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Arabic

Search Results for right-to-education

Article
Private university education in Iraq: Advantages, constraints, and remedies

ستار Al-Bayati, نركز Salman

Pages: 51-59

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Abstract

The establishment of private universities has become one of the means to spreading university education and expanding it in the Iraqi society within the framework of the university education strategy to expand education and this type of education is encouraged at the government level according to a philosophy that stems from the principle of integration between government education and private education and considering the latter is one of the complementary substitutions to public university education.
One of the most important advantages of private university education is that it gives greater freedom to choose colleges and scientific specializations according to the desire of the students who are applying to study in private universities.
The most important conclusions of the research are that private universities do not suffer from the problem of disguised unemployment sometimes as they often adopt flexible administrative structures that ensure high performance efficiency for all of their affiliates and on the contrary they take all necessary measures against persons whose performance does not rise to the required level in terms of administrative, and scientific levels.
Among the most important recommendations of the research are the values of private colleges and universities to gain the confidence of the citizen so that it competes with public university education, promotes it, and encourages private education according to a philosophy that stems from the principle of integration between government education and private education.

Article
Smart University transformation in Iraq: A gap analysis and strategic roadmap

Fadi H. Jaber, Wed A. Abdaljubbar

Pages: 19-27

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Abstract

The rapid advancement of digital technologies has transformed the global higher education landscape, making the transition toward smart universities a strategic necessity rather than a developmental option. Despite ongoing reform efforts in Iraq, higher education institutions continue to face significant challenges related to governance, digital infrastructure, data management, research capacity, and institutional readiness. The research problem stems from the existence of a substantial gap between the current state of Iraqi universities and the requirements of internationally recognized smart university models, which limits their ability to contribute effectively to sustainable development and the knowledge economy. This study aims to analyze the current status of smart university transformation in Iraq through a gap analysis approach and to develop a strategic roadmap that supports the transition process. Using a qualitative analytical methodology, the study examines the Iraqi higher education environment, identifies major transformation gaps, and evaluates key dimensions including governance, digital infrastructure, policy frameworks, pedagogy, research and innovation, stakeholder engagement, financing, and risk management. The findings reveal significant deficiencies in digital readiness, institutional integration, data governance, technological infrastructure, and university–industry collaboration. The study highlights the importance of establishing a coherent national framework that aligns digital transformation initiatives with higher education policies and development priorities. Based on the identified gaps, a comprehensive strategic roadmap is proposed to guide universities and policymakers through a phased transformation process toward smart university implementation. The study contributes to the growing body of knowledge on higher education digital transformation by providing a context-specific framework for Iraq and offering practical policy recommendations to enhance institutional performance, innovation capacity, educational quality, and long-term socio-economic development.

Article
The Impact of Organizational Behavior on the Quality of University Education: A Field Study at the College of Administrative Sciences/Al-Mustaqbal University

Amel Ali

Pages: 93-81

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Abstract

Organizational behavior plays a pivotal role in enhancing the quality of education in general and university education in particular. This is achieved through the availability of technology, an appropriate structure, and an environment that aligns with the needs and capabilities of employees, contributing to motivating individuals to advance and innovate, and enhancing their capabilities to enhance their teaching performance and achieve quality education. Therefore, this research addresses the topic of organizational behavior and its impact on the quality of university education. The research aims to shed light on the concepts of organizational behavior and educational quality and to identify the extent of the relationship and impact of organizational behavior, represented by its four components (individuals, organizational structure, technology, and environment), on the quality of education.

The descriptive analytical approach was used, and data was collected through a questionnaire distributed to a sample of 50 faculty members using the statistical program (SPSS) version 29.

The research concluded that organizational behavior is one of the fundamental and strategic pillars aimed at achieving quality university education, with a close relationship between them reaching 92%. There is also a significant impact of organizational behavior on the quality of education. The study recommended the need to promote positive organizational behavior in the university environment and develop flexible organizational structures and technological and environmental techniques, which would contribute to improving the quality of university education and enhancing faculty performance.

Article
The effect of positive psychological capital on the quality of job life in the General Directorate of Education Rusafa in Baghdad Governorate

Suhaer Sideeq

Pages: 125-139

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In an attempt to address realistic problems that greatly affect educational institutions in Iraq in general, and in the Ministry of Education in the General Directorate of Education in Rusafa in Baghdad governorate in particular, The research aims to identify the level of positive psychological capital and the quality of job life in the General Directorate of Rusafa Education in Baghdad Governorate, and to determine the effect of positive psychological capital in its dimensions (Self- Efficiency, optimism, hope, and flexibility), on the quality of job life and its dimensions (engagement with work, innovation performance , Strength of experience, and job happiness). Applying to the Ministry of Education in the General Directorate of Rusafa Education in Baghdad Governorate, a simple random sample of 300 workers was chosen. The research relied on the descriptive and analytical method.
The research found that the level of positive psychological capital among employees of the General Directorate of Rusafa Education is very high, and that the quality of job life in the General Directorate of Rusafa Education is also very high, and it was found that there is a strong direct correlation between the positive psychological capital and the dimensions of the quality of job life, and that There is a strong impact of the positive psychological capital dimensions on the quality of job life in the General Directorate of Rusafa Education in Baghdad Governorate. The research recommended providing the necessary support to develop the distinguished knowledge and capabilities of workers, and occupy the distinguished among them in the appropriate positions. With a focus on the human and social aspects of the workers, and working to support them in order to provide a stable work environment that helps to support and develop the level of enthusiasm, devotion and indulgence, and then link to work and achieve job happiness.

Article
The role of accounting education in developing the accounting culture to meet the labor market requirements

علي Al-Obaidi, حسين Mohammed

Pages: 28-50

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Abstract

The study aimed to study and diagnose the nature of the relationship between accounting education practices and the process of developing the level of accounting culture for universities output. The study was based on a main hypothesis that states the existence of advanced accounting educational practices at the theoretical & practical level and provision of all human , physical capabilities to achieve this purpose, may reflect in achieving a set of positive results, the most important of which is to support the local labor market with a group of accountants who possess the highest possible level of accounting culture and who can be relied upon to accomplish the accounting tasks and duties assigned to them in the best possible way. Three sub-hypotheses have been derived and formulated that emphasize, the existence of a moral correlation with statistically significant between advanced accounting education practices at the theoretical & practical levels applied in universities and the process of developing, raising the level of accounting culture for accountants. In order to accomplish the aims of the study and test the validity of the hypotheses related, a group of professors in accounting sciences serving in the accounting departments of Iraqi governmental universities for the academic year (2020-2021) , a group of graduates accounting departments of Iraqi universities for the academic years (2010-2020) and employers serving in a group of governmental and private banks in Iraq were selected to represent the study sample, by designing three questionnaires distributed to each group in a stratified random way , then in order to analyze the data collected and measure the relevant variables of the study, a set of relevant statistical methods and procedures was selected and adopted.
The study reached a set of conclusions and recommendations, the most important of which are that modern accounting education practices are not the only tools or source for developing the level of accounting culture, as there are other sources of accounting culture, including the accumulated experience of practicing the accounting profession, the accounting media represented by means of accounting communications, cultural publications, and scientific issued of accounting councils responsible for presenting accounting concepts and ideas to society in general and the accounting community in particular, despite the multiplicity of these sources, accounting education practices remain the main and most influential source for the accounting profession, which requires the availability of efficient staff of accounting to ensure accurate application and correct interaction by students, in addition the study recommended the necessity to achieving an acceptable level of compatibility between curriculum , procedures applied by scientific accounting departments and accounting legislation , rules issued by Professional accounting councils and boards in order to contribute in developing the level of accounting culture for universities output in accordance with the requirements of the labor market's needs and wishes in the best possible way.

Article
Organizational development and its impact in job performance: Field research in the Ministry of Education / General Directorate of Vocational Education

Khalid Hameed

Pages: 102-121

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Abstract

The research aims to identify the impact of organizational development in its five dimensions, which are (training and developing employees' skills, systems and policies followed, technological methods and tools, organizational structure, analysis of conditions and keeping pace with various environmental variables) on job performance in the General Directorate of Vocational Education. The research problem was represented by asking the question: What is the impact of organizational development in its dimensions on job performance? The study of research variables was chosen due to the novelty and importance of these variables. A main hypothesis was formulated for the research, which stated that there is no statistically significant relationship of influence of organizational development on job performance. The study was conducted in the Ministry of Education / General Directorate of Vocational Education. The research community was represented by the employees of that directorate, numbering (351) employees, and the research sample was (88) employees. As for the means of collecting data, it was done using a questionnaire and personal interviews. The statistical program (SPSS-V.26) was used to analyze the data. The most prominent results reached by the research was the existence of a positive impact of organizational development on job performance in the General Directorate of Vocational Education, and that the most influential dimension of organizational development on job performance is the dimension of training and developing employees' skills. The study recommended providing an appropriate financial budget to carry out the continuous updating of the technological methods used in the directorate in order to ensure the institution’s organizational reconstruction and to bring about major behavioral and technological changes.

Article
The impact of innovation on achieving excellent industrial performance in China for the period (1985-2020)

عبدالله Khalaf, حافظ Arab

Pages: 120-131

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China has realized the great importance and the great role of innovation in achieving distinguished industrial performance, so it began to support and encourage it in order to achieve this, and this is what this research tries to measure and prove through a standard study based on annual data for the period (1985-2020), and depending on the statistical program (Eviews 10).
The research recommended some proposals, the most important of which are: China advancing the most important indicators of innovation by increasing spending on research and development and achieving the quality of domestic education for China and not on education abroad. Conformity and integration must be achieved between the most important indicators of innovation, especially with regard to human development (quality education) and patents.
The model variables were (industrial performance log y) is the dependent variable. And (log x1 patents), (log x2 research and development spending), (log x3 education quality) and (log x4 technology progress), are the independent variables.
The results indicated that the complete logarithmic model is the best among other models, and to achieve this goal the research relied on the assumption that innovation achieves distinguished industrial performance in both industrialized and emerging countries, including China. The support and encouragement of innovation indicators had a moral effect in achieving industrial performance in China and achieving economic and social well-being, but this depends on the country's economic situation, strategies and laws adopted and the amount of gross domestic product allocated to support those indicators.
Through the results of joint integration, the research concluded that there is a long-term equilibrium relationship and a short-term response between the research variables, and that there is a significant effect of some indicators and an insignificant effect of other indicators, in addition to the absence of the problem of self-correlation and the problem of heterogeneity of disparity.
The research recommended some proposals, the most important of which is the need for China to raise the most important indicators of innovation by increasing spending on research and development and achieving the quality of local education for China rather than relying on education abroad. It is imperative to achieve harmony and integration between the most important indicators of innovation, especially with regard to human development (quality Education and patents) and among technological advances
The research also recommended that Iraq should study this pioneering experience and make use of it as much as possible for the purpose of modernizing the Iraqi economy,
The research also recommended conducting a future study of the industrialization experience in South Korea because it is a pioneering experiment that deserves to be studied and that it moved South Korea from a developing country to an advanced industrial country that competes with the advanced industrial countries.

Article
Transformation towards Metaverse education: A strategic vision of opportunities and challenges in academic educational institutions (An analytical study of the opinions of faculty members at the University of Kufa)

Safa T. Mohammed

Pages: 172-186

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The current research aims to study the reality of the transition towards metaphysical education in Iraqi academic educational institutions, through analyzing the opportunities, challenges and strategic requirements associated with the application of metaphysical technologies in university education, based on the opinions of faculty members at the University of Kufa, and emphasizes the importance of research from the growing global interest in virtual reality and augmented reality technologies and immersive digital environments, and what they can provide great potential in developing the educational process and improving the quality of learning and academic interaction. The research was based on the descriptive-analytical approach for its suitability to the nature of the subject, and the questionnaire was used as the main tool for data collection, as it included three main axes, which were the opportunities for applying the Metaverse, the challenges of application, the strategic vision and readiness for transformation towards metaphysical education. The research community included faculty members and academic staff at the University of Kufa, and an intentional sample of teachers interested in digital transformation and modern educational technologies was selected. The research has reached a set of important results, most notably, there is a high positive trend towards the adoption of Metaverse technologies in university education, because of its ability to enhance interactive and immersive learning, develop students ' skills, improve the educational environment, as well as support academic innovation and expand learning opportunities without time or spatial restrictions .therefore, the results showed the existence of technical, financial, organizational and human challenges that may hinder the actual application of these technologies, including poor infrastructure, high hardware costs, lack of technical support, privacy concerns and legislation. The research stressed the importance of having a clear strategic vision for digital transformation, including the development of infrastructure, the provision of financial support, the qualification of academic cadres, the modernization of educational systems and legislation related to virtual environments, and the research ended with a set of recommendations, the most important of which is the need to adopt a comprehensive strategy for the transformation towards metaphysical education, strengthening partnerships with global technology companies, and the implementation of pilot projects before expanding the comprehensive application.

Article
The Role of Effective Leadership in Achieving Administrative Creativity among Employees: A Field Study in the General Directorate of Vocational Education at the Ministry of Education in Iraq

Ahmed Rashed, Boutros Daghim

Pages: 03-26

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The research mainly seeks to strengthen the relationship between the variables of the current study represented by skillful leadership with its dimensions (open and closed) and administrative creativity represented by its dimensions (Originality، flexibility، fluency، feeling the problem، the ability to analyze) to identify the role it plays within the directorates of education in Iraq.

The study population is represented by the directorates of the Iraqi Ministry of Education، and due to the difficulty of determining the total number of the study community، the research sample was deliberately selected on the basis of the administrative positions in the General Directorate of Vocational Education / Iraq on the members of the community، who are managers، their assistants، department managers and divisions، as they are academically and professionally qualified and represent the level of senior and middle management that leads Work and workers in the directorate

After the researcher analyzed the data and tested the hypotheses, the main conclusion was reached and its content is: “There is a role for skilled leadership in its dimensions (open and closed) on administrative creativity represented by the dimensions (authenticity, flexibility, fluency, sense of the problem, ability to analyze) in the Iraqi education directorates. It was adopted the researcher used the questionnaire as a main tool for collecting data from the sample. The total sample amounted to (195) individuals. The measurement tools represented by the Cronbach alpha coefficient and the statistical description, which includes the arithmetic mean and the standard deviation, were used. Hypotheses were tested based on the simple correlation coefficient (Pearson) and the statistical program was used. (SPSS).

Article
A comparative statistical analysis of academic performance between artificial intelligence users and non-users across educational levels

Kawa M. J. Rashid, Suzan S. Haydar

Pages: 240-248

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The integration of smart technologies into higher education is rapidly reshaping traditional teaching and learning environments. This study investigates differences in academic performance between students utilizing AI technologies and those who do not, spanning three educational levels: undergraduate, graduate, and postgraduate. Using a simulated dataset of 200 participants, the analysis employed independent sample t-tests, chi-square tests, regression models, correlation analyses, and visualizations such as scatter plots. The findings consistently demonstrate that students who adopt AI significantly outperform their peers, with notable statistical improvements across all groups. Additionally, factors like educational level and age were found to influence outcomes, with younger students and AI users showing greater consistency and higher achievement. Beyond presenting numerical data, the research contextualizes these results within modern digital learning theories, addresses challenges in technological integration, and offers practical recommendations for effectively incorporating AI tools into higher education frameworks.

Article
The impact of the increase in private universities on the quality of education in Iraq

Amer Hussein, Waeil Hassan, Hussein kadhm

Pages: 62-73

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The categorization of higher education institutions is a contemporary and significant issue that attracts considerable attention, particularly among non-governmental institutions. In the context of Iraqi private universities, which operate in a challenging environment, achieving appropriate university classifications presents numerous difficulties. Therefore, it is essential to take these factors into account when evaluating these institutions.

The researcher conducted a study involving a sample of 280 individuals occupying positions such as dean, associate dean, or department head. To gather data, interviews served as the primary method of data collection. Additionally, efforts were made to incorporate insights from recent graduates, international recruiters, and various websites dedicated to university students and staff. This approach aimed to ensure the accuracy of the data collected and to validate the standards employed in the study.

