Cover
Volume 7, Special Issue 4 (2026)

Published: August 25, 2026

Pages: 98-111

Research Article

The impact of strategic planning on total quality management to improve academic performance: A proposed applied model for business college specializations

Rafiaa T. Ahmed 1 Maan A. Mohammed 1 Huda Saad 2
1Department of financial and banking technologies, Al-Hawija technical college, northern technical university, Iraq
2Department of organizational and work psychology and human resources management, faculty of humanities and social sciences, university of Oum El Bouaghi, Algeria
History
  • Received: June 13, 2026
  • Available Online: August 25, 2026
DOI

https://doi.org/10.56967/ejfb2026922

Abstract

This study aims to build an applied model that explains the impact of strategic planning in activating total quality management to improve academic performance in business schools. To achieve this, the study seeks to explain the basic concepts of strategic planning and total quality management, and to establish the correlational and complementary relationship between them in the educational environment. The study relied on the descriptive analytical approach of previous literature and international standards for academic accreditation. The study concluded that strategic planning represents the basic guiding input, while total quality management provides the executive environment to raise the efficiency of academic performance outcomes (education, scientific research, and accreditation). The study recommends that business schools adopt the proposed model as a comprehensive administrative tool to achieve institutional excellence and keep pace with labor market requirements.

Keywords

References

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