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Arabic

Search Results for quality

Article
Enhancing sustainability reporting and the quality of financial reporting within the framework of internal audit: A study of his analysis of the opinions of employees of some Islamic banks in the province of Baghdad

جنان Khedr, نغم Neama

Pages: 2-15

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Abstract

The study aims to find the relationship between internal auditing of the quality of sustainability reports and the quality of financial reports after auditing, and the extent to which banks respond. Based on the changes resulting from stakeholders and their pressures on an ongoing basis  To come to the conclusion that the preparation of high-quality sustainability reports has a significant positive correlation with the quality of financial reports after auditing, the correlation between the quality of sustainability reports and the quality of financial reports after audit is conditional on the quality of the audit process. The results of the study showed that Islamic banks rely on reporting principles that focus on the quality of sustainability reports and these principles are particularly important for stakeholders to determine the quality of sustainability reports. the quality of the audit process has an impact on improving the quality of sustainability and financial reports by increasing confidence and credibility of accounting information and the absence of errors, and manipulating accounts, which improves the quality of information, leading to its reliance on decision-making. The study recommended that Islamic banks conduct internal audits based on "quality control" in order to reach a professional and impartial report by the Internal Audit Department that benefits all stakeholders and shareholders, and to apply the six rules of the principles of quality sustainability reports, through full disclosure of information, statement of impacts, assistance to stakeholders or beneficiary clients in decision-making, identification of procedures and the development of proposed hypotheses for the preparation of such disclosures.

Article
Measuring and analyzing the relationship between the quality of earning and the efficiency of investment in Iraq industrial companies

سعدالله Al-Nuaimi, منتظر Al-Batat

Pages: 233-252

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The quality of earnings is one of the most controversial topics of financial management because of its modernity, and it represents one of the research breakthroughs in the field of financial sciences, because it led him to shift from the aspect of quantitative financial analysis to qualitative financial analysis, and that his study alongside investment efficiency added another dimension to the presentation of theories, logical relationships and research opinions. In line with the edges of financial knowledge, it formed a philosophical title that measured and analyzed the relationship between the quality of earnings and the efficiency of investment in companies. The quality of returns on investment efficiency through under- and over-investment, the quality of earnings was evaluated using the receivables quality model, and the rest of that model was relied upon, after which the parameter that expresses the quality of earnings, and the efficiency of investment in companies was evaluated using the multiple regression model that takes the size of the investment as A dependent variable, and the determinants of that efficiency are then independent variables, and the rest of that model was relied upon, after which the parameter T expresses the efficiency of investment, the negative residuals express a lack of investment, while the positive residuals express excessive investment. To other companies, as well as an indication of the impact of the quality of earnings on the efficiency of the study, and the results of the study showed that the quality of earnings has an impact on the efficiency of investment in the study sample companies.

Article
The Impact of Organizational Behavior on the Quality of University Education: A Field Study at the College of Administrative Sciences/Al-Mustaqbal University

Amel Ali

Pages: 93-81

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Organizational behavior plays a pivotal role in enhancing the quality of education in general and university education in particular. This is achieved through the availability of technology, an appropriate structure, and an environment that aligns with the needs and capabilities of employees, contributing to motivating individuals to advance and innovate, and enhancing their capabilities to enhance their teaching performance and achieve quality education. Therefore, this research addresses the topic of organizational behavior and its impact on the quality of university education. The research aims to shed light on the concepts of organizational behavior and educational quality and to identify the extent of the relationship and impact of organizational behavior, represented by its four components (individuals, organizational structure, technology, and environment), on the quality of education.

The descriptive analytical approach was used, and data was collected through a questionnaire distributed to a sample of 50 faculty members using the statistical program (SPSS) version 29.

The research concluded that organizational behavior is one of the fundamental and strategic pillars aimed at achieving quality university education, with a close relationship between them reaching 92%. There is also a significant impact of organizational behavior on the quality of education. The study recommended the need to promote positive organizational behavior in the university environment and develop flexible organizational structures and technological and environmental techniques, which would contribute to improving the quality of university education and enhancing faculty performance.

Article
Marketing recovery and its repercussions on service quality: A field study in the General Company for Iraqi Airlines

Hager Murshed, Moataz Abdul Razzaq

Pages: 71-82

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The research aims to study the marketing recovery and its impact on the quality of service in the Iraqi Airways Company in Baghdad, affiliated with the Iraqi Ministry of Transport. The problem of the study focused on explaining the pace of increasing competition between business organizations, perhaps the most prominent of which are international airlines, including the company under study (Iraqi Airways Company - Baghdad), which strives to provide the best services to its customers with the highest quality rates, but it faces many negative issues that prevent the achievement of service quality. The current research relied on three dimensions of marketing recovery, which are: (apology, compensation, and assistance and problem solving). The researcher relied on the descriptive analytical approach, and the data were collected using a questionnaire. The research also included testing the main hypotheses to determine the correlation and influence relationship between the study variables using some methods of the two statistical programs (SPSS, AMOS) and then processing the data obtained. The study included (105) senior and middle management in the company under study (General Manager, Assistant General Manager, Department Manager, Division Manager) The study found a strong correlation and influence between the study variables (marketing recovery and service quality), indicating the interest of the company’s senior and middle management in these two aspects. Among the most important recommendations that emerged from the study are: the necessity for the company under study to rely on marketing recovery in all its dimensions (apology, compensation, problem solving) whether when providing the service or after it Continuing to improve and enhance these dimensions will contribute significantly to achieving quality of service, and it is necessary to conduct periodic surveys that help the company to know the quality of the services it provides, and the extent of customer satisfaction with its performance, as it provides valuable feedback that enables the company to continuously improve its services and respond better to customer expectations and needs, which leads to achieving quality of service.

Article
Use of the 5Qs model to assess and improve the quality of health services according to the modified Deming Technique (PDSA): An exploratory study of a sample of patients from Imam al-Kadhimin Medical City

اسلام Al-Jabi, سهيلة Issa

Pages: 49-66

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This research aims to assess the quality of health services in Imam Al-Kazimin (peace be upon him) Medical City by diagnosing strengths and weaknesses using the (5Qs) model and improving them through the modified Deming technique (PDSA). The research sample was distributed to patients in the Medical City, and SPSS 23, v.25 was used to analyze the research data, and the results showed the possibility of evaluating the quality of health services in the Medical City. Using the 5Qs model, by determining the size of the gap for each of them after arranging the objective quality first, followed by the general feeling quality, then the quality of the process, then the quality of the infrastructure, then the reactive quality, in addition to the ability of the Modified Deming Technology (PDSA) to improve the quality of health service from Through the development of mechanisms and procedures for strengthening the strengths and addressing the Diagnosed Vulnerabilities Model (5Qs) according to the latest technological developments used in the health system.

Article
Public budget, institutional quality and their implications on public debt of selected Arab oil countries for the period (2002-2023)

Ahmed Albajjari

Pages: 188-204

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The research aims to measure the impact of public budget indicators and institutional quality (the quality of governing institutions in the economy) in reducing public debt for a selected group of Arab countries with renter economies for the period (2002-2023). Two standard models have been built to achieve this goal: The first model focused on measuring the impact of the general budget through its basic indicators represented by public spending and public revenues expressed in tax revenues, with the introduction of the oil price variable as a control variable due to its fundamental importance in explaining the dynamics of public debt in oil economies. The second model focused on measuring the impact of the six institutional quality indicators issued by the World Bank (control of corruption, political stability, government effectiveness, rule of law, voice and issue, and regulatory quality) on public debt. Using static analysis of longitudinal data models represented by its three models (pooled regression model, fixed effects model, and random effects model) for eight Arab oil countries, the research reached a set of results: For general budget indicators, the results showed that reducing public spending can contribute to reducing public debt, while there was no significant effect of oil revenues. While for oil prices, they had an impact in reducing public debt. As for institutional quality indicators, the results showed the impact of (political stability, government effectiveness, voice and issue) on reducing public debt, while the results showed that (control of corruption, rule of law, and regulatory quality) contribute to the accumulation of public debt. Therefore, the results of this research confirm the importance of the financial budget and institutional quality in reducing public debt and its sustainability in the long run.

Article
Functional quality and its impact on customer satisfaction: An exploratory study of the opinions of a sample of patients at a private nursing home hospital in Baghdad

قاسم Alwan, رشا Rajab

Pages: 16-31

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The research aims to reveal the impact of functional quality with its dimensions (credibility, response, empathy, and immediacy) on patient satisfaction in a private nursing home hospital in Medical City in Baghdad, as well as knowing the level of functional quality variables and their dimensions and the degree of patient satisfaction in the hospital. view of the sample members. A random sample of (133) patients was selected using the questionnaire as a measure of the research variables, and the questionnaire was distributed to them, and the statistical methods SPSS, v. The research reached a number of conclusions, the most important of which are: There is a strong and positive correlation of the functional quality variable with its dimensions and patient satisfaction, as well as the existence of an effective and essential direct effect of the functional quality variable and its dimensions in patient satisfaction. In addition to the presence of an average level of the functional quality of the health service in the hospital sample of the study, as well as the degree of patient satisfaction was moderate in the hospital environment. The research reached a set of recommendations, most notably attention to the psychological state of the patient and taking into account patients with special needs. Also, when providing health services, they must be free from any obstacles that affect the speed of their provision to patients, and the need to provide therapeutic and diagnostic services as quickly as possible and for all sick cases constantly.

Article
The quality of the external auditor performance under international standards on auditing and external environment variables

Ali Al-Obaidi, Ali Awaid

Pages: 89 -71

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Abstract

The study dealt with diagnosing the quality of the external auditor's performance in view of international auditing standards and external environment variables. The study was based on a main hypothesis that states “the process of raising the quality of the external auditor’s performance and ensuring the fairness and objectivity of professional opinion within the auditor’s report that reflects the essence of control practices requires professional, technical and strict adherence to international auditing standards with consider the integrate with the external environment variables surrounding the entity subject to auditing" . In order to achieve the objectives of the study and test the validity of the hypotheses related to it, the researcher adopted the descriptive (correlational) approach, which aims to know the size and type of relationship between the variables, that is, to what extent the study variables are related to each other, sub-hypotheses were derived, which confirm the existence of a moral correlation with statistically significant between the international auditing standards and quality of the external auditor's performance, the external environment variables and quality of the external auditor's performance. This requires adoption a number of tools, including formulating and designing the questionnaire form in an accurate manner and making use of some previous studies in the process of designing that questionnaire in order to cover all study variables in a way that represents the study community correctly.
The study reached a set of conclusions and recommendations, the most important of which are , one of the most important determinants of the success of external audit practices and achieving quality in the auditing performance is that the task must assign to a professional and competent external auditor possessing a number of personal qualities , scientific and professional qualifications, including integrity, objectivity and transparency in expressing a professional opinion , as addressed by the international auditing standard that requires exercising professional care, availability of skill, competence and training in the external auditor, he must possess the ability to understand international auditing standards and the conditions for their application, possess impartiality in the process of gathering evidence, familiarity with the affairs of the entity subject to auditing and the nature of its relationship with other external bodies. He must also possess a tendency of professional skepticism, which indicates alertness to cases that may indicate the possibility of a misrepresentation due to an error or fraud and critical evaluation of evidence , In addition to these features, the external auditor requires accuracy in determining the entity to which the auditor’s report are directed and justice in formulating this report as it is considered a link between the auditor and the needs and requirements of many users, including senior management, investors and creditors, in order to contribute to strengthening corporate governance and facilitate the process of making decision.

Article
The impact of compliance auditing on the quality of accounting information disclosed in the financial statements

Haneen Fahem, Ali Al-obaidi

Pages: 44-61

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This study aimed to shed light on compliance auditing and the risks associated with non-compliance, while demonstrating the impact of compliance auditing on the quality of accounting information contained in the financial statements, applied to a sample of Iraqi banks listed on the Iraq Stock Exchange. The study also addressed the concept of compliance auditing as one of the branches of modern auditing that focuses on verifying institutions' compliance with laws, standards, and regulations, and its role in enhancing transparency, credibility, and improving the quality of accounting information. This study was based on the hypothesis that fulfilling compliance auditing requirements in the correct and proper manner by audit committees can result in a set of distinct benefits, including expressing a neutral professional opinion on ensuring the level of quality of accounting information for entities subject to auditing that meets the requirements of a wide range of investors. The study problem was embodied through a set of questions, including (Do economic units operating in the local environment seek to adopt compliance auditing practices for their financial statements and statements? Do economic units operating in the local environment realize the role that compliance auditing practices play in improving the image of the auditing profession for a wide range of investors? Does adherence to compliance auditing practices affect ensuring a certain level of quality of accounting information for entities subject to auditing, especially in an environment where the importance of transparency and financial accountability increases? In order to achieve the objectives of the study and examine and test its hypothesis, the study adopted the descriptive analytical approach. By constructing and formulating a questionnaire form that was distributed to the study sample consisting of a group of auditors, compliance monitors and financial accountants working in the banking sector, and then analyzing the study data through the use of a number of statistical means and methods.

The study reached a set of conclusions, the most important of which is that there is an important role for compliance auditing in enhancing the quality of accounting information, and there is a statistically significant moral effect of compliance auditing on the quality of accounting information in its dimensions.

The study also recommended the need for continuous assessment of the extent of banks' compliance with laws and standards, and the application of effective internal control systems that support compliance auditing tasks and ensure early detection of any violations, and the development of proactive plans to avoid financial and legal risks associated with non-compliance.

Article
Analysis the relationship between the company's growth indicators and the quality of earning by applying it to a group of Saudi companies for the period (2009-2018)

رغد Abdallah

Pages: 93-110

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The quality of earning is one of the most important elements used in evaluating the real financial reality of the company, which is reflected in its financial statements and future profits, as the current study included an analysis of the relationship between the quality of earning and the growth of companies for four companies registered in the Saudi stock market and for the period (2009-2018). Both accounting conservatism and the criterion of closeness to cash models were relied upon to measure the quality of these companies' earnings. While both the sustainable growth and the internal growth models were used in measuring the growth of the research sample companies. The statistical analysis represented by finding the correlation coefficient was used for the purpose of examining the relationship between the growth factors and the quality of earning used in the current study. The results showed a strong relationship between the criterion of closeness to cash model as a measure of the quality of earning and both the coefficients of sustainable growth and internal growth. The results also presented the absence of a clear relationship between the accounting conservatism coefficient and the measured growth coefficients in the current study of the research sample. The current study recommends the importance of the obligation to disclose profits in line with accounting principles and sorting out companies that follow the method of profit management and manipulation of financial statements. The study also recommends conducting more research in the field of measuring the quality of earning and its relationship to the growth of companies

Article
The role of international standards in improving the quality of accounting information and its impact on he Iraqi environment

عائشة Al-Obaidi

Pages: 28-39

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International Accounting Standards achieved widespread have become as a sample of high-quality accounting standards . The application of accounting standards result in high-quality financial reports which are regarded as the main factor in determining the quality of these financial reports . International accounting standards are like any other set of standards which allow with some freedom to choose accounting policies that show the problem of the research through several questions: do the international accounting standards contribute to the development of the quality of accounting information? and what is its impact on the Iraqi environment? As the objective of the research is to shed light on international accounting, the research is based on the hypothesis that the accounting standards contributed to the improvement of the quality of accounting information. The researcher concluded several points: the most importantly is that : (through the analysis of the questionnaire, the dominant part of it calling for the application of international accounting standards in improving the quality of accounting information and the extent of its impact on the Iraqi environment after obtaining modification and adaptation of these international standards with the Iraqi environment. The most important recommendations the researcher gives are : the necessity of the participation in establishing a board of accounting and auditing standards in Iraq through issuing local standards that are in line with those of international ones to fill the large gap between the Iraqi standards and the international ones

Article
Contributions of digital financial diversity to the quality of financial inclusion: An analytical study of Arab financial systems

نمير Al-Saigh, سهى Jameel

Pages: 109-122

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Quarterly data were used, with (48) views, and a research problem was posed: Are the expected digital contributions to raising levels of financial inclusion addressed through the quality of digital financial services provided to a sample of the Arab countries under study for the period 2011-2022? The aim of study to shed light on the most important concepts, basics and emergence of financial digitization and financial inclusion, specifically the quality dimension and the extent to which it is affected by some indicators of financial digitization and attempt to disentangle some of the closely related concepts, as well as building a quantitative model capable of clarifying the size, impact and analysis of some indicators of financial digitization represented in (the procedure Or receiving digital payments for those in secondary education +15MPS, making or receiving digital payments for those in primary education or less (MRE), creating digital payments for adults over 25 years of age (MRA), creating digital payments for youth between 15-24 years of age (MRB), in the dependent variable represented by: , Quality/Education, represented by borrowing for health purposes (BHP), and Quality/Age, represented by the number of inactive accounts +15 NIA) by explaining its impact on the financial inclusion dimension (quality(

The ARDL model using the statistical program (Eviews 10) showed that there is a and (significant relationship) between the indicators of financial digitization and financial inclusion, represented by the quality dimension and the models that were tested and based on the global financial inclusion database The Global Findex Database 2021. study reached a set of Conclusions and proposals: Perhaps the most important of them is that the results of the short-term tests were consistent with the long-term results for the two variables with the same interpretation. The compatibility may also be due to financial theory and that those who are younger within this classification have new trends and care by parents for financial awareness and financial knowledge.

