، عمليات "الدفع الإلكتروني" في العراق ، سواء في الأماكن الخاصَّة كالشركات والمتاجر والأسواق ، أو في الوزارات والمؤسسات الحكوميَّة التي باتت تعتمد هذا النظام، أنَّ عمليات "الدفع الإلكتروني" لها فوائد كبيرة وتسهمُ في مجالاتٍ متعددة منها مكافحة الفساد وهدر الأموال وتقليل الضائعات من المبالغ الضريبيَّة، فضلاً عن تسريع وتيرة الأعمال للأفراد بعيداً عن طوابير التعاملات الورقيَّة في الدفع النقدي .وأنَّ اعتماد "الدفع الإلكتروني" يعدُّ إحدى بوابات العراق للتحول نحو اقتصادٍ متطورٍ ومتنامٍ.

وفي ظل التحول الرقمي المتسارع، يُشكّل (الدفع الإلكتروني) ركيزة أساسيَّة لنهضة العراق الماليَّة، إذ يُتيح شمولًا ماليًا أوسع، ويمنح شرائح كبيرة من المجتمع فرصة الاندماج في النظام المصرفي، الأمر الذي يُقلل من الاقتصاد الموازي ويعزز الاستقرار النقدي".

كما أنَّ "اعتماد (الدفع الإلكتروني) يُسهم في مكافحة الفساد، إذ يجعل التلاعب بالأموال أكثر صعوبة بفضل الشفافيَّة التي يوفرها، ما يضمن توجيه الموارد نحو التنمية الفعليَّة بدلًا من الهدر، ومن جهة أخرى، يدفع عجلة التجارة الإلكترونيَّة إلى الأمام، فيفتح الأبواب أمام المشاريع الصغيرة والمتوسطة للنمو، ويُيسر عمليات البيع والشراء عبر الإنترنت، الأمر الذي يُحفز بيئة ريادة الأعمال والابتكار".

كما وتجدر الإشارة الى أنَّ "فوائد (الدفع الإلكتروني) لا تقتصر على قطاع الأعمال، بل تمتد إلى الحياة اليوميَّة، إذ يُسرّع وتيرة المعاملات الماليَّة، فلا مزيد من الطوابير الطويلة أو العمليات الورقيَّة المُرهقة، بل معاملات تُنجز بلحظاتٍ في المتاجر، وعبر التطبيقات الذكيَّة، وفي المؤسسات الحكوميَّة".

فضلا عن أنه يُسهم أيضاً في تحسين كفاءة تحصيل الإيرادات الحكوميَّة، ما يُقلل من التهرب الضريبي، ويُوفر سيولةً تدعم مشاريع البنية التحتيَّة والخدمات العامة".

وعلى صعيد الأمان، فإنَّ الاعتماد على (الدفع الإلكتروني) يُقلل من مخاطر حمل النقود الورقيَّة، ويُوفر أنظمة حماية متطورة ضد السرقة والتزوير، فضلاً عن دوره في الحد من غسل الأموال عبر مراقبة التدفقات الماليَّة.

أنَّ القطاع المصرفي يشهدُ تطورًا متزايدًا، يُساعد (الدفع الإلكتروني) على توسيع قاعدة العملاء وتعزيز الخدمات الماليَّة، كما يُمهد الطريق أمام تقنيات متقدمة مثل (الذكاء الاصطناعي) و(البلوك تشين) – وهي تقنيَّة لامركزيَّة وقاعدة بيانات مشفرة لتسجيل المعاملات بطريقة آمنة وشفافة - ما يُتيح تقديم خدمات ماليَّة أكثر ذكاءً وكفاءة.

وبالإضافة إلى ما سبق ذكره، فإنَّ (الدفع الإلكتروني) يدعم الاقتصاد الأخضر، إذ يُقلل من الاعتماد على الأوراق النقديَّة، ويحدّ من استهلاك الوقود عبر تقليل الحاجة إلى التنقل لإنجاز المعاملات، ما يُعزز التنمية المستدامة، كما يُسهل عمليات التحويلات الماليَّة، لا سيما في بلدٍ يعتمد على التحويلات الخارجيَّة، إذ يُوفر وسيلة سريعة وآمنة لإيصال الأموال إلى مستحقيها، الأمر الذي يدعمُ الأفراد وينشط الاقتصاد المحلي.

ورغم التحديات التي تعترضُ طريقه، من بنية تحتيَّة بحاجة إلى التطوير وثقة مجتمعيَّة قيد البناء، يظل (الدفع الإلكتروني) بوابة العراق نحو اقتصاد أكثر تطورًا، إذ تُصبح الأموال أكثر أمانًا، والمعاملات أكثر سرعة، والتنمية أكثر استدامة، في خطوة تُمهّد لمستقبلٍ ماليٍ رقمي واعد.

كما إنَّ التعامل بالدفع والتسلم الإلكتروني يعملُ على إدارة الكتل النقديَّة بأقل تكلفة وأعلى شفافيَّة، وبذلك تكون الأموال المتداولة في المصارف معروفة، ولا يكون هناك داعٍ للتحفظ عند منح الضمانات وإعطاء القروض، هذا في ما يتعلق بالجهاز المصرفي، أما في ما يتعلق بفائدة تطبيق (الدفع الإلكتروني) للحكومة فإنَّها ستحصل على إيراداتها بشكلٍ مباشرٍ الى خزينة الدولة، وهذا ما يسمى بـ (الحساب الخزيني الموحد) أي تدخل الأموال بشكلٍ مباشر للموازنة، وهذا ما يتمثل بشكل إيجابي ويقلل من التعثرات المتعلقة باستحصال ايرادات الضرائب وغيرها.

لذا فأنَّ أهميَّة (الدفع الإلكتروني) تكمنُ في أشياءٍ مهمة، بينها استكمال دورة الدخل التي تذهب الى المصارف وتكون التدفقات النقديَّة عالية بالنسبة للحكومة، وبالتالي ترفد الخزينة من دون تعثراتٍ بموارد ماليَّة، أما الشيء الآخر فإنَّ الجهاز المصرفي يكون بأرصدة معروفة ولا يكون متردداً في منح الافتراضات، وهو يكمل النشاط الاقتصادي على أكمل وجه.

وقد شهدت المؤسسات والدوائر كافة في العراق خطواتٍ متسارعة لتطبيق نظام الدفع الإلكتروني، وفي شهر آب من العام الماضي أعلن البنك المركزي العراقي، زيادة قياسيَّة في عمليات الدفع الإلكتروني من 800 مليارٍ إلى تريليوني دينار في عامٍ واحدٍ، مشيراً الى أنَّ المدفوعات الحكوميَّة وصلت الى 912 مليار دينار خلال تموز 2024.

وان إصدار عملة رقمية خاصة بالبنك المركزي، سيمثل قفزة نوعية بنظام المدفوعات الوطني ويعزز الشفافية. إذ إن "البنك المركزي يتجه لإصدار عملة رقمية كبديل تدريجي للعملة الورقية"، وأن هذا التوجه يمثل قفزة نوعية في نظام المدفوعات الوطني الرقمي". وأن تلك الخطوة ستحقق فوائد عديدة، منها تقليل التسرب النقدي، وخفض تكاليف الطباعة، والحد من تداول العملة الورقية خارج النظام المصرفي، فضلاً عن تقليل الحاجة إلى طباعة النقود بشكل متكرر، مما يخفض التكاليف المرتبطة بإنتاجها وتوزيعها، الى جانب تعزيز الشفافية والسيطرة على التدفقات المالية وإمكانية تتبع السيولة الرقمية واتجاهات الإنفاق، سواء كان استهلاكياً، أو ادخارياً، أو استثمارياً، علاوة على تحسين الرقابة على رأس المال والتحويلات الخارجية، ودعم جهود مكافحة غسل الأموال.

هذا وأن العملات الرقمية تسهم في تحقيق الشمول المالي، لا سيما للفئات الأقل اندماجاً في النظام المصرفي، ما يسهم في تعزيز الاندماج الاقتصادي والاجتماعي. كما أن الانتقال إلى العملة الرقمية يتطلب بنية تحتية تقنية قوية، تشمل شبكات إنترنت موثوقة ومتطورة، وأنظمة أمن سيبراني متقدمة لحماية البيانات والمعاملات، فضلاً عن تعزيز ثقافة القبول المجتمعي للعملات الرقمية، بدءًا من الجهات الحكومية، عبر استخدامها في عمليات الجباية والمعاملات الرسمية.

وبذلك فأن النقد الرقمي سيحافظ على وظائفه التقليدية كوحدة حساب ومدفوعات وادخار، مع إمكانية استخدامه عبر الإنترنت والهواتف الذكية، مما سيسهم في تطوير بيئة مالية أكثر استقراراً وكفاءة.

Article
دور التحول الرقمي في تعزيز المنافسة العادلة ومنع الاحتكار في سوق العمل

Nagham Naama

Pages: 01-01

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يُعدّ التحول الرقمي أحد أبرز العوامل التي أعادت تشكيل ديناميات الأسواق المعاصرة، إذ أسهم في تعزيز مفاهيم الشفافية والعدالة في البيئة التنافسية. فالتحول الرقمي، بوصفه عملية متكاملة لتوظيف التقنيات الحديثة كالذكاء الاصطناعي، وتحليل البيانات الضخمة، والمنصات الإلكترونية، مكّن الجهات التنظيمية والمشاركين في السوق من الوصول الفوري إلى المعلومات، ومتابعة الأنشطة الاقتصادية بدقة عالية. وقد أدى ذلك إلى الحد من الممارسات الاحتكارية، وزيادة قدرة المستهلكين على المقارنة والاختيار الحر، مما يعزز من عدالة المنافسة بين الشركات. كما ساهمت التحولات الرقمية في خفض الحواجز أمام الدخول إلى الأسواق، إذ أتاحت للشركات الصغيرة والناشئة فرصاً متكافئة للتوسع والمنافسة عبر الوسائط الرقمية.

ومن جهة أخرى، أوجد التحول الرقمي بيئة رقابية أكثر فاعلية، تتيح للسلطات المختصة مراقبة الأسواق وتحليل الأنماط السلوكية غير التنافسية باستخدام أدوات التحليل الذكي. ومع ذلك، يبقى تحقيق المنافسة العادلة في ظل الاقتصاد الرقمي مرهوناً بقدرة الدول على تطوير تشريعات رقمية متقدمة تضمن حماية البيانات، وتمنع هيمنة المنصات الكبرى، وتسد الفجوة الرقمية بين الفاعلين الاقتصاديين.

وعليه، يمكن القول إن التحول الرقمي يمثل ركيزة أساسية لتحقيق المنافسة العادلة، بشرط أن يُدار ضمن إطار مؤسسي وتنظيمي متوازن يحقق العدالة والابتكار في آنٍ واحد. وهو عملية توظيف التقنيات الرقمية (مثل الذكاء الاصطناعي، والبيانات الضخمة، والمنصات الإلكترونية) لإعادة تشكيل العمليات الاقتصادية والإدارية والخدمية.

واما المنافسة العادلة فهي البيئة التي تتاح فيها الفرص لجميع الفاعلين الاقتصاديين على نحو متكافئ، دون احتكار أو تمييز أو ممارسات غير نزيهة.

Article
The Role of Human Resource Management in Achieving Organizational Excellence

Aqeel Al-Khalidi, Firas Shaheed, Israa Fadhel, Humam Hamzah, Mueid Ali

Pages: 172 - 185

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This study aimed to know the impact of human resources management in its dimensions, which are (human resources planning, recruitment, human resources appointment, methods of developing and training employees, and performance evaluation) in achieving organizational excellence in its dimensions, which are (organizational structure excellence, organizational cultural excellence, and human resources excellence, and strategic excellence), for employees in the General Electricity Distribution Company in Babylon. The study sample amounted to (55) researchers. The study followed the descriptive analytical approach and used a program in its statistical analysis (SPSS). The study reached a set of results, the most important of which is the existence of a statistically significant impact of human resources management strategies in achieving organizational excellence. It concluded with main conclusions and recommendations that attempt to push the wheel of development and advancement that stems from the culture of human resources and support their efficiency and attempt to support their excellence that contributes to organizational excellence that achieves the desired goals in developing organizations operating in various productions. Completed scientific studies with a solid scientific dimension in the world of scientific research were used to develop the work of administrative organizations and push the wheel of development by focusing on developing the competencies working in the economy. Solid scientific sources were used that can support and the study recommended a set of recommendations, the most important of which are: the necessity of continuing to develop effective and thoughtful strategies for human resources management, which include all stages of the employee's career, so that the human element is optimally utilized in a way that achieves business performance and organizational goals.

