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Arabic

Search Results for capabilities

Article
The impact of marketing capabilities on agile marketing

Muhammad Bishara

Pages: 3-15

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Abstract

The study aims to know the relationship between the independent variable represented by marketing capabilities and their dimensions (market sensing capabilities, marketing learning capabilities, market targeting capabilities) with the dependent variable, which is agile marketing and its sub-dimensions (reducing excessive marketing operations, reducing surplus inventory for marketing operations, reducing inappropriate transportation). It is necessary to reduce excessive processing steps, reduce defective outputs in marketing, and reduce waiting times. The sample of the study was (50) male and female employees at various levels and administrative responsibilities specialized in providing oil products at the Vegetable Oil Factory, which is one of the important companies in Iraq that seeks to provide its products to customers in a way that exceeds competing companies. The research problem is represented by the limited interest in the Vegetable Oil Factory in Baghdad for marketing. Agile in his marketing work through the optimal use of marketing capabilities. And its lack of readiness for change in order to adopt the modern marketing philosophy to enhance its goals and marketing performance in the Iraqi business environment, in addition to the presence of many wasted money, effort, time and resources during the company’s marketing operations. To achieve the objectives of the study, a model was formulated for the study consisting of two main variables, and two main hypotheses were derived, the first related to correlation and the other to influence. The most important conclusion reached is that there is an acceptable presence of marketing capabilities in the vegetable oil factory that helps in achieving lean marketing.

Article
The effect of strategic learning in adopting digital business strategies through the mediating role of strategic capabilities analytical exploratory research of the views of a sample of mobile telecommunications companies managers in Holy city of Karbala

Alaa Al-Turfi

Pages: 142-158

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Abstract

The aim of the research is to test the mediating role of the strategic capabilities in strengthening the relationship between strategic learning and digital business strategies by application in a sample of mobile telecommunications companies in the holy Karbala province, and in order to achieve this, Asia Cell, Zain Iraq, Korek Telecom, Al-Kafeel Security and Iraq Sale have been selected as an applied field. To search by distributing a questionnaire that included (64) respondents managers of the research sample companies, it included branch managers, department heads, divisional officials, administrative, technical and engineering units, as well as managing directors of private agencies. The simple correlation coefficient (Pearson) was used, and the simple regression equation as well as descriptive statistical methods (arithmetic mean, standard deviation) by adopting SPSS V.23 program, while the Sobel test was approved to prove the significance of the mean variable. And one of the most important conclusions that was reached is that the strategic capabilities have an effective influence in enhancing the relationship between strategic learning and the digital business strategy of companies, the research sample in light of competition in the Iraqi mobile telecommunications sector. The research was concluded with a number of recommendations, the most prominent of which is the need to employ the mediating role of the strategic potential in enhancing the influential relationship between strategic learning in order to adopt a digital business strategy within the rapidly growing telecommunications sector in line with the provision of new services that add value to the companies of the research sample as well as their employees across its geographically diverse branches.

Article
The role of knowledge management capabilities in the components of the response characteristic of supply chains: a field study in the Traffic Directorate of Nineveh Governorate

Ayman الطائي

Pages: 33-54

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Abstract

The aim of the research was to diagnose the role that knowledge management capabilities (operations and infrastructure) contribute to the response of supply chains with their various components (the response of the operations system, the response of logistics operations, the response of the network of processors), the Traffic Directorate in Nineveh Governorate was the research field chosen for the Applied side of the research, and the research community was represented by the employees of this Directorate, and a random sample of the research community was selected intentionally from the research community who work directly in providing services for issuing official documents to citizens (issuing and renewing market the questionnaire was the main tool in data collection, as (100) forms were distributed, (91) of which were retrieved valid for analysis, the descriptive analytical approach was also adopted in the research, and the statistical software (Smart PLS 4) was employed, including some statistical tests in testing research hypotheses, and one of the most prominent results of the research was the presence of different levels of influence exerted by the variables lying in this research in the approved variables.