Article
The role of artificial intelligence in achieving audit quality in light of digital transformation

Zahraa Al-Fadli, Sumaya Al-Amery

Pages: 140-155

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The research aims to provide a scientific framework on artificial intelligence and determine the impact of using artificial intelligence on audit quality in light of the digital transformation and review some studies on the role of artificial intelligence on audit quality. To achieve this goal and by adopting the descriptive, inductive and analytical approach, a number of hypotheses were formulated and by designing a questionnaire distributed to the research sample represented by accountants and auditors, The number of questionnaires was (70), where the questionnaire was subjected to statistical analysis using the (SPSS) program and several conclusions were reached, the most important of which is that there is a statistically significant correlation between artificial intelligence and audit quality in light of the digital transformation. At a significance level of (1%), meaning that the decision result is acceptable with a confidence level of (99%). The answers of the research sample agreed that the use of artificial intelligence, including its technologies, most notably expert systems in light of the digital transformation, achieves audit quality. In light of the conclusions, a number of recommendations were made, the most important of which is encouraging economic units to transform digitally by replacing traditional accounting systems with computerized systems to encourage auditors to use artificial intelligence in the auditing process, as well as holding courses and conferences to enhance auditors’ awareness of the importance of using artificial intelligence and its techniques using digital auditing and its role in achieving audit quality in light of the rapid spread of technology

Article
The impact of the process of identifying and evaluating audit technology risks in enhancing the quality of the external auditor’s performanc

Ayat Ati, Ali AL-Obaidi

Pages: 04-21

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The study aims to shed light on the types of risks associated with the use of information technology in the audit process that face the external auditor, and to demonstrate the impact of these risks on the quality of the external auditor’s performance through the auditor’s academic and professional qualifications, rules of professional conduct, and consistency with field work standards. The study was based on the hypothesis The main principle is that the external auditor’s identification and evaluation of the risks that he may be exposed to when using modern techniques represented by auditing technology can result in a series of positive results, which in turn enhance the quality of his performance in the auditing process. In order to achieve the objectives of the study and examine and test its sub-hypotheses, it was adopted The study adopted a descriptive analytical approach through constructing and drafting a questionnaire that was distributed to the study sample consisting of a group of external auditors working in auditing offices and companies in the Republic of Iraq, and then analyzing the study data through the use of a number of statistical means and methods.

The study reached a set of conclusions, the most important of which is that the expansion and spread of the use of information technology in many professional works has placed the auditing profession on the need to keep pace with technical developments, as there has become an urgent need for the use of technology by the external auditor in his audit work. Information has provided many opportunities and provided many competitive advantages, but its use is associated with various risks that require the external auditor to recognize and evaluate them in advance to take the necessary precautions and procedures and thus will positively affect the quality of his performance when conducting the audit. The study also recommended the need for auditing offices and companies in Iraq Which uses technology in its work with all policies and procedures that ensure that all auditors are aware of the risks of technology and the extent of its impact on the quality of the external auditor’s performance

Article
The impact of the quality of banking assets on operating cash flows: An applied study of a sample of banks listed on the Iraq Stock Exchange

Mohamed Wadi

Pages: 41-56

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This research aims to diagnose the impact of the quality of bank assets from loans and credit loans on cash flows generated from operating activities by studying a sample of commercial banks listed on the Iraq Stock Exchange for a period of 10 years from 2010 to 2019. The research used the descriptive analytical approach based on the SPSS statistical program by measuring the strength of the correlation between the study variables by simple linear regression and continuity of chains. The problem of the research was whether cash flows through operating activities are affected by the quality of bank assets? The research found that there is a positive moral impact between the quality of assets and cash flows. The quality of assets is a good indicator of the predictability of future cash flows as a result of the direct relationship and the positive impact between them. This encourages banks to focus on achieving the quality of assets with the aim of obtaining cash flows from their operating activities. The research recommends the need to reduce the proportion of non-performing loans through credit undertakings and by managing the potential risks of bank loans and other assets while at the same time adopting sustainability policies that achieve high profitability ratios and thus high cash flows.

Article
The effect of positive psychological capital on the quality of job life in the General Directorate of Education Rusafa in Baghdad Governorate

Suhaer Sideeq

Pages: 125-139

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In an attempt to address realistic problems that greatly affect educational institutions in Iraq in general, and in the Ministry of Education in the General Directorate of Education in Rusafa in Baghdad governorate in particular, The research aims to identify the level of positive psychological capital and the quality of job life in the General Directorate of Rusafa Education in Baghdad Governorate, and to determine the effect of positive psychological capital in its dimensions (Self- Efficiency, optimism, hope, and flexibility), on the quality of job life and its dimensions (engagement with work, innovation performance , Strength of experience, and job happiness). Applying to the Ministry of Education in the General Directorate of Rusafa Education in Baghdad Governorate, a simple random sample of 300 workers was chosen. The research relied on the descriptive and analytical method.
The research found that the level of positive psychological capital among employees of the General Directorate of Rusafa Education is very high, and that the quality of job life in the General Directorate of Rusafa Education is also very high, and it was found that there is a strong direct correlation between the positive psychological capital and the dimensions of the quality of job life, and that There is a strong impact of the positive psychological capital dimensions on the quality of job life in the General Directorate of Rusafa Education in Baghdad Governorate. The research recommended providing the necessary support to develop the distinguished knowledge and capabilities of workers, and occupy the distinguished among them in the appropriate positions. With a focus on the human and social aspects of the workers, and working to support them in order to provide a stable work environment that helps to support and develop the level of enthusiasm, devotion and indulgence, and then link to work and achieve job happiness.

Article
The effect of applying the ISO45001 occupational health and safety management system and poka yoke error prevention system on dimensioning the quality of work life: An applied study on the group of AlKronji Group of Beverages and Juices

Hussein Ezzat

Pages: 156-176

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The organizations' obtaining the ISO 45001 has a great role in providing a safe working environment for the organization. The organization’s implementation of the error prevention system contributes greatly to improving the quality of the organization’s products. On the other hand, providing the dimensions of the quality of work life in the institutions contributes greatly to the organization’s success and continuity It remains on the market.
Hence the importance of the study, which aims to indicate the role of both the occupational health and safety systems and the error prevention system in providing dimensions of the quality of work life. The importance of the study is reflected in providing a practical framework that links the implementation of the ISO45001 Occupational Health and Safety Management System and the poka yoke error prevention system to the dimensions of the working life atmosphere. If the descriptive analytical approach was used, and based on the importance of the study, the study problem can be formulated. Does the application of the ISO45001 Occupational Health and Safety Management System standards and error prevention system contribute to providing quality work life dimensions?

Article
The role of the ESG sustainability indicators in enhancing the quality of reporting: An exploratory study of a sample of university professors specializing in accounting in the Holy Najaf Governorate

Walaa Fakhr Al-Din

Pages: 61-70

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This study aimed to identify the role of using the ESG sustainability indicators in enhancing the quality of reporting in economic units, what are the determinants that hinder ESG reporting, and what are the effects of ESG reporting. The deductive approach was used to clarify the triple concept of sustainability, as well as the quality of reporting and the use of the inductive approach in the exploratory study was formulated to verify the research hypotheses with two axes. The first axis measures the effects of the quality of triple sustainability reporting, and the other axis is about the determinants of the quality of triple sustainability reporting. A survey was conducted from the research sample and it was concluded that triple sustainability reporting has a good impact on the markets and is Among the news that the markets interact with, as for the determinants, it was found that there is a legislative and regulatory deficiency in the Iraqi environment for reporting on ESG.

Article
The impact of innovation on achieving excellent industrial performance in China for the period (1985-2020)

عبدالله Khalaf, حافظ Arab

Pages: 120-131

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China has realized the great importance and the great role of innovation in achieving distinguished industrial performance, so it began to support and encourage it in order to achieve this, and this is what this research tries to measure and prove through a standard study based on annual data for the period (1985-2020), and depending on the statistical program (Eviews 10).
The research recommended some proposals, the most important of which are: China advancing the most important indicators of innovation by increasing spending on research and development and achieving the quality of domestic education for China and not on education abroad. Conformity and integration must be achieved between the most important indicators of innovation, especially with regard to human development (quality education) and patents.
The model variables were (industrial performance log y) is the dependent variable. And (log x1 patents), (log x2 research and development spending), (log x3 education quality) and (log x4 technology progress), are the independent variables.
The results indicated that the complete logarithmic model is the best among other models, and to achieve this goal the research relied on the assumption that innovation achieves distinguished industrial performance in both industrialized and emerging countries, including China. The support and encouragement of innovation indicators had a moral effect in achieving industrial performance in China and achieving economic and social well-being, but this depends on the country's economic situation, strategies and laws adopted and the amount of gross domestic product allocated to support those indicators.
Through the results of joint integration, the research concluded that there is a long-term equilibrium relationship and a short-term response between the research variables, and that there is a significant effect of some indicators and an insignificant effect of other indicators, in addition to the absence of the problem of self-correlation and the problem of heterogeneity of disparity.
The research recommended some proposals, the most important of which is the need for China to raise the most important indicators of innovation by increasing spending on research and development and achieving the quality of local education for China rather than relying on education abroad. It is imperative to achieve harmony and integration between the most important indicators of innovation, especially with regard to human development (quality Education and patents) and among technological advances
The research also recommended that Iraq should study this pioneering experience and make use of it as much as possible for the purpose of modernizing the Iraqi economy,
The research also recommended conducting a future study of the industrialization experience in South Korea because it is a pioneering experiment that deserves to be studied and that it moved South Korea from a developing country to an advanced industrial country that competes with the advanced industrial countries.

Article
The role of actuarial accounting in increasing the quality of accounting information: An analytical study of sample of accountant’s opinion working in the Iraqi insurance companies

Youssef Abdi

Pages: 113-127

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Actuarial accounting is one of the modern administrative concepts that has achieved remarkable success in all fields and various fields that dealt with actuarial science as a main study in its administration, especially insurance companies, as actuarial science aims to develop and increase the performance of insurance companies on an ongoing basis and keep pace with changes and events that occur suddenly or unexpectedly. On the other hand, actuarial accounting seeks to find solutions to the problems facing companies at the present time or to predict future events and the risks surrounding them according to statistical and mathematical analysis, which contributes in one way or another to reducing the financial losses of companies or reducing those risks. In this context, the research set out to study the impact of actuarial accounting in increasing he quality of accounting information in Iraqi insurance companies, which will lead to improving performance, providing better services to shareholders, and managing profits in an optimal manner.

The study was applied in Iraqi insurance companies by selecting a sample consisting of (102) accountants working in those companies to measure the role of actuarial accounting as an independent variable and to increase the quality of accounting information as a dependent variable. The researcher used the questionnaire form as a tool to collect the information necessary to analyze the research variables and demonstrate the impact and correlation using the statistical program (spss-ver27). The researcher reached a set of conclusions, the most important of which are: Actuarial accounting is one of the modern sciences that uses statistical, mathematical, financial, and economic sciences to provide an appropriate climate for investment, maximize the value of the economic unit, and ensure its survival. The most important thing recommended by the researcher is: Scientific and professional bodies such as the Accountants Association and other unions should hold seminars, workshops and introductory conferences on actuarial accounting as a new field of accounting knowledge and its importance in increasing the quality of accounting information.

key words: actuarial science, quality of accounting information, Iraqi Insurance Companies.

Article
The impact of fair value accounting on the quality of financial reporting

عمر Al-Doori, فاطمة Al-Naimy

Pages: 63-78

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Information from financial reports is the basis upon which users of financial information make various decisions accounting measurement based on historical cost is objective and reliable but not appropriate, as it reflects past events and does not provide future information, hence the global trend of replacing historical cost with fair value, since the information generated is relevant and reflects the unit's true financial position. The research therefore sought to illustrate the impact of fair value adoption on the quality of financial reporting. The importance of research stems from the importance of quality financial reporting because of its significant influence on decision makers.Given the international trend to replace the historical cost basis with fair value accounting measurement, it was important to examine the ability of fair value financial reporting to provide users of financial reporting with financial information and indicators that are appropriate and useful for good economic decision-making and also to identify underlying causes Behind the trend of preparers of International Accounting Standards (IAS) and International Financial Reporting Standards (IFRS) to use fair value in accounting measurement. To test the validity of the research hypothesis, the impact of using fair value on the quality of financial reporting was measured by measuring the adequacy of financial reporting at Baghdad commercial bank . The researchers came to several conclusions, the main one being that there is an impact of using fair value on bank activities after its application. They recommended that efforts be made to apply fair value across a wider range of financial assets to include all their assets and liabilities properly according to the International Financial Reporting Standards (IFRS), as the impact may become clearer.

Article
Green target costing and its role in improving quality: Review paper: green target cost

Zeina Ghali, Hanan Abdullah

Pages: 48-58

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This study aims to explain the cognitive foundations of green target costing, its role in reducing costs, and the extent of its contribution to environmental protection by reducing pollution and reducing consumption of resources and energy, in addition to improving quality and reducing the costs of environmental failure, that is, achieving a balance between environmental responsibility and reducing costs, as well as how to introduce aspects The environment in the target cost equation. In order to achieve this goal, the study used philosophical analysis of its variables, in addition to a review of the literature that searched for the traditional target cost all the way to the green one, as a sample of studies limited to the years 2004 - 2023 was taken. This study concluded the importance of the green target cost in Achieving a balance between product quality, cost and environmental responsibility, and how it can contribute to improving quality and reducing the costs of failure.

Article
The impact of total quality management on achieving sustainable development: An exploratory and analytical study of a sample from the Ministry of Electricity

Maryam Ahmed, Abbas Hussein

Pages: 399-412

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In recent years, institutions have faced increasing challenges, including resource scarcity, shifting customer expectations regarding service quality, and growing commitments to economic, social, and environmental sustainability. Amid these challenges, international reports, including the 2024 Sustainable Development Goals (SDGs) report, highlight the limited progress towards achieving the SDGs in Iraq. The report indicates that nearly half of the goals are showing only slight or moderate progress, while more than a third are moving in the opposite direction. This reality underscores the need for continuous improvement in institutional processes, a goal to which Total Quality Management (TQM) contributes by enhancing performance efficiency, optimizing resource utilization, and developing skills. This issue is particularly relevant in Iraq, as the World Bank's SDGs report indicates a performance gap of 34.1%, making an analysis of TQM's role essential to understanding its contribution to bridging this gap. This research aims to analyze the impact of Total Quality Management (TQM) on achieving sustainable development within the Iraqi Ministry of Electricity. This is achieved by measuring the level of TQM implementation and its reflection on performance indicators. The study relied on a sample of 100 department and division managers. A total of 130 questionnaires were distributed, 110 were returned, and 100 valid questionnaires were analyzed using SPSS software. The results showed a clear understanding among the sample of the importance of TQM practices in promoting sustainable development. Furthermore, the results indicated a statistically significant impact of TQM on sustainable development. The study recommends strengthening the adoption of TQM principles within the Ministry of Electricity as a framework for improving processes and enhancing performance efficiency. This will contribute to bridging the performance gap and achieving tangible progress towards sustainable development.

Article
The impact of quality of work life in enhancing organizational citizenship behavior: An exploratory study of the opinions of a group of workers in private hospitals in Karbala (Al-Kafeel Hospital, Al-Hujjah Hospital, Zain Al-Abidin Hospital as a model).