 

Article
ROLE OF HUMAN RESOURCE MANAGEMENT IN MEDIUM AND SMALL SCALE ENTERPRISES IN NIGERIA

Ugo Chuks okolie, Oghenenyerhowvo OMOGBIYA, Grace ADDAH

Pages: 24-32

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It is impossible to overstate how important employees are to a small business' survival and how well they are managed. This is especially true because, smaller businesses depend more on the individual contributions of the employees to the overall success of the business. Small and medium-sized businesses (SMEs) are significantly more prevalent than large corporations worldwide and employ a greater proportion of the labor force. In many economic sectors, SMEs are credited with fostering competition and innovation. While SMEs in Nigeria produce more jobs than large companies do, they also face difficulties that call for the assistance of experts from a variety of fields, including human resources managers. Therefore, this study uses a basic literature review and desk research approach to investigate the potential role of human resource management in SMEs in Nigeria. The main issues with SMEs' prior to the COVID-19 pandemic are identified as being insufficient skills and training, as well as depression and high labor turnover during the pandemic in Nigeria. In order to increase their effectiveness and efficiency in Nigeria, efforts are made to encourage SMEs to implement human resource management philosophies. As a result of the fact that no organization, no matter how big or small, can function without people, the study comes to the conclusion that human resource management is crucial. The study therefore recommends, among other things, that in order for Nigeria to experience sustainable post-COVID-19 business growth, SMEs must immediately implement human resource management strategies.

Article
Mediating Role of Organizational Learning in Strengthening Relationship Between Strategic Flexibility and Achieving High Performance An analytical exploratory study of opinions of a sample of employees of Holy Karbala Health Department

احمد Amanah, ليلى AL-Hakeem, علاء Fadhil, سعاد Sultan

Pages: 20-39

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Research aims to reveal nature of mediating role of organizational learning in relationship between strategic flexibility and high performance. Intellectual research problem was represented by main question: Does strategic flexibility have an impact on achieving high performance through mediating role of organizational learning? On basis of which sub-questions were raised through which appropriate solutions could be found. While the problem of field study of urgent need to respond to the repercussions of Corona pandemic was manifested through staff that have sufficient flexibility to achieve performance required of them to cross this crisis and sustain that performance through organizational learning of various kinds. Importance of research was evident from importance of the field of application, which needed to provide various solutions to advance and develop reality of health performance, as research was applied in Karbala Health Department on a random sample of (37) employees from its administrative and medical staff, based on a questionnaire form. Used a set of statistical methods to analyze data, including simple correlation coefficient (Pearson), analysis of ANOVA and test (Sobel) by using statistical program SPSS V.25. Research reached a set of conclusions, most important of which is existence of a direct correlation and a significant positive effect between research variables, in addition to presence of an indirect and significant effect of organizational learning in relationship between strategic flexibility and high performance. Based on conclusions of research, researchers were able to formulate a number of recommendations to improve performance levels and respond to Covid 19 crisis, most important of which is increasing interest in organizational learning at level of research community, as it represents real basis for enhancing and improving flexibility and performance of its human resources (administrative and medical staff) on one hand.

Article
Strategic momentum and its role in developing the organizational brilliance of industrial organizations: A survey study of the opinions of a sample of workers in a Men's Clothing Factory in Najaf

Laith Shakir, Hakem Al-Mayyali, Haider Al-Dulaimi, Ameer Al-Kilabi

Pages: 01-10

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Purpose of the Study: This research addresses a relatively new field; its primary objective is to determine whether the use of strategic momentum in productive organizations leads to the enhancement of organizational brilliance. Furthermore, the study aims to focus on modern strategic management approaches—including strategic momentum—and clarify their pivotal role in creating a comprehensive and integrated environment that fosters growth and differentiation, thereby advancing the industrial sector through the introduction of the concept of organizational brilliance.

Methodology: A sample was selected from employees at the Men’s Garments Factory in Al-Najaf Al-Ashraf. A questionnaire consisting of 22 questions was distributed to employees, including unit and division managers, department heads, accountants, and production staff. A total of 93 completed forms were collected.

Key Findings: The study results revealed a significant and meaningful impact of strategic momentum on organizational brilliance. According to the findings, the path coefficient of the explanatory variable (strategic momentum) showed strong influence on the responsive variable (organizational brilliance), indicating that strategic momentum plays a powerful role in organizing and enhancing employee brilliance within the industrial sector (the factory under study).

Applications of the Study: Strategic momentum can play a critical role in enhancing industrial performance by creating a comprehensive and integrated environment that promotes leadership brilliance, service excellence, innovation, knowledge, efficiency, and financial inclusion. This contributes to elevating the status of the factory under study. Productive factories that adopt strategic momentum can remain at the forefront of the curve, deliver superior services to their customers, maintain market share, and contribute to the sustainable and inclusive development of the national economy.

Article
The impact of organizational intelligence on achieving sustainable marketing: An analytical study in Al-Ittihad food industries company / Babylon

Mohammed Berto, Shifa Ayiz, Haider Hussein, Abbas Mohammed

Pages: 241-253

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The research aimed to explore the reality of organizational intelligence and its dimensions — namely (environmental understanding, collective intelligence, and strategic vision) — as well as sustainable development and its dimensions (economic, environmental, and social). The focus was on Al-Ittihad Food Industries Company. The research also sought to identify the correlation between organizational intelligence and sustainable marketing within the company.

A descriptive approach was adopted, and the study sample consisted of 99 employees from various departments of the company. A questionnaire was designed as the main tool for data collection, in addition to conducting some personal interviews. Data were analyzed using SPSS software and Cronbach's Alpha for reliability testing. The questionnaire relied on a five-point Likert scale.

The research arrived at several key findings, most notably:

The level of organizational intelligence and sustainable marketing practices in the company was moderate, There is a strong positive correlation between the dimensions of organizational intelligence and those of sustainable marketing, The results indicated that the t-test values were statistically significant for all research variables at a significance level of (α ≤ 0.05), confirming a meaningful and positive correlation between organizational intelligence and sustainable marketing.

The study recommended that Al-Ittihad Food Industries Company should place greater emphasis on continuous learning and the need to clarify visions, plans, and future directions with its employees.

Article
Financial inclusion and its role in reducing poverty in Iraq: An analytical study for the Period 2014-2023

abdulmahdi hamza, Israa Rahim, Zainab Dhiab, Kawthar Dawood, Sarab Amin

Pages: 231-240

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The aim of this research is to present the reality of financial inclusion in Iraq, by analyzing the behavior and trends of its financial indicators according to its dimensions (access and usage) for the period (2014 to 2024). This research aims to determine the level of financial inclusion in Iraq and its most important pillars. Based on the basic premise that financial inclusion in Iraq can be measured and analyzed, and the development of its indicators can be monitored. Financial inclusion in Iraq can be expressed using four sets of indicators: banking density and banking penetration, and the spread of electronic payment services to express access. Mobile payment services, and electronic card and bank account penetration indicators, were used to express usage. Two factors were identified as constraints on achieving financial inclusion requirements in Iraq: the financial infrastructure and technology, and the lack of widespread financial awareness among individuals and the skill required to select financial products. This has led to a lack of digital transaction culture among Iraqis, as well as a lack of confidence in financial transactions in this context, due to the prevalence of hacking, fraud, and deception. It is impossible to advance financial inclusion levels in Iraq without addressing these two important and interconnected constraints.

Article
The role of digital leadership in reducing quiet quitting among employees at Al-Maram advertising company

Kareem Kadhim, Fadhil Ghazali, Mohammed Al-Garaawi

Pages: 58-69

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Theoretical Framework:

This study addressed the phenomenon of quiet quitting as a behavior manifested in employees performing only the minimum required work without showing additional commitment or initiative. This phenomenon is linked to causes such as burnout, lack of appreciation, and the absence of career advancement opportunities, making it a direct threat to employee engagement and organizational performance stability. The study aimed to explore the relationship between the dimensions of digital leadership and the dimensions of quiet quitting among the employees of Al-Maram Advertising Company.

Objective:

The study aimed to test the hypotheses regarding the relationship and impact between the dimensions of digital leadership — namely (digital leaders' competence, digital leaders' capability, organizational structure, and organizational strategy) — and the dimensions of quiet quitting — represented by (work overload, unfair compensation, poor work environment, and lack of career advancement opportunities). It also sought to analyze how digital leadership contributes to reducing levels of quiet quitting.

Methodology:

The study employed a quantitative analysis based on questionnaires distributed to employees of Al-Maram Advertising Company, with data collected from 48 employees in addition to interviews with senior and middle management. A structural model was designed to illustrate the direct effects of each digital leadership dimension on quiet quitting.

Findings:

The study revealed a statistically significant inverse relationship between all dimensions of digital leadership (competence, capability, structure, and strategy) and manifestations of quiet quitting among Al-Maram employees. Collectively, digital leadership accounted for 92% of the variance in quiet quitting (R² = 0.922), with digital leaders' competence having the strongest effect (β = -0.755). While the contributions of the other dimensions were smaller, they remained statistically significant. The results confirm that enhancing digital leadership practices effectively reduces the likelihood of employees’ psychological withdrawal.

Recommendations:

The study recommended that Al-Maram Advertising Company focus on improving digital leaders’ competence through specialized training programs in digital leadership, and activates clear strategies for leveraging technology in communication and motivation. It also advised restructuring the work environment to align with digital transformation requirements. Moreover, the study recommended developing clear promotion and recognition policies to ensure employee motivation and reduce the likelihood of quiet quitting, thereby enhancing employee engagement and sustaining the company’s high performance.

Article
The effect of supply chain flexibility in achieving customer delight: An analytical survey in the General Company for Electrical and Electronic Industries

نور Radi, مها Al-Azzawi, Kadhem Al-Jashami

Pages: 141-154

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The research aims to test the effect of the flexibility of the supply chain with its dimensions (the flexibility of the mix, the flexibility of the new product, the agility of the supply chain and the flexibility of distribution) on the customer’s happiness. The problem of the research is the lack of interest of the management of the company in question (the General Company for Electrical and Electronic Industries) in applying some dimensions of the flexibility of the supply chain and in a way that meets the needs and desires of renewable customers and in a way that enhances the achievement of joy for them, and for the purpose of achieving the objectives of the research and answering the questions, the questionnaire was adopted as a tool for collecting data that was distributed to a sample An intentional group of (55) respondents represented by (the general manager of the company, his assistant, department managers, factory managers and their agents), and a number of statistical methods were adopted to know the level of importance of research variables as well as to test hypotheses using the statistical program (SPSS V.28), and accordingly The researchers adopted the descriptive-analytical approach. In light of the achieved results, the most important of which was the presence of a significant effect of the flexibility of the supply chain on the customer’s joy, a number of conclusions were formulated, the most important of which is that the management of the company in question is differently interested in applying the dimensions of the flexibility of the supply chain to achieve the customer’s joy, as it focuses largely on the dimensions of chain agility. Processing and distribution flexibility, which affects the depth of cooperation links between the company’s management and suppliers, giving it the ability to get rid of activities that do not add value within the supply chain and provide a variety of reliable and safe products that are delivered on time, and based on the formulated conclusions, a set of The most important recommendations were to increase the interest in adopting all dimensions of the flexibility of the supply chain, especially with regard to the flexibility of the mixture and the flexibility of the new product if the company's management wanted to enhance the joy of its customers.

Article
The role of internal marketing in promoting positive employee behavior: A survey study of the opinions of a sample of employees at an oil products distribution company in Najaf Governorate

Hakim AlKhafaji, Walaa Al-Hatimi , Radeef Hakim

Pages: 103-114

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Purpose of the research is to study the relationship between internal marketing and positive employee behavior, as well as to know the effect of the independent variable (internal marketing) on ​​the dependent variable (positive employee behavior).

Design/Methodology: A simple random sample of (77) employees working in the Oil Products Distribution Company in Najaf Governorate was selected, and the questionnaire was used as a tool for collecting data. The researchers sought to know the nature of the relationship of influence between the research variables, and several statistical analyses of the data were adopted, including the Corinbach alpha, weighted, standard deviation, arithmetic mean, and regression analysis.

Results: Through the current research, several conclusions were reached, including the existence of a statistically significant effect between the research variables (internal marketing and positive employee behavior).

Article
The role of public expenditures in achieving some sustainable development goals in Iraq: An analytical study

Maliha Abd, Laith Matar, Khawlah Athab

Pages: 70-76

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Public expenditures undertaken by the government are the basic element in providing the public life requirements of individuals and thus achieving development goals in general. However، public expenditures in Iraq are characterized by the fact that a large portion of them goes as current expenditures، while a small portion of them is directed to investment in various economic sectors، including health. education and others. Therefore، the research concluded that there is a large deficit in Iraq between the great actual need for services and achieving the planned development requirements and the low actual reality، especially in the health sector. The research recommended that there should be special attention in this sector by the government to ensure Sustainable annual growth in providing and improving these services to all individuals in Iraq in order to achieve the sustainable development goals that the United Nations seeks to achieve until 2030.

Article
Green digital technologies and their role in promoting sustainable innovation: technological strategies towards an innovative environmental future

Hussein Kashkoul, Nidhal Al-Maliki, Ghazi Ali, Ali Al-Taye

Pages: 42-53

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This study aims to explore the role of green digital technologies in promoting sustainable innovation within organizations, focusing on how these technologies can be applied to improve the environmental and production processes of modern industrial technology companies. Therefore, the study gains importance in light of global trends toward promoting environmental sustainability in various industries and the application of green digital technologies as a tool to drive sustainable innovation. These technologies contribute to reducing environmental impact and achieving organizations' strategic objectives by improving efficiency and productivity. The study also relied on a descriptive analytical approach, where data was collected by distributing questionnaires to a sample of employees at Al-Joud Modern Industrial Technology Company, including technical and administrative departments. Statistical analysis was used to extract conclusions related to the impact of green digital technologies on sustainable innovation.