The investigation yielded several significant findings. Notably, the marketing efforts of Iraqi private universities play a critical role in enhancing both their local and global rankings. The study concluded that these universities can improve their standings in both local and international rankings by implementing strategies that enhance their online presence while ensuring high levels of satisfaction among graduates and employers.

Article
The role of dialogue leadership in enhancing organizational loyalty: An analytical study of the opinions of a sample of workers in the General Directorate of Education in Babylon

Nawras Mujhid, Ameer Jabbar

Pages: 114-128

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This research aims to show the effect of conversational leadership in enhancing organizational loyalty at the level of a sample of individuals working in the General Directorate of Education in Babylon. There are three organizational dimensions: emotional loyalty, moral loyalty, and continuous loyalty. The research started with a main problem that included many questions revolving around the nature of the relationship between its field variables, the most important of which was (What is the level of influence of dialogue leadership with its dimensions on organizational loyalty from the point of view of the research sample?) through the research sample, which included a sample of workers in the General Directorate of Education in Babylon The sample of the study was (84) individuals working in that directorate. The questionnaire was used as a main tool in collecting data and information needed for research. For the purpose of data analysis and statistical processing, the researcher relied on a set of statistical methods available in the two programs (SPSS V.24 and Amos V.23). , respect, comment, expression) and organizational loyalty in its dimensions (emotional, moral, continuous).In light of the conclusions, a set of recommendations were formulated, most notably enhancing the creative energy of others through expressing an opinion and using the method of brainstorming and creative thinking                  

Article
The role of electronic accounting in improving the quality of accounting education

عبد الامير Kkhshayyif

Pages: 121-132

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The research aims to identify the scientific and practical requirements that contribute to the success of the faculty members' tasks in the use of electronic accounting. To reach the objectives of the research, 47 questionnaires were distributed to accounting professors in Iraqi universities electronically to measure the extent of their use of electronic accounting in teaching the various accounting subjects and their compatibility with the quality standards of education, and distributed 157 questionnaires to the graduates of accounting departments in Iraqi universities electronically to measure their use of information technology And the extent to which they received electronic accounting education during their studies. The two researchers recommended the need to develop e-learning skills for teachers to achieve the quality of accounting education and give great attention to the subject of electronic accounting and inclusion in the courses of different stages by the accounting departments in Iraqi universities because of their effective role in the development of skills graduates and qualify them correctly in the labor market.

Article
The role of university 4.0 in ensuring the right to education: A field study at Al-Mustaqbal private university

Ahmed Kaheet, Sara Abdul-Ilah, Hadeel Saleh, Tayba Saleh

Pages: 202-194

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This study examines the role of university 0.4—a conceptual framework integrating technology, accessibility, and inclusive policies—in upholding the right to education at Al-Mustaqbal Private University, the research assesses how digital transformation, adaptive learning systems, and institutional policies contribute to equitable access, quality education, and student success. Data was collected via surveys (N=73 faculty), interviews with administrators, and analysis of academic performance metrics. Findings suggest that University 0.4 initiatives, such as virtual classrooms, AI-driven support tools, and financial aid programs, significantly reduce barriers for marginalized groups, including low-income and disabled students. However, challenges like digital literacy gaps and infrastructure limitations persist. The study concludes with recommendations for scaling University 0.4 innovations to align with SDG 4 (Quality Education) and national educational rights frameworks.

Article
The importance of entrepreneurial education in developing a culture of creativity and innovation among university students

Thanaa Abdulraheem, Sikna Wade

Pages: 94-102

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Entrepreneurial education is currently a fundamental requirement for developing students' abilities and talents, equipping them with academic and practical skills and expertise, and preparing them to keep pace with emerging developments by fostering a culture of entrepreneurship toward creativity and innovation.                                                                      

The current study aims to demonstrate the importance of universities' orientation towards formulating entrepreneurial educational goals and programs for the purpose of developing creativity and innovation by supporting the spirit of entrepreneurial culture among students and encouraging competition to discover entrepreneurs and innovators by encouraging and developing entrepreneurship programs in university educational institutions. The research relies on the use of the descriptive analytical approach and the pursuit of benefiting from international experiences in this field to formulate educational goals towards developing a culture of creativity and innovation Directing the university's vision and mission and transforming them into successful entrepreneurial practices by linking education to practical reality so that the university can play a pioneering role that influences society by preparing graduates who carry a culture of creativity and innovation to achieve sustainable development goals. One of the most important results of the research is the need to direct university policies towards preparing educational programs that enhance the skills of creative students, and encourage students to generate entrepreneurial ideas and transform them into entrepreneurial projects to achieve sustainable development goals and reduce poverty and unemployment. 

Article
The effect of the change of physical capital and spending on education on the gross domestic product in Jordan for the period (1985-2017) an analytical study

جمال Ali, عبير Hamadi, محمد Jassim

Pages: 199-207

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The research aims to identify the changes in the values of GDP in Jordan, which are accompanied by changes of production factors represented by physical capital and human capital after its development through spending on education, and to show what these indicators generate from important and clear effects on improving the productivity of capital elements. Which in turn contributes to economic growth, and that the weak productivity of the factors of production, labor and capital, weakens the role of the productive apparatus in increasing the growth rates of GDP. These variables have been analyzed based on the descriptive approach. The research found that there are large and fluctuating changes in the gross domestic product in Jordan, which were accompanied by changes in the values of physical capital and human capital after spending was made on educating human cadres in Jordan and making them more effective and more contributing to increasing production rates and thus raising the growth rates of GDP. Overall, the development of physical capital by taking advantage of the increases in national income and raising the percentage of spending on education from the national income for the purpose of developing human capital in order to increase the productivity of the production elements and increase the rates of economic growth in Jordan

Article
Compositionally engineered TiO₂–SiO₂ mixed dielectric thin films as a single-layer broadband beam splitter: Design, fabrication, and optical performance

Lana F. Sahal, Husamuldeen Q. Mousa, Ghufran A. Sabah

Pages: 314-322

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Standard multilayer dielectric beam splitter is limited by spectrum interference ripples, high production complexity and strict tolerance of the thickness. Here we report a compositionally tuned TiO2-SiO2 mixed dielectric thin film as an effective single-layer broadband beam splitter. The composite films were produced on glass substrates with pulsed laser deposition (PLD) which allowed fine control over layer thickness and equilibrium stoichiometry by varying the number of laser pulses. The TiO₂:SiO₂ ratio was optimized using the effective medium model of Lorentz-Lorenz to attain a refractive index in between (~1.95-2.05) for controlled amplitude division with no multilayer interference stacking. X-ray diffraction (XRD) study revealed a nanostructured mixed-phase morphology using crystallite sizes in the range of 16-46 nm, ideal for low-scattering optical applications. The transmission-reflection ratios were steady and adjustable from 65/35 to 80/20 with small spectral ripples (ΔT_ripple < 4%) as demonstrated by UV–Vis–NIR spectroscopy in the range 400–1100 nm. The experimental results agree well with transfer matrix method (TMM) simulations, which validates the effective refractive index technique. The suggested single-layer design outperforms existing multilayer designs in terms of structural complexity, thickness sensitivity and number of manufacturing processes, while maintaining broadband and spectrally flat optical performance. Here, we show a simple and scalable way to achieve broadband beam splitting by changing the refractive index in a single dielectric layer.

Article
Digital leadership and its reflection on the adoption of digital business strategy: An analytical study of the opinions of a sample of faculty members at the University of Kufa

Hashim F. Alabadi, Hiyam H. Z. Al-Mousawi, Iman A. Mohammed

Pages: 37-49

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The purpose of this study is to highlight how digital leadership, as an explanatory variable, plays a fundamental and decisive role in the success of digital business strategy as a response variable. It is not possible to formulate or implement an effective digital strategy without leadership that possesses a clear digital vision and the ability to direct resources toward digital transformation. The research problem is represented by answering the following question: How can digital leadership at the University of Kufa contribute to the adoption of a digital business strategy? Based on this question, the study gains significant importance by examining the role of digital business strategy and organizational capabilities in achieving successful digital transformation in organizations, particularly in the education sector (with the University of Kufa as the field of study). This study relies on the descriptive-analytical approach. The descriptive method was used to describe the data collected from respondents, while the analytical method was used to analyze it. The study reached several findings, the most important of which is that the University of Kufa shows interest in adopting a digital business strategy, as it is a critical requirement for institutional effectiveness and for achieving an effective transformation toward providing high-quality services focused on the educational environment.

Article
Government program (GP) pathway for performance-based budgeting adopting in Iraq

Ali khudhair, Ali Jasim, Mohammed Abdulameer

Pages: 190-200

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This paper examines the potential transition from traditional budgeting to performance budgeting (PB) in Iraq, with a focus on the Government Program (GP). It explores the historical underpinnings of budgetary practices in Iraq, critiques the limitations of traditional budgeting, and delineates the potential of GP as a catalyst for the implementation of performance budgeting. The study utilizes a qualitative approach, analyzing policy documents and drawing parallels with global trends and empirical studies to assess the adaptability of performance budgeting in the Iraqi context. The findings suggest that GP embodies the foundational elements of performance budgeting. The study concludes with strategic recommendations for successful performance budgeting implementation in Iraq.

Article
The effect of soft power in achieving job satisfaction: A prospective study in the Directorate of Education in Anbar Governorate

Saad Mahmoud, Ahmad Maisher, Ibrahim Mustafa, Mahmoud Awwad

Pages: 180-194

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    The importance of the current research stems from clarifying the effect of soft power as an independent variable in achieving job satisfaction as a dependent variable, as the research seeks to how to benefit from the methods of rational decisions by decision makers in order to consolidate the principles of job satisfaction among workers in a governorate education directorate,  The descriptive analytical approach was adopted to complete the research, as a number of main and sub-hypotheses were tested to indicate the relationships of correlation and influence, and answers to the questions of the research problem were reached, as an intentional sample was chosen, represented by (36) decision-makers in the Governorate Education Directorate  Anbar, the questionnaire was adopted as a main tool for collecting information, as the information was analyzed and processed according to the statistical program (SPSS), and the means represented by the arithmetic mean, the weighted standard deviation, and the relative importance were used.  Anbar in the process of communication and communication between the members of the organization. As for the most prominent recommendations of the research, the organization should encourage the spirit of teamwork among the members of the organization in order to reach the desired goals.

Article
The impact of internet of things (IoT) technologies on enhancing interaction between students and faculty members in higher education institutions: A comparative study of Iraq, Arab Countries, and the World

Huda J. Dakhal

Pages: 332-344

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This study investigates the impact of Internet of Things (IoT) technologies on enhancing academic interaction between students and faculty members in higher education institutions, with an in-depth comparative analysis of the Iraqi context in relation to the Arab and global contexts. The study adopts a descriptive-analytical approach based on a literature review and comparative analysis, supported by statistical charts and a field survey. The findings revealed that IoT-enabled smart classrooms improved interaction indicators by between 10% and 96%. The global market reached USD 14.24 billion in 2024 and is projected to reach USD 48.26 billion by 2033, representing a compound annual growth rate of 15.3%. In contrast, the adoption rate of IoT in Iraqi public universities does not exceed 18%, compared with 68% globally, revealing a structural gap that requires urgent strategic intervention.

Article
The Impact of Innovative Marketing on Achieving Customer Satisfaction / An Exploratory Study of Al-Saydali Al-Ilmi Office, the Marketing Agent for Samarra Drug Company and Several Other Companies

Zainab Kadem, Ali Shamran, Azhar Ali

Pages: 258-236

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The significance of this research lies in its integration of two key variables: first, innovative marketing, which represents a flexible marketing model that offers companies new methods to present their products and services by introducing changes in how the product or service is delivered, as well as in the channels used for transmitting marketing messages; and second, customer satisfaction, the understanding and analysis of which is essential for maintaining customer loyalty and, consequently, preserving and increasing the company’s market share.

The aim of the study is to explore "The impact of innovative marketing on enhancing customer satisfaction." The research problem was formulated through a set of key questions, most importantly: Does innovative marketing have an effect on achieving customer satisfaction?

To collect the necessary data, the research relied on a questionnaire as the primary tool. The study targeted the Scientific Pharmacist Office, which serves as a marketing agent for Samara Drug Industry Company and several other pharmaceutical companies across different regions in Iraq. A random sample of 65 employees working in the company was selected. Data were analyzed using SPSS v24.

The study reached several conclusions, the most notable being:
“The data analysis revealed that the company’s management pays considerable attention to the dimensions of innovative marketing, with the highest levels of attention focused on promotional innovation and distribution innovation, which in turn contributes to achieving customer satisfaction.”

Among the most important recommendations:
“The company should be proactive and quick in providing new and distinctive products to ensure customer satisfaction, which would increase its market share and guarantee its sustainability in the market.”

Article
The impact of digital transformation on the financial performance of the banking sector in Iraq for the period 2020–2025

Saleh M. Abd Ali, Zuhair A. Yaqoub, Manaf A. Hashem

Pages: 151-161

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This study aimed to measure the impact of digital transformation on the financial performance of the Iraqi banking sector during the period (2020–2025). To achieve the objectives of the study, the descriptive-analytical approach was adopted through the analysis of financial data obtained from a sample of Iraqi banks under investigation. In parallel, a quantitative approach was employed using a questionnaire administered to a sample of (777) respondents. The results revealed a statistically significant statistically significant association between digital transformation variables, represented by digital services, artificial intelligence, and technological platforms, and financial performance indicators, namely Return on Assets (ROA) and Return on Equity (ROE). The findings also indicated that digital transformation contributes effectively to reducing operating costs and enhancing the operational efficiency of the surveyed banks. Based on these findings, the study proposed a set of recommendations focusing on the necessity of strengthening digital infrastructure, intensifying specialized training programs for human resources, and developing cybersecurity frameworks to ensure the sustainability of financial performance within the rapidly evolving digital environment.

Article
The effect of recruitment strategies on the superior performance of employees

ناظم Al-Zeidi, رباب Al-Baghdadi

Pages: 67-83

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The research aims to measure the impact of the recruitment strategy in its dimensions (planning the recruitment strategy, implementing the recruitment process, evaluating the recruitment process) on the superior performance of employees in its dimensions (cooperation and sense of responsibility, initiative and creativity, achievement)The General Directorate of Vocational Education and its affiliated departments in Baghdad, which is one of the departments of the Ministry of Education, represented a field of application, as a sample size of (70) was identified, representing department directors, their assistants, and people officials in the directorate. Based on the data collected through the sample answers by preparing a questionnaire for this purpose, which consisted of (50) paragraphs that covered the research variables and their sub-dimensions. The research adopted the descriptive analytical method, and the research used the statistical program SPSS v.26 and the Smart pls program v.3.3 to reach the most prominent result represented in the impact of polarization strategies on the superior performance of employees directly, and the interest of the General Directorate of Vocational Education in the superior performance of the employees, which prompted it to direct polarization strategies to improve it directly, the researcher used statistical methods:( natural distribution test,  mean, Standard Deviation, Coefficient of Variation,  relative importance, CFA analysis, multiple regression coefficient, Path Analysis)

Article
The Role of Technology in Combating Administrative and Financial Corruption and Its Impact on Reducing Poverty and Achieving

Hind Mohammed, Shurooq Hussein, Ali Abdul-Ameer

Pages: 211-203

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Corruption has become a significant challenge in many countries around the world at various levels, whether in the public or private sectors, and has topped the priorities of many national and international reports. Corruption is not just an issue related to the implementation and quality of governance, but has become a major challenge that hinders sustainable economic growth, fair human development, social justice, and equality between different groups. One of the main goals of governments is to reduce the social ills and problems resulting from corruption, and this is the first step in integrating the interconnection and absolute communication between various aspects of development. Therefore, a successful society is one that is capable of reducing corruption. There is a growing tendency at the international level to adopt technology to combat and reduce corruption, as technology plays an effective role as a transparent oversight tool and allows for greater accountability. Thus, it is an important tool for sustainable development, as the technological tool facilitates the collection, analysis, and updating of data, providing greater flexibility in addressing types and forms of serious financial and administrative corruption recognized internationally. It is also a tool that contributes to the development of better mechanisms to combat corruption and governance strategies, and environmental protection, health, education, communications, and poverty reduction are considered key indicators in preventing and combating corruption. This research reviews the role of modern technology in combating administrative and financial corruption in both developing and developed countries, as it is considered one of the most prominent factors that contribute to improving transparency and reducing opportunities for corruption, clarifying the relationship between corruption and sustainable development, and explaining how corruption negatively affects financial resources and hinders the achievement of social justice and economic development.