عادل Al-Nasrawe

Pages: 203-215

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The study centered on the fact that there is an ideological controversy related to the problem of the study, as it aimed to know the role of the quality of work life among workers in private hospitals, the focus of the research (Al-Kafeel, Zain Al-Abidin, Al-Hujjah) Its dimensions (salary adequacy and fairness, correct working conditions, opportunities to exploit capabilities, opportunities for career growth, social integration) and its impact on organizational citizenship behavior in its dimensions (altruism, conscience awareness, sportsmanship, civility, voluntary participation). The problem of the study was raised out of the most important questions, which is the degree of availability of the quality of work life and organizational citizenship behavior and the level of the relationship between them in terms of correlation and influence. Out of (108) employees, according to the nature of their work. Statistical data were analyzed using the statistical program (Spss.V25), and to test the validity and reliability, the Alpha Crow-Nbach coefficient was used, and to test the hypotheses of the study, the PEARSON simple correlation matrix was used. The researcher came to the conclusion that there is a correlation between the two variables, as it was a strong positive correlation, which indicates a high presence and awareness of the concept of quality of work life among hospital workers, which enhances organizational citizenship behavior.

Article
The effect of using resource consumption accounting in improving the quality of accounting information: An exploratory study in the general company of textile industries, wasit

ناطق Salem

Pages: 275 - 286

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The research aims to clarify impact of using resource consumption accounting to improve the quality of accounting information that management needs it for making future decisions that related to cost management and resources and the rate of its exploitation. In the section, the researcher dealt with the concept of resource consumption accounting, get to know its steps, and the benefits of using it. As for the second section, he touched on the quality of accounting information and their characteristics, and standards for measuring the quality of information. The researcher adopted use of the analytical and statistical aspect to verify the research hypothesis through using a questionnaire that was distributed to a group of people consisting of administrators, accountants, engineers, technicians and a group of academics. The researcher concluded that resource consumption accounting helps in providing useful information for decision-making that includes the company's resources and the relationship between these resources, thus it achieves the quality of the information. The researcher made important recommendations, as he recommends the adoption of resources consumption accounting which it provides useful information to decision-makers that help them in planning and managing resources in the future

Article
The role of ethics for the audit profession in achieving audit quality field research in a sample of audit offices operating in Iraq

Najlaa Al-Rubaie, Najat Sakhar

Pages: 33-53

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The aim of the research is to provide a theoretical introduction to the ethics of the auditing profession with a review of the role of ethics in the auditing profession in achieving and enhancing the quality of auditing for auditors working in a sample of audit offices operating in Iraq, as the sample consisted of (50) auditor offices, and to achieve the research objectives, the two researchers prepared a questionnaire It included (25) items, and they were analyzed using the statistical program (SPSS). The two researchers reached a number of results, the most prominent of which are:
1. There is a high commitment of the auditor in Iraq to the ethical codes of the auditing profession, which contributed to achieving the quality of auditing.
2. The ethical codes of auditing profession adopted in Iraq do not fully contribute to the economic and social welfare of society.
3. There is a statistically significant relationship between the auditors ’commitment to ethical behavior and the quality of the audit work, as the responses of the research sample showed a clear agreement on the existence of the relationship.
In light of this, a number of recommendations were presented, the most important of which are:
1. The necessity for the Board of Auditing and Auditing Profession in Iraq to hold sessions and seminars dealing with the rules of ethical behavior, especially with regard to honesty and avoiding personal judgments and whims, except within narrow and professionally justified limits.
2. The necessity of activating the role of monitoring committees in the auditing profession council to perform its supervisory role on all aspects of auditing, especially limiting the negative impacts of the beneficiaries on auditing processes.
3. The need to pay attention to the dimension of professional requirements by setting policies and procedures that affirm and commit the auditor to adhere to the principles of independence, objectivity and integrity

Article
igital Accounting Systems and Their Impact on the Quality of Accounting Information in Commercial Banks

Zainab Jabr, Nassif Al-Jubouri, Rusul Fadhel

Pages: 134-126

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This study aims to analyze the impact of digital accounting systems on the quality of accounting information in commercial banks by examining the role of these systems in enhancing the accuracy, reliability, and timeliness of financial information. With the rapid technological advancement, banks have increasingly relied on digital systems for recording and processing accounting data, raising questions about their effect on the quality of financial reporting and decision-making. The study adopts a descriptive-analytical approach to review previous literature and analyze data related to the use of digital accounting systems in commercial banks. It also relies on the inductive method to draw conclusions and recommendations based on the available data analysis. The study is expected to highlight the importance of digital transformation in improving the quality of accounting information and supporting financial and managerial decision-making in the banking sector.

Article
The effect of using the targeted Kaizen cost TKC in achieving competitive advantage: Applied research in the gas filling company)

Shadia Abbas, Noor Shahatha, Khulood Wanas

Pages: 95-107

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Due to the technological development witnessed by the world and the open market, Iraqi companies have become unable to maintain their market share and compete with similar foreign companies, so it was necessary to rely on management accounting techniques, so the targeted Kaizen cost technology was TKC, which has a significant impact on improving product quality and rationalizing its cost to achieve competitive advantage The research is to apply a set of practices to improve quality and reduce costs along the product life cycle by adopting modern technologies that contribute to supporting the capabilities of the economic unit to reach the competitive advantage, and the importance of the research is by adopting the targeted Kaizen cost technology and the possibility of its application in the gas filling company to achieve continuous improvement. KC technology is of great importance in managing the quality cost of the product along the product life cycle and determining the methods or ways to rationalize it. The research also recommended the necessity of adopting TKC technology, which includes comprehensive and continuous improvement to achieve the competitive advantage associated with quality and cost.

Article
The impact of the quality of accounting information on investment decisions: An applied study on a sample of companies listed on the Iraqi Stock Exchange

Dhabya Mahmood

Pages: 136-143

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Accounting information is a vital element and an important basis in evaluating the performance of companies and an important tool in formulating their policies and making future decisions, especially with regard to investment decisions in securities, especially if this information is prepared in accordance with local or international principles and standards, which gives it quality and effectiveness in its use. The problem of the research lies in the accounting information is still unclear in the financial reports, which leads to difficulty for investors in making their investment decisions regarding buying and selling shares in the Iraqi Stock Exchange. The research aims to study the relationship and impact between the quality of accounting information and the investment decision-making process, and to highlight the importance of the accounting information contained in the reports. The financial statements of companies registered in the Iraqi stock market are for investors to help them make their investment decisions. In his study, the researcher used the questionnaire form method in collecting data. Among the most important results are: Individual Iraqi investors find that the accounting information contained in the financial reports is clear, understandable, and sufficient for the purpose of making their investment decisions. Iraqi individual investors need accounting information when making their decisions about buying and selling shares on the Iraqi Stock Exchange, and reading financial reports greatly affects their investment decisions. The most important recommendations: Work to increase individual investors’ awareness of the importance of the Board of Directors’ letter when making their investment decisions.

Article
Analyzing the relationship between accounting firms and ISA220 in the healthcare system: This study is exploratory

Balqess Kabashi, Salim Hammood, Sarah Kadhim

Pages: 74-88

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The research aims to bring together work offices and adjust certain machine and system settings and their relationship to security elements to ensure the quality of integration services in the field. We investigated the following hypothesis: "There is no significant correlation or influence between the application of the International Auditing Standard (ISA220) and its validity."

The researchers prepared the practical aspect of the research by distributing (98) questionnaires to a number of auditors in private audit offices and companies, in order to determine the extent of the relationship and impact achieved by the policies and procedures of the quality control standard in enhancing competitive advantage. One of the most prominent conclusions is that the adoption of the ISA 220 standard by audit offices represents a key factor in achieving competitive advantage, as it contributes to raising the level of audit quality and reducing risks.

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The Impact of Auditor Efficiency in Analytical Procedures and Its Reflection on the Quality of Financial Reporting

Weaam Firas, Ali Al-Obaidi

Pages: 318-337

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The research aims to study and analyze the cognitive foundations of analytical procedures and the efficiency of external auditors, in addition to reviewing the relevant literature on the quality of financial reporting. It focuses on the extent to which analytical procedures are applied and on verifying the external auditor’s commitment to their implementation within a selected sample of Iraqi banks (Iraqi National Bank) The study is based on the hypothesis that adopting sound analytical procedures, supported by an audit team that is scientifically and professionally qualified, positively impacts the quality of financial reporting of the audited entity. To achieve the research objectives, the financial statements of the sampled banks were analyzed using financial ratios representing liquidity, activity, leverage, and profitability.

Through a comparison between the ratios used by the external auditors and those applied by the researcher, it was found that the auditors primarily focused on liquidity indicators, applying only the current ratio, without extending the analysis to other ratios related to activity, profitability, and leverage.

The findings revealed that the effective application of analytical procedures by competent external auditors enhances the quality of financial reporting, as each element reinforces the other’s effectiveness; any weakness in one dimension directly affects the reliability of financial reports.

The researcher recommends that analytical procedures and financial ratios be applied by auditors throughout all stages of the audit process, as they provide essential support in determining the nature, timing, and extent of audit tests, while maintaining previous results for comparative and future evaluation purposes..

Article
The role of electronic accounting in improving the quality of accounting education

عبد الامير Kkhshayyif

Pages: 121-132

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The research aims to identify the scientific and practical requirements that contribute to the success of the faculty members' tasks in the use of electronic accounting. To reach the objectives of the research, 47 questionnaires were distributed to accounting professors in Iraqi universities electronically to measure the extent of their use of electronic accounting in teaching the various accounting subjects and their compatibility with the quality standards of education, and distributed 157 questionnaires to the graduates of accounting departments in Iraqi universities electronically to measure their use of information technology And the extent to which they received electronic accounting education during their studies. The two researchers recommended the need to develop e-learning skills for teachers to achieve the quality of accounting education and give great attention to the subject of electronic accounting and inclusion in the courses of different stages by the accounting departments in Iraqi universities because of their effective role in the development of skills graduates and qualify them correctly in the labor market.

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The Role of Organizational Integrity in Improving the Quality of Work Life: An Analytical Study of the Opinions of a Sample of Administrative Employees at the Al-Diwaniyah Technical Institute

Khayriya Fadhel, Asmaa Malik

Pages: 112-104

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The current study aimed to know the extent of the ability of organizational integrity as an independent variable with its dimensions (operating controls, principles and purpose, core values, and culture) in improving the quality of work life as a dependent variable with its dimensions (job satisfaction, general well-being, stress at work, work-home interface, work control, work conditions) by relying on the descriptive analytical approach if this study was applied to the employees of the Diwaniya Technical Institute from the administrative category holding a certificate (higher diploma, bachelor's degree, diploma and preparatory only) and their number is (80) employees using a questionnaire distributed to them and the number of valid questionnaires was (76) and retrieved (4). The questionnaire was analyzed using many statistical tools and methods represented by the simple correlation coefficient to know the relationships of correlation and influence between the variables and multiple regression analysis and a number of other statistical tools in addition to using the SPSS.v.24 program), on the basis of which the researchers concluded a set of results, including that organizational integrity has a positive effect in improving the quality of work life. The study also reached a set of recommendations, some of which emphasized the need to apply practices Integrity within the organization, as establishing a culture of organizational integrity in any organization includes a set of stages, including understanding the importance of organizational integrity, its necessity and benefits for the individual and the organization, clarifying the positives of its application, and realizing the danger of the absence of organizational integrity in the organization

Article
The role of time-driven resource consumption accounting techniques in achieving competitive advantage

Siham Hussein

Pages: 280-294

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This research aims to examine the role of time-directed resource consumption accounting (TD-RCA) techniques in achieving competitive advantage for economic units by improving costing accuracy, rationalizing resource consumption, and enhancing product quality. TD-RCA relies on analyzing resource consumption based on the actual time of activities, which helps determine the fair cost of products, reduce waste, and achieve higher operational efficiency.

Process reengineering also contributes to the redesign of manufacturing activities with the aim of eliminating unnecessary processes and enhancing customer value, leading to reduced costs and improved product quality. The research focuses on the application of these two techniques in a ready-made garment factory in Najaf. The results showed that combining the two techniques helps reduce overall costs, increase the factory's competitiveness, and enhance its responsiveness to market demands.

The research recommends the adoption of these modern techniques in cost management, given their positive impact on achieving a sustainable competitive advantage, achieving optimal resource utilization, and enhancing production efficiency.

Article
The role of disclosing financial inclusion indicators in improving the financial performance of banks: A theoretical study applied to Egypt

Doaa Sayed Ahmed

Pages: 99-112

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In light of the increased requirements for transparency and disclosure of all information related to financial and non-financial performance, especially in financial institutions, and based on the importance of financial inclusion in Egyptian banks and the disclosure of its indicators and how to implement it, the current research aims to study the role of disclosure of financial inclusion indicators on the financial performance of Egyptian banks. We study on Egyptian commercial banks, and the research reached several results, the most important of which is that financial inclusion is one of the basic pillars for achieving financial stability by supporting the stability of the deposit base and improving the flexibility of financing and investment in the banking sector, which leads to the ability of the financial system to withstand economic shocks, as the researcher recommended. Several points, including the following: the need to pay attention to the basic elements necessary to increase the quality of financial reports in the commercial banks under study, and the necessity of working to pay attention to the nature of the strong relationship that links indicators of the application of financial inclusion and the quality of financial reports, as well as the necessity of benefiting from the positive impact of indicators of the application of financial inclusion on the quality of financial reports.

Article
Using the Six Sigma methodology as an internal control system to improve the quality of the internal audit process: An analytical study of a sample opinions of the General Company for Fertilizers Industry - Southern Region employees

Mamon Talib

Pages: 89-101

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As a result of the great importance that companies attach to the internal control system, as this system takes a major role in implementing their operations in an organized and practical manner, leading to the optimal exploitation of available resources, and as a result of what Six Sigma has proven to be a methodology that helps companies provide services free of defects and meets the requirements of those who benefit from those services. Accordingly, this research aims to measure the extent to which the Six Sigma methodology can be used as an internal control system to improve the quality of internal audit. To achieve this, the researcher used the inductive statistical approach by designing a questionnaire using (Google Forms) and distributing it electronically to the research sample, which was selected using a deliberate (intentional) sample consisting of employees from the (Financial Affairs, Audit and Internal Control) departments at the General Company for Fertilizer Industries - Southern Region. and among the most important results that this research produced are, designing elements of the internal control system using Six Sigma methodology indicators leads to achieving the dimensions of sustainable development, As well as the need to educate employees in the relevant departments about the objective’s that management seeks to achieve using the Six Sigma methodology as an internal control system.

Article
The Role of Sustainable Performance as a Mediating Variable in the Relationship Between Sustainable Leadership and Sustainable Development: A Field Study in Iraqi Public Universities

حسين حسين, Nagham Neama

Pages: 23-33

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The higher education sector is considered one of the important sectors and is referred to as the vital artery due to its great importance in providing the labor market and state institutions with expertise, skills and human energies. This sector's contribution to the development process by keeping pace with modern technology and sciences and its possession of enormous human competencies, expertise and potential has made this sector a major focus of interest for other sectors. The main purpose of the study is how to maintain the quality of performance and sustainability of quality through sustainable development. A random sample of workers in the higher education sector was taken and the questionnaire was the main tool for data collection, where (235) questionnaires were distributed, of which (192) were valid for use. The (SPSS) and (AMOS) Structural Equation Model (SEM) version (25) were used to analyze the data and results. There is a significant positive statistical relationship between transactional leadership and sustainable development. In addition, there was a significant impact and role of the mediating variable (performance quality) on the relationship between the independent variable (transactional leadership) and the dependent variable (sustainable development (.

Article
The possibility of designing, providing and monitoring training services in accordance with ISO 29993:2017: A case study in the Training and Development Center of the Ministry of Construction, Housing and Public Municipalities in Iraq.