The study was implemented at Al-Joud Modern Industrial Technology Company, where 75 questionnaires were distributed to employees across various administrative and technical departments, and 60 valid questionnaires were retrieved for statistical analysis. While the study's most important conclusions are that green digital technologies have significantly contributed to improving environmental efficiency and productivity at Al-Joud Company, sustainable innovation has also become an essential part of the company's strategy to improve its operations and reduce resource consumption.

The study's most important recommendations are the need for companies to invest in green digital technologies to promote sustainable innovation and achieve their environmental and economic goals. This also leads to strengthening employee training and awareness programs on the importance of green digitalization and its role in improving sustainability.

Article
The effect of entrepreneurial resilience on entrepreneurial success of SME: A study on SME in Zakho independent administration in Kurdistan Region of Iraq

Zeravan Omar, Aveen Ahmed, Chiya Dino

Pages: 157-172

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This study explores the impact of entrepreneurial resilience and entrepreneurial success. A researcher conducted a survey of entrepreneurs in small and medium-sized companies in Zakho city in the Kurdistan Region of Iraq to understand the extent to which flexibility affects company growth and success. They used the descriptive analytical approach to analyse the survey data. The questionnaire was the primary approach to data gathering. Data analysis was performed using both SPSS v26 and Smart PLS v 4.0.9. (82) questionnaires were collected from a total of 95 survey cases. The findings of this study show a substantial and statistically significant effect of entrepreneurial resilience on entrepreneurial success. Entrepreneurial resilience is critical to increasing a company's effectiveness and profitability by addressing immediate and continuous difficulties that force it to seek out possibilities, innovate, and face risks. While these results are convincing in the context of the study, it is necessary to be careful when generalizing them to other corporate settings. Further research is recommended to delve deeper into the nuances of entrepreneurial resilience across diverse contexts. This study contributes valuable insights for entrepreneurs seeking to improve performance through entrepreneurial resilience. Through understanding and leveraging forecasting and forcing conditions, organizations can promote better outcomes and achieve success.

Article
The effect of the current realities of the fourth industrial revolution on the skills of management accountants: An exploratory study In the Iraqi business environment

مثنى Al-Zaidy, رباب Shehab

Pages: 2-15

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The rapid developments in digital technologies have demonstrated different types of economic and social transformation called the Fourth Industrial Revolution (4IR), as these transformations expected to affect business models, the nature of services provided by management accountants, and their role in business organizations.

The research discusses the possible effects of the realities of the Fourth Industrial Revolution on the skills of managerial accountants, assuming that there is a relationship between the data of the Fourth Industrial Revolution and the expected skills of managerial accountants in the Iraqi business environment. The research also aims to determine the type of skills required and the arrangement of those skills in light of the realities of the Fourth Industrial Revolution from the viewpoint of management accountants in the Iraqi business environment.

            The research concluded with a set of conclusions that the fourth industrial revolution will create a technical disruption that leads to the decline of the traditional roles of management accountants and creates demand for new skills that require a different form of skill, and reflected in the rates of wages paid to management accountants. In addition to, in light of this the research recommends the need to qualify administrative accountants with technical qualifications that help them to deal with the realities of the Fourth Industrial Revolution.

Article
Strategic engineering and its impact on strategic response processes: An analytical study of the opinions of a sample of employees of contracting companies in Baghdad Governorate

Hawraa S. Abed

Pages: 93-110

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The research problem lies in the slow and low levels of strategic response in contracting companies in Baghdad Governorate. The research aims to examine the impact of strategic engineering on the strategic response processes of employees in these companies. To achieve this, the dimensions of strategic engineering were utilized, namely: organizational structure engineering, digital leadership, strategic modeling and simulation, and strategic alignment. The dimensions of strategic response processes were also considered, namely: resource liquidity, business process maturity, business responsiveness to the environment, and business proactivity to the environment. The researcher adopted a descriptive-analytical approach to data analysis, employing a simple random sampling method. The research population consisted of 240 employees from a group of contracting companies in Baghdad Governorate, of whom 203 were selected as the research sample. The researcher used a questionnaire as the primary data collection tool. Statistical software, specifically SMART PLS 4 and SPSS version 27, was used to analyze the primary data. Descriptive and inferential statistical methods were employed, including validity and reliability testing, confirmatory factor analysis, arithmetic mean, standard deviation, relative importance, simple and multiple linear regression, structural equation modeling, and others, to test the main and sub-hypotheses. The research yielded several findings, demonstrating that strategic engineering is not merely reactive but also enhances companies' ability to proactively respond by anticipating future challenges and designing preventative strategies that ensure business continuity in uncertain circumstances.

Article
Emotional compatibility and its role in engineering customer persuasion through digital sustainability

Yousef Sultan, Hussein Ali , Evan Hamza

Pages: 20-35

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The current study aims to identify the most important dimensions of customer emotional compatibility with digital and electronic products of organizations and their role in customer persuasion engineering, given that current or future organizations are digital organizations capable of manipulating the thoughts, visions, minds, and values ​​of customers and directing them toward their products. This indicates that the next sustainable development is digital sustainable development, as the digital transformation has cast its shadow over all organizations today. How will this be in the future after the rapid development of digital sciences? Therefore, our study consisted of two variables: the independent variable, emotional compatibility, which consists of a set of dimensions (emotional promotion, customer behavior modification, customer need awareness, customer partnership), and the dependent variable, customer persuasion engineering, which also includes a set of sub-dimensions (traditional customer persuasion engineering, revealed preference engineering, collective neurological customer persuasion engineering, and mind-gaming engineering). The digital sustainability variable was a one-dimensional variable. The importance of the study, which focused on the topic of customer persuasion engineering, a modern marketing topic, as well as customer emotional compatibility, and how organizations can create an aura of influence between the emotional compatibility processes between the customer and the product to be purchased. In other words, when emotional compatibility exists, it is possible to facilitate the customer persuasion engineering process, which is what most digital organizations seek today. The study sample consisted of (158) digital product customers.

The study reached the most important conclusion: the more digital organizations are able to identify the dimensions influencing emotional compatibility, the easier it will be to implement customer persuasion engineering.

The study also recommends that all marketing organizations use and enhance emotional compatibility methods and techniques to facilitate customer persuasion engineering and create sustainable digital development.

Article
The impact of digital leadership on individual work performance: The interactive role of knowledge sharing behavior: An analytical exploratory study of the opinions of a sample of faculty members in some universities and private colleges in the Middle Euphrates region

Mohammed Abbas, Hussein Alhasnawi, Yazin Mohamed

Pages: 72-94

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    The research aimed to test and know the role that digital leadership plays in individual work performance within the framework of the interactive role of knowledge sharing behavior, as the research problem centers on scientists’ belief that the COVID-19 virus may be with us for decades or more, and data and information were collected about the selected sample through the questionnaire. Which is considered a main tool in this research, as the sample included members of the teaching staff in a number of universities and private colleges in the Middle Euphrates region, amounting to (312) individuals. In order to support the relationship between these variables from a theoretical perspective, the study relied on measuring the digital leadership variable on a scale that includes: Five dimensions (visionary leadership, learning culture in the digital age, excellence in professional practice, systemic improvement, and digital citizenship), and as for the knowledge sharing behavior variable, a scale was adopted that includes four dimensions (written contributions, organizational communications, personal interactions, and communities of practice) While the study adopted a scale that includes four dimensions to measure individual work performance (task performance, contextual performance, adaptive performance, and adverse work behavior), the descriptive analytical approach was adopted in presenting and interpreting the information for the research, and for the purpose of analyzing and processing the data statistically, a group of Descriptive statistical measures, Pearson correlation coefficient, structural equation modeling, and modified analysis. These methods were used through the statistical program (Spss.25, Amos.25). The most prominent conclusions are that the knowledge sharing behavior in some universities and private colleges, the study sample, is The field aspect would enhance the impact of digital leadership on individual work performance, and this means the presence of knowledge sharing behavior in the field alongside digital leadership that would contribute to individual work performance in these private universities.

Article
Reflection of strategic planning in the Pfeiffer style in marketing innovation: An analytical study in Eblal Medical Supplies Company

Fatima Abed Al–amir, Tarik Jassim

Pages: 45-54

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This research aims to demonstrate the effectiveness of using strategic planning using the Pfeiffer method in improving marketing innovation for the purpose of helping the researched company to adopt an effective strategic method and contribute to promoting marketing innovation. and marketing innovation), and the data was collected by distributing a questionnaire prepared for this purpose, as the research community was represented by Iblal Medical Supplies Company in the city of Baghdad. A main branch from which four sub-hypotheses branched out. The hypotheses were tested through a set of statistical methods and tools (arithmetic mean, standard deviation, coefficient of difference) and inferential statistical tool (Spearman and Guttman coefficient). The researcher reached a set of conclusions, the most prominent of which are: The company The respondents used the Pfeiffer method in improving marketing innovations, but insufficiently, in addition to the lack of interest in employing the method in innovation in pricing and distribution methods. Based on the foregoing, the researcher recommends the need for additional attention to innovation in distribution and pricing methods in a manner that suits its orientation and improves its competitive position, and more promotion of its products and devices through social networking sites to motivate existing and potential customers to acquire the company's devices and products.

Article
The Motivation Factors Of Feminism Entrepreneurship In The Context Of Achieving The Sustainable Development

سجال Neama, Tariq Jassim

Pages: 160-174

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   This research aims to diagnose the nature of the impact of the factors that stimulate female's entrepreneurship in sustainable development, and also aims to determine which dimensions of the factors that stimulate female's entrepreneurship are more important in achieving sustainable development. Data through a questionnaire prepared for this purpose, as the research community consisted of (684) female entrepreneurs in the Station Foundation for Entrepreneurship, which is one of the leading institutions in the field of entrepreneurship in Iraq, while the research sample included (70) female entrepreneurs from the participants in the program (Raaidat and Yanhad) in addition to co- working space in the station and in its two branches in Baghdad and Mosul, and the researcher analyzed the outputs of the questionnaire statistically and processed them through the program (SPSS Version 26).

    The research reached a set of conclusions, the most prominent of which are: It was found that women are motivated to become entrepreneurs by several factors in the following order: their desire to obtain independence first, followed by their access to training, then the existence of social networks, followed by education, and finally family support. Based on the above, the researcher recommends: Women members are interested in entrepreneurship, with the need to provide support, assistance and encouragement to them, starting with listening to their ideas and providing an appropriate family environment to adopt their creative ideas, as one of the success equations for an individual is the support of his family.

Article
The effect of strategic learning in adopting digital business strategies through the mediating role of strategic capabilities analytical exploratory research of the views of a sample of mobile telecommunications companies managers in Holy city of Karbala

Alaa Al-Turfi

Pages: 142-158

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The aim of the research is to test the mediating role of the strategic capabilities in strengthening the relationship between strategic learning and digital business strategies by application in a sample of mobile telecommunications companies in the holy Karbala province, and in order to achieve this, Asia Cell, Zain Iraq, Korek Telecom, Al-Kafeel Security and Iraq Sale have been selected as an applied field. To search by distributing a questionnaire that included (64) respondents managers of the research sample companies, it included branch managers, department heads, divisional officials, administrative, technical and engineering units, as well as managing directors of private agencies. The simple correlation coefficient (Pearson) was used, and the simple regression equation as well as descriptive statistical methods (arithmetic mean, standard deviation) by adopting SPSS V.23 program, while the Sobel test was approved to prove the significance of the mean variable. And one of the most important conclusions that was reached is that the strategic capabilities have an effective influence in enhancing the relationship between strategic learning and the digital business strategy of companies, the research sample in light of competition in the Iraqi mobile telecommunications sector. The research was concluded with a number of recommendations, the most prominent of which is the need to employ the mediating role of the strategic potential in enhancing the influential relationship between strategic learning in order to adopt a digital business strategy within the rapidly growing telecommunications sector in line with the provision of new services that add value to the companies of the research sample as well as their employees across its geographically diverse branches.

Article
The impact of financing behavior in economic value added: An analytical study of a sample of industrial companies listed on the Iraq Stock Exchange

Mohammed Alsendi, Rafiaa Alhamdani

Pages: 145-154

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Abstract

The study aims to achieve several objectives, the most important of which is to analyze the nature of the financing behavior adopted by business companies, by measuring the impact of financing behavior—represented by short-term debt, common stock, and retained earnings—on Economic Value Added (EVA) using the EVA model for a selected sample of business companies listed on the Iraq Stock Exchange during the period from 2005 to 2024. The study relied on the descriptive-analytical approach to present the theoretical and analytical aspects of the research variables, and the quantitative approach to test the research hypotheses in order to address the research problem, which revolves around the question: To what extent does financing behavior affect the Economic Value Added of industrial companies listed on the Iraq Stock Exchange? The study assumes a main hypothesis positing the existence of a statistically significant impact of financing behavior on the economic value of industrial companies. To test the research hypotheses, time series data and multiple linear regression analysis were employed. The results revealed a statistically significant negative impact of common stock financing on Economic Value Added, a statistically significant positive impact of retained earnings financing on Economic Value Added, and no significant impact of short-term financing on Economic Value Added.

The study concludes with a set of recommendations for financial decision-makers in the business companies of the study sample to help enhance their economic value, including: adopting an effective financing policy that ensures the optimal use of shares as a financing tool, achieving a balance between equity financing and debt financing.

