Cover
Volume 7, Special Issue 6 (2026)

Published: October 25, 2026

Pages: 363-372

Research Article

The role of marketing tools in supporting and developing, control, and auditing units in organizations: An applied study in public and private organizations

Mu'ayyad A. Al-Fadl 1 Rasel F. Naji 1
1College of Administrative Sciences, Al-Mustaqbal University, Babylon, Iraq
History
  • Received: August 14, 2026
  • Available Online: October 25, 2026
DOI

https://doi.org/10.56967/ejfb20261005

Abstract

The contemporary business environment reflects a clear integration between administrative and cognitive sciences, where tools are increasingly intertwined to perform various economic activities. Marketing is considered one of the fundamental managerial functions responsible for transferring goods and services from producers to consumers through a variety of tools and techniques. This research focuses on modern marketing tools, including technological and informational techniques such as Barcode and Quick Response (QR) codes, as well as behavioral techniques such as Self-Marketing and Body Language. These tools contribute significantly to supporting and developing accounting and auditing processes by simplifying and accelerating accounting operations, reducing financial manipulation and fraud, automating accounting and auditing activities in line with global developments, detecting intentional and unintentional errors, and protecting consumer rights. Furthermore, these tools enhance organizational competitive advantage and help maintain market share in dynamic business environments. The study concludes that the integration of modern marketing tools with accounting systems improves the quality, accuracy, and reliability of financial reports, thereby supporting top management in making rational strategic decisions based on accurate and up-to-date information. In addition, the use of digital technologies contributes to reducing operational costs, improving economic efficiency, and enhancing overall organizational performance.

Keywords

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