Article
The Impact of Entrepreneurial Orientation on Marketing Capabilities: exploratory research in some Iraqi travel and tourism companies

ياسر Al-Khafagi

Pages: 220-237

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Abstract

The aim of this paper is to determine the impact of the entrepreneurial orientation through five dimensions: innovativeness, proactiveness, risk-taking, competitive aggressiveness, and autonomy - on the marketing capabilities that include: pricing, product development, channel management, marketing communication, selling, market information management, marketing planning, and marketing implementation. The research was conducted in (23) Iraqi travel and tourism companies. Analytical descriptive research method. The questionnaire is the tool used to collect research data. Statistical programs (SPSS V.23 and AMOS V.23) were used to analyze the data. The study sample was randomly selected and consisted of (78) individuals from these companies. The research found a strong positive effect of the entrepreneurial orientation on the marketing capabilities, and that the greatest effect of the entrepreneurial orientation was on the pricing ability, and the least effect of the entrepreneurial orientation was on the ability of marketing communication. The research highlights on the level of variables and the nature of the relationships between them in the tourism sector in the Iraq.

Article
The strategic immunity response to organizational health requirements within the framework of artificial intelligence applications

Radeef Hakam, Madyan AL Mushattat

Pages: 238-249

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Abstract

The study addresses the nature of the intertwined and integrated relationship between the organizational health of business organizations in the Iraqi tourism sector and strategic immunity, according to what these variables witness from the emergence of artificial intelligence with its capabilities and driving powers in supporting the organizational environment to predict potential risks and challenges during future periods, as well as increasing the level of transparency in the business environment and improving the integration of artificial intelligence in the organizational circle, starting from planning and passing through describing the nature of internal processes, reaching the achievement of targeted institutional goals. Thus, the three variables: artificial intelligence, strategic immunity, and organizational health are no longer just individual concepts, but have become institutionalized strategic tools prepared for the future.

One of the most important determinants of the current study lies in addressing an underexplored research area. To the best of our knowledge, there is a notable scarcity of prior studies that integrate strategic immunity, organizational health, artificial intelligence, and organizational culture within a unified framework. Existing Arab and international studies tend to examine these dimensions separately, rather than as interconnected drivers of digital organizational resilience.

Article
Digital readiness and managerial perception of artificial intelligence in the Hospitality Sector: A comprehensive analysis of Jordan's Five-Star classified hotels

Mohammad Al Tweici, Obida Hasanat

Pages: 59-74

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Abstract

This study aimed to analyze the level of digital readiness and managerial perception of artificial intelligence applications in Jordan's five-star classified hotels. The study employed a descriptive-analytical approach and was applied to a sample of 342 managers and employees from 28 five-star hotels in Amman, Aqaba, and Petra. The results revealed that the level of digital readiness was moderate (3.42), while managerial perception was high (4.18). The findings also demonstrated a strong positive correlation (r=0.742, p<0.001) between digital readiness and managerial perception of artificial intelligence.

The contribution of this study lies in providing a comprehensive scientific framework that links digital transformation capabilities with hotel innovation through exploring the role of managerial perception as a critical factor in accelerating the adoption of artificial intelligence technologies. Furthermore, the study contributes to bridging the research gap in Arabic literature by presenting empirical evidence on the reality of Jordanian hospitality, thereby providing decision-makers and managers with a foundation for developing more sustainable digital strategies capable of enhancing competitive advantage.

The study recommends the necessity of investing in human capital and developing supportive national digital policies to accelerate digital transformation in the sector. Additionally, the study recommended developing comprehensive strategies to enhance digital readiness and build managerial capabilities in the field of artificial intelligence, with emphasis on investing in human capital.

Article
The Impact of Organizational Behavior on the Quality of University Education: A Field Study at the College of Administrative Sciences/Al-Mustaqbal University

Amel Ali

Pages: 93-81

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Abstract

Organizational behavior plays a pivotal role in enhancing the quality of education in general and university education in particular. This is achieved through the availability of technology, an appropriate structure, and an environment that aligns with the needs and capabilities of employees, contributing to motivating individuals to advance and innovate, and enhancing their capabilities to enhance their teaching performance and achieve quality education. Therefore, this research addresses the topic of organizational behavior and its impact on the quality of university education. The research aims to shed light on the concepts of organizational behavior and educational quality and to identify the extent of the relationship and impact of organizational behavior, represented by its four components (individuals, organizational structure, technology, and environment), on the quality of education.