Article
The control role of barcode between production processes and marketing activities: An applied study on a sample of food products in the Iraqi Markets

Mueid Al-Fadhel, Basim Issa , Russel Naji

Pages: 208-220

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The purpose of this research is to clarify the importance of the barcode in monitoring processes, as it plays a significant role in the circulation of goods between the producer and the consumer.
It also aims to highlight the benefits and significance of barcodes across various stages of the production process, including identifying the components of the manufactured product and reinforcing the role of barcodes within business organizations.

Barcodes help accurately track products within warehouses, thereby facilitating daily or periodic inventory processes and minimizing human errors. Thanks to barcodes, inventory levels can be effectively monitored, allowing the organization to plan ahead to avoid stock shortages or overstocking.

Moreover, barcodes play a key role in protecting the rights of both the initial and final consumer.

Article
Professional ethics and organizational work values

Nagham Manager

Pages: 01-02

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Introduction to professional ethics and organizational work values:

In recent years, we have seen the emergence of some concepts of social responsibility. These concepts are considered contemporary concepts, so there must be a reinforcement of these social concepts. We find that some institutions emphasize their developmental role and sense of social responsibility within the communities in which they are located. This social participation is not only important in the sense of responsibility, but has become a necessity to win the sympathy, respect, and appreciation of communities.

We find that the concept of work ethics is one of the most important social principles that stem from the full belief in the values of work, as each individual is responsible for the work he does. Of course, the concept of work ethics is closely linked to the people who perform their work in a skillful way. This does not stop at an authority or institution, whether in the public or private sector. Therefore, institutions have focused their attention specifically on work ethics and values. They seek to develop good morals such as honesty, integrity, commitment, striving for excellence, loyalty, righteousness, respect for others, and appreciating time and good use of it. They also seek to fight against everything that is not appropriate for virtuous ethics while adhering to high values for their multiple benefits for individuals, societies, and high-quality relationships.

Let's focus more on another aspect of ethical values and how they become more complex when there are situations where values conflict with other things in our lives. We know that ethics is a set of rules that define the proper behavior and also define the improper behavior. These ethical rules tell us when our behavior is acceptable and when it is rejected. We note that ethical rules exist in all societies and organizations, despite the differences that exist between one individual and another, but they are considered ethical rules that govern the behavior of humans to determine for them when their actions are right or wrong.

As for business ethics, it does not differ much from the rules of ethics that govern the behavior of individuals in our societies, and it applies the general ethical rules that govern the behavior of business organizations.

In light of this, we note the legal aspect of ethical behavior, that is, the behavior considered ethical is also legal and preferred by society and encouraged. However, there are sometimes unethical behaviors that are difficult to consider illegal. For example, when a worker takes more time than necessary to perform a particular task, is this ethical behavior? Also, when one of the workers uses the work phone for personal calls, thus the institution bears the loss of the worker's time, and bears the costs of the calls made by the worker, or he claims to be sick and does not go to work... And such behavior is not punishable by law, but many people consider some or all of them unethical.

Work is of great importance to man, as it is his source of income and livelihood. Therefore, man seeks to preserve it by adhering to work ethics and values. Let us get to know through the following lines the concept of work ethics and the importance of adherence and commitment to work ethics. It has great importance for the individual and the institution in which he works, such as enhancing the interaction between workers in a large way, which raises the efficiency of performance, improving the image and reputation of the institution, and protecting employees from fear about their future in it and depriving them of incentives and promotions on time. In addition to increasing production and profits, this is a result of each employee's commitment to perform his duties towards his work, as one of the most important work ethics is honesty, and proper time management and not exploiting work time to serve personal interests, and disrupt the interests of work and customers as some people do, and working to succeed in forming good relationships with customers, which guarantees their continuous dealings with the institution.

We can follow a set of methods and methods in order to consolidate and consolidate the ethics and values of work, such as the individual's evaluation of his performance himself, and punishing himself for the mistake he commits without being monitored by anyone. This is because he fears God Almighty, and therefore he strives to perfect his work. Administratively, this is known as the application of self-control methods. Not discriminating between workers, everyone must be subject to punishment when they are wrong, regardless of whether they are a manager, worker, or employee. They are all equal, so that the owners of senior positions in the institution do not believe that they are above punishment, which prompts them to not comply with labor regulations. Among the methods and ways to consolidate the ethics and values of work are:

  • Encouraging employees to develop their performance, and this is done by linking good performance with rewards and incentives. The employee always needs someone to encourage him to give his best for the benefit of work.
  • Raising awareness among the ranks of workers of the importance of work and that it is their source of income, and the need to preserve it and master it well, which leads to increasing the profits of the institution and raising their standard of living.

Article
The Impact of the Banking Liquidity Shock on Banking Performance: An Applied Study at Bank of Baghdad

Karrar Dinar, Suroor Mohammed, Basma Hussein

Pages: 268-259

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This research aims to analyze and evaluate the liquidity and banking performance indicators of the Bank of Baghdad for the period (2018–2023). Liquidity in Iraqi commercial banks is a crucial economic issue that impacts the financial and banking performance of the country, especially due to economic and political fluctuations that may hinder banks from providing sufficient funding for investment projects. This, in turn, negatively affects growth and production, leading to a decline in the financial performance of commercial banks. The research is based on the hypothesis that liquidity has a significant impact on banking performance. It adopts the deductive approach by combining both descriptive-analytical and quantitative methods. The study includes two variables: one independent and one dependent. The independent variable is the banking liquidity shock, while the dependent variables are banking performance, represented by the return on investment (ROI) and earnings per share (EPS). The researcher concluded that the Bank of Baghdad experienced very high liquidity ratios during the study period, indicating its ability to meet obligations and fulfill customer demands. This suggests that the bank enjoys strong financial performance and a solid credit position. However, profitability rates declined due to the bank’s efforts to balance liquidity and profitability.

Article
The role of information technology governance mechanisms according to the COBIT framework in enhancing investors’ confidence in the presented financial statements: a field study on a sample of private Iraqi bank

وليد Azzam, جمال Daham, وليد Hindi

Pages: 137-153

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As a result of the great developments witnessed by the business environment in recent years, this has led to the necessity of shifting all transactions in accounting systems from the manual system to the electronic system, as these systems are characterized by providing accurate results in a short time compared to the manual system. Therefore, this research aims to demonstrate the effect of applying Information technology governance mechanisms according to the COBIT framework in enhancing investors’ confidence in the financial statements, and testing whether these mechanisms (planning and organization, support and delivery, ownership and implementation, follow-up and evaluation) have a role in enhancing investors’ confidence in the financial statements. The research dealt with private banks operating in the Iraqi environment as a community to conduct the practical test, while the sample included individuals working in these banks. To obtain data, the researchers prepared a questionnaire form, where (125) questionnaires were distributed, from which (118) were recovered, of which (110) were valid for analysis. While (8) were excluded because they were not valid, the researchers adopted the statistical program (SPSS) to reach the results. The research reached several conclusions, the most important of which is that information technology governance according to the (COBIT) framework contributes fundamentally to the preparation of financial reports that are characterized by reliability and appropriateness because one of the governance standards is Highlighting the accuracy and objectivity of financial reports, in addition to adherence to rules and legislation, and this is reflected positively in enhancing investors’ confidence in the financial statements provided by the banks in the research sample. One of the most important recommendations presented by the research is the necessity of bank management adopting the COBIT framework as a means of information technology governance and control, as well as the necessity of qualifying human resources in banks to use modern and advanced information systems in order to achieve the maximum benefits desired from this technology in obtaining appropriate outputs that reflect positively. On the quality of financial reports provided by the banks in the research sample.

Article
The role of human resources information system in job redesign: a field study of a sample of Iraqi private banks

Zainab Al-Khfaji, Riyadh Abees, Amjad Ismael

Pages: 193-210

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The research aims to clarify the nature of the banking human resources management information system, as well as to introduce the concept of redesigning jobs in banking organizations, in addition to determining the frameworks of the relationship of correlation and influence between the two variables in the Iraqi banking sector in order to identify a number of means that can be adopted by banking departments in order to build an integrated business model linking the outputs of information systems and their adoption in the process of scientific and systematic redesign of jobs and highlights the importance of the study by addressing important administrative topics added To the literature of administrative sciences, in particular the banking human resources information system and the element of redesigning banking functions, and a sample

The study with (83) respondents in (4) private banks in Baghdad and the opinions of the sample were polled through a questionnaire prepared for this purpose and conducted statistical treatments according to the program (SPSS) and a research came out with a number of conclusions, the most important of which is the existence of a high impact relationship to the level of development and performance of the human resources information system in redesigning jobs and one of the most important recommendations of the study is the need for the various banking departments, whether operational or supportive, to accurately determine their needs from the various disciplines so that the human resources department in banks can reach To harmonize the job with the specifications of the incumbent and through the use of methods in redesigning jobs in a scientific manner, specifically when using the method of job characteristics

Article
The Impact of Digital Marketing Management on Customers Buying Behavior: Case Study of Soran City

Bahzad Salim, Mohammed Isaa

Pages: 91-112

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This study presents the impact of digital marketing on customer buying behavior and examines how digital marketing channels, such as social networks, search engines, and emails, influence customers’ purchasing behavior. The main purpose was to investigate the influence of digital marketing on customer's behavior and identify effective platforms for businesses in Soran independence administration to retain customers. The methodology of the study utilizes a quantitative approach through a survey questionnaire to gather data on the impact of digital marketing on customer buying behavior, including variables such as age, gender, income, education level, and online shopping behavior. The data is analyzed using statistical Package for social science (SPSS 26.0) to determine the relationship and effects of these variables on customer behavior. The study collected data from 250 participants who responded to a survey questionnaire distributed online to customers and people of Soran independence administration in several cities, districts, and sub-districts. The sample was appropriate, simple random sampling, and composed of demographic variables, questions about digital marketing, and purchasing behavior. The results of the study show that digital marketing has a significant impact on customer buying behavior, especially among younger and higher-educated people in Soran independence administration; it provides cost-effective and efficient ways for customers to fulfill their needs. However, businesses should be transparent to avoid deceiving customers. Digital marketing has a positive impact on customer satisfaction, but challenges such as timely delivery and over-advertising on social media remain and. Digital marketing has a significant impact on customer buying behavior, influenced by factors like education level, income, and social media usage. Valid factor analysis test supports this conclusion.

Keywords: Digital marketing management, Customers buying behavior, Social media, Instagram, Facebook.

Article
The Role of Effective Leadership in Achieving Administrative Creativity among Employees: A Field Study in the General Directorate of Vocational Education at the Ministry of Education in Iraq

Ahmed Rashed, Boutros Daghim

Pages: 03-26

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The research mainly seeks to strengthen the relationship between the variables of the current study represented by skillful leadership with its dimensions (open and closed) and administrative creativity represented by its dimensions (Originality، flexibility، fluency، feeling the problem، the ability to analyze) to identify the role it plays within the directorates of education in Iraq.

The study population is represented by the directorates of the Iraqi Ministry of Education، and due to the difficulty of determining the total number of the study community، the research sample was deliberately selected on the basis of the administrative positions in the General Directorate of Vocational Education / Iraq on the members of the community، who are managers، their assistants، department managers and divisions، as they are academically and professionally qualified and represent the level of senior and middle management that leads Work and workers in the directorate

After the researcher analyzed the data and tested the hypotheses, the main conclusion was reached and its content is: “There is a role for skilled leadership in its dimensions (open and closed) on administrative creativity represented by the dimensions (authenticity, flexibility, fluency, sense of the problem, ability to analyze) in the Iraqi education directorates. It was adopted the researcher used the questionnaire as a main tool for collecting data from the sample. The total sample amounted to (195) individuals. The measurement tools represented by the Cronbach alpha coefficient and the statistical description, which includes the arithmetic mean and the standard deviation, were used. Hypotheses were tested based on the simple correlation coefficient (Pearson) and the statistical program was used. (SPSS).

Article
Marketing recovery and its repercussions on service quality: A field study in the General Company for Iraqi Airlines

Hager Murshed, Moataz Abdul Razzaq

Pages: 71-82

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The research aims to study the marketing recovery and its impact on the quality of service in the Iraqi Airways Company in Baghdad, affiliated with the Iraqi Ministry of Transport. The problem of the study focused on explaining the pace of increasing competition between business organizations, perhaps the most prominent of which are international airlines, including the company under study (Iraqi Airways Company - Baghdad), which strives to provide the best services to its customers with the highest quality rates, but it faces many negative issues that prevent the achievement of service quality. The current research relied on three dimensions of marketing recovery, which are: (apology, compensation, and assistance and problem solving). The researcher relied on the descriptive analytical approach, and the data were collected using a questionnaire. The research also included testing the main hypotheses to determine the correlation and influence relationship between the study variables using some methods of the two statistical programs (SPSS, AMOS) and then processing the data obtained. The study included (105) senior and middle management in the company under study (General Manager, Assistant General Manager, Department Manager, Division Manager) The study found a strong correlation and influence between the study variables (marketing recovery and service quality), indicating the interest of the company’s senior and middle management in these two aspects. Among the most important recommendations that emerged from the study are: the necessity for the company under study to rely on marketing recovery in all its dimensions (apology, compensation, problem solving) whether when providing the service or after it Continuing to improve and enhance these dimensions will contribute significantly to achieving quality of service, and it is necessary to conduct periodic surveys that help the company to know the quality of the services it provides, and the extent of customer satisfaction with its performance, as it provides valuable feedback that enables the company to continuously improve its services and respond better to customer expectations and needs, which leads to achieving quality of service.