Article
The Role of Sustainable Performance as a Mediating Variable in the Relationship Between Sustainable Leadership and Sustainable Development: A Field Study in Iraqi Public Universities

حسين حسين, Nagham Neama

Pages: 23-33

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The higher education sector is considered one of the important sectors and is referred to as the vital artery due to its great importance in providing the labor market and state institutions with expertise, skills and human energies. This sector's contribution to the development process by keeping pace with modern technology and sciences and its possession of enormous human competencies, expertise and potential has made this sector a major focus of interest for other sectors. The main purpose of the study is how to maintain the quality of performance and sustainability of quality through sustainable development. A random sample of workers in the higher education sector was taken and the questionnaire was the main tool for data collection, where (235) questionnaires were distributed, of which (192) were valid for use. The (SPSS) and (AMOS) Structural Equation Model (SEM) version (25) were used to analyze the data and results. There is a significant positive statistical relationship between transactional leadership and sustainable development. In addition, there was a significant impact and role of the mediating variable (performance quality) on the relationship between the independent variable (transactional leadership) and the dependent variable (sustainable development (.

Article
Contributions of digital financial diversity to the quality of financial inclusion: An analytical study of Arab financial systems

نمير Al-Saigh, سهى Jameel

Pages: 109-122

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Quarterly data were used, with (48) views, and a research problem was posed: Are the expected digital contributions to raising levels of financial inclusion addressed through the quality of digital financial services provided to a sample of the Arab countries under study for the period 2011-2022? The aim of study to shed light on the most important concepts, basics and emergence of financial digitization and financial inclusion, specifically the quality dimension and the extent to which it is affected by some indicators of financial digitization and attempt to disentangle some of the closely related concepts, as well as building a quantitative model capable of clarifying the size, impact and analysis of some indicators of financial digitization represented in (the procedure Or receiving digital payments for those in secondary education +15MPS, making or receiving digital payments for those in primary education or less (MRE), creating digital payments for adults over 25 years of age (MRA), creating digital payments for youth between 15-24 years of age (MRB), in the dependent variable represented by: , Quality/Education, represented by borrowing for health purposes (BHP), and Quality/Age, represented by the number of inactive accounts +15 NIA) by explaining its impact on the financial inclusion dimension (quality(

The ARDL model using the statistical program (Eviews 10) showed that there is a and (significant relationship) between the indicators of financial digitization and financial inclusion, represented by the quality dimension and the models that were tested and based on the global financial inclusion database The Global Findex Database 2021. study reached a set of Conclusions and proposals: Perhaps the most important of them is that the results of the short-term tests were consistent with the long-term results for the two variables with the same interpretation. The compatibility may also be due to financial theory and that those who are younger within this classification have new trends and care by parents for financial awareness and financial knowledge.

Article
Reengineering digital thinking among university leaders to adopt the smart university through digital readiness: An analytical study of the opinions of some university leaders

Yousif H. S. Al-Taie, Hussein M. A. Kashkool, Nadia K. Awad

Pages: 221-239

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This study aims to analyze the role of reengineering digital thinking among university leaders and their belief in digital transformation in creating and adopting the smart university, which keeps pace with developments in artificial intelligence and digital tools. These represent some of the most important dimensions of digital transformation in an era in which digitalization has become one of the most significant competitive priorities. University leaders should therefore incorporate digital readiness into their strategic plans to ensure that the university completes the requirements of digital transformation, reaches the stage of becoming a smart university, and moves beyond traditional practices. Given the importance of reengineering leadership mindsets to foster belief in digitalization within higher education institutions and the need for universities to keep pace with rapid technological changes, the study problem was formulated around the question of the extent to which reengineering digital thinking among university leaders contributes to enhancing universities' digital readiness in a manner that supports the adoption of smart university dimensions and the achievement of the requirements of modern university transformation. The study adopted a descriptive-analytical approach. Its population and sample consisted of university leaders, including college deans, assistant deans, and heads of departments. A total of 73 valid responses were obtained for analysis. The study was based on three main variables. The first variable was reengineering digital thinking, comprising the following dimensions: leadership's belief in digital transformation, strategic digital vision, data-driven thinking, rapid responsiveness to digital changes, digital knowledge sharing, and digital skills updating. The second variable was digital readiness, comprising the dimensions of digital foresight, agile organizational structure, digital governance, digital competencies, and digital proactivity. The third variable was the smart university, comprising the dimensions of smart infrastructure, smart education, smart digital administration, smart services, digital innovation, and smart core capabilities of faculty members. The study found a significant correlation and significant effect between reengineering digital thinking and digital readiness. It also revealed a significant effect of digital readiness on the adoption of the smart university. These findings indicate that developing and reengineering digital thinking among university leaders contributes effectively to enhancing the level of digital readiness of universities, which, in turn, positively affects their ability to adopt smart university systems and improve the efficiency of academic and educational performance. The results also demonstrated that strategic digital vision, data-driven thinking, and digital skills updating are among the most influential dimensions in supporting the transition toward the smart university. The study recommends that universities adopt specialized programs for reengineering the digital thinking of university leaders, strengthen digital governance, develop smart infrastructure, invest in developing digital competencies, and foster a culture of digital innovation. Such initiatives would contribute to the transition toward smart universities and enhance their competitiveness and sustainability in the contemporary higher education environment.

Article
Machine learning-based prediction and behavioral analysis of student academic performance using educational and digital learning features

Sozan S. Haydar Ali, Azad A. Saeed, Soran H. Mohamad

Pages: 28-36

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This study presents a machine learning-based framework for predicting and analyzing student academic performance using behavioral, psychological, demographic, and digital learning features. The dataset consists of 14,003 student records collected from higher education institutions in 2024 and obtained from Kaggle. It includes 16 variables covering study behaviors, engagement patterns, learning resources, psychological factors, and demographic characteristics. The target variable (response) was Final Grade, which was categorized into four performance levels: Low / Fail / Poor performance, below average performance, Good / Average performance, and Excellent / High performance, representing overall academic performance. Three machine learning algorithms XGBoost (Extreme Gradient Boosting), CatBoost (Categorical Boosting), and Support Vector Machine (SVM) were applied to classify student performance levels. The models were evaluated using confusion matrices, accuracy, F1-score, MCC, R², RMSE, MAE, and feature importance analysis. Results show that XGBoost achieved the highest performance (99.96% accuracy), followed by CatBoost (99.82%) and SVM (98.96%). Analysis of the importance analysis revealed that Exam Score is the most influential predictor across all models. The study highlights the effectiveness of advanced machine learning techniques in predicting academic success and supporting data-driven educational decision-making.

Article
The impact of IT governance in achieving the requirements of institutional excellence according to the indicators of the European model

Aya Kamil, Tariq Jassim

Pages: 223-235

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The current research aims, through its chapters, to verify the relationship of influence between the dimensions of the independent variable (IT governance) and the dimensions of the dependent variable (institutional excellence). The research problem was defined in a main question: Is there an impact of IT governance in achieving the European model of excellence in the ministry? The research was applied in the Ministry of Higher Education and Scientific Research in (the Scientific Supervision and Evaluation Authority, Information Technology Department). The researcher relied on the descriptive analytical approach in completing this research by using a questionnaire to collect data from a sample of (148) people, which represents 61% of the community, which numbers (241) employees in (the Scientific Supervision and Evaluation Authority, Information Technology Department). The research reached a set of conclusions, the most prominent of which was the Ministry’s noticeable interest in its institutional excellence, which prompted it to adopt IT governance in general. The most prominent recommendations were the need for the Ministry to focus on improving its institutional and corporate resources, which increases its ability to exchange scientific expertise with institutions in other countries

Article
Soft leadership behaviors and their role in promoting the principles of dignity in the workplace: Case study in the Textile Industries Company, Babylon Branch

Sinan Abbas, Issam Sahib, Mohammed Abbas

Pages: 153-169

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The purpose of the current study is to know the nature of the relationship between soft leadership and dignity in the workplace for a sample of employees of the Babylon branch of the Textile Industries Company. Using the stratified random sampling method, the researchers distributed 134 questionnaires to a number of employees of the Babylon branch of the Textile Industries Company. The number of returned questionnaires was 131, while the number of questionnaires valid for statistical analysis was (128) questionnaires, at a rate of (97%). Then the data were analyzed using both SPSS v.23 statistical programs. The review of previous literature showed that there is no explanation for the nature of the relationship between soft leadership and dignity in the workplace in organizations in general and in the organization under study in particular. The results showed the existence of an effect between the study variables, which is the existence of a direct effect of soft leadership on dignity in the workplace, as well as a link between soft leadership and dignity in the workplace. Due to the lack of studies that attempted to know the nature of the relationship between (soft leadership, dignity in the workplace), this study came to address a realistic problem that directly affects the organizational environment of a sample of employees of the Textile Industries Company, Babylon branch.

Article
Analyzing the gap between educational outputs and labor market requirements: potential for alignment

Hussein A. Abd

Pages: 170-183

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Education has consistently been a prerequisite for employment in a variety of positions. Nevertheless, this can be a problem and exacerbate unemployment in societies if it becomes an obstacle or if there is an overabundance in certain disciplines. To enable to design practical remedies that can be performed in both the near and long term, it studies the reasons for it and evaluates its data within Iraq. The framework of job possibilities in Iraq is also the subject of this study, and the level to which it enables job candidates of both gender with various degrees of educational attainment. It also evaluates the capacity of both the public and private industries to attract and retain this demographic, as well as the potential challenges and solutions, particularly in light of the challenging security, political, and economic conditions that Iraq has experienced. The inductive method was used through data analysis to reach the conclusions. Data was collected from multiple sources, including the International Labour Organization, the World Bank, and statistics and reports issued by official Iraqi bodies. This research covers the period following 2003, with particular emphasis on 2020 and 2021, drawing on the most recent available data. These two years reflect Iraq's economic reality more than two decades after that turning point, and they help illuminate the persistent gap between labor market requirements and educational outputs—a gap that has given rise to numerous structural problems in the economy, unemployment chief among them. The research problem lies in the disconnect between educational outputs and labor market needs, which has worsened in recent years as a result of a lack of economic diversification and the limited capacity of the private sector to absorb graduates. The significance of the research is derived from the fact that it addresses a crisis that is deeply ingrained in Iraqi society and necessitates solutions. There have been numerous issues related to occupation and the increase in the proportion of jobless

Article
The Impact of Digital Transformation on Reducing Poverty Levels

Amna Jasim, Eizu Al-Din Kazem, Ammar Jasim, Ayman Fadhil

Pages: 156-162

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In the modern era, providing them with modern tools and technologies that This research aims to study the impact of digital transformation in accounting and its role in reducing poverty. Digital transformation is one of the most prominent developments witnessed by institutions contribute to improving financial and administrative performance. The research problem lies in the main question: Does digital transformation in accounting have an impact that can contribute to reducing poverty? This research aims to demonstrate the impact of digital technologies on developing accounting practices and improving financial resource management, which positively impacts economic and social development. To achieve these objectives, the study is divided into several sections. The first section of Chapter Two addresses the concept of digital transformation, its importance, objectives, characteristics, and types. It also explores the dimensions of digital transformation: the technical, human, and organizational dimensions, recognizing their crucial role in the success of digital transformation within institutions. The second section examines the concept of accounting and the impact of digital transformation on it. This section clarifies the role of modern technologies in developing accounting systems and improving the efficiency of financial and accounting processes. The research concludes that digital transformation contributes to the development of accounting practices by enhancing the accuracy of financial information and strengthening transparency and oversight. This, in turn, helps improve financial resource management and supports decision-making, which can indirectly contribute to economic development and poverty reduction.

Article
The role of internal auditing in enhancing the dimensions of digital governance in Iraqi commercial banks: An analytical study

Diaa B. Ghayyath, Haider A. Kadhim

Pages: 173-198

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This study aimed to examine the role of internal auditing in enhancing the dimensions of digital governance—namely digital transparency, digital accountability, digital risk management, and digital compliance—in Iraqi commercial banks amid the challenges associated with rapid digital transformation. To achieve the study objectives, the researchers adopted a descriptive-analytical approach by designing and distributing a questionnaire to a sample of employees working in the banking sector. The collected data were analysed using appropriate statistical methods. The findings revealed a statistically significant effect of internal auditing on enhancing all dimensions of digital governance. The results indicated that the role of internal auditing extends beyond its traditional supervisory function to become a strategic driver that contributes to improving the quality of digital information, clarifying responsibilities, enabling the early detection of operational and cybersecurity risks, and ensuring compliance with regulatory requirements and technological policies. Based on these findings, the study emphasized the necessity of developing the competencies of internal audit personnel in the fields of modern technologies and cybersecurity, as well as activating electronic auditing systems. The study also highlighted the importance of support from top management in establishing a robust digital infrastructure. Furthermore, it recommended updating banking regulations and establishing specialized digital audit units to ensure the integration of oversight mechanisms with digital transformation requirements. Such measures would enhance the stability of the Iraqi banking sector and strengthen the confidence of all stakeholders in the digital banking environment.

Article
The impact of corporate governance on enhancing ethical behavior in business organizations

Saja A. Ibrahim, Ali Th. A. Al-Abadi

Pages: 172-183

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This study aimed to analyze the impact of corporate governance on enhancing ethical behavior within business organizations. Corporate governance can be described as an organizational framework that contributes to regulating organizational performance and ensuring compliance with ethical and professional standards. The study adopted a theoretical and analytical approach by reviewing relevant literature and recent studies published between 2018 and 2025, including studies in internationally classified journals and fields, that examined the relationship between governance principles—namely transparency, accountability, independence, and social responsibility—and the ethical behavior of employees and senior management. The findings of the analysis revealed that the implementation of corporate governance effectively contributes to fostering a culture of integrity and responsibility within organizations, reducing corruption and the abuse of power, and strengthening trust between organizations and their stakeholders. The study concludes that adopting corporate governance principles is not merely a managerial choice for business organizations, but rather a strategic necessity for achieving sustainability and maintaining a positive corporate reputation.

Article
Employing the green value chain approach as a competitive advantage for the economic unit: An applied study in Fayd Al Qassim Company

Abohasnen M. Juda, Nawfal M. Mousa, Aqeel M. Nwamah

Pages: 66-77

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In light of the rapid developments and intense competition the world is witnessing, the need to find a sustainable competitive advantage for economic units has become apparent. This research aims to demonstrate the impact of employing the green value chain approach on achieving this competitive advantage by analyzing green value chain activities. This approach represents a modern trend in sustainable management accounting. The research identifies the green value chain and competitive advantage, clarifying the relationship between them through an inductive methodology that draws on books, theses, dissertations, and specialized research in accounting studies. This approach contributes to cost reduction across all activities within the green value chain, while also considering environmental factors. The research focuses on the role of this approach in achieving a long-term competitive advantage. Researchers relied on actual data in the practical application of the implemented activities. Among the key conclusions are: the green value chain approach contributes to building a long-term competitive advantage by enhancing the sustainability of activities (production, marketing, distribution, and after-sales services) and achieving customer satisfaction by responding to their environmental and social requirements. The resulting competitive advantage is manifested in the economic unit's ability to offer a low-cost, high-quality, and environmentally friendly product while maintaining a stable and profitable customer base.

