Search Results for strategic-planning
Abstract
This research aims to demonstrate the effectiveness of using strategic planning using the Pfeiffer method in improving marketing innovation for the purpose of helping the researched company to adopt an effective strategic method and contribute to promoting marketing innovation. and marketing innovation), and the data was collected by distributing a questionnaire prepared for this purpose, as the research community was represented by Iblal Medical Supplies Company in the city of Baghdad. A main branch from which four sub-hypotheses branched out. The hypotheses were tested through a set of statistical methods and tools (arithmetic mean, standard deviation, coefficient of difference) and inferential statistical tool (Spearman and Guttman coefficient). The researcher reached a set of conclusions, the most prominent of which are: The company The respondents used the Pfeiffer method in improving marketing innovations, but insufficiently, in addition to the lack of interest in employing the method in innovation in pricing and distribution methods. Based on the foregoing, the researcher recommends the need for additional attention to innovation in distribution and pricing methods in a manner that suits its orientation and improves its competitive position, and more promotion of its products and devices through social networking sites to motivate existing and potential customers to acquire the company's devices and products.
Abstract
The research aims to clarify the role of strategic planning in training and developing human resources and its effective role on the organization in question. Of importance and specificity, as this sector is affected by a set of political, economic and geographic factors that play an important role in shaping the vision, mission and goals of this organization. Therefore, this research started from a problem expressed with an intellectual and applied question, and then diagnosed the level of its importance, impact, and the possibility of its application in organizations, and then applying this study. The study used a set of statistical analyzes and tests using statistical programs, where the sample consisted of (120) employees at different administrative levels who were randomly selected from various departments (Ministry of Foreign Affairs) who are related to the training and development process. The study reached a set of conclusions, the most important of which is that most training programs are short-term, and this type may not benefit the trainee in all cases, as the training needs must be determined and then allocate the necessary and sufficient time for training
Abstract
Research aims to Know range the human resources development for the electronic management application in the General Traffic Directorate, the research sample, and to clarify the relationship between human resources development variables, such as training management, skills and improving competency for employees, and the application of electronic management, A questionnaire was prepared for the research sample and distributed to a group of administrative and technical staff working in the Traffic Directorate, the research sample to Know range the human resources development in order to apply electronic management without deviations, The research hypothesis came with two main hypotheses: the correlation hypothesis and the impact hypothesis, Through the researcher's field visit to the Directorate, he found a weakness in developing its human resources, The General Directorate of Traffic is of the important directorates in the country, as the Ministry of Interior relies on it to provide services to citizens, which is witnessing a high demand by citizens, which makes it necessary to think In improving the provision of its services and facing the weakness of the application of electronic management by paying Interest to the human resources development, and this is the research problem.
The most important conclusions and recommendations There is a weakness in the training programs provided by the Directorate of the research sample because the Directorate does not prepare training programs to meet the requirements of the workers, so the researcher recommends the need for a strategic planning for the development of human resources and their attachment to the electronic management in the Traffic Directorate, research sample, Increasing the training programs provided by the Directorate to improve the skills and abilities of employees.
Abstract
The current research aims to determine the role of strategic vision in achieving marketing creativity within industrial companies. To accomplish this objective, a number of production companies were selected in the Duhok Governorate to test the conceptual relationship between the two main research variables. The questionnaire was adopted as the main tool for data collection and was distributed among department heads and decision-makers in the selected industrial companies. A total of (30) forms were distributed, all of which were returned and included in the analysis. The research employed the SPSS program to analyze the data and test the correlation and regression between strategic vision and marketing creativity. The results showed a significant and positive correlation between the two variables, and the existence of a clear impact of strategic vision—through its dimensions of insight, consensus and acceptance, uniqueness, and extensive thinking—on marketing creativity. The research recommends increasing focus on strategic foresight and visionary planning within industrial firms to enhance creative marketing practices and improve competitiveness in a dynamic market environment.