The descriptive analytical approach was used, and data was collected through a questionnaire distributed to a sample of 50 faculty members using the statistical program (SPSS) version 29.

The research concluded that organizational behavior is one of the fundamental and strategic pillars aimed at achieving quality university education, with a close relationship between them reaching 92%. There is also a significant impact of organizational behavior on the quality of education. The study recommended the need to promote positive organizational behavior in the university environment and develop flexible organizational structures and technological and environmental techniques, which would contribute to improving the quality of university education and enhancing faculty performance.

Article
Digital Transformation and Sustainable Management in Iraqi Universities

Nagham Neama

Pages: 01-02

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Abstract

Universities worldwide have recognized the challenges of digital transformation in the face of rapid technological advancements, which have become an integral part of the educational system for all academic programs. This integration brings numerous advantages to all stakeholders in the educational process. Traditional methods, techniques, and tools have become outdated, prompting universities to enter into agreements with specialized global companies in technology, software, and tools. These agreements aim to equip their infrastructure for the educational process across various academic programs and disciplines, building knowledge and skills for students and preparing them for the job market in the era of digital transformation affecting all sectors.

Digital transformation is no longer an option but a necessity for institutions striving to enhance their efficiency and ensure their sustainability. The rapid growth of digital technology, advancements in smart devices and systems, increased data processing capabilities, and artificial intelligence have led to revolutionary changes. Dealing with the digital society requires investment in human resources and competencies possessing digital skills, capabilities, passion, ambition, and dialogue. This entails adopting a comprehensive approach to teaching methods, focusing on future requirements.

As mentioned earlier, digital transformation has become an urgent necessity that educational institutions seek to establish and dedicate. Educational technologies and digital platforms are not just concepts; they are now essential practices for the educational and learning processes. Universities need to leverage digital technologies to improve educational processes and practices, enhance learner and teacher experiences, and support the creation of effective and enduring educational models. Digital transformation helps universities operate more efficiently, remain competitive in global rankings and accreditations, and succeed in preparing learners for digital work environments.

In this context, digitization is a necessity in higher education institutions, attracting top students and improving the experience of courses, educational materials, and training processes in general. It enables monitoring and tracking to identify obstacles and challenges in training and reduce the risk of dropout. However, hesitation in understanding and seizing opportunities to move towards this digital environment still exists. It is essential for digital transformation to align with communication principles, ensuring its commitment to meet the expectations of various groups interested in economic, social, and environmental dimensions.

Article
Strategic analysis of the internal environment and its impact on achieving sustainable competitive advantage

زهراء Sagheer, علي Al- Hilawy

Pages: 64-74

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Abstract

This study deals with the strategic analysis of the internal environment and highlighting the strengths that are invested to achieve the goals of the institution and reduce the weaknesses faced by the institution and represent an existing danger to reach the goals of the institution, and the role of those internal dimensions in achieving competitive advantage and maintaining and sustaining it, Knowing the availability of strengths in banking institutions and monitoring and reducing weaknesses that they are exposed to, especially since institutions live in a rapidly changing environment with renewed desires in the tastes of customers, which necessitates achieving a sustainable competitive advantage appropriate to its capabilities and capabilities, which enables the institution to excel in its field of specialization by providing various Unique to its customers and always better than its competitors, This research was applied through the use of data for a number of commercial banks operating in the Middle Euphrates region on a sample of managers working in them with a total number of (100) respondents for the period from 1/8/2022 to 29/9/2022, and a number of statistical analyzes and tests were used. Using the statistical programs (AMOS), (Excel, (Spss), a special measuring tool has been designed to collect the necessary data that serves the research topics.