Article
The impact of terrorism on stock price behavior: An event study of a sample of tourism companies listed on the Iraq Stock Exchange

Jabar Issa, Shatha Jabr, Fadel Dawood

Pages: 126-142

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This study aims to demonstrate the impact of announcing the distribution of dividends in light of information asymmetry and in light of the phenomenon of terrorism for the purpose of predicting stock prices for companies listed on the Iraqi Stock Exchange. The study was applied to a sample of various market sectors, taking into account the diversity in the sectors, which included  Mosul Dam Company that met the conditions of the study, which identified the companies that distributed dividends for two consecutive years (2014-2015), and the event study method was used with a (40) day event window with a period of (20) days before and after the event to measure the information asymmetry, as the forecasting method was adopted to identify the effects. The future of the dividend decision depends on investors' decisions in light of conditions of instability. In addition, two statistical methods were used to test the study's hypotheses, namely the regression analysis method and the scenario method. The study reached a set of conclusions, the most important of which is the possibility of achieving extraordinary returns by relying on the informational content of the dividend dividend. There is also a significant impact Statistical significance for the dividend decision due to information asymmetry. The scenario method contributes to predicting stock prices better than the traditional method. One of the most important recommendations reached by the study is the necessity of adopting scientific methods to measure the impact of market-related terrorist events on the accuracy of financial results, especially the use of mathematical models to measure the impact. Market events on stock prices. It is also preferable to adopt the scenario method in predicting stock prices and financial performance and adopt it as a model that provides multiple options for financial decisions, in addition to not being satisfied with the extraordinary return as only one tool for making investment decisions, but rather other factors such as risk must be taken into account.

Article
The Role of Agile Auditing in Achieving Financial Transparency: An Exploratory-Developmental Study

Kamal A. Al-Nakib, Asaad J. Al-Qaisi

Pages: 40-51

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This research aims to explore the role of agile auditing as a modern approach in developing the audit function & profession and enhancing financial transparency in economic units, with a focus on the possibility of application in the Iraqi environment. The research addresses a main problem: traditional auditing methods have become unable to keep pace with rapid changes in the business environment, negatively affecting the quality of financial transparency, especially in light of declining transparency indicators in Iraq according to international organization reports. The research adopted the descriptive analytical approach and the developmental approach by reviewing and analyzing literature and previous studies issued by leading professional organizations (such as IIA, ISACA) and specialized journal reports, in addition to Iraqi studies in the field of auditing and control. The research found that applying agile auditing principles based on flexibility, short iterations and continuous collaboration with stakeholders-effectively contributes to enhancing financial transparency by enabling continuous auditing, early risk detection, and improving the quality of financial reports. The research concluded by presenting a proposed framework for applying agile auditing in Iraqi economic units, identifying implementation requirements and potential challenges.

Article
The role of digital accounting technologies in improving financial control in public sector units in Iraq

Anmar Hameed

Pages: 139-152

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This research aims to study the role of digital accounting technologies in improving financial control in Iraqi public sector entities by testing main hypotheses related to the extent of the impact of manual accounting and digital accounting technologies on the efficiency of financial control in public sector entities. The research also seeks to provide a scientific and practical overview on how to move from manual accounting to digital accounting, while identifying the difficulties of this transformation in the Iraqi environment. To achieve the research objective, a questionnaire was formulated and distributed to a selected group of academics and professionals who possess sufficient experience and academic qualifications. The sample included (144) individuals. After analyzing the results, it was concluded that traditional (manual) accounting suffers from several weak points that could negatively affect the control of public spending. The results also concluded that adopting digital accounting technologies would contribute to improving financial control in public sector units by reducing the chances of tampering with records, enhancing the transparency of financial operations, tracking cash flow, and identifying any deviations in the implementation of budget items, in addition to the government’s ability to conduct proactive control. The research concluded with a set of recommendations represented by the necessity of applying digital accounting technologies, investing in digital technical infrastructure, and emphasizing the enhancement of coordination and joint work between the relevant authorities by holding a number of courses and seminars that clarify the importance of adopting these technologies to ensure their application in public sector units.    

Article
Financial statements and their impact on administrative decision-making and the challenges they face: The general authority for taxes in Iraq as a case study

Faisal S. Aboud, Madiha A. Faleh, Rasha A. Rashid, Muhannad T. Jassim

Pages: 50-62

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The research This research aims to demonstrate the importance of financial statements, the determinants of their effectiveness, and their relationship to administrative decisions. The General Authority for Taxes and the General Authority of Customs, both affiliated with the Iraqi Ministry of Finance, are obligated to implement tax laws. Furthermore, a Tax Policy Department was established within the Economic Department of the Iraqi Ministry of Finance in 2005. This department is responsible for drafting tax laws and developing tax strategy in Iraq. Consequently, decision-makers, assessors, and auditors within the General Authority for Taxes are required to possess professional qualifications and skills that enable them to examine financial data at a high level, particularly data prepared according to International Accounting Standards. They are also responsible for providing electronic software to facilitate administrative decisions aimed at achieving fairness in the distribution of the tax burden, saving time, and enhancing trust between taxpayers and the tax authority. This has made administrative assessment the foundation of the practical application of tax accounting. The research successfully addresses two key questions: First, do financial statements encourage or discourage administrative decision-making? The second question is whether the Iraqi legislator succeeded in achieving a balance between the interests of the state, society, and taxpayers through the tax system. The methodology used in this research was deductive, employing a descriptive approach to analyze financial reports (2021-2023) and an inductive approach using econometric analysis to refute the initial hypothesis: (There is no relationship between financial statements and administrative decisions). This was demonstrated by the results of the assessment memoranda, which showed that the relationship between financial statements and administrative decisions is interconnected, representing a part-whole relationship, as they constitute a significant financial resource and their proportion in the state's public revenues has increased.

Article
Causes of drug abuse, its harms, and ways to prevent it

Suaad Al-Taai

Pages: 36-46

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The interest of researchers and scholars, whether specialists or researchers in general, in studying everything related to drugs, the reasons for their use, their harms, their types, and methods of prevention, due to the seriousness of their use and addiction and their negative effects on human health and social life, in addition to the fact that they are a major cause of the collapse of societies. This study is complementary to a number of academic studies that included the dangers of drugs. This research shed light on the definition of drugs, their natural and synthetic types, and their harms. In the same context, the research discussed the main reasons for drug use, including economic, psychological, social, and others. The research also pointed to the effects of drug use and its harms on individuals, families, and society as a whole, from a physical, psychological, and social perspective. We pointed out the role of the family in educating children about its dangers, staying away from bad company, following up with them, solving their problems and listening to them, in addition to the role of educational institutions in raising awareness and education about the dangers of drugs, especially schools and universities, and providing aid and advice to students and cooperating with health and media institutions, civil society organizations and security agencies to reduce drug abuse and addiction. Among the important topics discussed in the research are methods of preventing drug abuse and addiction.

Article
The role of human resource diversity management in enhancing strategic awareness through the mediating role to reduce cognitive conflict

محمد Bishara, حسين Hussein

Pages: 111-125

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This research aims to diagnose the mediating role played by reducing of cognitive conflict of human resources between managing the diversity of human resources and enhancing their strategic awareness towards their organization. As it is necessary to enhance the knowledge of human resources and reduce conflicts that may occur between them due to conflicting scientific and cultural orientations or backgrounds, In order to enhance their role in achieving their organization's current and future strategies. Therefore, the research problem referred to the decline in knowledge and awareness of the importance of reducing the cognitive conflict and its role in managing the diversity of human resources and enhancing their strategic awareness towards their organization. so the researchers tried to embody the importance of his research in providing treatment for this problem and enhancing knowledge related to these variables within the investigated organization by achieving a set of goals. The descriptive analytical approach was adopted in carrying out the research in its various parts. The questionnaire was adopted in collecting data by distributing it to a sample of (97) individuals working at Al-Rafidain University College, and the statistical tools available in the (SPSS-V21) program were used to process the data, which produced a number of results that confirmed the validity of the research hypotheses and the strength of the correlation and influence relationships. Among the variables discussed, the researchers recommended the need to develop the methods and procedures adopted in managing the diversity of human resources by looking at the experiences of developed countries in this field, and employing its results in reducing their cognitive conflict, and then enhancing their strategic awareness towards their organization.

Article
The role of human resource training in enhancing productivity: An exploratory study at the artificial insemination department, Animal resources directorate, Ministry of Agriculture

Zainab Kadhim, Iman Fadhli

Pages: 50-58

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This research aims to highlight the role of human resource training in improving productivity within the animal wealth sector. The theoretical aspect of the research addresses the topic of human resource training as an independent variable, and artificial insemination/animal wealth department as a dependent variable, with 70 employees.

A questionnaire was used as a data collection tool and distributed to the research sample of employees. It contained a set of questions for the research variables, formulated according to a five-point Likert scale, for employees to answer. The data was analyzed using simple linear regression and Pearson correlation coefficient via SPSS V24 software to determine the nature and type of correlation and the impact between the studied variables.

 

Article
The information management environment and its role in enhancing the knowledge management strategy: An analytical study in the general directorate of education in kirkuk

مراد Al-Jubory

Pages: 132-146

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The research aims to identify the role of the information management environment in enhancing the knowledge management strategy. The research relied on the descriptive and analytical approach to complete the requirements of his philosophy, and the General Directorate of Education of Kirkuk was chosen as a community to implement the research through the individuals working in it. The research sample consisted of (40) respondents and the questionnaire was used as a A main tool for data collection, the analysis of these data was conducted using the (SPSS-V24) program, and the research reached a set of conclusions, the most important of which (there is a correlation and impact relationship for the information management environment and the knowledge management strategy at the micro and macro levels), and based on the conclusions reached, a presentation was made A set of proposals, the most important of which is (the need for the research sample organization to seek to employ information technology as a tool for managing the relationships between its units and managing the relationships between the organization itself and the relevant external parties).

Article
The role of internal auditing in enhancing the transparency of financial reporting: A field study of a sample of companies listed on the Iraq Stock Exchange for the Period from 2023 to 2025

Alaa H. K. Al-Rubaie, Adnan N. Khudhair

Pages: 257-267

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This study aimed to examine the impact of internal auditing on the transparency of financial reports in companies listed on the Baghdad Stock Exchange. The study sought to identify the nature of the relationship between the effectiveness of internal auditing and financial reporting transparency, measure the effect of internal audit independence on the credibility of financial information, and determine its role in reducing accounting errors and financial manipulation. The study adopted a descriptive-analytical approach and used a questionnaire as the primary tool for data collection. The sample consisted of employees working in auditing, accounting, administrative departments, and other stakeholders concerned with financial reporting. A total of 259 valid questionnaires were collected and analysed. Appropriate statistical methods, including the Chi-Square test, were employed to evaluate the study hypotheses. The findings revealed a statistically significant relationship between internal auditing and the transparency of financial reports. The results also indicated that the independence of internal auditors, their direct reporting relationship with the board of directors, and their unrestricted access to financial records and information significantly enhance the credibility and transparency of financial reporting. Furthermore, the study confirmed that internal auditing plays a significant role in reducing accounting errors and financial manipulation, improving the quality of financial disclosure, and supporting management in making sound financial decisions. The study concluded that internal auditing is an effective control and managerial tool that contributes to strengthening transparency, accountability, and the quality of financial reporting in companies listed on the Baghdad Stock Exchange. The study recommends enhancing the independence of internal audit units, providing adequate support and resources, adhering to international professional standards, and continuously developing the competencies of internal auditors to increase confidence in financial reports and improve the investment environment.

Article
A Multi-Criteria Decision-Making Approach for Optimizing Sustainable Supplier Selection Using Analytical Network Process (ANP)

Rasheed AlSalih, Watheq Laith, Abbas Abd, Evan Hamzh

Pages: 34-41

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Sustainable supplier selection is an essential part of the decision-making process in sustainable supply chains. This choice is focusing on social, economic, and environmental criteria in evaluation of suppliers. Sustainable supplier selection approaches have used both qualitative and quantitative data. Therefore, it is meaningful to use scientific methods that treatment both quantitative and qualitative data, as well as multiple criteria. 

Analytical network process (ANP) is a one of the important multi-criteria decisions –making approaches.  Also, the ANP technique is a general form that allows possible independency among criteria factors. This paper aims to select the best suppliers using an (ANP) approach which helps decision-makers to reach the best strategy with correct decisions. Using ANP each criterion has its assign weight, which reflects its importance for the process of comparison between alternatives to suppliers. The presented approach consists of the three main steps:  the first step is to identify the criteria used in the comparison process between suppliers, the second step is to identify the decision matrix using AHP and the third step is to construct the super matrix and limiting super matrix and compare between the alternatives, and rank them from the best to the worst through using ANP. This work has used the data as in [30] which represents data for a company that has four suppliers and five criteria. The results show that the best supplier is supplier 2, which has weight equal to 39%. Also, our results are matching the AHP result that is presented in [30]. Moreover, this work can be extended for future work using fuzzy environment and real application such as Iraqi oil companies.

Article
Eliminating unemployment: Attracting skilled professionals and employing the workforce to achieve sustainable development

Nagham H. Neama, Fryal M. Edan

Pages: 152-164

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This research analyzes an important topic, namely how to address the phenomenon of unemployment and reduce its prevalence by attracting qualified individuals and raising the level of employment of the national workforce to appropriate productivity levels. Unemployment has begun to affect important sectors within the country due to its various repercussions, but addressing it cannot be done quickly; rather, it requires time and gradual measures. Iraq needs to create new job opportunities and attract qualified individuals and graduates from technical, engineering, medical, and other colleges, in order to stimulate the national economy as a whole. Today's world is witnessing many significant negative social impacts, including family disintegration and rising crime rates. To achieve economic balance and improve the quality of human life, sustained efforts should be made to create a supportive environment through education, continuous training, healthcare, and social protection networks. These measures can contribute to promoting economic growth and productivity, as well as innovation and creativity. This includes adopting strategic policies for talent management, harnessing the potential of young people, developing competencies, and aligning employees' skills to create coordination and coherence with the organization's objectives, while also improving the organizational environment.

Article
Digital transformation in universities and its role in supporting sustainable development and enhancing international trade openness: An analytical study of a selected sample of developing countries (2004–2024)

Jiyan J. Shiba, Sara A. Sulaiman

Pages: 112-124

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Abstract

This study examines digital transformation in universities and its role in supporting sustainable development and enhancing international trade openness through an econometric analytical study of a sample of developing countries, namely Iraq, Jordan, Saudi Arabia, Morocco, and Tunisia. The study is based on the premise that digital transformation in universities represents one of the most significant contemporary global transformations, exerting a direct influence on human capital development and the international economy. The study aims to analyze the impact of digital transformation in universities on supporting sustainable development and promoting international trade openness in the selected sample countries. To achieve this objective, both descriptive-analytical and quantitative approaches were employed, utilizing appropriate econometric techniques. The findings indicate that university digital transformation has a positive and significant effect on sustainable development and contributes to enhancing international trade openness. Based on these findings, the study recommends strengthening digital infrastructure, establishing a digital framework that supports sustainable digital transformation, increasing investments in university digital transformation, and enhancing digital training and capacity-building programs for academic staff and students in higher education institutions.

Article
The effect of marketing intelligence in promoting entrepreneurship: A field research of Jotun modern paints company

Ahmed Al-Janabi, Rusul Neamah, Layth Hameed

Pages: 90-103

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Abstract

The purpose of the current study is to determine the effect of marketing intelligence in promoting entrepreneurship in Jotun Modern Paints Company. The study was represented by two variables, including the independent variable, marketing intelligence in its dimensions (customer intelligence, market intelligence, product intelligence, competitor intelligence), while the dimensions of the dependent variable represented entrepreneurship with its three dimensions (proactive, innovation, risk bearing). The study population was represented in the Jotun Modern Paints Company and its branches located in the governorate of Baghdad. The intentional research sample, consisting of (65) individuals from the managers and workers of the above company, was also selected. The questionnaire was also used as a tool to obtain the necessary data that was prepared based on the ready-made measures after being subjected to it. In addition to the validity and reliability tests, the application (Microsoft Excel) and the statistical program (SPSS Ver.19) were used to enter and analyze the study data. The study presented a set of results, the most important of which was the existence of a positive relationship and a positive impact of marketing intelligence aimed at enhancing the entrepreneurship of the company throughout the study and research.