فرقان Hasan, أريج Khaleel, حفصة Hussein

Pages: 84-98

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This research aims to test the possibility of designing, providing and monitoring the training service in accordance with the requirements of clauses (8, 10, 13) of ISO 29993:2017 in order to know the size of the gap between the requirements of these clauses of the standard and the actual reality in the training and development center of the Ministry of Construction, Housing and Public Municipalities. Which was chosen as a research sample. The research adopts a case study approach using the Check List as a data collection tool. Statistical methods were used to obtain the research results, represented by (the arithmetic mean and percentage to determine non-conformity and the actual size of the gap). The check list included Three axes, which are as follows (designing the training service, providing the training service, monitoring and evaluating the training service), as they are considered the main stages of the training process. The research reached a set of conclusions, the most important of which is that there is a gap between the actual reality of the researched center and the requirements of clauses (8, 10, 13) of the specification, as the total gap reached (34%) and is due to several long-established reasons that were diagnosed, while the percentage of conformity reached (66%). This is due to the center’s interest in the requirements of providing the training service.

The research recommended the necessity of applying the requirements of learning service providers outside formal education in accordance with ISO 29993:2017 to ensure the provision of high-quality training services and giving importance to the subject of documentation by directing departments to document all the operations they carry out in accordance with procedures, work instructions, or records to prove application.

Article
The impact of the increase in private universities on the quality of education in Iraq

Amer Hussein, Waeil Hassan, Hussein kadhm

Pages: 62-73

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The categorization of higher education institutions is a contemporary and significant issue that attracts considerable attention, particularly among non-governmental institutions. In the context of Iraqi private universities, which operate in a challenging environment, achieving appropriate university classifications presents numerous difficulties. Therefore, it is essential to take these factors into account when evaluating these institutions.

The researcher conducted a study involving a sample of 280 individuals occupying positions such as dean, associate dean, or department head. To gather data, interviews served as the primary method of data collection. Additionally, efforts were made to incorporate insights from recent graduates, international recruiters, and various websites dedicated to university students and staff. This approach aimed to ensure the accuracy of the data collected and to validate the standards employed in the study.

The investigation yielded several significant findings. Notably, the marketing efforts of Iraqi private universities play a critical role in enhancing both their local and global rankings. The study concluded that these universities can improve their standings in both local and international rankings by implementing strategies that enhance their online presence while ensuring high levels of satisfaction among graduates and employers.

Article
An analysis of monopoly's effect on Iraqi consumer health and the standard of dietary supplements and health foods

Noorulhuda Fadhil

Pages: 42-49

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Monopolistic practices in Iraq’s dietary supplement and health food markets have created a dual burden: rising prices and declining quality. These dynamics limit consumer access to essential nutrients and compromise public health outcomes. Dietary supplements and fortified health foods are essential in preventing deficiencies and addressing gaps in nutrition, especially in fragile health systems such as Iraq’s, where decades of conflict and economic sanctions have undermined food security and health infrastructure. Yet, monopolistic control by a handful of distributors has led to inflated costs, restricted availability, and potential risks of counterfeit or substandard products.

This study evaluates the effects of monopolistic structures on consumer health by examining the availability, pricing, and quality of dietary supplements and health foods in Iraq. Employing a mixed methods approach, it combines quantitative price analysis with qualitative interviews to capture consumer experiences and expert insights. Findings are expected to reveal significant disparities in accessibility and quality when compared with international standards.

The study contributes to both academic discourse and public policy by filling a critical knowledge gap about how monopolistic practices in Iraq’s health-related markets affect consumer well-being. It offers evidence-based recommendations for policymakers, regulators, and public health stakeholders to promote market fairness, improve access, and safeguard consumer health.

Article
Contribution of competition in supporting medium, small and micro youth projects

Saba Wahab, Hussein Hussein , Saadoun Jatheir

Pages: 03-15

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This research aims to identify the contribution made by competition in helping young people implement their medium, small and micro projects, in order to ensure their success and achieve the desired goals, specifically in the early stages of establishing these projects. The research problem confirmed that many young people rely on the main pillars of competition (cost, quality, creativity, flexibility) in implementing their projects, but they do not have sufficient knowledge about their most important cognitive contents and how to invest them in competition with others. Accordingly, there is a cognitive deficiency more than a field deficiency in this field. As for the importance of the research, it was represented in presenting a set of proposals that contribute to enhancing the ability of the researched sample and society to invest in the relationship between competition and the success of youth projects (medium, small, and micro). Accordingly, this research aims to diagnose the reality of these two variables and discover the relationships of association and influence between them. To complete the research in its theoretical and field areas, the descriptive approach was adopted. The researchers also relied on a set of previous ideas in designing the questionnaire that was used in collecting data, after testing and adapting it to suit the Iraqi environment, which was distributed to a sample of young people with projects (medium, small, and micro) in the Shorjah area and the Arab market in Baghdad, numbering (376) individuals. The researchers also used measures of central tendency in processing the data from a statistical perspective using a set of tools available in the statistical program (SPSS.v23). These statistical tools provided researchers with a set of results that confirmed the application of the foundations of competition (cost, quality, creativity, flexibility), and youth projects (medium, small, and micro) to a high degree from a statistical point of view. Moreover, the foundations of competition contribute to a moral and statistical degree in enhancing the ability of youth to implement their projects and their success. Accordingly, the researchers recommended reviewing the world's experiences and the mechanisms that were adopted to encourage competition among youth, in addition to the support that was provided to them, whether materially or morally, and helping them build their various projects, and trying to transfer them to the Iraqi environment to invest their results and employ them in innovating various projects, whether (medium, small, and micro).

Article
The impact of marketing intelligence in achieving competitive advantage: An applied study on a sample of Al-Nasik Islamic Bank for investment and finance

Aya Salih, Tariq Jassim

Pages: 03-14

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The research aims to study the impact of the marketing intelligence system in achieving competitive advantage in the research community and to identify the reality of the application of the marketing intelligence system in it, as the study included two variables representing the independent variable marketing intelligence in its dimensions (customer understanding, market analysis, product intelligence, competitor monitoring) while the dimensions of the dependent variable were the competitive advantage (cost, quality, flexibility, delivery). The research relied on the questionnaire for the purpose of collecting primary data as the research community was represented in Al-Nasik Islamic bank for investment and finance in Baghdad was also selected the intentional research sample consisting of (29) manager in the bank, has been used in the research a set of statistical tools to process data using the program (SPSS V. 26). The study reached a set of conclusions, the most prominent of which was the existence of a positive relationship and a positive impact of the marketing intelligence system in achieving the competitive advantage of Al-Nasik Islamic Bank, and a set of recommendations were made, most notably: The necessity for the bank management to realize the importance of product intelligence by reviewing the services it provides, their quality and pricing methods to suit the needs and desires of customers and what the marketing environment imposes in light of the intense competition.

Article
The impact of deposit structure on banking recovery: An analytical study of a sample of commercial banks listed on the Iraq Stock Exchange

Saja Younis, Laila Mohammed

Pages: 122-135

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This study aims to examine the nature of the relationship between deposit structure and financial recovery in commercial banks. The sample consisted of ten Iraqi commercial banks during the period 2014–2023, and the Ordinary Least Squares (OLS) method was applied to analyze the relationship and effects among the study variables. The findings reveal that the deposit structure has a significant impact on several financial recovery indicators, namely return on equity (ROE), return on assets (ROA), capital adequacy ratio (CAR), and non-performing loans (NPL). The results further indicate that both savings deposits and time deposits exerted a negative effect on ROA, reflecting the limited ability of Iraqi banks to allocate depositors’ funds efficiently and generate adequate returns. Conversely, time deposits showed a clear positive impact on ROE. In addition, all types of deposits were found to have a positive and significant effect on both NPL and CAR, suggesting that growth in deposits increases lending activities and profitability, while also being associated with higher levels of non-performing loans. The significance of this study stems from the fact that deposits represent the primary source of funding for commercial banks and account for the largest share of their resources. However, the distribution of deposits by type and maturity does not necessarily guarantee financial recovery, particularly in light of the financial, health, economic, political, and technological crises that have adversely affected the Iraqi banking sector. Accordingly, the central research question is posed: To what extent does the deposit structure contribute to strengthening the ability of Iraqi commercial banks to achieve financial recovery?   The study concludes that bank managements should improve the quality of banking services and adopt both pricing and non-pricing strategies to attract more stable deposits, while directing them toward high-quality assets and investments that can enhance financial performance.

Article
The role of university 4.0 in ensuring the right to education: A field study at Al-Mustaqbal private university

Ahmed Kaheet, Sara Abdul-Ilah, Hadeel Saleh, Tayba Saleh

Pages: 202-194

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This study examines the role of university 0.4—a conceptual framework integrating technology, accessibility, and inclusive policies—in upholding the right to education at Al-Mustaqbal Private University, the research assesses how digital transformation, adaptive learning systems, and institutional policies contribute to equitable access, quality education, and student success. Data was collected via surveys (N=73 faculty), interviews with administrators, and analysis of academic performance metrics. Findings suggest that University 0.4 initiatives, such as virtual classrooms, AI-driven support tools, and financial aid programs, significantly reduce barriers for marginalized groups, including low-income and disabled students. However, challenges like digital literacy gaps and infrastructure limitations persist. The study concludes with recommendations for scaling University 0.4 innovations to align with SDG 4 (Quality Education) and national educational rights frameworks.

Article
The role of ethical leadership in instilling values for university leaders: An exploratory study of the opinions of a sample of leaders in Iraqi universities

Ali Alsharifi, Fadhil Al-Mohammed

Pages: 70 - 89

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The current research confirms the importance of promoting ethical behavior and the extent of its impact in anchoring in organizational values and all decisions made by organizations, the ability of the organization to provide sustainable, high-quality services, on the one hand, and the need for the organization’s values to be in line with the ambitious values of employees on the other hand, and the result is high performance. And present behaviors that benefit and do not harm others. Therefore, the research has dealt with two important variables, the first being moral ethcial leadership through its dimensions (justice, integrity, directing behavior, clarity of role, power sharing, concern for sustainability) .As for the second variable, organizational values have adopted the dimensions (quality in values, innovation of values, responsibility for values, and values. Organizational values of customers and organizational values of employees), and the research started from a problem expressed with a number of questions, including whether moral leadership exists among university leaders and can you use positive behaviors and ethical practices to consolidate these organizational values in the universities under study? A intended sample was chosen, represented by (64) members of university leaders who hold senior leadership positions in a number of Iraqi universities that were chosen to implement the study, and the research drew on a number of conclusions, the most prominent of which is that ethical leaders have qualities and characteristics that depend on the social philosophy that relates to the mind, heart and soul. The soul is to be a tool in building a balanced emotional personality, as it searches for means and not ends, as for the most important recommendations for university leaders to pay attention to the sustainability and preservation of relations between employees, seek attention to environmental and technological changes, provide the appropriate organizational climate, follow a work context and take into account the prevailing societal values as a source of intellectual and scientific radiation To reach good performance to support its position in the community, and the continuous urge to adopt professional behavior and interest in building a clear vision that consolidates organizational values in the universities in question

Article
The Role of Artificial Intelligence Applications in the Future of Digital Private Banking: An Applied Study to Measure the Performance of Machine Learning Algorithms in Predicting Customers’ Creditworthiness

Ghaith Mohammed, Nagham Neama, Ali Ibrahim

Pages: 348-363

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Abstract

Given the swift digital changes occurring in the Banking industry, the purpose of this paper is to examine how well artificial intelligence systems can forecast and protect against future disasters.  By utilizing its skills in big data analytics, forecasting financial behavior, and more accurately and effectively managing risks, artificial intelligence (AI) is increasingly regarded as a crucial component in the development of banking systems and improving their operational efficiency.

 By enhancing client satisfaction, tailoring banking services to meet the demands of each individual, and cutting down on operational errors and administrative expenses, banks hope to gain a competitive edge by utilizing these technologies.  AI also helps to speed up credit decisions, make it possible to identify financial crime early, and create clever marketing plans based on forecasts of future market trends.

In order to ensure financial sustainability and achieve integration between digital transformation and the demands of banking innovation, studies show that the future of AI encompasses strategic, cultural, human, technological, and organizational dimensions in addition to technical ones.

 The paper also examined a number of anticipated long-term effects of AI applications, such as increased forecasting precision, lower operating expenses, better customer satisfaction, increased worker productivity, and assistance with investment choices.  The findings show that implementing AI applications in the banking sector is a strategic requirement to guarantee long-term growth and competitiveness in the digital era, not a technical luxury.

In order to enhance lending decisions and lower default risks, the paper also assesses how well a number of categorization algorithms work in assessing loan applicants' creditworthiness.  Using a dataset that represented the traits and financial activities of clients, seven machine learning techniques were used: Gradient Boosting, Random Forest, Extra Trees, Gaussian Naive Bayes, Logistic Regression, SVC-RBF, and KNN.

The paper used a database of 21 variables for loan applicants. Numerical variables included (age, income, credit score, debt-to-income ratio, and loan amount). Descriptive variables included (loan purpose, region, marital status, employer, educational level, and application channel). Binary variables included (whether or not the applicant had a history of default). These variables were used to predict the approval or rejection decision, with the dependent variable being represented by two values: 0 for rejection and 1 for approval.

The models were evaluated using the following six key performance indicators: Accuracy, Precision, Recall, F1 Score, Receiver Operating Characteristic Area Under the Curve (ROC AUC), and Brier Score.   The findings demonstrated that the Gradient Boosting algorithm performed best overall in both probability prediction quality and customer differentiation across different risk levels.  The Random Forest algorithm, which showed stability and balanced metrics, came next.  On the other hand, despite its moderate performance, Logistic Regression provided great interpretability, while the Gaussian Naive Bayes algorithm demonstrated high sensitivity in identifying high-risk customers.  In terms of overall accuracy and probability quality, some models—like SVC-RBF and KNN—performed worse.

Article
Evaluation of the internal determinants of banking profitability and their impact on banking joint stock companies: An applied study of a sample of bank listed in the lraq stock exchange

بلال Saeed, عقيل Hussain

Pages: 298-312

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Abstract

The research intends to show the internal determinants and to evaluate and measure their impact on commercial bank profitability, as internal determinants are key and influential indicators on Joint Stock companies performance that are within their control and management. The bank's size) as internal factors have become a concern for them in view of the quick changes and advances in the banking world and its technologies.

As a result, for the period 2015-2020, this research was applied to a sample of Joint Stock companies listed in the Iraqi market for securities, represented by the selection of (13) banks, namely Ashur, Baghdad, Iraqi commercial, investment, Iraqi Gulf, international development, Sumer, Mosul, Mansour, Al-Ahly of Iraq, Al-Mutated, Middle East, and used the descriptive analytical approach of the research variables available in the research sample banks in order to Return on deposits, rate of return on available money (as calculated by the statistical tool EViews V9), and use of panel data analysis according to the three models (accumulation regression model, fixed-effects model, random-effects model) according to this analysis, which will cover the research period (2015-2020). With the research sample represented by (13) banks. Through the application of tablet data, it was discovered that the internal determinants do not significantly affect the profitability ratios or the dependent variable at a significant level of 5 and 10%/4, respectively, whereas the aggregate model was significant and more appropriate according to the restricted f test, i.e. accepting the fifth hypothesis and vice versa if it was rejected. The constant is preferable, but if the Hausman test discovered a Chi-sq value less than the tabular at the 5% level, then this model is preferable to the constant, i.e. the rejection of the sixth hypothesis, and if the coefficient of determination was stronger and significant in the fixed model. than the random model It is more likely and appropriate according to these results.