Article
The impact of social media usage on purchasing decisions

Amir Taha, Hamed Mohammed

Pages: 201-207

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Social media are internet-based digital spaces that aim to facilitate communication and interaction between individuals and different groups. These platforms are characterized by their high interactivity, diverse uses, global reach, and rapid dissemination of information. They can be classified into main types, including:

Public platforms: such as Facebook and Twitter, which enable broad communication and the exchange of opinions and information.

Content-sharing platforms: such as YouTube and Instagram, which focus on sharing photos, videos, and other content.

Professional platforms: such as LinkedIn, which aim to build professional networks and exchange work experiences

Article
A study on the impact of implementing an employee development program in enhancing skills and personal abilities: An exploratory study of the opinions of a sample of Zain Telecommunications Company Employees

Karrar dinar, Anmar Obaed

Pages: 302-312

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Employee development is a fundamental pillar for the success of any organization striving for sustainable growth and excellence in performance. It encompasses a range of processes and activities aimed at enhancing the skills, knowledge, and capabilities of employees, leading to increased productivity and improved work quality. Through continuous training, self-learning, mentoring, and providing opportunities for career growth, employee development fosters loyalty and empowers individuals to contribute effectively to organizational goals.

Article
The effect of strategic agility on organizational ambidexterity: A survey study of the opinions of a sample of employees in private universities

Maha Ibrahim, Sameer Mohsin, Ibrahim Ibrahim

Pages: 183-199

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The current research aims to identify the relationship between strategic agility and organizational dexterity by demonstrating the nature of the correlation between the two variables and determining the extent of the influence of the independent variable (strategic agility) on the dependent variable (organizational ambidexterity), at the aggregate level and at the sub-dimension level. The research problem was represented by the weak embodiment of strategic agility, as well as the lack of knowledge of its impact on organizational ambidexterity in private universities in Baghdad. The research adopted the descriptive-analytical approach, and the questionnaire was the primary tool for data collection. The sample size reached (178) respondents from private university employees. A number of statistical methods were used to extract results. One of the most prominent findings of the research was the existence of a statistically significant influence relationship between strategic agility and organizational dexterity at the aggregate level and at the sub-dimension level.

Article
Social sustainability as a key driver for achieving sustainable development goals through solar energy

Riyadh Al-Hassani, Ali Alwan , Hisham Al-Maksousi

Pages: 148-160

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The research focused on promoting community sustainability and highlighting its role in achieving sustainable development through solar energy, especially since it is considered one of the most important renewable energy sources. Its use reduces gas emissions, carbon waste, and noise, thereby mitigating the impact of climate change. The research question emphasizes that despite the presence of traditional energy sources in Iraq, particularly crude oil and natural gas, these resources are depleted and not renewable. However, their continued use poses a risk of environmental pollution and injustice to future generations. It also focused on reviewing previous studies on the concepts of social sustainability as a starting point for achieving sustainable development goals (the theoretical aspect). It also collected data on the costs of installing and maintaining solar energy systems, as well as monthly and annual consumption calculations for a number of homes. It also selected an agricultural model (irrigation system). It also evaluated the feasibility of investing in solar energy systems over a 10-year period compared to consumption using conventional sources. The research answered the question: What is the relationship between social sustainability and the application of solar energy systems in achieving sustainable development goals? What are the challenges and opportunities facing this relationship in this context?

The research reached several conclusions, including:

  1. Enhancing community empowerment, which has positive impacts at the local level, such as job creation.
  2. Enhancing the environmental aspect and environmental sustainability, such as reducing emissions and increasing shaded areas, which reduces temperatures above homes, albeit relatively.
  3. Among the challenges facing solar energy projects are the lack of funding and a lack of awareness among individuals.

This research is within the general framework and can be modified to suit the circumstances and level of use.

With the assistance of specialists in this field, the design and engineering aspects are detailed and precise, according to the needs of the community. With the situation as mentioned above.

Article
The Impact of Environmental Work Conditions on the Performance of Employees in Private Lebanese Hospitals During the Lebanese Financial Crisis: A Case Study of Private Hospitals in Northern Lebanon

Ghassan Fatah Allah, Khaled Kamal El Din

Pages: 178-192

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    The aim of this research is to determine the effect of work environment conditions on the performance of workers in Lebanese private hospitals in North Lebanon during the Lebanese financial crisis. A sample of 95 employees of various positions in private hospitals located in North Lebanon was studied: Al-Shamal Hospital, Moawad Hospital, Saydet Hospital, North Lebanon. The descriptive analytical approach was chosen for this research. The data was analyzed using the SPSS statistical program, and descriptive and analytical statistics were used in the analysis process. The results showed that there is a direct, statistically significant effect of the physical and behavioral conditions of the work environment on the health of workers in private hospitals in northern Lebanon during the financial crisis in Lebanon. There is also a direct, statistically significant effect of the health of employees at work on their performance in private hospitals in northern Lebanon during the financial crisis in Lebanon.

Article
Digital archiving: an inevitable necessity, not just an intellectual luxury?

Nagham Neama

Pages: 01

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In today's highly competitive business environment, information is the most important resource for all organizations, whether in the public or private sector. In most cases, this information is found in paper documents. Information capture systems (scanning, indexing) represent the first step in information management, allowing documents to be converted from a physical to an electronic format, as well as extracting the required information from them through digital archiving.

We also record our personal experiences and life events digitally on computers, phones, and other electronic devices, in the form of documents, emails, images, social media, and audio/video files. So, here digitization and digital archiving are very important?

Digitization and digital archiving, as an information security system, helps you to better manage personal information and records in digital repositories in an effective and secure way. It is about how you manage information and how you can make the most of it in an effective way that benefits you and your organization.

Digital archiving of documents is one of the main drivers of economic transformation, as information analysis allows you to benefit from making better decisions, which is essential for any organization regardless of its size, type, or complexity.

The development of technology and electronic communication systems in our lives has made it necessary to adopt them as a solution to the old problems that organizations face in their work. The difficulty of storing paper and keeping it safe from damage, despite the urgent need to return to it at times, led to the invention of a way to invest this technology in storing documents and information electronically. This resulted in the emergence of what is called digital archiving. Digital archiving is a necessity for website owners and businesses, as it is safe and secure in storing and retrieving all the required electronic data and files over the long term.

The process of digital archiving works to index electronic documents and files, and keep them until they are needed. It organizes this data and provides a copy of the original for use in research, auditing, and legal purposes.

The importance of digital archiving can be summarized in the following points:

  • Quick access to the required information compared to the traditional archive method.
  • No need to return to the paper archive and search through piles of papers.
  • The ability to keep a huge amount of information that paper archiving cannot sometimes store.
  • Reducing the number of employees (hidden unemployment) and tools, thus reducing the financial cost of companies.
  • Facilitating the process of information exchange and sharing with others.
  • Dispensing with unnecessary data.
  • Developing the efficiency and quality of work using modern technologies.
  • No need for large spaces in offices and institutions, and utilizing this space for more useful work.
  • Conserving the environment by reducing waste and saving paper.

Digital archiving can also store a large number of data and information that is difficult to store in the traditional archive as it is an effective and scalable method.

Digital archiving plays an important role in meeting regulatory requirements through the use of technologies. The data stored is not subject to change or modification. Through digital archiving, you can find the required information regardless of its size.

In addition to providing security means for information by identifying the people who can access it with the ability for more than one user to enter at the same time. Digital archiving also features ease of use remotely, the ability to meet the needs of the organization, and at the same time reduces the risks that the organization may face during work. In addition to its ability to restore damaged data, the ability to export data and save incoming faxes and types of emails, and the ease of handling different types of files.

Therefore, the emergence of modern information technologies has necessitated a re-examination of the traditional concepts related to the archive and the processing of its contents of documents and dealing with them. The digital archive has emerged in all its technological dimensions, and it has taken on great importance due to its close association with the contemporary digital environment, going beyond the idea of digitization and electronic archiving of the traditional paper archive, to electronic practice in a purely digital environment. There are institutions that produce, store, and retrieve their archives in a purely electronic way in unprecedented conditions traditionally.

Additional notes:

  • I have tried to preserve the meaning of the original text as much as possible while making it grammatically correct and fluent in English.
  • I have also added some clarifications and explanations where necessary to make the text easier to understand for an English-speaking audience.
  • I have used the term "digital archiving" throughout the translation, as this is the most common term used in English to refer to this concept.

Article
The role of adopting international financial reporting standards to improve the results of banking performance evaluation: A comparative analytical study in Bank of Baghdad

Alzahraa Jawad, Omar Al-Doori

Pages: 162-179

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The study aims to figure out the extent to which the commitment to the application of the International Financial Reporting Standards (IFRS) affects the results of the evaluation of banking performance, the study  based on a key premise that the commitment of commercial banks to the application of international financial reporting standards positively affects the results of the evaluation of banking performance through the preparation of financial statements that are transparent, appropriate and comparable with other banks in all countries of the world, For the purpose of testing the hypothesis of the research and achieving its objectives, the deductive approach was used in the presentation, study and analysis of research variables in the theoretical aspect, the descriptive quantitative analytical approach and the comparative method were adopted in the practical aspect.

The study reached a set of conclusions, the most important of which is that the results of the ratios and financial indicators based on the amounts extracted from the financial statements prepared in accordance with the International Financial Reporting Standards reflected positively on the evaluation of the performance of banks and led to improving the results of the performance evaluation of the bank and the process of comparison with the ratios of banks in other countries.

The study also recommended the need to intensify efforts among the relevant authorities concerned with the process of applying international financial reporting standards in banks to increase focus and shed light on finding a unified mechanism for the application of standards and follow up on their proper application.

Article
Organizational culture intensity, supervisor support, and personality traits as moderating variables in the path of role demands and self-efficacy depletion: An exploratory study in selected private sector companies in Baghdad

Abbas M. Hussein

Pages: 132-155

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This study looks at how job demands Depletion employee self-efficacy in Iraqi private companies. It also checks if things like a strong org culture, supportive bosses, and personal traits, such as being conscientious and emotionally stable, can buffer that effect. Now, even though Arab org behavior research is getting popular, Iraq hasn't gotten much attention yet. So, that's the key void this study aims to fill. They used a cross-sectional design and got data from 250 workers in three Baghdad firms through a 90-item Arabic questionnaire. To analyze it, they employed Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 4.0, based on the Conservation of Resources Theory, Social Cognitive Theory, and the Job Demands–Resources (JD-R) model. Plus, the participants gave informed consent and their data was kept anonymous following proper ethical guidelines. Role demands really take a hit on self-efficacy depletion, with a β value of 0.621, a p-value less than .001, and an R² of 0.613. Interestingly, organizational culture intensity and supervisor support helped soften this impact. Specifically, the internal cohesion part of the organizational culture and the informational support from supervisors were the biggest helpers here. This study stands out because it’s one of the first to look at self-efficacy depletion, not just general burnout, in response to role demands within the Iraqi context. The research blends three different theories and checks both organizational and personal traits as factors. Plus, it focuses on something that affects employees in Iraq specifically, which is cool. There are some downsides though. It uses a cross-sectional design with data solely from Baghdad's private sector, making it hard to infer causation or apply the findings elsewhere in Iraq, including the public sector. Still, the practical takeaways are useful for HR managers. They now have info showing that beefing up supervisor training and promoting team unity can shield worker mental stamina during tough times.

Article
Relationship of neuromarketing with consumer purchasing behavior (Analytical research at the Coca-Cola Company in Baghdad)

Jasem Jasem, Tarik Jassim

Pages: 165-177

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The objective of the research is to determine the correlation and influence relationship between the independent variable neuromarketing with its dimensions represented by (product, pricing, distribution, promotion) and the dependent variable consumer behavior with its dimensions represented by (environmental awareness, consumer perception of the product, consumer education level, consumer economic condition, benefits perception, social influence) and the degree of arranging these dimensions according to priority.