Article
The Impact of Digital Marketing Management on Customers Buying Behavior: Case Study of Soran City

Bahzad Salim, Mohammed Isaa

Pages: 91-112

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This study presents the impact of digital marketing on customer buying behavior and examines how digital marketing channels, such as social networks, search engines, and emails, influence customers’ purchasing behavior. The main purpose was to investigate the influence of digital marketing on customer's behavior and identify effective platforms for businesses in Soran independence administration to retain customers. The methodology of the study utilizes a quantitative approach through a survey questionnaire to gather data on the impact of digital marketing on customer buying behavior, including variables such as age, gender, income, education level, and online shopping behavior. The data is analyzed using statistical Package for social science (SPSS 26.0) to determine the relationship and effects of these variables on customer behavior. The study collected data from 250 participants who responded to a survey questionnaire distributed online to customers and people of Soran independence administration in several cities, districts, and sub-districts. The sample was appropriate, simple random sampling, and composed of demographic variables, questions about digital marketing, and purchasing behavior. The results of the study show that digital marketing has a significant impact on customer buying behavior, especially among younger and higher-educated people in Soran independence administration; it provides cost-effective and efficient ways for customers to fulfill their needs. However, businesses should be transparent to avoid deceiving customers. Digital marketing has a positive impact on customer satisfaction, but challenges such as timely delivery and over-advertising on social media remain and. Digital marketing has a significant impact on customer buying behavior, influenced by factors like education level, income, and social media usage. Valid factor analysis test supports this conclusion.

Keywords: Digital marketing management, Customers buying behavior, Social media, Instagram, Facebook.

Article
Sustainable Performance Assessment of Municipal Services Using Integrating Techniques (DEA-TOPSIS)

Rasheed Al-Salih, Watheq Laith, Asam M. Aljebory

Pages: 20-26

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Measure the efficiency of decision-making units (DMUs) using quantitative approaches plays important role to help decision maker to enhance the organization efficiency. Also, integrating more than one quantitative approach have received more attention recently. This paper presents an efficient computational approach which consist of integrating two multi-criteria decision making approaches. The first is the data envelopment analysis (DEA) model and it used to measure the efficiency of the DMUs based on their inputs and outputs and the second approach is Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS). The presented approach has teased using dataset as in [12] of municipal services in Thi Qar Province, focusing on seven municipalities within the region. Using the presented approach, first we identify the relative efficiency using DEA models. Second, we rank all DMUs that reach full efficiency. Using a dataset comprising three inputs and three outputs associated with municipal services. The result of paper shows that this approach is reliable and easy to implement and it is suitable for helping the decision maker to reach the optimal decision for sustainable evaluation.

Article
The role of human resources development in achieving organizational loyalty an exploratory study of the inspection department / Rusafa health department

زينب Khadim, ايمان Fadhli

Pages: 75-95

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Abstract

The aim of present study is to explain the role of human resource development in achieving the organizational loyalty. The suggested hypothses which have been used clarified the relationship between the studied variables The following was concluded:
a- The study used the human resource development as constant variable with five important dimensions: (individual's development, organization development, systematic teaching, working groups, and human resource development strategies). In addition to three dependable dimensional variables to achieve organizational loyalty (emotional loyalty, continuous loyalty and standard loyalty). A questionnaire was applied by the emloyees of inspection department. Seventy-five (75) questionnaires out pf ninety (90) questionnaires were obtained and included (52) parts. SPSS v23 program was used for data analysis.
b- Among the results that were reached is “It emerged from the results of the research that the Inspection Department shows a high interest in developing human resources. That it clearly shows and is evident through the interest in his work, which in turn reflects positively on the organizational loyalty of the employees"
c- The most important recommendations reached by the two researchers, "The need to pay attention to the development of human resources in all Iraqi organizations because of its great importance in the employees' attachment and loyalty to the organization.".

Article
The impact of financial technology on enhancing tax collection in Iraq: A standard analytical study for the period 2018–2022

Noura R. H. Al-Samarrai, Mohammed A. Jaber, Karrar M. Samawi

Pages: 17-28

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This research paper aims to analyze and measure the impact of Financial Technology (FinTech) spread on enhancing tax collection performance and mitigating tax evasion in Iraq over the period 2018–2022. The study adopts both descriptive-analytical and econometric approaches. A composite index—the Digital Financial Services Spread Index (DFSDI)—was constructed as the independent variable based on the density of Automated Teller Machines (ATMs), Point of Sale (POS) terminals, and Point of Card (POC) payment devices, using the Min-Max normalization method. Tax collection performance (the dependent variable) was measured indirectly through the ratio of tax revenues to non-oil Gross Domestic Product (GDP). The empirical results using Pearson correlation analysis and Simple Linear Regression showed no statistically significant relationship or impact of the DFSDI index on the tax collection ratio at a significance level of )alpha = 0.05( The correlation coefficient was )r = -0.541( with a )p-value of 0.346(, and the coefficient of determination was )R2 = 0.293( with an statistically insignificant slope coefficient of )beta = -2.297( (p=0.346). Consequently, the null hypothesis (H0) was not rejected. The economic interpretation suggests that while the expansion of digital financial services infrastructure serves as an enabling tool, it does not automatically translate into improved tax collection without direct integration and electronic linkage with tax administration processes such as e-invoicing, e-filing, automated tax payments, and database cross-checking—alongside limitations imposed by the short time series. The paper concludes that FinTech adoption must be part of a comprehensive tax reform strategy incorporating direct digitalization and institutional integration

Article
Smart strategies and their impact on achieving organizational excellence in a dynamic business environment: A descriptive analytical study in Zain Telecommunications company

Bakr A. Abdulmajid

Pages: 359-370

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The primary objective of this study is to verify the effect of smart strategies on achieving organizational excellence at Zain Telecommunications Company. The researcher adopts the descriptive analytical approach in conducting the survey to achieve the study objectives. The researcher relied on two main tools in collecting data, namely the questionnaire and interviews, and distributed (80) questionnaires to the employees of Zain Company, but the valid for statistical analysis (73) and determine the sample in addition to identify the demographics of the sample (age - gender - educational qualification - years of service - job title) and verbal statements of their opinions about the smart strategies (continuous learning, technological integration, understanding the environment, strategic adaptation) as well as the organizational excellence (organizational excellence is measured by a set of variables, namely performance results, customer focus, internal processes, continuous improvement. The most important conclusions of the study were that strategic skills have a positive impact on achieving organizational excellence in Zain Telecommunications Company. Two-tailed test results on the correlation between smart strategies and organizational excellence show a strong positive correlation. A smart strategy will significantly impact organizational excellence. A high level of smart strategies will have a high level of organizational excellence and vice versa. Smart strategies are the driving force of change in the organization. Its positive impact on organizational excellence must be sufficiently emphasized and enhanced in the organization. The most important recommendations of the study are that Zain Company should work to create a collaborative multi-dimensional work environment to improve the performance of its employees and earn their satisfaction, and Zain Company should take into consideration the idea of sharing some responsibilities with its employees and providing them with the opportunity to make decisions, in order to improve skills and increase the sense of belonging, as well as putting more effort to apply digitization in all departments and workstations.

Article
The role of electronic accounting programs in the efficiency of control performance: A field study in Iraqi private companies

Hussein Hussein, Nahidh Hamad

Pages: 50-60

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The research sought to demonstrate the role of electronic accounting programs in the efficiency of regulatory performance within Iraqi private companies. It relied on the descriptive analytical approach to describe its theoretically proposed variables, and then collected the questionnaire that had been directed to a number of individuals working in the companies under study, who formed the research sample, numbering (391). After testing the proposed hypotheses, and analyzing them according to the SPSS program, the research conclusions were as follows: There is a significant role for electronic accounting on the efficiency of regulatory performance in the Al-Tamimi Group for Engineering Industries in Baghdad as one of the Iraqi industrial companies, and there are significant differences between the average answers of the sample members about the role of electronic accounting programs in the efficiency of regulatory performance according to the variable of the number of years of experience. Accordingly, the research recommended providing a training program on electronic accounting programs with the aim of exchanging knowledge and experiences on electronic accounting programs, training auditors and accountants to practice the process of controlling accounting information technology, providing them with the knowledge and skills they need to do their work in the best possible way, enhancing the use of electronic accounting, and applying it correctly to improve the quality and efficiency of auditing operations.

 

 

Article
Subject Review: Are the Traders of Cryptocurrencies Adopt (Kowing- Doing) Approach in their Digital Stocks?

Saif Alddin Al-Imam, Ali Al-Ibadi

Pages: 39-47

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Abstract

The sequence of reviewing above mentioned articles will be as a brief description of each one then mixing the main ideas of both and trying to bridge those ideas with our subject title.

Article
Public-private partnerships for sustainable development: A field study at AL-Mustaqbal University

Ahmed Kaheet, Ali Alwan, Al-Batool Abdul-Mahdi, Sama Mousa

Pages: 140-147

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Public-private partnerships (PPPs) have emerged as a critical mechanism for promoting sustainable development, particularly in the context of higher education institutions. This field study explores the role and impact of PPPs at Future University, focusing on how PPPs contribute to achieving the university's sustainable development goals. The study uses a descriptive approach by distributing (80) questionnaires to Future University staff, which were analyzed using SmartPLS V.4. The results reveal that PPPs at Future University facilitated infrastructure development, enhanced academic programs, and promoted research initiatives aligned with sustainability goals. However, challenges such as aligning stakeholder interests, ensuring long-term commitment, and maintaining transparency were identified as barriers to maximizing the potential of these partnerships. The study concludes that while PPPs offer significant opportunities to promote sustainable development in higher education, their success depends on strong governance frameworks, clear communication, and shared value creation among all stakeholders. The study provides recommendations to strengthen existing partnerships and guide future collaborations at Future University and similar institutions.

Article
Narcissistic leadership and its impact on the conduct of organizational citizenship Analytical study at civil colleges in Babylon

سنان Abbas, محمد Nadhim, امجد Ismail

Pages: 226-240

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Abstract

The current study dealt with the issue of narcissistic leadership and its impact on organizational citizenship behavior. The level of the two variables was tested and studied in the Babel Education Directorate, and the research was applied to a sample of (105) individuals. The current research adopted the descriptive analytical approach, and the questionnaire was used as a main tool for collecting data and information.

The research sought to test the correlation relationships and influence relationships between the research variables. It has been based on empirical measures from previous studies, using a variety of statistical tools to analyze and process data and information using the necessary statistical packages through the simple correlation matrix, simple regression analysis and structural modeling equation to test the study hypotheses and the program (SPSS vr.23).

The research reached a set of results, including the high level of the two main variables (narcissistic leadership and organizational citizenship behavior) and the presence of significant correlations between them, and the presence of a significant effect of narcissistic leadership on organizational citizenship behavior, The behavior of organizational citizenship with its combined dimensions, which requires the management of the organization in question to choose leaders who stay away from this type of leadership, These results are in agreement with the research hypotheses.

Article
The economic and social feasibility of establishing a unified civil service salary scale in Iraq

Mohammed Jawad

Pages: 232-258

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The disparity in employee salaries across different ministries and departments raises questions, discomfort, and feelings of injustice, especially among employees with lower salaries in some ministries compared to their higher-paid counterparts in other ministries. These reasons stem from social factors, followed by economic factors. The prices of goods and services are determined by the size of the employee group with higher salaries, especially if a large group raises the prices of goods and services through their greater purchasing power. Consequently, it becomes difficult for employees with lower salaries to live comfortably, creating economic and social disparities among employee groups. This, in turn, impacts economic and social development. All these reasons prompted me to give great importance to writing this vital and important research, as I focused on analyzing several important indicators, most notably the cost of living index, which measures the minimum cost of living in Iraq, which helps us in formulating a minimum wage policy, and the private sector wage value levels index, which shows the minimum and maximum limits of private sector employee wages according to a labor market survey in the private sector in Iraq, where I concluded that one of the most important factors for labor market stability is the convergence of wages between employees in the private and public sectors, which ends the prevailing reality of the preference of wages for employees in the public sector over their counterparts in the private sector, and we reach a stage of equal demand as much as possible for job opportunities in the two sectors. The index of the total ratio of public sector employees’ salaries to revenues, which shows the high and dangerous percentage that salaries constitute of the country’s total revenues, which must be reduced and controlled, and the index of the ratio of the number of beneficiaries of public sector salaries to the population and labor force, which also constitutes a high percentage, most notably the increase in the number of new appointments that have plunged the country into a state of disguised unemployment and the inclusion of new categories in social welfare salaries, which has burdened the government and forced it to withdraw from the investment budget. In addition to the operating budget for these salaries, the average employee share of the total public sector payroll index (AEI) represents the average salary that should be taken into account when constructing the public sector salary scale. Analyzing these indicators leads us to an important point of convergence that enables us to formulate a clear policy for building a fair and balanced salary system and scale.

Article
Strategic clarity and its role in achieving job Well-Being: An analytical exploratory study of the opinions of a sample of employees at the College of Pharmacy Jaber Ibn Hayyan University of Medical and Pharmaceutical Sciences

Amer A. K. Al-Thbhawee, Sana A. Kareem, Thawra A. Kareem

Pages: 284-292

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Abstract

The study aims to analyze the role of strategic clarity, represented by its dimensions (clarity of goals, clarity of activities and procedures, and clarity of organizational structure), in achieving job well-being through its dimensions (relationships, self-acceptance, autonomy, and purpose of work) among employees at Jabir Ibn Hayyan University for Medical and Pharmaceutical Sciences. The importance of the study lies in addressing a contemporary topic in management thought related to enhancing the balance between organizational performance and employee well-being. The study adopts a descriptive-analytical approach by designing a questionnaire distributed to a sample of employees from the College of Pharmacy. The sample consisted of (60) employees out of a total population of (112). The data were analyzed using appropriate statistical methods to test the study hypotheses and to measure the correlation and impact relationships among the variables. The results revealed a significant correlation and effect between strategic clarity and job well-being, indicating that increased clarity of goals and procedures contributes to enhancing employees’ psychological satisfaction and job engagement. The findings also showed that clarity of goals is the most influential dimension among those examined.

Article
Digital Transformation and Sustainable Management in Iraqi Universities

Nagham Neama

Pages: 01-02

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Universities worldwide have recognized the challenges of digital transformation in the face of rapid technological advancements, which have become an integral part of the educational system for all academic programs. This integration brings numerous advantages to all stakeholders in the educational process. Traditional methods, techniques, and tools have become outdated, prompting universities to enter into agreements with specialized global companies in technology, software, and tools. These agreements aim to equip their infrastructure for the educational process across various academic programs and disciplines, building knowledge and skills for students and preparing them for the job market in the era of digital transformation affecting all sectors.

Digital transformation is no longer an option but a necessity for institutions striving to enhance their efficiency and ensure their sustainability. The rapid growth of digital technology, advancements in smart devices and systems, increased data processing capabilities, and artificial intelligence have led to revolutionary changes. Dealing with the digital society requires investment in human resources and competencies possessing digital skills, capabilities, passion, ambition, and dialogue. This entails adopting a comprehensive approach to teaching methods, focusing on future requirements.

As mentioned earlier, digital transformation has become an urgent necessity that educational institutions seek to establish and dedicate. Educational technologies and digital platforms are not just concepts; they are now essential practices for the educational and learning processes. Universities need to leverage digital technologies to improve educational processes and practices, enhance learner and teacher experiences, and support the creation of effective and enduring educational models. Digital transformation helps universities operate more efficiently, remain competitive in global rankings and accreditations, and succeed in preparing learners for digital work environments.

In this context, digitization is a necessity in higher education institutions, attracting top students and improving the experience of courses, educational materials, and training processes in general. It enables monitoring and tracking to identify obstacles and challenges in training and reduce the risk of dropout. However, hesitation in understanding and seizing opportunities to move towards this digital environment still exists. It is essential for digital transformation to align with communication principles, ensuring its commitment to meet the expectations of various groups interested in economic, social, and environmental dimensions.