Article
Analyze and measure the internal factors affecting the profitability of commercial banks: Applied study on the Bank of Baghdad and the Middle East Bank

هالة Hassoun, وحيدة Khalaf

Pages: 297-318

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The aim of the research is to analyze and measure the effect resulting from the internal factors represented by (cash liquidity, debt ratio, capital adequacy, credit facilities to assets, bank size, quality of banking service) affecting the profitability of Iraqi commercial banks represented by the rate of return on assets (ROA) and the rate of return on assets (ROA) and the rate of return on assets. Return on Equity (ROE), and to achieve the goal of the research, a model was built to measure the impact of independent variables on the dependent variable based on the program ( Amos Statistical Analysis Twenty-Fourth Edition ) starting from the application of the multiple linear regression analysis method on a sample of two banks during the period from (2010 -2019), and the research reached a set of results, the most important of which is (there is a significant and statistically significant effect of the internal factors in the profitability indicators (ROA, ROE), and the research showed that the internal factors that most influence the profitability of commercial banks in the study sample differed from one bank to another. It was recommended to strengthen the interest in the capital adequacy ratio, the indebtedness ratio and cash liquidity because of their significant impact on the profitability of commercial banks, the research sample

Article
Contemporary trends in auditing and their role in reducing audit risk in the Sudanese business environment: A field study on the National Audit Bureau and some audit offices operating in Khartoum State

Zein Elabdin Yousif, Zainab Babekir

Pages: 16-31

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Abstract

The research problem represented by that Sudanese companies and financial institutions are exposed to many audit risks that hinder their continuity and the achievement of their objectives, which prompted these companies, financial institutions and those in charge of organizing the auditing profession to search for modern and contemporary methods of auditing to reduce these risks.
The maim of the research is to present a conceptual framework for contemporary trends in auditing, with an indication of their importance in determining the audit risks.
The study relied on the field and investigative method, and the questionnaire was adopted as a means of collecting data. The statistical method was also used to analyze the data using the Statistical Package for Social Sciences (SPSS).
The research reached several results, including: The environmental audit helped to give a clear Vision of the impact of environmental activities on the financial values of the project. The strategic audit, led to fewer errors, which increased confidence in the financial reports. Quality audit facilitated access to more accurate audit evidence and better performance of the audit process. The application of peer audit, helped ensure compliance with the ethics and conduct of the profession. The study also recommended a number of recommendations, including: The National Audit Bureau should pay attention to activating contemporary trends of auditing because of their effective role in reducing audit risks and the positive results that these trends achieve on the performance of the audit process. The necessity for accounting and auditing firms to pay attention to professional requirements and competence due to their importance in promoting contemporary auditing trends.

Article
Evaluating the performance of the developmental achievement of the sustainable development goals in Iraq ... Promising prospects

اسماء Alwan, وفاء Al-Mahdawi

Pages: 271-281

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The research dealt with the performance of developmental achievement in Iraq as an expression of a contemporary vision of sustainable development through the implementation of the 2030 sustainable development plan. future visions to activate it, with a focus on the importance of national levers to deal with crises, With a focus on the importance of national levers to deal with crises, and the research stems from the hypothesis that sustainable development is a historic opportunity for Iraq to reduce and overcome crisis (economic - health - and political) if they are adopted and achieve its goals. From the convictions formed through studies and dialogues of the Iraqi development performance, It has become necessary to draw a picture of the interventions that the Iraqi government, non-governmental and external actors can undertake to improve the quality and sustainability of quality of life through better provision of health services, reduce corruption and enhance human security.

Article
Capacity decisions and their impact on improving the Productivity process: An analytical survey study in the General Company for Electrical and Electronic Industries

Ikhlas Oghla

Pages: 139-152

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Abstract

  1. The practical results of the research showed that the dimension of long-term production capacity decisions / the highest expansive strategic orientation indicates that the company’s management is capable of adopting a strategy of demand outperformance.
  2. The practical results of the research also showed that the medium-term capacity strategy is the weakest among the other dimensions.
  3. The research results also clarified that the company places great importance on improving and ensuring production quality by preparing a comprehensive quality control schedule.
  4. The practical findings suggest that the company has the capability to implement technological developments that can influence the production method and capacity and consequently restructure future production capacity.
  5. The company’s management does not prefer adopting a "wait-and-see" capacity decision in its production lines to meet market needs.
  6. The results also indicated that production capacity decisions have a statistically significant impact on improving the production process in the studied company.

Article
Estimation of the economic misery index in the Iraqi economy for the period (1990-2018)

رحيم Al-Sharaa, هاجر Salman

Pages: 259-270

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The economic misery index is one of the indicators that are used to determine the extent of the bad or quality of the overall economic performance and the extent of the economic well-being of the citizens of the country. Iraq due to the economic conditions that the country is exposed to, which was reflected in the time periods included in the study of the misery index in the Iraqi economy. One of the most important findings of the research is that the Iraqi economy went through two important stages during the study period extending from 1990 to 2018 in measuring the economic misery index, as it witnessed fluctuation in these stages between rise and fall due to the economic conditions that the Iraqi economy went through from siege and war. And the state is able to reduce the causes of this problem by working to reduce the rates of economic misery by creating a clear economic vision for the advancement of the Iraqi economy to achieve the well-being of all members of Iraqi society and improve their quality of life.

Article
The cultural factor in the implementation of strategic projects for poverty reduction and sustainable development in Iraq, the use of artificial intelligence technologies and promising areas of personnel training in the context of digitalization: experien

Aqeel Al-Khalidi, Panshin Nikolaevich

Pages: 295-301

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The article considers the historical foundations of Iraq for ensuring environmental and economic sustainability in the context of digitalization. The article presents facts about the contribution of the thousand-year-old culture of Iraq to world culture and the relevance of this contribution in solving the problems of sustainable development. A critical assessment of training technologies and the application of popular neural networks is given. It is proposed to use the experience of Belarus in planning and implementing strategic projects in Belarus in relation to the conditions of global digitalization and to use the results of Belarusian scientists in linguistic analysis of texts to create national neural networks. The importance of an ecosystem approach in solving the problems of socio-economic development of the country is emphasized. The relevance and necessity of appropriate training of personnel for the digital economy, the most important part of which in modern conditions is digital culture and the formation of a national market for high-quality data is substantiated.

Article
The impact of the transition to the circular economy approach in sustainability reports lity

نوال Radhi, محمد Ibraheem

Pages: 246-258

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Despite the growing interest in the circular economy as a new global model, which emerged out of scarcity of resources, increased consumption and environmental pollution, the process of disclosing its information within sustainability reports still needs research and study. Hence, the research problem raised a question about whether there was an impact of the transition to a circular economy on sustainability reports within the economic, environmental and social dimensions. The aim of the research is to define the concept of circular economy and its impact on sustainability reports, which is the way through which its principles and activities are disclosed in the economic units that adopt it, by focusing on its indicators and their disclosure within (GRI) standards and indicators, and using the descriptive analytical method of the disclosure process and its impact on Sustainability reports, a number of conclusions were reached, the most important of which is the similarity and connection between the circular economy and sustainability, and the need to disclose information about the circular economy within the sustainability reports, because it enriches its information, and that this will help improve the quality of these reports, because it will add necessary information that keeps pace with the new trend in the world Business.

 

Article
The effect of applying computerized information systems on achieving sustainable competitive advantage

امل Al-Tamimi, نهلة Al-Shamri, دعاء Ibrahim

Pages: 207-223

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Abstract

The study aims to clarifying the impact of the application of computerized information systems in achieving sustainable competitive advantage in the research community. The research tried to provide a theoretical framework for the research variables based on what theorists presented in this field, and a practical analytical framework for the opinions of a sample of managers, heads of department , unit managers and divisions in Asia Cell for cellular communications that Founded in 1999 in Iraq, it reached (75) respondents, and the computerized information systems variable was expressed as an independent variable through its dimensions, and the expression of competitive advantage as a reliable variable. The research used the questionnaire as a basic measurement tool for collecting data that was used to test the research hypotheses.The research reached a number of conclusions, the most prominent of which were (computerized information systems take into account the necessary level of quality and according to market requirements, computerized information systems achieve the appropriate level of flexibility in producing appropriate production policies, computerized information systems work to produce information that reduces cost, which leads to reduced expenses And an increase in revenues, computerized information systems contribute to the delivery of products in a timely manner, which supports the competitive advantage. The positive value indicates that there is a direct effect between the dependent and independent variables, or in other words that any increase in the independent variable (computerized information systems) by one degree leads to an increase of 90. 2% in the dependent variable (sustainable competitive advantage) with the stability of all other independent variables outside this model).

Article
Proposed model for reviewing the degree of compliance with IAS 34 in accordance with the requirements of ISRE 2410

Balqees Kabashi, Sohad Alsaffar, Noor Hussein

Pages: 173-196

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       This study aims to present a proposed model for examining compliance with International Accounting Standard IAS 34 related to interim financial reports, in light of the requirements of the International Standard on Review of Interim Reports (ISRE 2410). The research relies on a comparative analysis of the requirements of the two standards to identify similarities in requirements as a prelude to designing the audit and review procedures required by external auditors. Based on the above, the first practical aspect was conducted by designing an examination form to determine the level of compliance with the requirements of IAS 34 and designing audit opinions and reviewing the requirements for preparing interim reports. The second practical aspect was the design of a questionnaire containing three sections related to ISA 34 and ISAE 2410. The primary conclusions indicate that a proposed model for assessing compliance with IAS 34, grounded in international auditing standards, improves the accuracy and transparency of interim financial reports while diminishing the variance in audit and review methodologies between external auditors and economic entities. Interim financial reports are not subject to external audit and review, as is the case with annual financial reports. Rather, the review is limited to a limited scope that is not binding on the units, and an opinion is not expressed in the audit report. Attention should be paid to including all detailed information in interim reports, as is the case with annual reports. The most prominent recommendations were to subject interim financial reports to audit and review, as well as to express a neutral technical opinion on the results obtained. It is necessary to develop specialized training programs for external auditors to implement interim review procedures in accordance with ISRE 2410 using the proposed model.

Article
The role of holistic marketing activities in customer value - field research for a sample of private colleges in Baghdad

سعدون Chatheer, خالد Hameed

Pages: 90-107

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The present study aims at accounting for the holistic marketing's role in Its four dimensions (integrated marketing , internal marketing, relationship marketing and performance marketing) in the customer's value, in its five dimensions:- quality , price, sentimental value, social value, reputation . The present study hypothesizes that the private universities concerned do not have the real understanding and comprehensive recognition as regards the two concepts of holistic marketing and customer's value.The research variables have been chosen due to their newness and importance, besides their application in the Iraqi environment. Two hypotheses have been suggested in this study: - hypothesis one: there is no correlation of statistical value between holistic marketing and customer's value; - hypothesis two: there is no effect relationship of statistical value between holistic marketing and customer's value. The study was conducted in five private colleges: Al-Turath College, Al-Rafidain College, Al-Maamoun College, Al-Mansour College, and Baghdad College of Economic Sciences. The number of students in these colleges is 24,535 male and female students, and the research sample is (400) male and female students. Data were collected through a questionnaire and personal interviews. The statistical software used to analyze the collected data is SPSS-V.24.
The main findings of the study are there is a positive correlation and effect relationship between holistic marketing and customer’s value; the variable most connected with the customer's value is the performance marketing and the variable most effective for the customer's value is integrated marketing. The study recommends that Private colleges under study should organize symposiums and workshops, give lectures, etc. to acquaint their employees and personnel with the importance of holistic marketing. These colleges should build in their personnel organizational knowledge of the philosophy of holistic marketing to make them adopt this concept in their daily dealings. The philosophy of the higher Administration and the philosophy of holistic marketing should go in coordination with each other. Due importance should be given to the customer's value achieving a high level of this value is a guarantee to achieving the goals targeted by these colleges

Article
The impact of electronic payment methods on the efficiency of banking performance: An applied study in the Iraqi banking sector for the period from 2018-2022:

محمد alsharaby

Pages: 143-152

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The Iraqi banking sector is working to keep pace with modern banking technologies, and with the aim of exploring the impact of electronic payment methods on the efficiency of banking performance, three standard models were built for the Iraqi banking sector, for the period (January 2018-December 2022) with monthly data, so that the number of time series observations for each model reaches (60) View.

The research found a positive impact of electronic payment methods on the financial performance of the Iraqi banking sector, by raising its level of profitability and reducing its costs, in addition to the important role played by managing its liquidity and reducing its risks. Electronic payment methods also had a negative impact on the efficiency of internal operations management through... Its inability to reduce the effort and speed in completing operations and responding to customer requirements, due to adherence to traditional methods of completing banking work and the limited use of technology for archiving, which has reinforced the episodes of red tape in banking work, and has had negative effects on the quality of banking services.     

Article
Analyzing the Impact of Good Governance on Achieving Sustainable Development: An Analytical Study on a Sample from the Ministry of Electricity

Maryam Ahmed, Abbas Hussein

Pages: 413-423

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Achieving sustainable development requires a framework for decision-making, accountability, and management, which good governance provides. According to the World Bank's Sustainable Development Goals (SDG) report, Iraq has a performance gap of 34.1% in achieving the SDGs, which constitutes the applied problem of this study. Therefore, this study seeks to answer the main question: What is the role of good governance in achieving sustainable development through the mediation of Total Quality Management (TQM)? To achieve this, the study was conducted in the Iraqi Ministry of Electricity, and a sample of 100 department and division managers was selected. To collect data from this sample, a questionnaire was designed and distributed to 130 managers, of which 110 were returned, and 100 of these were deemed valid for analysis, representing the final sample size. Furthermore, the study employed quantitative analysis of the performance indicators adopted by the Iraqi Ministry of Electricity. The study utilized a deductive approach and a descriptive-analytical method in presenting and analyzing its data. The data was analyzed using SPSS software. The study concluded that the surveyed sample recognizes the importance of good governance indicators in achieving sustainable development. The analysis revealed that good governance has a significant and statistically significant impact on sustainable development, and that the influence of good governance indicators on sustainable development is growing. The study recommended that the Iraqi Ministry of Electricity adopt good governance indicators as a framework for decision-making, accountability, and efficiency to improve its performance towards achieving sustainable development.

Article
The effect of applying the employee benefits standard for the public sector on the informational content of the government accounting system

ضحى Al-Mayahi, ستار Al-Hachimi

Pages: 199-217

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Stand out the present research study aims at investigating the effect of applying international accounting standards in the public sector for the purpose of arriving at measurement and accounting disclosure of the employees' benefits granting to economic units in the government sector that apply the government accounting system, and to explicate the level of benefit in improving the outputs of the accounting system and its ability to support indicators of transparency and disclosure. In view of the vast development in financial reporting, preparing reports and financial statements with a high level of transparency and disclosure as well as the importance of working individuals being one of the important and essential factors to ensure the proper functioning of work, the continuity of productivity and the efficiency of the economic unit, the government accounting system currently adopted in some public sector directorates is considered insufficient to the requirements of internationally accepted accounting standards in general The importance of the present study has emerged in finding that it is possible to apply IAS 19 employee benefits by adapting the current government accounting system in the Iraqi economic units to the requirements of the standard and getting to know the effect of the application on the information content and outputs of the government accounting system. The General Directorate of Education / Wasit has been chosen a sample for the study in question, The current study has arrived at a number of conclusions as follows:

  1. The classification of benefits granted to employees and workers according to the government accounting system differs from the classification stated in IAS 19 Employee benefits.
  2. The quality of financial reports and statements is an important means of disclosure and communication of financial and non-financial information.

   . The government accounting system does not provide adequate accounting measurement and disclosure about employee benefits. 3

In view of the findings reached at, the current study recommends the following:

 1- Giving due importance to what was stated in the International Accounting Standard regarding the classification of the benefits granted and the adaptation of the government accounting system to those classifications.  

2- Enhancing the awareness of management and employees in the economic unit of the importance of preparing financial reports and statements.   

 3- Working on adapting the government accounting system to keep pace with the requirements of international accounting standards by adding new sub-accounts to the accounting guide and creating a plan for new sub-accounts to the accounting guide and creating a plan for employee benefits.

Article
The Role of Technology in Combating Administrative and Financial Corruption and Its Impact on Reducing Poverty and Achieving

Hind Mohammed, Shurooq Hussein, Ali Abdul-Ameer

Pages: 211-203

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Corruption has become a significant challenge in many countries around the world at various levels, whether in the public or private sectors, and has topped the priorities of many national and international reports. Corruption is not just an issue related to the implementation and quality of governance, but has become a major challenge that hinders sustainable economic growth, fair human development, social justice, and equality between different groups. One of the main goals of governments is to reduce the social ills and problems resulting from corruption, and this is the first step in integrating the interconnection and absolute communication between various aspects of development. Therefore, a successful society is one that is capable of reducing corruption. There is a growing tendency at the international level to adopt technology to combat and reduce corruption, as technology plays an effective role as a transparent oversight tool and allows for greater accountability. Thus, it is an important tool for sustainable development, as the technological tool facilitates the collection, analysis, and updating of data, providing greater flexibility in addressing types and forms of serious financial and administrative corruption recognized internationally. It is also a tool that contributes to the development of better mechanisms to combat corruption and governance strategies, and environmental protection, health, education, communications, and poverty reduction are considered key indicators in preventing and combating corruption. This research reviews the role of modern technology in combating administrative and financial corruption in both developing and developed countries, as it is considered one of the most prominent factors that contribute to improving transparency and reducing opportunities for corruption, clarifying the relationship between corruption and sustainable development, and explaining how corruption negatively affects financial resources and hinders the achievement of social justice and economic development.