The research has reached a set of conclusions, the most important of which are: Banking institutions are affected by the internal factors of strengths and reduce the weaknesses that institutions are exposed to in order to face competition and competitors, The research concluded with a set of recommendations, the most important of which were: The necessity of analyzing the internal environment of the institutions to find out the appropriate strengths and exploiting them correctly and to reduce the weaknesses that they are exposed to and reduce them or confront them to reach the success of the institution and face market competition.

Article
Strategic alliances are an introduction to dealing with strategic shocks: A study of the opinions of a sample of the administrative leadership of contracting companies operating in the city of Mosul

Yaser Bhagat

Pages: 32-46

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The research aims to clarify the influence exerted by strategic alliances and its dimensions represented by (value chain partnership, licensing arrangement, joint projects, mutual service union) on strategic shocks and its dimensions represented by (the industrial environment factor (exchange rate fluctuation), the institutional environmental factor (Soft budget constraints are offset by hard one), the company's capabilities (low versus high leverage) and the relationship between them, and the researched field was the contracting companies operating in the city of Mosul (listed within the Iraqi Contractors Union/Ninawa branch), which were chosen to conduct the applied aspect of the research, and the electronic questionnaire was distributed to The researched field was conducted via the WhatsApp application for contractors working in the city of Mosul, and (98) responses were obtained via the electronic link prepared for this purpose. The research community consisted of general managers of contracting companies. The descriptive analytical approach was adopted in the research, and statistical software (spss) was employed. v.27) for statistical analysis of the collected data, and the most prominent results were the presence of an inverse relationship between both strategic alliances and strategic shocks, and there is also a significant effect between strategic alliances on strategic shocks.

Article
The effect of positive psychological capital on the quality of job life in the General Directorate of Education Rusafa in Baghdad Governorate

Suhaer Sideeq

Pages: 125-139

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In an attempt to address realistic problems that greatly affect educational institutions in Iraq in general, and in the Ministry of Education in the General Directorate of Education in Rusafa in Baghdad governorate in particular, The research aims to identify the level of positive psychological capital and the quality of job life in the General Directorate of Rusafa Education in Baghdad Governorate, and to determine the effect of positive psychological capital in its dimensions (Self- Efficiency, optimism, hope, and flexibility), on the quality of job life and its dimensions (engagement with work, innovation performance , Strength of experience, and job happiness). Applying to the Ministry of Education in the General Directorate of Rusafa Education in Baghdad Governorate, a simple random sample of 300 workers was chosen. The research relied on the descriptive and analytical method.
The research found that the level of positive psychological capital among employees of the General Directorate of Rusafa Education is very high, and that the quality of job life in the General Directorate of Rusafa Education is also very high, and it was found that there is a strong direct correlation between the positive psychological capital and the dimensions of the quality of job life, and that There is a strong impact of the positive psychological capital dimensions on the quality of job life in the General Directorate of Rusafa Education in Baghdad Governorate. The research recommended providing the necessary support to develop the distinguished knowledge and capabilities of workers, and occupy the distinguished among them in the appropriate positions. With a focus on the human and social aspects of the workers, and working to support them in order to provide a stable work environment that helps to support and develop the level of enthusiasm, devotion and indulgence, and then link to work and achieve job happiness.

Article
Using linear programming to determine the optimal composition of production in light of scarcity of economic resources available to economic

Sahar Muhammad Ali

Pages: 112-120

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The establishment is considered the center of strength for the economy of any country by meeting the needs of the community in terms of goods and services. Determining the optimal combination of production in light of the constraints of energy and demand is one of the most important pillars of the success of the establishment or factory in the market, noting that it depends on searching for the desired quantities of products based on the limited and scarcity of resources and energies. productivity required for production.

The linear programming model is among the most important quantitative methods used in building the mathematical model that enables decision-makers and those in charge of implementing them to reach the required goals in light of the available capabilities, as it is used to determine the optimal distribution of scarce resources, which usually include raw materials involved in the production process and machinery. equipment, allotted time and capital, and it is applied to many work problems and in various fields such as finance, production, marketing, distribution, etc.