Article
The Role of the Auditor’s Digital Readiness in Smart Auditing Practices: An Applied Study in the General Commission of Iraqi Customs

Karrar H. Razzaq, Ban R. Yousif, Thamer Q. Dawood

Pages: 235-243

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This study aims to examine the impact of auditors’ digital readiness on smart auditing practices within the Iraqi General Customs Authority in light of the ongoing digital transformation requirements in the public sector. A quantitative approach was employed using a cross-sectional research design. Data were collected from 132 employees, of which 121 valid questionnaires were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) through SmartPLS v4. The findings reveal a significant positive effect of auditors’ digital readiness on smart auditing (β = 0.742, p < 0.001), with an explanatory power of (R² = 0.551). The results further indicate that digital innovativeness and digital optimism represent the strongest positive predictors of smart auditing practices, whereas technology discomfort and digital insecurity exert significant negative effects. The study concludes that strengthening auditors’ digital and behavioral competencies constitutes a fundamental pillar for the successful implementation of smart auditing. Accordingly, it recommends the adoption of specialized training programs and sustained organizational support to enhance digital readiness within supervisory and regulatory institutions.

Article
A proposed model for the ration card system to reduce costs and improve income for the individual and society in Iraq

ناصر Shareef

Pages: 167-176

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Abstract

      The study aimed to identify the proposed model for the ration card system to reduce costs and improve income for the individual and the Iraqi society, which affects the living reality and provide job opportunities. The proposed study model, as the results of the survey indicated the desire to use the proposed model in the study, and the most prominent conclusions the study showed the desire of the Iraqi individual to receive a cash amount instead of the food ration and to achieve the right time to purchase food for the Iraqi individual and family and to determine the appropriate quantity and quality for use and the possibility of reducing costs and extravagance in the process Distribution of foodstuffs in its stages, starting from purchase to distribution, and the possibility of improving income for the individual in particular and for the community in general with the provision of foodstuffs on an ongoing basis. And future plans to gain experience in this field and publish Awareness of non-waste and extravagance with studies presented to the individual and the Iraqi society to expand work, effort and joint cooperation.

Article
Contribution of competition in supporting medium, small and micro youth projects

Saba Wahab, Hussein Hussein , Saadoun Jatheir

Pages: 03-15

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This research aims to identify the contribution made by competition in helping young people implement their medium, small and micro projects, in order to ensure their success and achieve the desired goals, specifically in the early stages of establishing these projects. The research problem confirmed that many young people rely on the main pillars of competition (cost, quality, creativity, flexibility) in implementing their projects, but they do not have sufficient knowledge about their most important cognitive contents and how to invest them in competition with others. Accordingly, there is a cognitive deficiency more than a field deficiency in this field. As for the importance of the research, it was represented in presenting a set of proposals that contribute to enhancing the ability of the researched sample and society to invest in the relationship between competition and the success of youth projects (medium, small, and micro). Accordingly, this research aims to diagnose the reality of these two variables and discover the relationships of association and influence between them. To complete the research in its theoretical and field areas, the descriptive approach was adopted. The researchers also relied on a set of previous ideas in designing the questionnaire that was used in collecting data, after testing and adapting it to suit the Iraqi environment, which was distributed to a sample of young people with projects (medium, small, and micro) in the Shorjah area and the Arab market in Baghdad, numbering (376) individuals. The researchers also used measures of central tendency in processing the data from a statistical perspective using a set of tools available in the statistical program (SPSS.v23). These statistical tools provided researchers with a set of results that confirmed the application of the foundations of competition (cost, quality, creativity, flexibility), and youth projects (medium, small, and micro) to a high degree from a statistical point of view. Moreover, the foundations of competition contribute to a moral and statistical degree in enhancing the ability of youth to implement their projects and their success. Accordingly, the researchers recommended reviewing the world's experiences and the mechanisms that were adopted to encourage competition among youth, in addition to the support that was provided to them, whether materially or morally, and helping them build their various projects, and trying to transfer them to the Iraqi environment to invest their results and employ them in innovating various projects, whether (medium, small, and micro).

Article
The reality of digital transformation among middle school students

Ghasq Z. Owaid

Pages: 199-209

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The current research aims to study the reality of digital transformation among middle school students. The researcher developed a digital transformation reality scale based on the technology acceptance model. The scale consists of (15) items, with the response options being (agree, sometimes, often). After applying the scale to a sample of (400) male and female middle school students and processing the data using appropriate statistical methods, the research concluded that the middle school students in general demonstrate a high level of digital transformation use. Statistically significant differences in digital transformation were found according to the gender variable (male, female) and the specialization variable (scientific, literary). In light of these results, a number of conclusions, recommendations, and suggestions were formulated.

Article
Good Digital Governance and Its Role in Enhancing Strategic Sovereignt: An Applied Study on a Sample of Faculty Members at Iraqi Private Universities

Nidhal A. Al-Maliki, Hussein M. A. Kashkoul, Fawziya H. Al-Hilali, Fahim A. M. Al-Mayali

Pages: 285-296

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This study aims to analyze the role of good digital governance in enhancing strategic sovereignty in Iraqi private universities by revealing the nature of the relationship and impact between the two variables in light of the accelerating digital transformation in the higher education sector. The study adopted a descriptive-analytical approach, and data were collected using an electronic questionnaire distributed to a sample of professors from Iraqi private universities. The number of valid responses for analysis was 154. Good digital governance was measured through five main dimensions: digital accountability, digital transparency, fairness and equity, digital participation, and service efficiency. Strategic sovereignty was measured through a set of indicators related to decision independence and the institutional capacity to plan and control information resources. The results of the statistical analysis showed a strong, statistically significant positive correlation between good digital governance and strategic sovereignty, with a correlation coefficient (R = 0.72) at a significance level of (p < 0.001), indicating the strength of the relationship between the two variables. The regression analysis revealed that the dimensions of good digital governance collectively explain approximately 52% of the changes in strategic sovereignty (R² = 0.52), with a statistically significant overall standardized effect size (β = 0.68). At the dimension level, the results showed that digital transparency, digital accountability, and service efficiency were the most influential dimensions in enhancing strategic sovereignty, followed by digital participation and fairness and equity. This underscores the pivotal role of these practices in supporting the independence of strategic decision-making and strengthening institutional capacity to respond to challenges.

Article
The effect of applying the employee benefits standard for the public sector on the informational content of the government accounting system

ضحى Al-Mayahi, ستار Al-Hachimi

Pages: 199-217

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Stand out the present research study aims at investigating the effect of applying international accounting standards in the public sector for the purpose of arriving at measurement and accounting disclosure of the employees' benefits granting to economic units in the government sector that apply the government accounting system, and to explicate the level of benefit in improving the outputs of the accounting system and its ability to support indicators of transparency and disclosure. In view of the vast development in financial reporting, preparing reports and financial statements with a high level of transparency and disclosure as well as the importance of working individuals being one of the important and essential factors to ensure the proper functioning of work, the continuity of productivity and the efficiency of the economic unit, the government accounting system currently adopted in some public sector directorates is considered insufficient to the requirements of internationally accepted accounting standards in general The importance of the present study has emerged in finding that it is possible to apply IAS 19 employee benefits by adapting the current government accounting system in the Iraqi economic units to the requirements of the standard and getting to know the effect of the application on the information content and outputs of the government accounting system. The General Directorate of Education / Wasit has been chosen a sample for the study in question, The current study has arrived at a number of conclusions as follows:

  1. The classification of benefits granted to employees and workers according to the government accounting system differs from the classification stated in IAS 19 Employee benefits.
  2. The quality of financial reports and statements is an important means of disclosure and communication of financial and non-financial information.

   . The government accounting system does not provide adequate accounting measurement and disclosure about employee benefits. 3

In view of the findings reached at, the current study recommends the following:

 1- Giving due importance to what was stated in the International Accounting Standard regarding the classification of the benefits granted and the adaptation of the government accounting system to those classifications.  

2- Enhancing the awareness of management and employees in the economic unit of the importance of preparing financial reports and statements.   

 3- Working on adapting the government accounting system to keep pace with the requirements of international accounting standards by adding new sub-accounts to the accounting guide and creating a plan for new sub-accounts to the accounting guide and creating a plan for employee benefits.

Article
Reflections of the economic and social factors causing drug use

Jabar Darag

Pages: 73-79

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The research includes the nature of the relationship between the causes of drug abuse as a dependent variable as a result of the effects of economic and social factors in the world with reference to Iraq as an independent variable. The research aims to clarify the complex interaction of many components surrounding society that lead to the alarming rise in drug abuse. By examining the network of socio-economic conditions and drug abuse, this analysis seeks to provide a broad understanding of the root causes, patterns and suggestions for individuals and societies. The study begins by discovering the socio-economic factors that force individuals to abuse drugs. Economic disparities, limited access to education and employment opportunities, and inadequate health care resources arise as major motivators. The study thus explores how these factors make the environment vulnerable to drug abuse, as individuals facing economic hardship may help to abuse drugs as a coping mechanism or a means of escape. Ultimately, this analysis advances the current debate on drug abuse by providing a nuanced understanding of the complex relationship between socioeconomic factors and drug abuse, and by highlighting the complex web of influences as causal variables for drug abuse, the study offers solutions and policy changes that can positively impact individuals and communities exacerbated by this prevalent concern

Article
Human development is essential to reducing poverty in Ira

Haidar Al Dulaimi, Shaymaa Mohaisen, Sohaila Al-Hajimi

Pages: 222-231

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Human development is the process of expanding individuals' choices and capabilities, enabling them to achieve better and more productive lives. Human development is essential for poverty reduction, as it helps empower the poor by providing them with the skills, knowledge, and resources needed to improve their lives.

Human development helps improve individuals' health by providing healthcare and proper nutrition. This, in turn, leads to increased productivity and reduced medical costs. Human development also contributes to job creation by supporting small and medium-sized enterprises and providing vocational training.Governments, international organizations, and civil society must invest in human development by providing healthcare, education, and vocational training, and by promoting community participation by involving the poor in decision-making that affects their lives. Human development is a powerful tool for poverty reduction. By investing in human development, we can build more just and prosperous societies.

Article
digital transformation to achieve sustainability (UAE development plan till 2030- case study)

Saif alddin Al-Imam, Ali Al-Abadi

Pages: 35-44

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Abstract

Problem of the Research- lately the economic environment is completely differing than 20th century and even than the last decades of 21st century. Novel idioms, notable expectations have been innovated that related to economic, social, political and even behavioral aspects of life; the competency does not limit with qualified intellectual human resources rather than the use of knowledge and novel aspects of technologies due to the rapid dynamic development of virtual economy. Thus, global economies experienced a rebirth of economic system. 

Design, Methodology, Approach- it is an inductive study “UAE” as a sample; in which it extrapolates and analyze the studies and essays that related to economic digitization. Descriptive and analytical tools used to study the related aspects of phenomena. 

Finding- UAE in general and Dubai in specific has a great role in achieving many entrepreneurial projects as a part of intelligent governmental program. Digitization programs become an obvious feature in most governmental programs such as medical, smart educational and banking usages; meanwhile, these programs are available for all in a lowest price of cost. Dubai tries to follow its vision for (2020-2030) of achieving sustainability through rapid change in technology towards green-zone technology environment under the supervision of rational policy of decisions, then expands it experiences to UAE as a whole. 

Research limitations- implications- the study covers only studies and essays that related to scan UAE “Dubai” entrepreneurial projects for the last decade of 20th century and early decades of 21st century. 

Practical implications- the study confines to use the descriptive, analytical tools to study the related phenomena. 

Social implications- it specifics to review the Dubai Emirate as a society of study. 

Objectives of the Research

  • Transferring the societies into digital ones to expand the career opportunities especially among adult talents.
  • Distinguishing the economic digitalization & digital economy.
  • Analyzing the main threats toward digital economy.
  • Focusing on the role of digital economy especially for those graduated talents.

Importance of the Research- as far as the study reviews, few studies in Arabian libraries are handling this dynamic topic; and still the meaning of facilitating the digitization to achieve sustainability is not clear enough, meanwhile, UAE considered as a “Spark” to most of Arabian countries. Thus, having their successful experience of entrepreneurial projects would be a “guide” for followers. 

Article
The Economic Feasibility of Crude Oil Refining and Its Role in Maximizing Value Added to the Iraqi Economy

Karrar H. Razzaq, Ban R. Yousif, Ahmed M. Ahmed

Pages: 264-274

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This study aims to evaluate the economic feasibility of domestic crude oil refining in Iraq and to assess its role in maximizing value added to the national economy compared with the option of directly exporting crude oil. The study adopts an applied quantitative analytical approach, based on official data issued by the Iraqi Ministry of Oil and the Central Statistical Organization, in addition to reports from global oil markets during the period ،(2020–2025).The results show that domestic refining generates an average economic value added of approximately USD 33 per barrel, representing an increase of about 42.3% compared with direct crude oil exports, in addition to achieving a positive net present value and an internal rate of return of 18.7%. Domestic refining also contributes to the creation of direct and indirect employment opportunities and supports petrochemical industries. The study concludes that expanding refining capacity and improving refinery efficiency constitute a strategic economic option for maximizing oil revenues and achieving sustainable economic development in Iraq.

Article
performance evaluation study for Commercial and Islamic banks using the PATROL Model: A comparative study for the period (2017 – 2022)

حيدر Kazim

Pages: 165-174

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The research aims to evaluate the performance of banks using the PATROL model as a modern model that departs from traditional evaluation models. The model used is considered an early warning tool and includes five indicators: “(capital adequacy, profitability, credit risk, regulation, liquidity).” The research methodology included the use of the descriptive aspect based on books, research, dissertations, and theses, in addition to the use of the analytical aspect through the use of mathematical equations for the indicators of the model used. The research sample represented banks (Sumer Commercial, International Islamic) due to the availability of their data announced in the stock market, in addition to not displaying the research sample to any Violations during its banking work and throughout the research period extending between (2017-2022) for the purpose of making a comparison between them when using the model in evaluating their performance and determining the best in performance. The research hypothesis was proven that the PATROL model can be used in evaluating the performance of commercial and Islamic banks. The research reached a number of conclusions. The most important of which is that using the model helps bank management in identifying the strengths and weaknesses of performance, which helps decision makers develop effective solutions to obstacles and problems in a timely manner. One of the most important main recommendations of the research is directing banks to the necessity of following up on the performance evaluation process to achieve their banking soundness and ensure their sustainability and continuity in the job.

Article
An exploratory study of the opinions of a sample of employees in retail stores in Iraq

Azhar Sehen

Pages: 197-205

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Branding is a vital means of product identification and represents a fundamental aspect of marketing, distinguishing a company's products from those of its competitors and conferring a competitive advantage. This study aims to assess the extent to which Iraqi retail stores (BIG) value branding and their employees' awareness of its importance in achieving superiority and competitiveness. The study adopted a descriptive analytical approach, and data was collected through a random survey of 1,087 merchants in Baghdad. Statistical analysis was used (SPSS V.24). The results revealed a strong, positive relationship between branding and the dimensions of competitive advantage (cost, quality, flexibility), while the relationship was weak with the delivery dimension. The added value of the study lies in its focus on the variables of branding and competitive advantage, offering practical contributions to how to invest in branding to enhance competitive advantage and increase profits. This positively impacts the stores' positioning and ability to achieve goals in a competitive market.    

Article
The role of public expenditures in achieving some sustainable development goals in Iraq: An analytical study

Maliha Abd, Laith Matar, Khawlah Athab

Pages: 70-76

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Public expenditures undertaken by the government are the basic element in providing the public life requirements of individuals and thus achieving development goals in general. However، public expenditures in Iraq are characterized by the fact that a large portion of them goes as current expenditures، while a small portion of them is directed to investment in various economic sectors، including health. education and others. Therefore، the research concluded that there is a large deficit in Iraq between the great actual need for services and achieving the planned development requirements and the low actual reality، especially in the health sector. The research recommended that there should be special attention in this sector by the government to ensure Sustainable annual growth in providing and improving these services to all individuals in Iraq in order to achieve the sustainable development goals that the United Nations seeks to achieve until 2030.