Article
Analysis of the relationship of liquidity and credit risks with banking safety indicators in Iraqi private commercial banks for the period(2010-2020)

حنان Handhal, وحيدة Khalaf

Pages: 114-125

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Abstract

      Commercial banks are the basic infrastructure in building the economy and business of any country, as commercial banks play a prominent role in the process of economic development, and most banks are exposed to many banking risks that may lead to instability in the financial system. Perhaps the most important of these risks is liquidity and credit risk, which are one of the important issues in commercial banks, as it is a source of concern for every bank, because the function for which the banks were found is to provide cash liquidity and grant credit. This research aims to clarify and analyze the relationship of (liquidity and credit) risks with banking safety indicators for a sample of commercial banks. Three commercial banks (the Commercial Bank of Iraq, the United Bank for Investment, and the Middle East Bank) were selected for the period (2010-2020) and the research was based on the following hypothesis It (there is a statistically significant correlation between credit and liquidity risks and banking safety indicators), and the research reached several results, the most important of which is that analyzing the relationship of liquidity and credit risk indicators with banking safety indicators helped policy makers and regulators identify strengths and weaknesses in commercial banks. easily, so that they can take preventive measures to avoid any crises or setbacks that hinder the work of banks. While the research recommended the necessity of urging Iraqi commercial banks to develop measurement and control tools and to develop effective contingency plans, in order to control liquidity and credit risks

Article
The effect of applying the employee benefits standard for the public sector on the informational content of the government accounting system

ضحى Al-Mayahi, ستار Al-Hachimi

Pages: 199-217

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Stand out the present research study aims at investigating the effect of applying international accounting standards in the public sector for the purpose of arriving at measurement and accounting disclosure of the employees' benefits granting to economic units in the government sector that apply the government accounting system, and to explicate the level of benefit in improving the outputs of the accounting system and its ability to support indicators of transparency and disclosure. In view of the vast development in financial reporting, preparing reports and financial statements with a high level of transparency and disclosure as well as the importance of working individuals being one of the important and essential factors to ensure the proper functioning of work, the continuity of productivity and the efficiency of the economic unit, the government accounting system currently adopted in some public sector directorates is considered insufficient to the requirements of internationally accepted accounting standards in general The importance of the present study has emerged in finding that it is possible to apply IAS 19 employee benefits by adapting the current government accounting system in the Iraqi economic units to the requirements of the standard and getting to know the effect of the application on the information content and outputs of the government accounting system. The General Directorate of Education / Wasit has been chosen a sample for the study in question, The current study has arrived at a number of conclusions as follows:

  1. The classification of benefits granted to employees and workers according to the government accounting system differs from the classification stated in IAS 19 Employee benefits.
  2. The quality of financial reports and statements is an important means of disclosure and communication of financial and non-financial information.

   . The government accounting system does not provide adequate accounting measurement and disclosure about employee benefits. 3

In view of the findings reached at, the current study recommends the following:

 1- Giving due importance to what was stated in the International Accounting Standard regarding the classification of the benefits granted and the adaptation of the government accounting system to those classifications.  

2- Enhancing the awareness of management and employees in the economic unit of the importance of preparing financial reports and statements.   

 3- Working on adapting the government accounting system to keep pace with the requirements of international accounting standards by adding new sub-accounts to the accounting guide and creating a plan for new sub-accounts to the accounting guide and creating a plan for employee benefits.

Article
A Multi-Criteria Decision-Making Approach for Optimizing Sustainable Supplier Selection Using Analytical Network Process (ANP)

Rasheed AlSalih, Watheq Laith, Abbas Abd, Evan Hamzh

Pages: 34-41

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Sustainable supplier selection is an essential part of the decision-making process in sustainable supply chains. This choice is focusing on social, economic, and environmental criteria in evaluation of suppliers. Sustainable supplier selection approaches have used both qualitative and quantitative data. Therefore, it is meaningful to use scientific methods that treatment both quantitative and qualitative data, as well as multiple criteria. 

Analytical network process (ANP) is a one of the important multi-criteria decisions –making approaches.  Also, the ANP technique is a general form that allows possible independency among criteria factors. This paper aims to select the best suppliers using an (ANP) approach which helps decision-makers to reach the best strategy with correct decisions. Using ANP each criterion has its assign weight, which reflects its importance for the process of comparison between alternatives to suppliers. The presented approach consists of the three main steps:  the first step is to identify the criteria used in the comparison process between suppliers, the second step is to identify the decision matrix using AHP and the third step is to construct the super matrix and limiting super matrix and compare between the alternatives, and rank them from the best to the worst through using ANP. This work has used the data as in [30] which represents data for a company that has four suppliers and five criteria. The results show that the best supplier is supplier 2, which has weight equal to 39%. Also, our results are matching the AHP result that is presented in [30]. Moreover, this work can be extended for future work using fuzzy environment and real application such as Iraqi oil companies.

Article
Analysis and measurement of the role of public debt in financing Iraq's sustainable development for the period 1990-2022

Amenah Abdullah, Mongi Arfaoui

Pages: 118-144

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Given the growing public debt burden and the volatility of global oil prices — the primary source of budget revenues — this study examines the economic impact of public debt on sustainable development in Iraq from 1990 to 2022. Using modern econometric models and quarterly time series data, the research analyzes the relationship between domestic and external public debt, economic growth, and sustainable development.

The study aims to identify the short- and long-term effects of public debt on growth and sustainability and clarify how oil price volatility affects this relationship. The results indicate that domestic debt has a less negative impact than external debt. While external debt supports expenditures in the short term, it increases long-term risks due to repayment obligations. The results also indicate weak links between high debt and sustainable development outcomes, reflecting the inefficient use of borrowed resources. Heavy reliance on oil revenues exacerbates the economy's vulnerability to external shocks. The study concluded with a set of recommendations: adopt wise debt management strategies; direct borrowing toward productive and developmental sectors; enhance transparency and institutional efficiency; diversify the economy to reduce dependence on oil; and cooperate with international financial institutions to design debt sustainability policies consistent with the Sustainable Development Goals.

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The effect of measuring the level of application of the elements of the integrated report on the disclosure in the financial reports of Iraqi government units / University of Baghdad

مصطفى Fadel, محمد Ibrahim

Pages: 3-19

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The research aims to shed light on the concept and importance of integrated business reports, guidelines and elements of their informational content, as well as accounting disclosure in government units. The research community was represented by non-profit government units, while the research sample was chosen by the University of Baghdad as an intentional sample for the research. To achieve the goal of the research, the researchers prepared a survey form to measure the level of application of financial and non-financial indicators in the governmental unit (University of Baghdad) in the form of percentages according to the elements of the integrated report according to the (IR) version in 2021, with the use of indicators of the Global Reporting Initiative (GRI) according to its latest version In 2020 with its economic, social and environmental dimensions on the elements of the integrated report, and based on the financial and non-financial reports issued by University of Baghdad for the year 2019,The most prominent finding of the research is that the percentage level of disclosure according to the international framework for the integrated report (IR) for the governmental unit / University of Baghdad was (38%), which is a weak percentage of disclosure compared to (100%), and the researchers recommended the need for the governmental unit to adopt the International Integrated Reporting Framework ( IR ) because it provides a detailed and comprehensive presentation of all financial and non - financial information in a transparent and credible manner.

Article
Using the sustainable balanced scorecard to measure the sustainable performance of Al-Qasim Green University

Ilham AlMuslimawi, Karrar Al-Khaldi

Pages: 161-180

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The aim of this research is to measure the sustainable performance of Al-Qasim Green University based on the indicators of the Sustainable Balanced Scorecard (SBSC), and to assess the university’s ability to serve the community through social and environmental performance indicators. Sustainable orientation is essential in today’s business environment, as it reflects the clarity of strategic objectives and the roles of faculty and support staff in delivering high-quality, distinguished educational services. It also supports creative capacities to build a strong academic reputation, making the university a key contributor in meeting labor market needs.

The study adopted a case study methodology focusing on Al-Qasim Green University, using both financial and non-financial data for the period (2018–2019). The results were measured and analyzed accordingly. Findings indicate that the university is capable of enhancing sustainable performance, provided that improvements are made in cost and managerial accounting systems. These improvements should aim to provide decision-makers with relevant information that reflects the university's economic, environmental, and social realities.

The research recommendations emphasized the importance of university leadership giving due attention to environmental and social factors, alongside economic ones, in adopting higher education and scientific research strategies. It also called for creating multiple channels of engagement with the labor market and the community.

Article
The effect of the change of physical capital and spending on education on the gross domestic product in Jordan for the period (1985-2017) an analytical study

جمال Ali, عبير Hamadi, محمد Jassim

Pages: 199-207

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The research aims to identify the changes in the values of GDP in Jordan, which are accompanied by changes of production factors represented by physical capital and human capital after its development through spending on education, and to show what these indicators generate from important and clear effects on improving the productivity of capital elements. Which in turn contributes to economic growth, and that the weak productivity of the factors of production, labor and capital, weakens the role of the productive apparatus in increasing the growth rates of GDP. These variables have been analyzed based on the descriptive approach. The research found that there are large and fluctuating changes in the gross domestic product in Jordan, which were accompanied by changes in the values of physical capital and human capital after spending was made on educating human cadres in Jordan and making them more effective and more contributing to increasing production rates and thus raising the growth rates of GDP. Overall, the development of physical capital by taking advantage of the increases in national income and raising the percentage of spending on education from the national income for the purpose of developing human capital in order to increase the productivity of the production elements and increase the rates of economic growth in Jordan

Article
Measuring the extent of compliance with the confidentiality prohibited information and not disclosing it until the date of its announcement: An applied study on a sample of banks listed in the iraqi stock exchange

دعاء Al-Husseini, ليلى Al-Hashemi

Pages: 224-232

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The aim of the research is to clarify the concept of prohibited information and to diagnose the degree of confidentiality in it, as the concept of that information, its characteristics, the scope of its use and the effect of its announcement affect the returns and trading volume. The research problem focuses on measuring the extent of Iraqi banks’ commitment to confidentiality of prohibited information and not disclosing it until the time of its announcement, as well as the extent of the response of the Iraqi Stock Exchange to the content and timing of its announcement. significantly in the success of the banking business. The research Ended with conclusions, the most important of which is that prohibited information is one of the most dangerous sort of information, which in the event of misuse leads to a loss of confidence among investors, shareholders and the public. Information security There should be no diversity in the individuals who use the system and focus on a specific category in dealing with the system.

Article
Contemporary trends in auditing and their role in reducing audit risk in the Sudanese business environment: A field study on the National Audit Bureau and some audit offices operating in Khartoum State

Zein Elabdin Yousif, Zainab Babekir

Pages: 16-31

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The research problem represented by that Sudanese companies and financial institutions are exposed to many audit risks that hinder their continuity and the achievement of their objectives, which prompted these companies, financial institutions and those in charge of organizing the auditing profession to search for modern and contemporary methods of auditing to reduce these risks.
The maim of the research is to present a conceptual framework for contemporary trends in auditing, with an indication of their importance in determining the audit risks.
The study relied on the field and investigative method, and the questionnaire was adopted as a means of collecting data. The statistical method was also used to analyze the data using the Statistical Package for Social Sciences (SPSS).
The research reached several results, including: The environmental audit helped to give a clear Vision of the impact of environmental activities on the financial values of the project. The strategic audit, led to fewer errors, which increased confidence in the financial reports. Quality audit facilitated access to more accurate audit evidence and better performance of the audit process. The application of peer audit, helped ensure compliance with the ethics and conduct of the profession. The study also recommended a number of recommendations, including: The National Audit Bureau should pay attention to activating contemporary trends of auditing because of their effective role in reducing audit risks and the positive results that these trends achieve on the performance of the audit process. The necessity for accounting and auditing firms to pay attention to professional requirements and competence due to their importance in promoting contemporary auditing trends.

Article
Public-private partnerships for sustainable development: A field study at AL-Mustaqbal University

Ahmed Kaheet, Ali Alwan, Al-Batool Abdul-Mahdi, Sama Mousa

Pages: 140-147

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Public-private partnerships (PPPs) have emerged as a critical mechanism for promoting sustainable development, particularly in the context of higher education institutions. This field study explores the role and impact of PPPs at Future University, focusing on how PPPs contribute to achieving the university's sustainable development goals. The study uses a descriptive approach by distributing (80) questionnaires to Future University staff, which were analyzed using SmartPLS V.4. The results reveal that PPPs at Future University facilitated infrastructure development, enhanced academic programs, and promoted research initiatives aligned with sustainability goals. However, challenges such as aligning stakeholder interests, ensuring long-term commitment, and maintaining transparency were identified as barriers to maximizing the potential of these partnerships. The study concludes that while PPPs offer significant opportunities to promote sustainable development in higher education, their success depends on strong governance frameworks, clear communication, and shared value creation among all stakeholders. The study provides recommendations to strengthen existing partnerships and guide future collaborations at Future University and similar institutions.

Article
The impact of the transition to the circular economy approach in sustainability reports lity

نوال Radhi, محمد Ibraheem

Pages: 246-258

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Despite the growing interest in the circular economy as a new global model, which emerged out of scarcity of resources, increased consumption and environmental pollution, the process of disclosing its information within sustainability reports still needs research and study. Hence, the research problem raised a question about whether there was an impact of the transition to a circular economy on sustainability reports within the economic, environmental and social dimensions. The aim of the research is to define the concept of circular economy and its impact on sustainability reports, which is the way through which its principles and activities are disclosed in the economic units that adopt it, by focusing on its indicators and their disclosure within (GRI) standards and indicators, and using the descriptive analytical method of the disclosure process and its impact on Sustainability reports, a number of conclusions were reached, the most important of which is the similarity and connection between the circular economy and sustainability, and the need to disclose information about the circular economy within the sustainability reports, because it enriches its information, and that this will help improve the quality of these reports, because it will add necessary information that keeps pace with the new trend in the world Business.

 

Article
Digital Transformation and Sustainable Management in Iraqi Universities

Nagham Neama

Pages: 01-02

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Universities worldwide have recognized the challenges of digital transformation in the face of rapid technological advancements, which have become an integral part of the educational system for all academic programs. This integration brings numerous advantages to all stakeholders in the educational process. Traditional methods, techniques, and tools have become outdated, prompting universities to enter into agreements with specialized global companies in technology, software, and tools. These agreements aim to equip their infrastructure for the educational process across various academic programs and disciplines, building knowledge and skills for students and preparing them for the job market in the era of digital transformation affecting all sectors.