Article
The reality of cybersecurity in five-star hotels in the golden triangle area in Jordan

Mohamed Zahry, Mohamed Al-Twaisi

Pages: 130-140

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In light of the expansion of the use of modern technology in hotel organizations and the transition to the post-informatics era; The importance of cybersecurity has emerged in hotels protecting their data and maintaining the confidentiality of customer data, so that cybersecurity has become one of the competitive advantages that hotel organizations seek to possess by building dynamic cybersecurity capabilities to achieve long-term competitive advantage. The research aimed to measure the extent to which the administrative leaders of five-star hotels in the Golden Triangle region of Jordan realize the importance of cybersecurity. The research followed the Qualitative approach. It also relied on a questionnaire to collect study data from five-star hotel managers, with a size of (16) items. The research recommended partnerships with international companies specialized in cybersecurity, attracting skilled human resources in the field of cybersecurity, and establishing a cybersecurity unit inside the hotel

Article
The impact of quality of work life in enhancing organizational citizenship behavior: An exploratory study of the opinions of a group of workers in private hospitals in Karbala (Al-Kafeel Hospital, Al-Hujjah Hospital, Zain Al-Abidin Hospital as a model).

عادل Al-Nasrawe

Pages: 203-215

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Abstract

The study centered on the fact that there is an ideological controversy related to the problem of the study, as it aimed to know the role of the quality of work life among workers in private hospitals, the focus of the research (Al-Kafeel, Zain Al-Abidin, Al-Hujjah) Its dimensions (salary adequacy and fairness, correct working conditions, opportunities to exploit capabilities, opportunities for career growth, social integration) and its impact on organizational citizenship behavior in its dimensions (altruism, conscience awareness, sportsmanship, civility, voluntary participation). The problem of the study was raised out of the most important questions, which is the degree of availability of the quality of work life and organizational citizenship behavior and the level of the relationship between them in terms of correlation and influence. Out of (108) employees, according to the nature of their work. Statistical data were analyzed using the statistical program (Spss.V25), and to test the validity and reliability, the Alpha Crow-Nbach coefficient was used, and to test the hypotheses of the study, the PEARSON simple correlation matrix was used. The researcher came to the conclusion that there is a correlation between the two variables, as it was a strong positive correlation, which indicates a high presence and awareness of the concept of quality of work life among hospital workers, which enhances organizational citizenship behavior.

Article
Assessing the banking entrepreneurial of joint stock companies: An applied study in a sample of Iraqi private commercial banks

Nagham Neama, Noor Mohammed

Pages: 119 -124

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The research aims to find out the extent of the existence of Banking Entrepreneurial in private ethnic commercial banks, as all banks seeking Entrepreneurial need to be able to manage able to find a kind of harmony, between their capabilities and technical skills and total knowledge, and possessing the vision of the future to achieve the bank's objectives, to reach a strong competitive position, and highlight the problem of how interested private banks are in the pure leadership of the research sample banks is (Ashur Bank Al-Mansour Bank, Baghdad Bank) has found a weakness in the indicators of banking leadership and recommended the need to adopt a culture of Banking Entrepreneurial and support creativity and innovation and encourage it. The research will be dealt with through four investigations, the first research includes the methodology of the research, the second discussed the theoretical aspect of the research and the third research included the practical aspect of the research, and the fourth discussed the conclusions and recommendations

Article
Banking mergers in Arab countries and their impact on the efficiency of the banking sector: Selected case studies

Zahraa Abdulstar, Star Al-Bayati

Pages: 61- 77

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Abstract

The aim of this research is to try to shed light on the effectiveness of the work of banks when approving mergers between them, to identify the extent to which the banking system benefits from banking mergers, as it is one of the important means of raising the effectiveness of the banks’ performance and increasing their financial capabilities as a step to encourage banks to merge with each other.

Banking merger has repercussions on the performance of the banking sector in improving the level of profitability and banking liquidity.