Article
The role of business incubators in promoting entrepreneurship

طارق Jassim, زينة Abed Al-daeem

Pages: 52-66

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The research aims to know the role of business incubators in promoting entrepreneurship, and also aims to identify the level of availability of services (financing services, administrative and secretarial services, legal advisory services, infrastructure services, and marketing services) in the incubator of the Iraqi Ministry of Higher Education and Scientific Research / Department Research and development, and the researcher adopted the descriptive analytical approach in completing the research, and the questionnaire was adopted as a tool for collecting the required data. spss v.24 program. The research reached the most important conclusions, which are the weakness in the level of providing financial services, and this is due to the incubators' lack of financial support for their projects, and also their failure to prepare their budget, which may have an impact on that.

Article
Seizing investment opportunities to combat poverty and achieve sustainable development: An analytical study of Babylon investment authority projects 2021-2024

Sikna Wade, Thanaa Abdulraheem

Pages: 307-298

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The issues of combating poverty and sustainable development are among the most prominent challenges facing both developing and developed societies. Despite the efforts made by governments and international organizations, poverty still directly affects many countries, calling for the adoption of effective investment policies that improve economic and social conditions. Investment in combating poverty includes financial resources allocated to programs and policies aimed at improving the living standards of individuals in poor communities. This includes investments by governments and international organizations in sectors such as education, health, clean water, social finance, and job opportunities. Investing in combating poverty and achieving sustainable development is a long-term process that requires strong commitment from governments, international institutions, and civil society organizations alike. Investment in this area represents a cornerstone for achieving the Sustainable Development Goals, which are not limited to improving economic conditions but also extend to promoting social justice and reducing development gaps between different segments of society. The research addresses seizing investment opportunities in Babil Governorate for the period 2021-2024 across all governorate projects. Among the most important conclusions of the research is the need to increase investment in infrastructure and local labor, as well as investment in projects targeting the poorest segments of the governorate's population. The most important finding of the research is the significant impact of investment opportunities in combating poverty and improving the living conditions of the governorate's residents. This contributes to achieving sustainable development for Babil Governorate in particular and Iraq in general.

Article
E-learning for accounting science from the viewpoint of members of the teaching staff and students of the accounting department in various Sudanese universities

Mohamed Apd Elwahap

Pages: 19-27

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This research aims to introduce electronic education and introduce the science of accounting as a science that can be taught electronically and to identify the most important challenges that face it in terms of addressing the technical and technical challenges and challenges facing the accounting student, the challenges facing the accounting teacher and the challenges facing the teaching of accounting electronically, Research’ importance in terms of scientific importance lies in addressing the scientific definitions of to the research related concepts topic. The practical importance lies in the possibility of seeing the opinions of students and professors of accounting science in the most important challenges facing the teaching of accounting electronically as the researcher follows In this research the descriptive and analytical approach in presenting the challenges facing e-learning for the science of accounting through the applied study and through the above, it is possible to arrive at contents that suggest the most important technical challenges represented in the weakness of the network and the means of scientific communication through the conference programs and the challenges facing the subject teacher from the difficulty of the effort Exerted in controlling and managing the huge number of students simultaneously, the difficulty of scientific explanation of the accounting subjet electronically, the difficulty of scientific recording of accounting electronically , the difficulty of conducting accounting operations electronically , the difficulty of conducting accounting operations electronically and the difficulty of providing electronic tools for use in accounting teaching and the smallness of computer screens, which causes Confusion in reading values ​​and financial numbers and commenting Albram C. Educational and internet disconnection during the lecture leads to your Lord in the delivery of accounting information. It is considered one of the most important obstacles in the field of teaching accounting electronically. The researcher also recommends educational institutions that contribute to the progress of the e-learning process after workshops and recovery courses.

Article
Role of green creative in green insurance: Applied study in National insurance company

Hanan Mhmood

Pages: 195-204

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The research aims to explore the role of green Creative in green insurance and securing its financing. It also aims to provide green innovation's conceptual framework, highlights its objectives and importance including (the use of renewable energy sources, enhancing resource usage, developing eco-friendly products, reducing waste and pollution, and improving agriculture). Furthermore, the research seeks to define green insurance and its characteristics represented in: providing insurance for green projects, covering environmental risks, motivating companies to improve their green performance by offering insurance discounts, and developing green insurance products.

In order to achieve the desired objectives, National Insurance Company in Iraq, which provides various forms of insurance including agricultural insurance, was conducted in this research. A descriptive-analytical approach was adopted. A survey was distributed randomly to (40) workers of middle and senior management in National Insurance Company. SPSS statistical tests were done such as (mean, standard deviation, Pearson correlation, and simple linear regression).

The research was divided into four sections. The first focused on the general framework and research methodology, the second included the fundamental theoretical concepts of the research variables, section three encompassed the practical aspect of the research and the tested its hypotheses, while the fourth section concluded that there is a relationship between the elements of green innovation, whether collectively or individually, and green insurance in the researched company, and demonstrated that green insurance increases green sectors' investment, preserving green projects and enhancing their performance. Finally, the researcher recommended green innovation in all fields and ways that fit the natural environment to achieve sustainable production and consumption. In addition to that, that researcher, recommended to enhance insurance sector's awareness, particularly in green insurance sector, and get the benefit from advanced countries experiences.

Article
The reflection of integrated marketing communications on activating marketing performance: An applied research in the general company for dairy products

محمد Bashara

Pages: 190-202

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Marketing performance is critical in measuring the efficiency of the organization and its ability to achieve its goals of profits, market share and many other goals.  Promotional methods are used in an integrated manner to achieve the maximum impact on the customer, and the research problem was represented by the weak use of marketing communications with which to achieve the market share that corresponds to the quality and efficiency it offers in production.  Research with a first main hypothesis, from which four sub-hypotheses were branched, and a second main hypothesis from which four sub-hypotheses were branched.  The sample of the research was (50) individuals from the directors of departments, divisions, marketing units and marketing workers, and a set of statistical methods used in scientific research were used (arithmetic mean, standard deviation, coefficient of variation, and Spearman correlation coefficient).  The results of the research revealed the existence of a correlation and impact relationship between integrated marketing communications and marketing performance

Article
The drug crisis in Iraq and its family, societal and psychological repercussion

Hanan Al-Shamry

Pages: 66-72

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For any phenomenon, whether it is bad or good, there are several causes that lead to it, and these reasons may refer to the individual in himself sometimes, or the society in its general composition and its total particles at other times, as it encourages the existence of this phenomenon, which means here that the phenomenon has an individual basis. Or social harm is harmful to the individual and society, and therefore it is necessary to search for means of combating it or addressing it and reducing its effects and risks, both individual and social, and striving to eliminate this danger once and for all.

Rather, other economic, political and cultural efforts, especially the media, have an important role in combating or ending this phenomenon and its negative effects on society in general. Therefore, the drug phenomenon has causes that lead to it, and based on this is the need for different means and ways to combat this phenomenon, which in turn is diverse. It can be said that the reasons for giving drugs are limited to a group of reasons that belong to the individual in particular and constitute an important factor in pushing him to take drugs or become addicted to them.

Article
Toxic work environment

Reem Hassan, Mohammed Mohammed Ali, Ahmed Abd Al-Rasul

Pages: 136-143

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The work environment and its components have gained great importance today due to the impact it has on its human capital. In recent years, studies have increased that discussed the negative and positive role of the work environment, as it is considered the main nerve of the organization’s success or failure. Here, we tried to shed light on some of the issues that can hinder the work of organizations and obstruct the achievement of their goals, including a toxic environment that makes employees feel the presence of penalties, the possibility of rejection, and being held guilty, with the necessity of constant defensiveness and humiliation. This is evident through the organizational leadership responsible for the organization, the culture of this organization and its employees, weak communication between them or dispersion, and the presence of blocs that cause fatigue and the impact they leave and the threat they pose if the matter is not addressed. This leads to a decrease in employee performance productivity, job attrition, an increase in work turnover, lack of progress at work, an inability to commit and achieve a balance between work and life, the occurrence of excessive professional fatigue, and conflicts that cause confusion in understanding roles. These are all signs that confirm the existence of a toxic work environment. Therefore, organizations whose environment is described as toxic face difficulty in maintaining, supporting, and attracting experienced human capital. One of the most important recommendations here is the necessity of encouraging and highlighting Positives and good relationships at work that serve the public interest and create a supportive social network that supports these relationships, while not forgetting to set red lines that should not be crossed and to maintain a safe distance with colleagues.

Article
Relationship of neuromarketing with consumer purchasing behavior (Analytical research at the Coca-Cola Company in Baghdad)

Jasem Jasem, Tarik Jassim

Pages: 165-177

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The objective of the research is to determine the correlation and influence relationship between the independent variable neuromarketing with its dimensions represented by (product, pricing, distribution, promotion) and the dependent variable consumer behavior with its dimensions represented by (environmental awareness, consumer perception of the product, consumer education level, consumer economic condition, benefits perception, social influence) and the degree of arranging these dimensions according to priority.

Article
The Invisible Customer: New Strategies for Targeting Consumers Who Avoid Traditional Advertising

Mohammed AL-Garaawi, Mazin Youssef, Faris Al-بatlawi

Pages: 73-80

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In the modern digital landscape, a growing number of consumers are actively avoiding traditional advertising channels. This trend is driven by factors such as information overload, advertising fatigue, and increasing concerns over data privacy. As a result, marketers face significant challenges in reaching and engaging these ad-avoidant consumers, necessitating the development of new strategies that align with consumer preferences while remaining effective. The proliferation of digital media has empowered consumers to control their exposure to advertisements more than ever before. This control has led to a rise in ad avoidance, where consumers actively seek to minimize or eliminate their interactions with traditional advertising methods. This study addresses the challenge of identifying effective marketing strategies that can engage these ad-avoidant consumers without compromising ethical standards or violating their privacy. The central research problem is to explore and identify effective marketing strategies that resonate with consumers who avoid traditional advertising. The research aims to uncover methods that not only reach but also engage this segment of the population in a way that respects their preferences and upholds ethical marketing practices. The study utilizes a mixed-methods approach, combining quantitative surveys with qualitative case studies. Quantitative surveys provide insights into the behaviors and motivations of ad-avoidant consumers, while qualitative case studies analyze successful marketing campaigns that have effectively engaged this audience. Additionally, a comprehensive literature review on digital marketing trends and consumer behavior is conducted to inform the research. Results: 1. Value-Driven Content: Content marketing strategies that offer genuine value, such as educational or entertaining content, are more effective in engaging ad-avoidant consumers compared to traditional advertising methods.2. Personalization: Personalized, data-driven marketing approaches that tailor messages to individual consumer preferences lead to higher engagement rates among ad-avoidant individuals.3. Transparency and Trust: Consumers who avoid traditional ads are more likely to engage with brands that prioritize transparency and clearly communicate how their data is used, reinforcing trust and loyalty. Recommendations: 1. Focus on Content Marketing: Businesses should invest in creating high-quality, value-driven content that resonates with consumers, as this approach is more likely to engage ad-avoidant individuals.2. Enhance Personalization: Marketers should leverage data to create personalized experiences, ensuring that marketing messages are relevant and respectful of consumer preferences, which increases the likelihood of engagement.

Article
The Implications of Implementing Economic Reform Policies on Poverty and Unemployment in Iraq after 2003: Focusing on Monetary and Fiscal Reforms

Amel A. Zaboon, Zainab Q. A. Akbar, Nizar K. Sabah

Pages: 203-217

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This research aims to analyze the impact of economic reform policies in Iraq, during the period 2005–2024, on poverty and unemployment, particularly in light of economic transformations and openness to the global economy. It focuses primarily on monetary and fiscal reforms. To achieve the research objective and test its hypothesis, the researchers employed a descriptive-analytical approach and statistical methods using composite growth rates to present and analyze the studied variables. This analysis relied on information and data from academic and official sources. The results showed that, despite a decrease in the composite growth rates of poverty and unemployment, this decrease was limited due to the lack of integration between monetary and fiscal policies and development policies that contribute to job creation and strengthen social safety nets. Furthermore, there was a lack of coordination between monetary and fiscal policies, and sometimes even between the policy instruments themselves, which negatively impacted efforts to reduce poverty and unemployment rates.

Article
The impact of artificial intelligence tools on cognitive achievement and critical thinking skills among University Students

Hitaf Atat

Pages: 1-18

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The increasing proliferation of artificial intelligence tools in the university environment has led to noticeable changes in learning approaches and the completion of academic tasks, raising debate about their impact on the development of students’ critical and creative thinking skills. While some argue that these tools enhance knowledge production, others contend that they may reduce cognitive effort and independent analytical thinking. This study adopts a descriptive-analytical approach through a questionnaire administered to a random sample of university students from various academic disciplines. The aim is to measure the level of use of artificial intelligence tools and examine the nature of their impact on critical and creative thinking skills, including analysis, inference, problem-solving, and brainstorming. The study also seeks to answer a set of research questions related to the extent of students’ use of AI tools, their contribution to improving higher-order thinking skills, and the presence of statistically significant differences based on selected demographic and academic variables. The findings are expected to contribute to developing a scientific perspective on how artificial intelligence tools can be effectively and responsibly integrated into higher education in a balanced manner that enhances students’ thinking skills without negatively affecting their cognitive independence. Moreover, the results may assist policymakers and universities in designing educational policies that promote the conscious and responsible use of artificial intelligence technologies in the learning process.

Article
Government spending on research and development and its impact on the human development guide in Singapore for the period 1996-2018

مخيف Hamad, نعمان Younus, زياد Taha

Pages: 59-70

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The research aims to identify the size of government spending on research and development and its impact on the human development index in Singapore, and to analyze and measure the most important indicators of government spending on research and development and the index number for the human development index, and by using some statistical and standard tools, the research has proven that there is a positive effect between spending on research and development. As a percentage of the gross domestic product in Singapore and the human development index in the short term, while in the long term the research proved that there is no relationship between the study variables, while there is a long-term equilibrium relationship at the levels of significance (1%, 5%, 10%), and the results of the tests showed Diagnostic The absence of the self-correlation problem according to the ARCH test, and the study recommended drawing lessons from the Singaporean experience in the field of research and development, creativity, innovation and great progress in the field of education.

Article
The role of machine learning in improving resource consumption monitoring: A survey study

Qasim Al Hatimi

Pages: 75-92

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This research aims to provide a theoretical and applied framework for employing machine learning algorithms in management accounting and costing systems.

The research focuses on the importance of improving resource consumption monitoring, accurately tracking cost behavior, identifying unutilized energy, and supporting decision-making through historical data analysis to enhance the accuracy of production reports.

To achieve the research objective, a descriptive approach was adopted, drawing on available studies. A field study was also used, using a questionnaire to collect data from the research sample (the Electrical Cables and Wires Factory - Ur General Company).

The research also reached a number of conclusions, most notably that employing machine learning algorithms contributes to improving the prediction of quantitative resource consumption, which helps detect deviations and identify their potential causes, and enhances the accuracy and comprehensiveness of production reports.

The research concluded with a set of recommendations, most notably the need to establish an integrated data management system that includes operational data processing to provide real-time solutions and alternatives that contribute to supporting decision-making related to rationalizing resource consumption.