Digital transformation is no longer an option but a necessity for institutions striving to enhance their efficiency and ensure their sustainability. The rapid growth of digital technology, advancements in smart devices and systems, increased data processing capabilities, and artificial intelligence have led to revolutionary changes. Dealing with the digital society requires investment in human resources and competencies possessing digital skills, capabilities, passion, ambition, and dialogue. This entails adopting a comprehensive approach to teaching methods, focusing on future requirements.

As mentioned earlier, digital transformation has become an urgent necessity that educational institutions seek to establish and dedicate. Educational technologies and digital platforms are not just concepts; they are now essential practices for the educational and learning processes. Universities need to leverage digital technologies to improve educational processes and practices, enhance learner and teacher experiences, and support the creation of effective and enduring educational models. Digital transformation helps universities operate more efficiently, remain competitive in global rankings and accreditations, and succeed in preparing learners for digital work environments.

In this context, digitization is a necessity in higher education institutions, attracting top students and improving the experience of courses, educational materials, and training processes in general. It enables monitoring and tracking to identify obstacles and challenges in training and reduce the risk of dropout. However, hesitation in understanding and seizing opportunities to move towards this digital environment still exists. It is essential for digital transformation to align with communication principles, ensuring its commitment to meet the expectations of various groups interested in economic, social, and environmental dimensions.

Article
Climate change management.. challenges and confrontation

Nagham Neama

Pages: 01

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Introduction:

The world is facing a number of challenges, including climate change. Climate change is caused by human activities, such as the burning of fossil fuels, which release greenhouse gases into the atmosphere. These gases trap heat, causing the planet to warm.

The Arab World and Climate Change:

The Arab world is one of the most vulnerable regions to climate change. The region is already experiencing the effects of climate change, such as rising sea levels, more extreme weather events, and changes in agricultural yields.

The Impacts of Climate Change:

The impacts of climate change are already being felt around the world. They include:

  • Rising sea levels: Sea levels are rising due to the melting of glaciers and ice sheets. This is causing coastal flooding and erosion, and is displacing people and communities.
  • More extreme weather events: Climate change is increasing the frequency and intensity of extreme weather events, such as hurricanes, floods, and droughts. These events are causing damage to property and infrastructure, and are leading to loss of life.
  • Changes in agricultural yields: Climate change is affecting agricultural yields, making it more difficult to produce food. This is leading to food insecurity and malnutrition.
  • Loss of biodiversity: Climate change is causing the loss of biodiversity, as plants and animals are unable to adapt to changing conditions.

Solutions to Climate Change:

There are a number of things that can be done to address climate change. These include:

  • Reducing greenhouse gas emissions: This can be done by switching to renewable energy sources, improving energy efficiency, and reducing deforestation.
  • Adapting to the impacts of climate change: This can be done by building infrastructure that is more resilient to extreme weather events, and by developing new agricultural practices that are more resistant to climate change.
  • Financing climate action: Developing countries need financial assistance to help them reduce their emissions and adapt to the impacts of climate change.

Conclusion:

Climate change is a serious threat to the Arab world and the world as a whole. It is important to take action to address this challenge, and to ensure that the region is prepared for the impacts of climate change.

Article
digital transformation to achieve sustainability (UAE development plan till 2030- case study)

Saif alddin Al-Imam, Ali Al-Abadi

Pages: 35-44

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Problem of the Research- lately the economic environment is completely differing than 20th century and even than the last decades of 21st century. Novel idioms, notable expectations have been innovated that related to economic, social, political and even behavioral aspects of life; the competency does not limit with qualified intellectual human resources rather than the use of knowledge and novel aspects of technologies due to the rapid dynamic development of virtual economy. Thus, global economies experienced a rebirth of economic system. 

Design, Methodology, Approach- it is an inductive study “UAE” as a sample; in which it extrapolates and analyze the studies and essays that related to economic digitization. Descriptive and analytical tools used to study the related aspects of phenomena. 

Finding- UAE in general and Dubai in specific has a great role in achieving many entrepreneurial projects as a part of intelligent governmental program. Digitization programs become an obvious feature in most governmental programs such as medical, smart educational and banking usages; meanwhile, these programs are available for all in a lowest price of cost. Dubai tries to follow its vision for (2020-2030) of achieving sustainability through rapid change in technology towards green-zone technology environment under the supervision of rational policy of decisions, then expands it experiences to UAE as a whole. 

Research limitations- implications- the study covers only studies and essays that related to scan UAE “Dubai” entrepreneurial projects for the last decade of 20th century and early decades of 21st century. 

Practical implications- the study confines to use the descriptive, analytical tools to study the related phenomena. 

Social implications- it specifics to review the Dubai Emirate as a society of study. 

Objectives of the Research

  • Transferring the societies into digital ones to expand the career opportunities especially among adult talents.
  • Distinguishing the economic digitalization & digital economy.
  • Analyzing the main threats toward digital economy.
  • Focusing on the role of digital economy especially for those graduated talents.

Importance of the Research- as far as the study reviews, few studies in Arabian libraries are handling this dynamic topic; and still the meaning of facilitating the digitization to achieve sustainability is not clear enough, meanwhile, UAE considered as a “Spark” to most of Arabian countries. Thus, having their successful experience of entrepreneurial projects would be a “guide” for followers. 

Article
The relative importance of the current account in the balance of payments in terms of the external dimensions of structural imbalance with reference to Iraq

هجير Zaki, ضحى Mahmoud

Pages: 78-90

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This research seeks to address by analyzing the symmetrical imbalances between the economy and the status of the current account and what is implied by the significance of the relative importance of the current account in the balance of payments on the one hand within the framework of the internal / external overlap of developing economies in general and  Iraq , as a case study  to examine the extent of the reflection of the local economic structure on the characteristics of the current account

There are types of imbalances in the balance of payments related to the structural characteristics of the economy i, meaning that they represent a reflection of the imbalance in its production structures, and this imbalance, namely, in the current account takes a directional turn over a long time period related to the process of economic development and its success or failure in achieving the required structural changes

The research concluded that its hypothesis is correct as far as it is concerned with Iraq and that there is a symmetry between the internal/external structural imbalance that has deteriorated in the current account, especially the trade balance, and this imbalance has taken a hidden form as a surplus in the case of the rentier economy.  It concluded that economic administration has no choice but to restructure the Iraqi economy in favor of other production sectors, as well as financing and rehabilitating infrastructure projects, in addition to striving to attract foreign investment and working to expand production capacities and reduce dependence on oil as a main source of national income.

Article
The reflection of the method of self assessment on tax revenues :Applied case study in the General Tax Authority

ازهار Hussein, علاء Alwan

Pages: 15-24

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A case study of self-assessment and tax revenues An applied case study of the method of self-assessment of income in the General Tax Authority - Companies Department, and the problem of an overview of assessment and tax revenues was presented, and the study reached the stage of assessment and public revenues, and the study reached the stage of self-assessment and study, self-drawing and study in Abroad, Self-Painting and Study Abroad. Its final accounts through various activities, and that the mutual trust between the two parties to the tax accounting process) plays a key role in this type of income estimation methods, and the research came out with a variety of combination of relationships and mutual trust between the two parties to the tax accounting process through the development of tax awareness of the citizen. The one who successfully triggered the application of this method of estimating income, taking into account the tax administration’s commitment to the tax law and striving instructions not to be unfair to the taxpayer when estimating his income.

Article
Subject Review: Are the Traders of Cryptocurrencies Adopt (Kowing- Doing) Approach in their Digital Stocks?

Saif Alddin Al-Imam, Ali Al-Ibadi

Pages: 39-47

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The sequence of reviewing above mentioned articles will be as a brief description of each one then mixing the main ideas of both and trying to bridge those ideas with our subject title.

Article
The Mediating Role of social media in the Relationship between Digital Marketing and Marketing Performance: An Applied Study in Zain Telecom Company in Iraq

حنان AL-Dulaimi

Pages: 27-40

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This study sought to explore the mediation role of social media within the framework of the relationship between digital marketing and marketing performance in Zain Telecom Company in Iraq, where the problem of research is that digital marketing in its modern form is based on social media in order to develop and develop marketing performance in companies and in particular communications companies. Despite this great importance of the medieval role represented by social media and its great spread such as Facebook, WhatsApp and others, studies in this field are very few and are almost non -existent in a country like Iraq. In order to bridge this research gap, we used two approaches, which are the descriptive approach to describing the political concepts related to the variables of the study, and the analytical approach to exploring the relationship and influencing these variables that are digital marketing, marketing performance and the role of social media. A questionnaire was distributed to employees of Zain Telecom Company in Baghdad Governorate, where the number of members of the sample reached 70 after collecting and analyzing questionnaires. There was a relationship of moral correlation between both digital marketing with its dimensions and marketing performance, and there is a relationship of correlation with moral significance Between both digital marketing and social media, as well as between marketing performance and social media.

Article
Employing the green value chain approach as a competitive advantage for the economic unit: An applied study in Fayd Al Qassim Company

Abohasnen M. Juda, Nawfal M. Mousa, Aqeel M. Nwamah

Pages: 66-77

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In light of the rapid developments and intense competition the world is witnessing, the need to find a sustainable competitive advantage for economic units has become apparent. This research aims to demonstrate the impact of employing the green value chain approach on achieving this competitive advantage by analyzing green value chain activities. This approach represents a modern trend in sustainable management accounting. The research identifies the green value chain and competitive advantage, clarifying the relationship between them through an inductive methodology that draws on books, theses, dissertations, and specialized research in accounting studies. This approach contributes to cost reduction across all activities within the green value chain, while also considering environmental factors. The research focuses on the role of this approach in achieving a long-term competitive advantage. Researchers relied on actual data in the practical application of the implemented activities. Among the key conclusions are: the green value chain approach contributes to building a long-term competitive advantage by enhancing the sustainability of activities (production, marketing, distribution, and after-sales services) and achieving customer satisfaction by responding to their environmental and social requirements. The resulting competitive advantage is manifested in the economic unit's ability to offer a low-cost, high-quality, and environmentally friendly product while maintaining a stable and profitable customer base.

Article
The impact of drug-addicted workers on decreased job performance: A survey study of a sample of workers in selected ministries in Baghdad

Alaa Ghaleb, Nagham Neama

Pages: 3-13

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The study aimed to know the role of drug-addicted workers in reducing job performance in its dimensions (non-adherence to work hours, misconduct, and low employee productivity). To achieve the study objectives, the descriptive analytical approach was adopted. A questionnaire consisting of (31) paragraphs was developed, and a random sample was drawn so that the study sample consisted of (146) workers in a selected ministry from Baghdad (Ministry of Higher Education, Ministry of Health, Ministry of Environment, Ministry of Planning). The descriptive analytical approach was relied upon, and the results were analyzed using the (SPSS) program and descriptive statistics tools. It was concluded that most of the sample members agreed that workers in the ministries surveyed have low drug use and that the job performance of workers in the ministries is good due to the low drug use by workers and that drug-addicted workers cause a decrease in job performance and that this decrease is reflected in the form of frequent absence, misconduct, and low productivity. The most prominent recommendations were the need to conduct awareness courses and implement programs to eliminate addiction in the workplace.

Article
Evaluation of industrial policy trends in Iraq after 2003

Falah Al-Rubaie

Pages: 28-38

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The industrial policy in Iraq after 2003 contributed to the decline in the sustainability component of economic growth And the lack of economic growth in Iraq to the element of sustainability after 2003, as a result of the continued dependence on crude oil, and the decline in the relative importance of the manufacturing sector in the economic structure, and the trends of economic policies and industrial policy contributed to the exacerbation of this result. The strategies and directions that were put forward after 2003 are based on betting on the private sector and market mechanisms to advance this sector in return for excluding the state and limiting its activity to a purely regulatory framework through the adoption of a horizontal industrial policy. This paper calls for the adoption of a rational, realistic approach to address the problems of the industrial sector, based on combining the role of the market and the role of industrial policy. Market mechanisms alone cannot achieve production efficiency and social justice in light of problems and imbalances, and the presence of high unemployment, as well as the deterioration of the business environment and the weakness of the side. Security and its well-known complexities. The desired reform in which the state should play a balanced and integrated role with the market, especially that the local private sector in Iraq, due to its well-known conditions, needs for a long time the state and its support.

Article
The role of internal audit in reducing administrative and financial corruption: An applied study at the General Tax Authority

علاء Al-Shafei

Pages: 60-72

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The role played by the internal audit in any service establishment or profitability is an important focus in the work of that establishment because it is considered the safety valve and controls the extent of the commitment of the economic unit of the instructions in force in its operational and the extent of its commitment to accounting systems and financial reports, which will reflect on the efficiency and effectiveness of those The economic unit in its stand to try to exploit its work in the administrative and financial corruption, which is one of the serious factors that destroy the work of that establishment internally and externally.
In this research, which undermined the role of internal auditing in the process of reducing the administrative and financial corruption in the General Authority for Taxation through the knowledge of the duties assigned to the internal audit and the need to comply with the instructions issued by the General Authority for Taxes because any violation of these instructions may be a door of administrative and financial corruption Which requires that the internal auditor has an important role in standing against any attempt that may be exploited to exercise administrative and financial corruption in his obligation and instructions and to inform the administration of any violation in the tax work .

Article
Availability of marketing intelligence dimensions in private hospitals

ماجد Al-Syani

Pages: 13-23

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The study aims to identify the availability of dimensions and components of marketing intelligence in private hospitals, by studying dimensions of marketing intelligence (product intelligence, competitor intelligence, customer intelligence).