Article
Using the sustainable balanced scorecard to measure the sustainable performance of Al-Qasim Green University

Ilham AlMuslimawi, Karrar Al-Khaldi

Pages: 161-180

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The aim of this research is to measure the sustainable performance of Al-Qasim Green University based on the indicators of the Sustainable Balanced Scorecard (SBSC), and to assess the university’s ability to serve the community through social and environmental performance indicators. Sustainable orientation is essential in today’s business environment, as it reflects the clarity of strategic objectives and the roles of faculty and support staff in delivering high-quality, distinguished educational services. It also supports creative capacities to build a strong academic reputation, making the university a key contributor in meeting labor market needs.

The study adopted a case study methodology focusing on Al-Qasim Green University, using both financial and non-financial data for the period (2018–2019). The results were measured and analyzed accordingly. Findings indicate that the university is capable of enhancing sustainable performance, provided that improvements are made in cost and managerial accounting systems. These improvements should aim to provide decision-makers with relevant information that reflects the university's economic, environmental, and social realities.

The research recommendations emphasized the importance of university leadership giving due attention to environmental and social factors, alongside economic ones, in adopting higher education and scientific research strategies. It also called for creating multiple channels of engagement with the labor market and the community.

Article
A proposed model for the ration card system to reduce costs and improve income for the individual and society in Iraq

ناصر Shareef

Pages: 167-176

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      The study aimed to identify the proposed model for the ration card system to reduce costs and improve income for the individual and the Iraqi society, which affects the living reality and provide job opportunities. The proposed study model, as the results of the survey indicated the desire to use the proposed model in the study, and the most prominent conclusions the study showed the desire of the Iraqi individual to receive a cash amount instead of the food ration and to achieve the right time to purchase food for the Iraqi individual and family and to determine the appropriate quantity and quality for use and the possibility of reducing costs and extravagance in the process Distribution of foodstuffs in its stages, starting from purchase to distribution, and the possibility of improving income for the individual in particular and for the community in general with the provision of foodstuffs on an ongoing basis. And future plans to gain experience in this field and publish Awareness of non-waste and extravagance with studies presented to the individual and the Iraqi society to expand work, effort and joint cooperation.

Article
The impact of adopting electronic payment systems on reducing operating costs: An applied study in a number of Iraqi banks

Ali Mohammed

Pages: 168-176

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This study aims to evaluate the factors influencing the success of the transition to electronic payment systems in Iraqi banks and to analyze the relationship between the adoption of electronic payment systems and the extent to which the adoption of these systems affects the reduction of operating costs without affecting the quality of services provided by them. The importance of this study stems from the accelerated shift towards digitization in the financial field and supporting national trends towards the transition to a non-cash economy. The study adopted the null hypothesis that there is no statistically significant effect of adopting electronic payment systems in reducing operating costs in Iraqi banks. The study adopted the descriptive analytical approach to explain the problem and the relationships between its elements by collecting financial data for a sample of Iraqi banks for the period (2020-2024) and deriving financial ratios that represent the study variables. The study reached several results, the most important of which is the lack of an effect of adopting electronic payment systems in reducing operating costs in Iraqi banks, despite the good level of application of electronic payment systems by these banks, with a positive correlation between the level of adoption of electronic payment systems. The level of operational costs, and the study presented several recommendations, including updating cost systems to be consistent with the nature of the digital transformation in the use of payment systems, enhancing awareness campaigns and customer confidence to expand the base of use of electronic payment methods, and updating electronic payment systems periodically to avoid technical failures and maintain cyber security.  

Article
Effect of adopting proactive work behaviors on achieving strategic entrepreneurship

حسين Al-Fatlawi, احمد Al-Shammari

Pages: 2-27

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     Research aim to test effect of adopting proactive work behaviors in achieving strategic entrepreneurship. As research was applied in Directorate of Civil Status, Passports and Residence to test research hypotheses through a questionnaire prepared for this purpose. Research sample included (220) respondents intentionally, represented by (directors, heads of departments, directors of divisions, and unit officials in the directorate), research problem was represented in intellectual questions that describe a reality in which (proactive work behaviors and strategic entrepreneurship) are integrated, the most prominent of which was “Does the adoption of proactive work behaviors affect achievement of strategic entrepreneurship”. The research problem was manifested in the poor quality of services provided to members of society and its reliance on the electronic signal to accomplish most of the tasks of providing daily services to individuals or institutions alike. Importance of field research was evident in that it was applied in government security sector, which performs service security activity, which is one of important sectors because of its impact on the security and social aspects of the country. A set of statistical methods were used, the most important of which is the Pearson correlation coefficient by using (SPSS V.23) and structural equation modeling by using (Amos V.20). Research reached a set of conclusions, including presence of awareness among sample members about research variables, and that adoption of proactive work behaviors will achieve strategic entrepreneurship in directorate of research community. Research recommended a number of recommendations, including need to strengthen proactive behaviors to support excellence in providing services to members of Iraqi society and its residents, as an essential feature for sustainability of entrepreneurship of the Directorate, research community strategically.

Article
The Invisible Customer: New Strategies for Targeting Consumers Who Avoid Traditional Advertising

Mohammed AL-Garaawi, Mazin Youssef, Faris Al-بatlawi

Pages: 73-80

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In the modern digital landscape, a growing number of consumers are actively avoiding traditional advertising channels. This trend is driven by factors such as information overload, advertising fatigue, and increasing concerns over data privacy. As a result, marketers face significant challenges in reaching and engaging these ad-avoidant consumers, necessitating the development of new strategies that align with consumer preferences while remaining effective. The proliferation of digital media has empowered consumers to control their exposure to advertisements more than ever before. This control has led to a rise in ad avoidance, where consumers actively seek to minimize or eliminate their interactions with traditional advertising methods. This study addresses the challenge of identifying effective marketing strategies that can engage these ad-avoidant consumers without compromising ethical standards or violating their privacy. The central research problem is to explore and identify effective marketing strategies that resonate with consumers who avoid traditional advertising. The research aims to uncover methods that not only reach but also engage this segment of the population in a way that respects their preferences and upholds ethical marketing practices. The study utilizes a mixed-methods approach, combining quantitative surveys with qualitative case studies. Quantitative surveys provide insights into the behaviors and motivations of ad-avoidant consumers, while qualitative case studies analyze successful marketing campaigns that have effectively engaged this audience. Additionally, a comprehensive literature review on digital marketing trends and consumer behavior is conducted to inform the research. Results: 1. Value-Driven Content: Content marketing strategies that offer genuine value, such as educational or entertaining content, are more effective in engaging ad-avoidant consumers compared to traditional advertising methods.2. Personalization: Personalized, data-driven marketing approaches that tailor messages to individual consumer preferences lead to higher engagement rates among ad-avoidant individuals.3. Transparency and Trust: Consumers who avoid traditional ads are more likely to engage with brands that prioritize transparency and clearly communicate how their data is used, reinforcing trust and loyalty. Recommendations: 1. Focus on Content Marketing: Businesses should invest in creating high-quality, value-driven content that resonates with consumers, as this approach is more likely to engage ad-avoidant individuals.2. Enhance Personalization: Marketers should leverage data to create personalized experiences, ensuring that marketing messages are relevant and respectful of consumer preferences, which increases the likelihood of engagement.

Article
The Reflection of the Risks of Adopting Accounting Information Systems on the Reliability of the External Auditor’s Report: The Reflection of the Risks of Adopting Accounting Information Systems on the Reliability of the External Auditor’s Report

Hussin sabah, Ali Al-Obaidi

Pages: 378-398

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The research aims to study and analyze the risks associated with the adoption of accounting information systems, particularly human, technological, environmental, and legal risks. It also addresses the literature related to the reliability of the external auditor’s report by highlighting the nature of these risks and explaining the extent to which they affect the quality and credibility of audit reports issued by local audit firms.

The research is based on the hypothesis that identifying the risks of adopting and operating accounting information systems by regulatory bodies, and relying on auditors who possess the professional capability to disclose such risks, will positively reflect on the reliability of the final audit report for stakeholders who rely on accounting information. To achieve the objectives of the study, a conceptual framework was developed that covers the accounting information system, its internal structure, and the risks associated with its adoption. In addition, the framework analyzes the dependent variable represented by the reliability of the external auditor’s report and the characteristics that this report must include. The study also clarifies the role that risk identification can play, especially risks related to human factors involving system designers and operators, and technological risks related to the information infrastructure of business organizations.The researcher concluded that the level of disclosure regarding the risks of adopting accounting information systems in audit reports is still limited and incomplete. A significant portion of audit outputs continues to focus on traditional financial tests, without expanding into the evaluation of risks associated with modern systems. It was also found that the lack of systematic identification of these risks directly affects the reliability of the audit report and reduces the ability of users of financial statements to rely on it.

The researcher recommends that audit reports should include an annex or a dedicated section addressing risks related to accounting information systems, and that an evaluation methodology should be adopted encompassing human, technological, environmental, and legal risks, in addition to determining the impact of these risks on the fairness and credibility of financial data. The study further recommends enhancing the training of regulatory staff on mechanisms for evaluating risks associated with modern systems and integrating the results of such evaluations into the contents of the external auditor’s report, in a manner that strengthens its reliability and transparency for all stakeholders.

Article
The impact of the use of depleted resources on sustainable development In the Iraq economy

محمد Al-Jubouri, حميدة Al-Jubouri

Pages: 147-163

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Depleted resources have an important role in achieving sustainable development, by pushing the production process and achieving stability, growth and economic development in both the economic and social fields, but they affect the environment in varying proportions, as they represent the greatest danger in polluting the environment and its surroundings, especially oil and coal. This is what made the need to search for alternative sources and resources to achieve sustainable development, the preoccupation of many countries that depend on one resource, and the best example of this is Iraq and Algeria,Which depleted resources represent approximately 98%  of its income resulting from the export of hydrocarbons, and the importance of this research comes from studying that depleted natural resources because of their great and distinguished role in economic growth and thus on sustainable economic development, by exploiting these resources and investing their returns through The way to support the productive sectors for the current generations to benefit from and to ensure the future of subsequent generations. The research started from a problem that is, is it possible to rely on depleted resources in achieving sustainable development,Is there a relationship between the size of those resources and the degree of achieving sustainable development, and the goal of this research stems from analyzing and measuring the relationship between depleted resources and indicators of sustainable development, and thus providing proposed solutions to address the imbalance between these variables in the Iraqi economy, as well as providing suggestions or recommendations in order to overcome obstacles that obstruct the process of sustainable development and address the problems of the economy, including the Iraqi economy

It also stems from the premise that it is not possible to rely on the revenues of depleted resources in achieving sustainable development in the Iraqi economy unless a large set of conditions and economic, institutional and societal reforms are available, in order to arrive at identifying the problem of the study, analyzing it and developing appropriate solutions to it. And standard, as well as analyzing the standard relationship to show the impact of depleted resources revenues on sustainable development indicators, and the use of various data and information necessary to reach the results of the study (research)The study concluded that the rational exploitation and management of  delectable resources in the service of development is one of the most important criteria associated with achieving sustainable development, especially with regard to  protecting the atmosphere from sources of pollution resulting from the use of energy in economic and social activities, especially in the transport and industry sector. The environment and development the emergence of sustainable development, which aims to pay attention to the interrelationship between man and his natural surroundings, and between society and its development. and limitations and obstacles encountered Unbalanced development has also led to the emergence of environmental problems in various fields, such as the increase in pollution and its impact on the quality of life, and the irrational exploitation of natural resources, including those that are depletable.

Article
Public-private partnerships for sustainable development: A field study at AL-Mustaqbal University

Ahmed Kaheet, Ali Alwan, Al-Batool Abdul-Mahdi, Sama Mousa

Pages: 140-147

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Public-private partnerships (PPPs) have emerged as a critical mechanism for promoting sustainable development, particularly in the context of higher education institutions. This field study explores the role and impact of PPPs at Future University, focusing on how PPPs contribute to achieving the university's sustainable development goals. The study uses a descriptive approach by distributing (80) questionnaires to Future University staff, which were analyzed using SmartPLS V.4. The results reveal that PPPs at Future University facilitated infrastructure development, enhanced academic programs, and promoted research initiatives aligned with sustainability goals. However, challenges such as aligning stakeholder interests, ensuring long-term commitment, and maintaining transparency were identified as barriers to maximizing the potential of these partnerships. The study concludes that while PPPs offer significant opportunities to promote sustainable development in higher education, their success depends on strong governance frameworks, clear communication, and shared value creation among all stakeholders. The study provides recommendations to strengthen existing partnerships and guide future collaborations at Future University and similar institutions.

Article
A suggestive model for the use of lean accounting techniques and target costing to Reduce costs: Applied study in the Kufa cement factory

Ali M. Kadhim, Mijbil D. Ismail

Pages: 79-90

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objective of the research to develop a proposed model for the use of lean accounting and target cost in the Kufa cement plant to reduce costs as they are among the most important techniques of strategic cost management in the field of cost accounting and management accounting, The research was conducted on kufa cement factory data to show the effect of using lean accounting techniques and target costing to reduce costs.

The research was built on a main hypothesis that the use of lean accounting techniques and target costing leads to reducing costs in the kufa cement factory in manner that is commensurate with the requirements of the modern manufacturing environment.

The research reached a number of conclusions, the most important of which is that the techniques of lean accounting and target costing are among the important techniques that reduce costs in the life cycle of the product, from the planning stage to research and development, without compromising the quality of the product. The research reached came out with a number of recommendations, including the necessity of moving the kufa cement factory to the two techniques of lean accounting and target costing, due to the multiplicity of needs and desires of customers and change in benefits and from of products, as well as their role in reducing costs.

Article
The Role of Green Marketing in Supporting Sustainable Development: Strategies for Promoting Environmental and Social Awareness

Ali Nehme

Pages: 193-186

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The concept of sustainable development has become a popular slogan in contemporary organizations. Today, it is the central focus of the programs of many governmental and non-governmental organizations, as well as many companies around the world. Sustainable development refers to meeting the needs of individuals without compromising the ability of future generations to meet their own needs. Here, marketing plays an important role, not only by aligning a company’s strategy with the environment, but also by promoting the importance of implementing this concept. Green marketing relies on the use of promotional methods that focus on the environmental benefits of products and services. By marketing sustainable solutions, companies such as Asia Renewable Energy (the case study) can, according to our research findings, raise environmental awareness among their audiences and encourage consumers to adopt environmentally friendly behaviors. Marketing green products not only promotes the environment but also reflects social values that respect human rights and equality. By applying the principles of sustainability, companies enhance the well-being of society by providing clean, sustainable energy that contributes to reducing pollution and improving the quality of life. Marketing innovations in renewable energy contributes to stimulating demand for these solutions, which enhances the ability of companies to grow sustainably. By focusing on marketing solar, wind or other renewable technologies, companies like Asia Renewable Energy can contribute to the transition to a low-carbon society. Asia Renewable Energy can serve as an excellent example of applying green marketing strategies to support sustainable development. Some of the points that can be highlighted in this study are: Renewable energy products and services The company’s focus on providing clean and sustainable energy solutions, such as solar panels and wind power. Using new or innovative technologies in the field of renewable energy, which enhances its position in the market as an environmentally responsible company. Organizing media campaigns on various platforms to raise awareness about the benefits of renewable energy and its impact on reducing the carbon footprint. Working to support development projects in local communities, such as providing clean energy to remote areas, which enhances its social role. Through these strategies, Asia Renewable Energy can effectively contribute to achieving sustainable development at the environmental and societal levels.

 

Article
Water security and its impact on agricultural development in Iraq for the period 2004-2022

Sundus Shuaibth, Sahar Kati , Suad Kadhim, Hamed Mohammed

Pages: 47-57

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Through this research, the aim is to answer a number of questions that accompany the research problem of defining the concept of water security, as well as to show the extent of the effects of water security on sustainable agricultural development in Iraq for the period (2004-2022), as well as identifying water security challenges, as well as identifying alternatives to water security supplies to create sustainable agricultural development in Iraq, given the information available today.