Article
Strategic sovereignty and its role in reducing strategic risks: Exploratory and analytical research in a sample of private Iraqi banks

Azhar Ali, Luma Hameed

Pages: 171-183

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The research aimed to determine the impact of strategic sovereignty in reducing strategic risks in light of the current conditions that require the correct construction of organizations in order to confront environmental variables in modern times. To achieve this goal, the researchers reached, through theoretical thought and related studies, to build a hypothetical diagram that explains the relationship between the studied variables. The research relied on studying strategic sovereignty as an independent variable distributed into three dimensions: (area of ​​influence, competitive formation, competitive pressure), in addition to three dimensions representing the dependent variable strategic risks (document and information risks, organizational reputation risks, human resources risks). The sample consisted of (100) managers from senior administrative leadership in a sample of private Iraqi banks: (United Bank, National Bank of Iraq, Gulf Commercial Bank, Ashur International Bank, Abra Iraq Bank). The research reached several results represented in the contribution of strategic sovereignty in reducing strategic risks through the results of the impact relationship, which supports the statistical formulation of the research hypothesis

Article
Use of cluster analysis to study the reality of E-learning due to the Corona-19 pandemic on Nineveh Technical Institute students

عمار Taha

Pages: 40-51

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E-learning is one of the important means that come as a result of the dangerous epidemic of Corona pandemic, which was applied to all Iraqi, Arab and international universities to avoid the spread of this dangerous epidemic that has assaulted humanity. Hence, it’s important to study the reality of applying E-learning, also study on situation of students and the use of statistical and studies Statistical to study this reality which will become realistic in use in the coming years

Among the statistics theories cluster analysis is used which is one of the important topics. A questionnaire from was distributed to student of the Ninavah Technical Institute (at the Northern Technical University). The Data included two axes, first one (exam performance) and the second (electronic exam). the sample number was 130 male and female students, and after debriefing the data, it was 11 damages questionnaires, The results were extracted and it was shown that the students’ ability to use the reality of E-learning increased and the skills and abilities to use modern education means and the internet increased.

Article
The extent of taking into account internal interest in many financial matters and achieving financial sustainability for self-financing units/case study in Nineveh Governorate

Abdulsalam Al-Habo, Marwan Dawood, Majid Mohammed Al-Ali

Pages: 289-278

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This research aims to demonstrate the contribution of internal auditing to help manage and reduce financial risks and achieve financial sustainability. The research included a number of variables to identify risks, their types, the foundations of their management, and the procedures followed to reduce risks. To achieve the research objectives and test its hypotheses, we conducted a case study of the most important financial risks that are likely to face self-financing units in Nineveh Governorate.

The most important results of the study reached by the researcher were the absence of regulations governing the performance of internal auditing to carry out its role in managing and reducing risks, the weakness of the role of internal auditing in achieving financial sustainability, and the lack of a clear program for internal auditing prepared in accordance with sustainability. The study concluded with a number of recommendations, the most important of which are: The necessity of ensuring that there is a plan in each department that includes steps and procedures to reduce the financial risks that may be exposed to and review them continuously. The importance of internal audits directing the unit to prepare reports and data related to sustainability in general and financial sustainability in particular. Internal audit must measure the financial sustainability of financial reporting information through specific quantitative measures

Article
The role of banking governance in rationalizing financial decisions: An exploratory study of the options of a sample of employees at Al-Rafidain Bank Mosul and Bartella branches

Zahraa Hammou, Noor Hassn

Pages: 140-155

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This research aims to identify the role of banking governance in rationalizing financial decisions, and in order to achieve this, a hypothetical scheme was formulated from which the assumptions emerged which state the existence of correlations and influence between banking governance and the rationalization of financial decisions. Banking has a role in rationalizing financial decisions in banks, and the questionnaire form was used to collect data, and Rafidain Bank (in its Mosul and Bartella branches) was chosen as a community to implement the research, and its employees are a sample of 34 respondents. Data were analyzed and conclusions were drawn through the statistical program (SPSS). Ver 16), and many conclusions were reached, the most important of which is (that banking governance has an important role in rationalizing financial decisions in banks, and that the level of its approval and rationalization of financial decisions in the researched bank is roughly average) and based on the conclusions a set of proposals was proposed, the most important of which is (increase The interest of banks in banking governance because of its important role and clear influence in rationalizing financial decisions and thus contribute to making sound financial decisions to achieve goals Behold the strategy).

Article
The Role of Women in Iraq in Enhancing Climate Change Mitigation: A Vision and Analysis

Nagham Neama, Rasha Abood

Pages: 185-194

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Women role in achieving sustainable development becomes as a one of most important issues in societies in general and in Iraq as a special case. She has a great role as her partner (man) has especially in achieving economic development; instead of this fact but the path is still not clear and long to say that! Due to the global numbers that shared internationally without serious scientific logic treatment; where statistical numbers refer that Iraq still in level (154 out of 156) around the world; and for economic & educational sectors in specific, unfortunately Iraqi women register around (0.228/1) and (0.8/1) respectively as Global Economic Institute announced in 2021. 

In order to understand this fact, there is a benefit to review the real role of Iraqi women in establishing societies’ infrastructure and trying to decrease the gap especially in her role in education, health-care, in addition to employ and invest her innovative ideas into pioneer projects.

Article
Strategic leadership and its role in achieving organizational excellence: A survey study in Kirkuk Governorate Diwan

Ahmed Kitab, Mazin Yousif, Mushtaq Nasser

Pages: 313-322

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The aim of this research is to know the role of strategic leadership, which was measured by the dimensions (dealing with the situation, managing change, managing communication) in enhancing organizational excellence, which was measured by the dimensions (area of ​​influence, competitive pressure, competitive formation) in the Diwan of Kirkuk Governorate, the research community, as this research was applied to a random sample drawn from the mentioned community with a number of (80) individuals representing the workers in this community. The questionnaire was used as a means for collecting data and information and was distributed to the sample members for the mentioned purpose. This data and information were analyzed using the statistical program SPSS v.20. The results showed a significant correlation between the research variables. The researchers also put forward a number of recommendations, the most important of which was establishing the basic dimensions of strategic leadership as it is one of the important factors that increase and enhance organizational excellence.

Article
The impact of organizational justice on job satisfaction in organizations: A case study on the employees of the faculty of law, university of bablon

Hussein Al-Baejawe

Pages: 175-189

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The aim of this scientific research is to determine the relationship within the organizational justice variable and its impact on the performance of the workforce in organizations. In particular knowing how this research came to studying each dimension of justice and its impact on each other on the one hand, and on the other hand the role of dimensions. Organizational justice in increasing the degree of employee performance and gaining a competitive advantage in the labor market.

The research sample was based on descriptive and explanatory statistics, where the researcher relied on collecting and statistic information and data from the research sample. Then, the research sample was handed over from all employees, a research questionnaire previously planned for this purpose. Where the data was analyzed and the results were known through the statistical programs for that.

The research sample reached (195) from various workforces in the College of Law / University of Babylon, and data and responses were collected based on the random distilled sample method, and the size of the research sample was (57) employees working in the college.

After reaching the results of the research sample, the results were discussed by presenting them to previous research on the same topic. Where the results of the targets were determined on the independent variable and its direct impact on the dependent variable in the research. Where the researcher conducted all the statistical methods, tests, correlation and regression coefficients, measures of central tendency. Finally, confirmatory factor analysis was performed for all variables and hypotheses.

Where it was found through statistical methods and tests that there is a strong relationship with a high degree between each of the independent variables of the study sample with the dependent variable and the degree of influence of each of them on the research sample. Also, the role of organizational justice and its impact on increasing the degree of job satisfaction in the work environment was determined.

Article
The role of artificial intelligence techniques in discovering inorganic nanomaterials for achieving sustainable development

Ansam S. Kadhim

Pages: 284-292

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This paper reviews the growing role of AI in accelerating the discovery and design of inorganic nanomaterials for sustainable development through a six-stage pipeline: Data → AI → Prediction → Design → Fabrication → Application. Using a critical-analytical approach supported by quantitative metrics (99.99% correlation for TiO₂ band gap, screening of >10 million oxides, >2 compounds/day at A-Lab), it systematically compares ML, DL, and GNN techniques, alongside DFT-based high-throughput screening, inverse design, active learning, and self-driving laboratories. Based on 30 peer-reviewed references (2013–2026) selected using PRISMA guidelines from Scopus, Web of Science, and Google Scholar.

Article
Free Cash Flow and Market Value of Firm: The Mediation Effect of weighted average cost of Capital

عبدالكريم Mohammed, جبار السراجي, ارشد Altameemi

Pages: 132-142

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Abstract

This study tests the effect of capital costs on the relationship between free cash flow (FCF) and market value. The study selected twenty-six corporations that were listed on the Jordan securities market from 2010 to 2019. The FCF is an independent variable, cost of capital is a mediation variable (proxy of WACC), and market value added (proxy of firm’s value) is a dependent variable. Baron & Kenny's methodology and the Sobel-test were used to analyze the data of the four hypotheses, including the mediation effect of capital costs on FFC & MVA. Based on the Sobel test results, there is a partial mediation effect of the cost of capital between the free cash flow and the market value added of the firm, and the free cash flow is positively related to the market value added. Therefore, FCF has the capability to send positive signals to financial market participants about the firm's performance.

Keywords: - Free Cash Flow (FCF), Weighted Average Cost of Capital (WACC), Market Value Added (MVA), Mmarket Value of Equity (MVE), Capital Asset Pricing Model (CAPM), Beta Coefficient (β). 

 

Article
A Therapeutic Model Design to Combat Administrative and Financial Corruption Based on Accountability and Transparency

Hussam AlJanabi, Riyadh Al-Kuraity

Pages: 54-72

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This study aims to develop a therapeutic model to combat administrative and financial corruption, grounded in the principles of accountability, transparency, and the prevention of misuse of administrative authority. It also seeks to identify the key obstacles hindering anti-corruption efforts and propose viable solutions to overcome them.

    Corruption is one of the most dangerous global phenomena threatening the security, stability, and prosperity of nations and societies. It has become a persistent challenge, especially in Iraq, where corruption has infiltrated most public institutions, contributing significantly to the disruption of economic development, progress, and institutional reform.

    In recent years, corruption has exacerbated rates of unemployment and poverty and intensified social, economic, security, intellectual, and political crises. Its danger lies in its ability to spread like a "dormant virus" that activates when it finds a supportive social environment. Since April 9, 2003, Iraq has witnessed an unprecedented wave of corruption, prompting the state to adopt public policies—primarily theoretical in nature—to address this phenomenon and preserve the state's integrity at both domestic and international levels.

    While numerous legislative, executive, and oversight measures have been undertaken—across media, economic, security, and social domains—they often lack a comprehensive, actionable model to eradicate corruption from its roots.

Accordingly, this study proposes a therapeutic model based on accountability and transparency to safeguard citizens’ rights, promote justice, enhance security, and reinforce governance structures. The model responds to growing calls—from religious, social, educational, economic, and media entities—to instill a culture of integrity, strengthen anti-corruption frameworks, and intensify the recovery of stolen public funds. Legislative frameworks have evolved to address corruption in its multiple dimensions—security-related, psychological, economic, media-related, and social—while states have employed various strategies, such as enhanced accountability, participatory governance, transparency improvements, and comprehensive reform initiatives.

At the local level, corruption results in misallocation of resources, wastage of public funds, inefficiency in public services, weakened local development potential, poor planning, a deteriorated investment climate, and low economic growth.

To ensure the effectiveness of this proposed model, the outcomes of relevant research and studies must be adopted and integrated into a comprehensive and actionable anti-corruption roadmap. This includes clearly defining the roles, responsibilities, and powers of all concerned institutions to achieve legislative and procedural coherence

Article
The Role of Artificial Intelligence in Achieving Sustainable Economic Growth and Addressing Unemployment: An Analytical Study of the Reality in Iraq for the Period (2010–2024)

Mustafa A. H. Abdullah, Sundus J. Shaaibith

Pages: 173-190

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Abstract

This study aims to analyze the role of artificial intelligence in achieving sustainable economic growth and addressing unemployment in Iraq. It examines the current state of artificial intelligence technology adoption, the level of institutional and human readiness, and the impact of these factors on economic growth and labor market indicators within the framework of the Sustainable Development Goals. The significance of the study stems from the growing global reliance on artificial intelligence as a key driver of economic transformation, in contrast to the limited adoption of these technologies in the Iraqi economy, despite the structural challenges it faces, most notably unemployment and a lack of economic diversification. The study adopts a descriptive-analytical approach, drawing on official data from the Ministry of Planning and the Central Statistical Organization, World Bank data, and the Scopus database. It also examines indicators of expenditure on education, research and development, and health during the period 2010–2024, with the aim of analyzing the relationship between artificial intelligence adoption, economic growth, and unemployment in Iraq. The study concludes that the contribution of artificial intelligence to achieving sustainable economic growth in Iraq remains limited due to weak digital infrastructure, low levels of investment in research and development, and the absence of a comprehensive national digital transformation strategy, despite the relative increase in the number of published scientific studies and growing official interest in modern technologies. The findings also indicate that artificial intelligence applications have the potential to improve productivity and enhance the efficiency of economic and service sectors. Nevertheless, their impact on addressing unemployment remains limited because educational outcomes are misaligned with the requirements of the digital labor market and because high-quality, knowledge-based employment opportunities remain scarce

Article
The impact of developing organizational sense making on self-directed learning: An analytical study at the Administrative Technical College / Baghdad

Auday H. Shaalan, Safa K. Muthanna

Pages: 165-184

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Abstract

The research aims to clarify the type of relationship between the independent variable, organizational sense and its sub-dimensions (context, language, cognitive frameworks, organizational identity), and the dependent variable, self-directed learning and its sub-dimensions (readiness for self-learning, self-control, planning, practice), The research was conducted at the Administrative Technical College in Baghdad on a sample of (100) faculty and staff members of the college. The questionnaire was distributed as the main tool for collecting information to the research sample, and (92) questionnaires were returned and deemed valid for statistical analysis, On the practical side, a number of statistical methods were used, including (reliability and significance tests, coefficients of variation and determination, arithmetic mean, and the outputs of the SPSS V.25 program). One of the most prominent results obtained practically was the existence of a statistically significant positive effect, The main effect of the independent variable, organizational sense, and its sub-dimensions, on the respondent variable, self-directed learning, and its sub-dimensions, are as follows: The most prominent research recommendations are: Working to strengthen informal communication channels, enhance language clarity, and improve work contexts and organizational policies to cultivate organizational awareness, while also fostering self-directed learning and emotional regulation.

Article
Investigating the impact of customer innovation characteristics on resistance to innovation: Case study of smartphone adoption in Erbil, Iraq

بهزاد سليم

Pages: 50-71

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Abstract

This research explores consumer resistance to smartphone innovation in the Erbil/Iraq, uncovering several significant findings. The main goal of the study was to identify the consumer characteristics that influence this resistance and its implications. For smartphone manufacturers, marketers, representatives, and researchers, this study offers a comprehensive understanding of consumer behavior and resistance to technological progress. The results can guide targeted strategies to overcome barriers, improve product development, and increase market share. The study contributes to our understanding of innovation resistance in the unique context of the Erbil/Iraq, highlighting the importance of conducting thorough investigations in similar circumstances.

In light of the findings of the demographic survey, a significant portion of respondents were young people, supporting the widely held belief that young individuals are more likely to adopt new technology. However, the study emphasizes that age is not the sole determinant of resistance to innovation. The diminished impact of income, marital status, and gender on resistance indicates a complex interplay of factors. Conversely, a higher level of education was associated with a greater likelihood of embracing smartphone innovation.

The study delved into various aspects of innovation and revealed that self-efficacy, motivation, complexity, perceived risk, and expectations of a superior product all significantly influenced consumer resistance. Resistance showed a negative correlation with self-efficacy as a psychological trait, suggesting that individuals with higher levels of self-efficacy were less resistant to smartphone innovation. Conversely, higher levels of complexity, perceived risk, expectations of a better product, and motivation were linked to increased resistance, highlighting the crucial role of behavioral and psychological characteristics in shaping consumer attitudes towards innovation. Relative advantage did not appear to have a significant influence, while compatibility and attitudes towards current products were deemed insignificant predictors of resistance. These findings underscore the intricate nature of innovation resistance and demonstrate that socio-demographic traits alone are insufficient as predictors. Consumer resistance is largely shaped by psychological elements such as self-efficacy, motivation, expectations, complexity, and perceived risk.

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Entrepreneurship Journal for Finance and Business

College of Business Economics at Al-Nahrain University

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