The study was applied in Yemeni private hospitals where the study sample included 80 managerial leaders of those hospitals.

  The study found the results : Marketing intelligence is available at a high level with an average (4.14), Marketing intelligence is available through the product intelligence dimension at a high level with an average (4.15) , Marketing intelligence is available through the competitor's intelligence dimension at a high level with an average (4.12) Marketing intelligence is available through the customer intelligence dimension at a high level with an average (4.14) , There are no statistically significant differences towards the availability of marketing intelligence attributable to variables (age , qualification , years of experience , functional grade) .The study made several recommendations, the most important of which was to build a marketing strategy based on the hospital's overall strategy and future directions. to prioritize marketing research and marketing intelligence to obtain information for the development of medical services, Expand the organizational structure associated with the marketing function and prioritize it in the management aspect the establishment of centres specializing in the collection of marketing information as an entry point for the construction of the marketing intelligence system, Setting up induction courses for marketing intelligence requirements for hospital workers in general and for administrative leaders in particular.

Article
Awareness of Organizational Dynamics and their role in Enhancing Strategic Positioning: An analytical study of the opinions of a sample of employees at Al-Ittihad Food Industries Company Limite

Amer A. Al- Dhibhawi, Wasan J. Kadhim, Mohammed F. S. Al-Emarah

Pages: 1-15

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The research aims to analyze the impact of awareness of organizational dynamics on enhancing strategic positioning, based on the importance of employees’ understanding of the internal and external factors that shape the organizational work environment—such as culture, structure, relationships, and communication—and their reflection on the organization’s ability to define its competitive position effectively and sustainably. The study adopted the descriptive-analytical approach and employed a questionnaire to collect data from Al-Ittihad Food Industries Co. Ltd. in Babil Governorate, with a sample of 262 employees from the company’s sugar refinery plant. The research gap lies in the scarcity of studies that have examined the relationship between awareness of organizational dynamics and strategic positioning in an integrated manner within the Iraqi business environment—particularly in the food industry sector, which faces ongoing market transformations and increasing competition. This context requires a deep organizational awareness that connects culture, structure, leadership, and communication as an interactive dynamic system. The findings indicate a positive and statistically significant correlation and effect between awareness of organizational dynamics and strategic positioning. Higher levels of organizational awareness contribute to improving management’s ability to make effective strategic decisions and strengthen the company’s competitive position in the market. The results also show that flexible organizational culture and adaptive leadership play a key role in achieving higher levels of strategic performance. The research recommends adopting a comprehensive approach to managing organizational dynamics that integrates culture, structure, leadership, and internal communication within a unified strategic vision, thereby enhancing sustainable strategic positioning and contributing to the stability and growth of Iraqi industrial companies.

Article
The role of university 4.0 in ensuring the right to education: A field study at Al-Mustaqbal private university

Ahmed Kaheet, Sara Abdul-Ilah, Hadeel Saleh, Tayba Saleh

Pages: 202-194

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This study examines the role of university 0.4—a conceptual framework integrating technology, accessibility, and inclusive policies—in upholding the right to education at Al-Mustaqbal Private University, the research assesses how digital transformation, adaptive learning systems, and institutional policies contribute to equitable access, quality education, and student success. Data was collected via surveys (N=73 faculty), interviews with administrators, and analysis of academic performance metrics. Findings suggest that University 0.4 initiatives, such as virtual classrooms, AI-driven support tools, and financial aid programs, significantly reduce barriers for marginalized groups, including low-income and disabled students. However, challenges like digital literacy gaps and infrastructure limitations persist. The study concludes with recommendations for scaling University 0.4 innovations to align with SDG 4 (Quality Education) and national educational rights frameworks.

Article
The impact of adopting electronic payment systems on reducing operating costs: An applied study in a number of Iraqi banks

Ali Mohammed

Pages: 168-176

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This study aims to evaluate the factors influencing the success of the transition to electronic payment systems in Iraqi banks and to analyze the relationship between the adoption of electronic payment systems and the extent to which the adoption of these systems affects the reduction of operating costs without affecting the quality of services provided by them. The importance of this study stems from the accelerated shift towards digitization in the financial field and supporting national trends towards the transition to a non-cash economy. The study adopted the null hypothesis that there is no statistically significant effect of adopting electronic payment systems in reducing operating costs in Iraqi banks. The study adopted the descriptive analytical approach to explain the problem and the relationships between its elements by collecting financial data for a sample of Iraqi banks for the period (2020-2024) and deriving financial ratios that represent the study variables. The study reached several results, the most important of which is the lack of an effect of adopting electronic payment systems in reducing operating costs in Iraqi banks, despite the good level of application of electronic payment systems by these banks, with a positive correlation between the level of adoption of electronic payment systems. The level of operational costs, and the study presented several recommendations, including updating cost systems to be consistent with the nature of the digital transformation in the use of payment systems, enhancing awareness campaigns and customer confidence to expand the base of use of electronic payment methods, and updating electronic payment systems periodically to avoid technical failures and maintain cyber security.  

Article
Using digital finance to enhance financial stability: An analytical study of a sample of private banks in Nineveh Governorate

زهراء Hammou

Pages: 3-12

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The research seeks to highlight the knowledge of the extent of financial and banking progress in the research sample banks, especially in light of the current global financial conditions, which are characterized by their progress and technological acceleration, In providing its services in conjunction with global openings, which encouraged the researcher to focus on studying and linking the variables of digital finance and financial stability in banks in general and the researched in particular because of these two variables, Of the importance and impact on the work of banks and the progress of their business, the questionnaire was used as a main tool in data collection, and the statistical program (Spss-Ver 23) was adopted to analyze and test research hypotheses, The researcher reached a set of conclusions, the most important of which is the existence of significant correlations and influence with positive statistical significance between digital finance and achieving financial stability in the surveyed banks, Several proposals were proposed, most notably increasing interest in digital finance mechanisms in the future to keep pace with rapid global financial developments.

Article
The soft skills that must be available in the performance of faculty members in Saudi universities from their point of view by application to faculty members at Imam Muhammad bin Saud Islamic University and Shaqra University

Abdelnassir Hassan

Pages: 142-160

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Abstract

This study aimed to identify the extent of the availability of soft skills in the performance of faculty members in Saudi universities from their point of view by applying it to faculty members at Imam Muhammad bin Saud Islamic University and Shaqra University, and to rank the soft skills according to the degree of their importance to them and whether there are statistically significant differences when The level of significance (a=0.05) in the degree of availability of soft skills in their performance is due to the variable of years of teaching or college experience.

The study followed the descriptive approach to achieve its objectives, as the researcher used the questionnaire as the main tool for the study, which contained (43) items distributed over six axes: critical thinking skill, problem solving, time management skill, leadership skill, decision-making skill, teamwork skill, and communication skill

The study concluded that soft skills were highly available in the performance of faculty members at Imam and Share Universities, as the highest arithmetic average for a sub-skill reached (4.85), with a rate of (97%), with a very high degree of availability, while the average for the lowest sub-skill reached (3.61), with a rate of (71%). With a high degree of availability.

 The skill of communication and communication came in first place in terms of its importance with an arithmetic average of (4.42), with a percentage of (88.2%) and a very high degree of availability. It was followed by the teamwork skill in second place with an arithmetic average of (4.28), with a percentage of (86%) and a degree of availability. Very high, while the time management skill came in third place with an arithmetic average of (4.18), with a percentage of (83.5%) and a high degree of availability, and in fourth place came the leadership skill with an arithmetic average of (4.12), with a percentage of (80.1%) and a high degree of availability. The skill of critical thinking and problem solving came in fifth place with an arithmetical average of (4.04), with a percentage of (80.1%) and a high degree of availability, while the decision-making skill came in last place with an arithmetical average of (4.03), with a percentage of (80%) and a high degree of availability.

Article
The cultural factor in the implementation of strategic projects for poverty reduction and sustainable development in Iraq, the use of artificial intelligence technologies and promising areas of personnel training in the context of digitalization: experien

Aqeel Al-Khalidi, Panshin Nikolaevich

Pages: 295-301

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Abstract

The article considers the historical foundations of Iraq for ensuring environmental and economic sustainability in the context of digitalization. The article presents facts about the contribution of the thousand-year-old culture of Iraq to world culture and the relevance of this contribution in solving the problems of sustainable development. A critical assessment of training technologies and the application of popular neural networks is given. It is proposed to use the experience of Belarus in planning and implementing strategic projects in Belarus in relation to the conditions of global digitalization and to use the results of Belarusian scientists in linguistic analysis of texts to create national neural networks. The importance of an ecosystem approach in solving the problems of socio-economic development of the country is emphasized. The relevance and necessity of appropriate training of personnel for the digital economy, the most important part of which in modern conditions is digital culture and the formation of a national market for high-quality data is substantiated.

Article
The Impact of Islamic Banking sector development on economic development: An analytical study of Islamic Banks in Iraq for the period (2013–2022)

Afrah Radi, Abdul- Kadhim Kween

Pages: 02-10

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Abstract

The research aims to address a fundamental issue related to the impact of Islamic finance on economic development. Islamic finance has witnessed a significant increase in the volume of its financial transactions, especially after the global crisis of 2008, making it a key source for financing various economic activities and driving growth in many countries. Islamic banks were selected as the focus of the study because they represent the core component of the Islamic financial industry in Iraq.

The research adopts the inductive approach by focusing on the development of the Islamic banking sector in Iraq, its various patterns, and its impact on economic development. The development of the Islamic banking sector is expressed through a set of indicators (total assets and financing volume), while economic development is measured through the non-oil GDP indicator. The data cover the period (2013–2022).

The study concludes that there is a statistically significant positive effect of credit volume on economic development, while no impact of total assets in Islamic banks on economic development was found. The researcher recommends the need to develop the operational mechanisms of Islamic banks in a manner that ensures strengthening their positive impact on economic development.

Article
Role of Enterprise Resource Planning Systems in Achieving Competitive Priorities: The Egyptian International Pharmaceutical Industries Company "Epico" in Dakahlia governorate

عماد النجار

Pages: 238-247

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Abstract

This study investigates the effect of Enterprise Resource Planning Systems on achieving the Competitive Priorities. It also aims to determine the relationship between the Effectiveness of Enterprise Resource Planning Systems and achieving the Competitive Priorities. The researcher adopted the descriptive analytical approach and used a questionnaire as a primary tool for data collection. The study population consisted of (130) workers at the Egyptian International Pharmaceutical Industries Company "Epico" in Dakahlia governorate.

This study revealed a significant effect for the Effectiveness of Enterprise Resource Planning Systems on achieving the Competitive Priorities (56%). There is a strong positive correlation relationship between Effectiveness of Enterprise Resource Planning Systems and achieving the Competitive Priorities (0.746). The study draws a set of recommendations the most important of which, First: Management's attention to improving the capabilities of users of enterprise resource planning systems. Second: To increase the awareness of the importance of the cost element. Third: To take care of customers' needs and expectations.

Article
The Impact of Organizational Behavior on the Quality of University Education: A Field Study at the College of Administrative Sciences/Al-Mustaqbal University

Amel Ali

Pages: 93-81

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Abstract

Organizational behavior plays a pivotal role in enhancing the quality of education in general and university education in particular. This is achieved through the availability of technology, an appropriate structure, and an environment that aligns with the needs and capabilities of employees, contributing to motivating individuals to advance and innovate, and enhancing their capabilities to enhance their teaching performance and achieve quality education. Therefore, this research addresses the topic of organizational behavior and its impact on the quality of university education. The research aims to shed light on the concepts of organizational behavior and educational quality and to identify the extent of the relationship and impact of organizational behavior, represented by its four components (individuals, organizational structure, technology, and environment), on the quality of education.

The descriptive analytical approach was used, and data was collected through a questionnaire distributed to a sample of 50 faculty members using the statistical program (SPSS) version 29.

The research concluded that organizational behavior is one of the fundamental and strategic pillars aimed at achieving quality university education, with a close relationship between them reaching 92%. There is also a significant impact of organizational behavior on the quality of education. The study recommended the need to promote positive organizational behavior in the university environment and develop flexible organizational structures and technological and environmental techniques, which would contribute to improving the quality of university education and enhancing faculty performance.

Article
The Development of The Banking Industry And its Impact on Sustainable Development

زهراء Al-Nuaimi, ثائر Al-Samman

Pages: 69-78

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Abstract

The research aims towards measuring the impact of the development of the banking industry on sustainable development, especially after the development of the banking industry in recent years and the transition to digital banking services that have      achieved great profits for the banking industry     by applying it to the Iraqi banking industry during the period                                                                              

 (2004-2020), using the ARDL model, where the research deals with measuring the impact of the development of the banking industry represented by the independent variables (credit provided to the private sector to GDP,                                                                                                                                  

Total deposits to GDP, and money supply to GDP) on sustainable development, which is achieved through key indicators, which are economic indicators, social indicators, environmental indicators, and institutional indicators, where these approved variables were expressed through indicators (per capita GDP, population ratio in regions urbanization, change in forest area, spending on research and development), and the research concluded the great developmental role of the banking industry to achieve sustainable development as well as the need to develop and provide credit for modern projects that support clean energy and green environment                                                                                             

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Entrepreneurship Journal for Finance and Business

College of Business Economics at Al-Nahrain University

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