In this research, the researcher relied on the extrapolation process mainly, which is based on observing the effects of water security on sustainable agricultural development in Iraq for the period (2004-2022), and then there may be another scientific approach that we will resort to in the course of our treatment of the issue, which is the analytical method while following some standard procedures to understand the nature of the data and variables that affect the crisis.

Among the most prominent results of the research: German revenues received to Iraq fluctuated from the year (2004-2022), falling below (30 billion m3) in dry years, as the results showed that agricultural activity ranked first in the process of consumption of German resources, which affects and is affected by water security, at the same time, the contribution of this activity to the pollution of surface waters due to the use of fertilizers and pesticides, and the various solid and liquid agricultural waste poses on the German Environment, and then sustainable agricultural development is significantly affected by its agricultural results, and the results surface degradation of its quality as a result of storage and causes contaminated water discharged from In general, the water crisis in Iraq was not largely a problem of shortage or scarcity of available resources, nor accelerated population growth or a deficit in financial capabilities, but it is primarily a matter of failure and imbalance in agricultural policies and misuse of the human factor of the available resources in the region with the absence of political will and seriousness in action, and we have noted through this research that food production and achieving an increase in it is dependent on Water Resources, which is a determining factor in achieving both sustainable agricultural development and water security, and that the use of Water Resources in the Iraqi agricultural sector may also To some extent, it failed to rid the state budget of import restrictions and burdens, as access to food for the Iraqi citizen is still dependent on what the West ships, especially with regard to strategic foods such as cereals, which means poor efficiency of use of Water Resources in sustainable agricultural development.

The study recommended: In the absence of water security policies and strategies that regulate the management of the water sector, it is imperative to develop policies and action programs for the integrated management of water resources, as well as protecting water sources from pollution, which requires the activation of laws and legislations for water conservation and the construction of sewage and industrial water treatment plants to ensure the protection of German resources, as well as expanding the use of modern irrigation techniques such as spray and drip irrigation, redirecting water paths and distribution channels, lining irrigation channels and using pipes and automatic control gates to transport and distribute water, as well as Therefore, it is important to study and address this issue through the development of a comprehensive drought strategy in the long term in coordination with local, national and regional levels, and finally the development of national and regional plans to rationalize water uses, including the search for new resources and the study of the economics of their use and protection.

Article
Professional ethics and organizational work values

Nagham Manager

Pages: 01-02

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Introduction to professional ethics and organizational work values:

In recent years, we have seen the emergence of some concepts of social responsibility. These concepts are considered contemporary concepts, so there must be a reinforcement of these social concepts. We find that some institutions emphasize their developmental role and sense of social responsibility within the communities in which they are located. This social participation is not only important in the sense of responsibility, but has become a necessity to win the sympathy, respect, and appreciation of communities.

We find that the concept of work ethics is one of the most important social principles that stem from the full belief in the values of work, as each individual is responsible for the work he does. Of course, the concept of work ethics is closely linked to the people who perform their work in a skillful way. This does not stop at an authority or institution, whether in the public or private sector. Therefore, institutions have focused their attention specifically on work ethics and values. They seek to develop good morals such as honesty, integrity, commitment, striving for excellence, loyalty, righteousness, respect for others, and appreciating time and good use of it. They also seek to fight against everything that is not appropriate for virtuous ethics while adhering to high values for their multiple benefits for individuals, societies, and high-quality relationships.

Let's focus more on another aspect of ethical values and how they become more complex when there are situations where values conflict with other things in our lives. We know that ethics is a set of rules that define the proper behavior and also define the improper behavior. These ethical rules tell us when our behavior is acceptable and when it is rejected. We note that ethical rules exist in all societies and organizations, despite the differences that exist between one individual and another, but they are considered ethical rules that govern the behavior of humans to determine for them when their actions are right or wrong.

As for business ethics, it does not differ much from the rules of ethics that govern the behavior of individuals in our societies, and it applies the general ethical rules that govern the behavior of business organizations.

In light of this, we note the legal aspect of ethical behavior, that is, the behavior considered ethical is also legal and preferred by society and encouraged. However, there are sometimes unethical behaviors that are difficult to consider illegal. For example, when a worker takes more time than necessary to perform a particular task, is this ethical behavior? Also, when one of the workers uses the work phone for personal calls, thus the institution bears the loss of the worker's time, and bears the costs of the calls made by the worker, or he claims to be sick and does not go to work... And such behavior is not punishable by law, but many people consider some or all of them unethical.

Work is of great importance to man, as it is his source of income and livelihood. Therefore, man seeks to preserve it by adhering to work ethics and values. Let us get to know through the following lines the concept of work ethics and the importance of adherence and commitment to work ethics. It has great importance for the individual and the institution in which he works, such as enhancing the interaction between workers in a large way, which raises the efficiency of performance, improving the image and reputation of the institution, and protecting employees from fear about their future in it and depriving them of incentives and promotions on time. In addition to increasing production and profits, this is a result of each employee's commitment to perform his duties towards his work, as one of the most important work ethics is honesty, and proper time management and not exploiting work time to serve personal interests, and disrupt the interests of work and customers as some people do, and working to succeed in forming good relationships with customers, which guarantees their continuous dealings with the institution.

We can follow a set of methods and methods in order to consolidate and consolidate the ethics and values of work, such as the individual's evaluation of his performance himself, and punishing himself for the mistake he commits without being monitored by anyone. This is because he fears God Almighty, and therefore he strives to perfect his work. Administratively, this is known as the application of self-control methods. Not discriminating between workers, everyone must be subject to punishment when they are wrong, regardless of whether they are a manager, worker, or employee. They are all equal, so that the owners of senior positions in the institution do not believe that they are above punishment, which prompts them to not comply with labor regulations. Among the methods and ways to consolidate the ethics and values of work are:

  • Encouraging employees to develop their performance, and this is done by linking good performance with rewards and incentives. The employee always needs someone to encourage him to give his best for the benefit of work.
  • Raising awareness among the ranks of workers of the importance of work and that it is their source of income, and the need to preserve it and master it well, which leads to increasing the profits of the institution and raising their standard of living.

Article
Reflection of the use of value chain analysis in cost allocation: An applied study in the General Company for Textile and Leather Industry/Leather Factories

Hiba Mohsin, Jalelah Hulaihel

Pages: 112-123

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In light of rapid economic changes and the increasing intensity of global competition, economic units seek to achieve excellence and efficiency by improving the management of their resources and reducing costs without affecting the quality of products or services. Rationalizing the allocation of costs is considered one of the modern administrative methods that aims to optimize the use of resources and distribute costs to activities. Strictly proportional to its contribution to creating added value in order to achieve this goal, value chain analysis has become an effective strategic tool that contributes to improving cost allocation and enhancing institutional performance. Value chain analysis, created by Michael Porter, depends on analyzing the main and supporting activities within the economic unit and evaluating them with the aim of identifying activities that contribute to creating value. Reality of the product or service from the customer's point of view, Compared to activities that raise costs without providing a tangible return, this methodology contributes to eliminating unnecessary costs and activities that do not add value, which helps achieve greater efficiency in allocating financial and human resources. Applying value chain analysis helps in restructuring operations in a way that ensures compatibility. Between diverse activities and market needs, This contributes to reducing waste and achieving a sustainable competitive advantage. It also contributes to enabling economic units to determine appropriate pricing strategies that reflect actual costs and help enhance profitability margins.

Article
The impact of changing accounting policies according to the international accounting standard (IAS-2) on the cost of inventory in the financial statements: As applied in the general company for textile and leather industries

Zahraa Mazaal, Saddam Hashim

Pages: 85-96

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One of the most important issues that an economic unit can face is changing accounting policies in light of the diversity of accounting options and alternatives, The aim of the study is to provide an introductory introduction to accounting policies and the impact of changes in accounting policies in accordance with the International Accounting Standard (IAS-2), Changing accounting policy is one of the most important issues that an economic unit can face, The important factors in improving the quality of accounting information in the financial statements through analyzing the relationship between the application of these policies and their accuracy and reliability, The research is based on an analytical study of the financial statements issued by the General Company for Textile and Leather Industries, The research reached a set of conclusions, the most important of which is that since the financial statements prepared by the company, whether based on manual or electronic programs, are not based on accurate information generated through the integrated system, their output does not truly indicate the efficiency and benefits of the company’s operations as a result of the company’s possession of a database, Unified and updated for all data related to the company’s branches, and in particular, with regard to the technical and statistical aspects. As a result of the use of old systems, it has become difficult to quickly and accurately obtain the necessary information as a result of the division and dispersion among the company’s departments, which has made it difficult to review the resulting financial statements, As for the recommendations, the most important of them is the need for all economic units to pay attention to the inventory component because it increases the ability of the economic unit to remain in the market and obtain many revenues for the economic unit

Article
Integration between RCA and CE techniques and its role in reducing production costs -with applying to the textile industries in Iraq

مجيد Abdul Hussain, زينة Ghali

Pages: 125-135

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This study aimed to demonstrate the role of the integration of RCA and CE technologies in reducing production costs in Iraqi industrial companies, through the application to the data of the fiscal year (2020) for the Nasiriyah textile factory affiliated to the General Company for Woolen Industries, and the study showed several results from The most important of them :

- There is a possibility to apply the techniques of RCA and CE in the Iraqi industrial companies.

-The integration between the two techniques of accounting for resource consumption and simultaneous engineering leads to the optimal exploitation of idle energy and work to exploit it through the work of restructuring some of the things in the activities of the factory.

- Also, this integration enables the company's management to discover idle energy and exploit it and delete activities that do not add value to the product.

- The company's customers in general do not prefer the mat to enter furniture that matches the mat in quality and price.

The researchers presented a number of suggestions in the light of these conclusions that could contribute to developing the competitive advantage of companies operating in the textile industries sector in Iraq.

Article
The Role of Iraqi Banks and the Capital Market in Advancing Sustainable Development

Taha Abdulsalam, Haider Al-Dulaimi, Ghassan Dhahir

Pages: 11-22

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Despite the successive governments’ efforts to achieve the dimensions of sustainable development in Iraq, the current reality indicates that Iraq remains one of the countries lagging in this field. Therefore, this research analyzes the status of the banking sector in light of banking reforms and the capital market’s role in promoting and achieving the dimensions of sustainable development. It sheds light on some key indicators and concludes with a set of findings, the most important of which is that Iraq is still behind in realizing sustainable development due to the difficult circumstances it faces. These include the persistent deficit in the general budget, the lack of genuine efforts to achieve sustainable development, increasing environmental pollution, and the widespread phenomenon of financial and administrative corruption, all of which can undermine any development plan. The research concludes with a set of recommendations, the most significant of which are: monitoring the outcomes of strategic plans set by government institutions within their work programs and disclosing achievement rates in creating opportunities, employment, and realizing the benefits of large-scale production; strengthening cooperation between banks and the capital market by having banks offer diversified financial and investment services within the capital market; establishing green investment funds jointly financed by banks and investors to support sustainable development; and raising awareness among investors about the importance of sustainable development and their role in achieving it.

Article
The effect of joint auditing in narrowing the expectations gap: An analytical study of the auditors' viewpoints

احمد Hasoon, حيدر Zbaeen

Pages: 199-209

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The main objective of this research is to study the effect of applying the joint audit method in external audit offices by auditors in contributing to reducing and narrowing the emergence of the expectations gap in the performance of auditors. Because of its impact in reducing the expectations gap in auditing, the results of the field study indicated that there is a complete conviction on the part of the external audit offices of the importance of joint auditing. The results of the study were drawn from the field study with the hypothesis of the theoretical study, which indicated that there is an effect of joint auditing towards limiting the emergence of an expectations gap from the auditors' point of view. The local environment, which is no onger commensurate with the nature of some economic projects.

Article
Evaluating performance to improve the level of the University of Baghdad in the QS ranking: a comparative study of the University of Baghdad with some local, Arab, and international universities

بارق Sadiq, زهراء Abdulghani

Pages: 71-83

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The research aims to identify the criteria that contributed to the entry of the University of Baghdad into the (QS ranking) for the year 2024, as well as to identify the strengths and weaknesses in the university's performance locally, regionally, and globally. It also aims to establish a set of mechanisms and procedures followed by the university to develop and improve its competitive position within global rankings. The research problem is that there is a weak ranking level in the QS classification of the University of Baghdad. The comparative method was adopted as the appropriate approach for the research orientations and achieving its goals. The study community included universities listed in the global (QS ranking), with the research sample being one of the Iraqi universities, the University of Baghdad. A benchmarking comparison was conducted with Al-Mustansiriya University locally, King Faisal University regionally, and the University of Florida globally. The most important results of the research indicate that the University of Baghdad excelled locally in the areas of academic reputation by a margin of (5.8%), employment by a margin of (6.1%), and research citations by a margin of (0.2%). Regionally, the university excelled in the area of graduate employment by a margin of (2.8%) and the ratio of professors to students by a margin of (19.5%). However, globally, the university did not excel in any of the indicators of the global QS ranking. A set of mechanisms was proposed to improve the performance of the University of Baghdad in the QS ranking, including the necessity of publishing research in reputable international journals to enhance its academic reputation regionally and globally.

Article
Digital accounting systems and their impact on the quality of accounting information in commercial banks

Jinan Al-Dulaimi

Pages: 171-161

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This research aims to shed light on the concept of real-time financial reporting, the benefits of preparing such reports, and to demonstrate the concept and importance of financial reporting transparency. It also aims to identify the role of real-time financial reporting in improving the transparency of financial reporting. To achieve the research objectives, a questionnaire was distributed to a number of employees at the Baghdad Soft Drinks Company. The research reached several conclusions, including that real-time financial reporting represents a qualitative leap for entities seeking to maintain their competitiveness and flexibility in today's rapidly evolving environment. By providing immediate access to accurate financial data, these reports enable better decision-making, strengthen financial control, improve forecasting, increase transparency, and comply with regulations.

Article
Digital archiving: an inevitable necessity, not just an intellectual luxury?

Nagham Neama

Pages: 01

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In today's highly competitive business environment, information is the most important resource for all organizations, whether in the public or private sector. In most cases, this information is found in paper documents. Information capture systems (scanning, indexing) represent the first step in information management, allowing documents to be converted from a physical to an electronic format, as well as extracting the required information from them through digital archiving.

We also record our personal experiences and life events digitally on computers, phones, and other electronic devices, in the form of documents, emails, images, social media, and audio/video files. So, here digitization and digital archiving are very important?

Digitization and digital archiving, as an information security system, helps you to better manage personal information and records in digital repositories in an effective and secure way. It is about how you manage information and how you can make the most of it in an effective way that benefits you and your organization.

Digital archiving of documents is one of the main drivers of economic transformation, as information analysis allows you to benefit from making better decisions, which is essential for any organization regardless of its size, type, or complexity.

The development of technology and electronic communication systems in our lives has made it necessary to adopt them as a solution to the old problems that organizations face in their work. The difficulty of storing paper and keeping it safe from damage, despite the urgent need to return to it at times, led to the invention of a way to invest this technology in storing documents and information electronically. This resulted in the emergence of what is called digital archiving. Digital archiving is a necessity for website owners and businesses, as it is safe and secure in storing and retrieving all the required electronic data and files over the long term.

The process of digital archiving works to index electronic documents and files, and keep them until they are needed. It organizes this data and provides a copy of the original for use in research, auditing, and legal purposes.

The importance of digital archiving can be summarized in the following points:

  • Quick access to the required information compared to the traditional archive method.
  • No need to return to the paper archive and search through piles of papers.
  • The ability to keep a huge amount of information that paper archiving cannot sometimes store.
  • Reducing the number of employees (hidden unemployment) and tools, thus reducing the financial cost of companies.
  • Facilitating the process of information exchange and sharing with others.
  • Dispensing with unnecessary data.
  • Developing the efficiency and quality of work using modern technologies.
  • No need for large spaces in offices and institutions, and utilizing this space for more useful work.
  • Conserving the environment by reducing waste and saving paper.

Digital archiving can also store a large number of data and information that is difficult to store in the traditional archive as it is an effective and scalable method.

Digital archiving plays an important role in meeting regulatory requirements through the use of technologies. The data stored is not subject to change or modification. Through digital archiving, you can find the required information regardless of its size.

In addition to providing security means for information by identifying the people who can access it with the ability for more than one user to enter at the same time. Digital archiving also features ease of use remotely, the ability to meet the needs of the organization, and at the same time reduces the risks that the organization may face during work. In addition to its ability to restore damaged data, the ability to export data and save incoming faxes and types of emails, and the ease of handling different types of files.

Therefore, the emergence of modern information technologies has necessitated a re-examination of the traditional concepts related to the archive and the processing of its contents of documents and dealing with them. The digital archive has emerged in all its technological dimensions, and it has taken on great importance due to its close association with the contemporary digital environment, going beyond the idea of digitization and electronic archiving of the traditional paper archive, to electronic practice in a purely digital environment. There are institutions that produce, store, and retrieve their archives in a purely electronic way in unprecedented conditions traditionally.

Additional notes:

  • I have tried to preserve the meaning of the original text as much as possible while making it grammatically correct and fluent in English.
  • I have also added some clarifications and explanations where necessary to make the text easier to understand for an English-speaking audience.
  • I have used the term "digital archiving" throughout the translation, as this is the most common term used in English to refer to this concept.

Article
The effect of using sustainable balanced scorecard in the relationship between strategic cost management methods and strategic performance of Jordanian Public Shareholding Industrial Companies

Kareem Nusseir, Ahmad Husnieh

Pages: 22-42

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This study aimed to explore the effect of using a sustainable balanced scorecard in the relationship between strategic cost management methods and strategic performance of Jordanian public shareholding industrial companies by shedding light on the most important modern administrative and accounting techniques used by advanced industrial companies in managing their costs and following up on the implementation of necessary corrective and preventive measures to enhance areas of strength and address areas of weakness in their strategic performance. The study population consisted of all employees in Jordanian public shareholding industrial companies. To achieve the objectives of the study, a questionnaire was developed and distributed to (205) individuals working in Jordanian public shareholding industrial companies. (158) questionnaires were retrieved, of which (146) were valid for analysis. To test the hypotheses, Structural Equation Model (PLS- SEM).

The study found that there is an effect of using a sustainable balanced scorecard in the relationship between total quality management method and strategic performance of Jordanian public shareholding industrial companies. However, the results of the study indicated no effect of using a sustainable balanced scorecard in the relationship between other strategic cost management methods (Target costing method, comparative measurement method) and the strategic performance of Jordanian public shareholding industrial companies. Based on the results of this study, the researchers reached several recommendations, The most important was: the necessity of Jordanian public shareholding industrial companies to enhance the implementation of strategic cost management methods, especially the target costing method, due to its positive effect on the use of a sustainable balanced scorecard. Moreover, it is essential to reconsider the application of comparative measurement method and work on its enhancement to be more effective in supporting the use of a sustainable balanced scorecard and improving strategic performance

Article
A study on the impact of implementing an employee development program in enhancing skills and personal abilities: An exploratory study of the opinions of a sample of Zain Telecommunications Company Employees

Karrar dinar, Anmar Obaed

Pages: 302-312

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Employee development is a fundamental pillar for the success of any organization striving for sustainable growth and excellence in performance. It encompasses a range of processes and activities aimed at enhancing the skills, knowledge, and capabilities of employees, leading to increased productivity and improved work quality. Through continuous training, self-learning, mentoring, and providing opportunities for career growth, employee development fosters loyalty and empowers individuals to contribute effectively to organizational goals.

Article
The importance of examining internal control process in evaluating the adequacy and appropriateness of the evidence in the external audit

اسراء Abdulmelek, صدام Hashim

Pages: 113-124

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Planning the audit process is one of the basic standards and one of the audit requirements that the external auditor must abide by in order to complete the audit profession and reach the expression of professional opinion and achieve audit quality. The examination of internal control for the entity subject to audit is the first steps taken by the external auditor in order to identify weaknesses and defects in Internal control, which affects the determination of the size, adequacy and suitability of the evidence by using the statistical sampling method and depending on his personal experience. In order to continue carrying out its normal business during the coming period, the external auditor must obtain and evaluate sufficient and appropriate evidence to reach the appropriate conviction, in addition to presenting a set of recommendations, the most important of which is the need to be completely accurate in the external auditor’s report, taking into account the audit risks that lead to expressing an opinion Inappropriate in the financial statements.

Article
The impact of supply chain analysis on enhancing the effectiveness of the accounting information system: an applied study at the National Company for Chemical and Plastic Industries

Reham Salah, Ali Al-Obaidi

Pages: 287-301

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Given the challenges facing Iraqi industry—such as limited government support and the high cost of production compared to imported goods—industrial organizations are in urgent need of adopting effective technologies to improve their operational efficiency. Supply chain analysis stands out as one of the most significant of these technologies, as it helps optimize the flow of materials and information, reduce costs, and enhance the accuracy of accounting data.

This study aims to highlight the impact of supply chain analysis on strengthening the effectiveness of the accounting information system through a field application at the National Company for Chemical and Plastic Industries. The findings indicate that integrating supply chain activities with the accounting system contributes to improving the quality of financial information, controlling costs, and supporting managerial decision-making. The study further recommends the development of digital systems that integrate logistical and accounting functions, along with training personnel on modern technologies. 

Keywords: supply chain, accounting information system, operational efficiency, cost reduction , effective and ineffective activities.

Article
The reflection of integrated marketing communications on activating marketing performance: An applied research in the general company for dairy products

محمد Bashara

Pages: 190-202

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Marketing performance is critical in measuring the efficiency of the organization and its ability to achieve its goals of profits, market share and many other goals.  Promotional methods are used in an integrated manner to achieve the maximum impact on the customer, and the research problem was represented by the weak use of marketing communications with which to achieve the market share that corresponds to the quality and efficiency it offers in production.  Research with a first main hypothesis, from which four sub-hypotheses were branched, and a second main hypothesis from which four sub-hypotheses were branched.  The sample of the research was (50) individuals from the directors of departments, divisions, marketing units and marketing workers, and a set of statistical methods used in scientific research were used (arithmetic mean, standard deviation, coefficient of variation, and Spearman correlation coefficient).  The results of the research revealed the existence of a correlation and impact relationship between integrated marketing communications and marketing performance

Article
The role of electronic accounting programs in the efficiency of control performance: A field study in Iraqi private companies

Hussein Hussein, Nahidh Hamad

Pages: 50-60

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Abstract

The research sought to demonstrate the role of electronic accounting programs in the efficiency of regulatory performance within Iraqi private companies. It relied on the descriptive analytical approach to describe its theoretically proposed variables, and then collected the questionnaire that had been directed to a number of individuals working in the companies under study, who formed the research sample, numbering (391). After testing the proposed hypotheses, and analyzing them according to the SPSS program, the research conclusions were as follows: There is a significant role for electronic accounting on the efficiency of regulatory performance in the Al-Tamimi Group for Engineering Industries in Baghdad as one of the Iraqi industrial companies, and there are significant differences between the average answers of the sample members about the role of electronic accounting programs in the efficiency of regulatory performance according to the variable of the number of years of experience. Accordingly, the research recommended providing a training program on electronic accounting programs with the aim of exchanging knowledge and experiences on electronic accounting programs, training auditors and accountants to practice the process of controlling accounting information technology, providing them with the knowledge and skills they need to do their work in the best possible way, enhancing the use of electronic accounting, and applying it correctly to improve the quality and efficiency of auditing operations.

 

 

Article
The role of information technology governance mechanisms according to the COBIT framework in enhancing investors’ confidence in the presented financial statements: a field study on a sample of private Iraqi bank

وليد Azzam, جمال Daham, وليد Hindi

Pages: 137-153

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Abstract

As a result of the great developments witnessed by the business environment in recent years, this has led to the necessity of shifting all transactions in accounting systems from the manual system to the electronic system, as these systems are characterized by providing accurate results in a short time compared to the manual system. Therefore, this research aims to demonstrate the effect of applying Information technology governance mechanisms according to the COBIT framework in enhancing investors’ confidence in the financial statements, and testing whether these mechanisms (planning and organization, support and delivery, ownership and implementation, follow-up and evaluation) have a role in enhancing investors’ confidence in the financial statements. The research dealt with private banks operating in the Iraqi environment as a community to conduct the practical test, while the sample included individuals working in these banks. To obtain data, the researchers prepared a questionnaire form, where (125) questionnaires were distributed, from which (118) were recovered, of which (110) were valid for analysis. While (8) were excluded because they were not valid, the researchers adopted the statistical program (SPSS) to reach the results. The research reached several conclusions, the most important of which is that information technology governance according to the (COBIT) framework contributes fundamentally to the preparation of financial reports that are characterized by reliability and appropriateness because one of the governance standards is Highlighting the accuracy and objectivity of financial reports, in addition to adherence to rules and legislation, and this is reflected positively in enhancing investors’ confidence in the financial statements provided by the banks in the research sample. One of the most important recommendations presented by the research is the necessity of bank management adopting the COBIT framework as a means of information technology governance and control, as well as the necessity of qualifying human resources in banks to use modern and advanced information systems in order to achieve the maximum benefits desired from this technology in obtaining appropriate outputs that reflect positively. On the quality of financial reports provided by the banks in the research sample.

Article
Challenges of implementing International Financial Reporting Standard No. (9) in banks and the role of the Central Bank of Iraq in monitoring its implementation

صدام Hashim, ازهار Hussain

Pages: 2-12

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Abstract

The banking crisis occurs in the banking system when cash withdrawals from all types of bank accounts by bank customers suddenly rise, that is, when the bank’s or financial institution’s liabilities are greater than financial assets and then its inability to cover the liabilities, then the cash and its equivalents are not guaranteed. The quality of the loan portfolio and the increase in bad loans from it have an impact on the financial position, and for this reason and in the aftermath of the recent financial crisis (2008), the International Accounting Standards Board, in cooperation with international organizations, issued the International Financial Reporting Standard (9) to recalculate the expected credit losses of financial instruments according to scientific grounds To avoid defaulting in debt repayment, the research focused on the challenges facing commercial and Islamic banks in Iraq in implementing the guiding regulations issued by the Central Bank of Iraq, which mandated the application of the standard as of 2019 in light of the capabilities available in those banks.
With the aim of the research to shed light on the requirements of the standard IFRS-9) and procedures for banks in the application of the standard and the role of the Central Bank of Iraq in monitoring banks to ensure that those requirements are met. The research reached several conclusions, the most important of which is that the timing of the application of the standard is not appropriate due to the circumstances that Iraq is going through, and many commercial activities have stopped due to the outbreak of the Corona virus with the decline in oil prices. 2019 until a later time until the appropriate environment for the application is available

Article
The repercussions and repercussions of the drug phenomenon on achieving sustainable development

Nagham نعمة

Pages: 01-02

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Abstract

Drugs are among the most serious problems facing modern societies. Their negative effects are not limited to the individual alone but extend to impact all aspects of social, economic, and environmental life. This phenomenon has grown significantly in recent decades, affecting communities regardless of their level of economic or cultural development. Drug abuse is not restricted to a specific group; it spans different ages and social classes, making it a pressing issue to address in order to maintain social stability.

The drug phenomenon arises at a time when the world faces significant challenges in sustainable development, which aims to balance economic growth, social justice, and environmental protection. This is where the danger of drugs lies, as they represent an obstacle to achieving these goals. Addiction leads to a decline in the economic productivity of individuals and societies, increases the burden on the healthcare system, and exacerbates crime and violence, hindering efforts to improve the quality of life and achieve social justice.

At the same time, drug trafficking contributes to environmental destruction through the excessive exploitation of land and pollution resulting from illegal drug manufacturing and trade. Therefore, sustainable development cannot be achieved in any society without implementing effective strategies to combat the drug phenomenon and reduce its negative impacts.

Article
An exploratory study of the opinions of a sample of employees in retail stores in Iraq

Azhar Sehen

Pages: 197-205

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Abstract

Branding is a vital means of product identification and represents a fundamental aspect of marketing, distinguishing a company's products from those of its competitors and conferring a competitive advantage. This study aims to assess the extent to which Iraqi retail stores (BIG) value branding and their employees' awareness of its importance in achieving superiority and competitiveness. The study adopted a descriptive analytical approach, and data was collected through a random survey of 1,087 merchants in Baghdad. Statistical analysis was used (SPSS V.24). The results revealed a strong, positive relationship between branding and the dimensions of competitive advantage (cost, quality, flexibility), while the relationship was weak with the delivery dimension. The added value of the study lies in its focus on the variables of branding and competitive advantage, offering practical contributions to how to invest in branding to enhance competitive advantage and increase profits. This positively impacts the stores' positioning and ability to achieve goals in a competitive market.    

Article
The effect of emotional intelligence on the organization’s reputation - field research for a sample of private banks in Baghdad

ناظم Al-Zeidi, صفا Al-Ezzi

Pages: 169-187

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Abstract

The current research aims to identify the extent of the influence of emotional intelligence on the organization’s reputation for a sample of private banks in Baghdad, as well as the extent of the interest of private banks in research variables and their dimensions, to come up with a set of recommendations that contribute to improving their practice and adoption of these variables, and based on the novelty of the variables and their importance to banks. On the one hand, and society on the other hand, the research adopted the descriptive and analytical approach in completing a chapter and discussion, and it was applied in a sample of private banks in Baghdad, so that the research community (285) of the leaders represented by everyone who occupies the functional positions (bank manager, assistant manager, bank manager Department, Associate Director of Department, Division Officer), a questionnaire was distributed to them (170) to investigate opinions about the variables studied, and it was supplemented with data, observations and limited interviews, while the research used programs (SMART PLS V.3.3 - SPSS V.26 - AMOS V.25) To analyze the primary data, with the adoption of descriptive and inferential statistical methods represented in (the normal distribution test, the exploratory factor analysis, the confirmatory factor analysis, the validity and reliability test, the arithmetic mean, the standard deviation, the relative coefficient of difference, etc. Relativity ratio, Pearson correlation coefficient, simple linear regression coefficient, multiple regression coefficient) to test the research hypotheses stemming from the main questions, and the statistical analysis showed a number of results, the most prominent of which was the keenness of private banks to improve their organizational reputation, by directing emotional intelligence (self-feeling assessment, Feeling regulation, the use of feeling) to improve its level, while the evaluation of self-feeling and the regulation of feeling directed to improving creativity, innovation, and social responsibility, it added the use of feeling to the two dimensions, self-feeling assessment and feeling organization to improve the level of quality, performance, vision and leadership.

Article
Mechanisms for promoting organizational culture and its impact on adopting environmentally friendly technology

Hawraa Al- Sudani, Abbas Hussein

Pages: 424-434

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Abstract

This study aimed to determine the impact of organizational culture promotion mechanisms on the adoption of environmentally friendly technologies in the Iraqi Ministries of Environment and Industry and Minerals. While the impact of organizational culture has been extensively studied, its specific effect on the adoption of environmentally friendly technologies has not been previously investigated, which constitutes the epistemological problem addressed by this study. Furthermore, the Iraqi environment suffers from a lack of applied studies and empirical evidence related to environmental sustainability. Therefore, this study seeks to answer the central question: What is the impact of organizational culture promotion mechanisms on the adoption of environmentally friendly technologies? This study was conducted in the Iraqi Ministries of Environment and Industry and Minerals. Data were collected from a purposive sample of 110 senior administrative leaders in these ministries.

The study employed an inductive approach and used a descriptive-analytical method to present and analyze its data. Data analysis was conducted using SPSS and Amos software. Exploratory and confirmatory factor analysis was used to verify the quality of the study instrument and model. Descriptive analytical tools such as the arithmetic mean, standard deviation, and coefficient of variation were used to present, analyze, and interpret the study data. Simple regression was used to test the hypotheses.

The study concluded that the mechanisms adopted to enhance organizational culture constitute an integrated and interconnected system that fosters an organizational environment supportive of adopting environmentally friendly technologies. These mechanisms have a cumulative and interactive impact on promoting environmental values ​​and transforming them from mere theoretical concepts into daily organizational practices. When leadership adopts exemplary environmental behaviors and expresses a clear commitment, designs reward systems to encourage green practices, creates a flexible organizational culture adaptable to technological changes, uses rituals and symbols that reinforce environmental identity, and provides training programs that develop environmental awareness and skills, they collectively create a profound cultural shift. This shift makes the adoption of environmentally friendly technologies not merely a response to external demands, but an integral part of the organizational identity and an automatic behavior for employees at all levels.

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Entrepreneurship Journal for Finance and Business

College of Business Economics at Al-Nahrain University

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