The research relied on the deductive approach by monitoring and studying some international experiences, (evaluating the experience of the merger of First Gulf Bank with SABB Bank, and financial data were taken two years before the merger and four years after the merger) and (evaluating the experience of the merger of First Gulf Bank and National Abu Dhabi, and financial data were taken. Two years before the merger and four years after the merger) and he also used the quantitative method by using financial indicators to reach the results of evaluating these experiences.

The research reached a set of conclusions, the most important of which is that the merger had positive repercussions on the banking performance of liquidity indicators, while it had a negative impact on profitability indicators. There is a noticeable increase in the customer base and an increase in banking capital

 

 

 

Article
Measuring the effectiveness of fiscal policy tools in financing public budget deficits of selected developed countries for the period (2002-2019)

احمد Al-Bajjari, هاشم Alarqoob

Pages: 56-77

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Abstract

The research aims to analyze the content of the theoretical relationship between fiscal policy and the public budget deficit by defining the concept, types and tools of fiscal policy on the one hand, and the concept and types of public budget deficit and methods of financing it on the other hand, as well as building a measurement model to study and analyze the effectiveness of these tools in financing public budget deficits for selected advanced countries during the period (2002-2019), and through the use of modern economic measurement tools within the software (Stata 14.2 & EViews 12) and using the (Panel Data) data collection method, a (CD-Test) test for cross-sections was conducted as an initial step to determine the tests that will be used In order to find out the static of the variables and whether they fall within the tests of the first or second generation, and after making sure that there is no reliability between the cross-sections, the Levin, Lin and Chu (LLC) test was used, If its results showed that some variables have a unit root, that is, some variables are stationary in the level and others are stationary in the first difference, and accordingly, this will lead us to include these variables in the model, and we will have a dynamic model, and in this case we will deal with the models of temporal slowdown and the best example On that, it is the auto-regressive distributed lag model for dynamic panel data model (Dynamic Panel ARDL Model) and with its three estimators, which are the mean group estimator (MGE), pooled mean group estimator (PMGE) and the dynamic fixed effects estimator (DFEE). The Husman Test has been used. In order to differentiate between the three capabilities; The test showed that the combined group mean estimator (PMGE) is the best. The Husman Test was used to compare the three estimators; The test showed that the pooled group mean estimator (PMGE) is the best.

Article
The impact of international economic sanctions on economic development: Iran is a model

Fawzia Aziz

Pages: 112-124

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The issue of international sanctions on Iran because of its nuclear program is one of the thorny and complex issues due to the differing positions of the countries of the region on the Iranian nuclear program and on the relations between Iran and the countries of the region, as well as the position of the United States of America, the most influential power in the file of this program.

The economic sanctions on Iran prompted the latter to continue its nuclear program and return to the arms race in many different forms and manifestations, but this led to a decline in Iran’s economic capabilities, especially its financial ones, and a restriction on Iranian oil production as it constitutes the main and important resource along with gas in running the wheel of the energy economy, and a decrease in Iranian oil production. Economic growth and oil exports declined despite Iran adopting the so-called resistance economy or war economy based on smuggling. Iran also faces major political and security challenges in light of the risks surrounding it, in addition to increasing interference in its internal affairs due to the increasing number of expatriate workers in its societies. The pretext of labor-exporting countries to provide them with protection and incite political and religious conflicts, not to mention the fear of the outbreak of a direct military confrontation, which portends a humanitarian catastrophe with undesirable consequences. The most prominent results were the impact of international economic sanctions on the gross and real domestic product, economic development, and the high rate of inflation and unemployment, which made The Iranian economy is vulnerable to structural imbalances and the loss of its role in global economic activities.

Article
The role of accounting education in developing the accounting culture to meet the labor market requirements

علي Al-Obaidi, حسين Mohammed

Pages: 28-50

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The study aimed to study and diagnose the nature of the relationship between accounting education practices and the process of developing the level of accounting culture for universities output. The study was based on a main hypothesis that states the existence of advanced accounting educational practices at the theoretical & practical level and provision of all human , physical capabilities to achieve this purpose, may reflect in achieving a set of positive results, the most important of which is to support the local labor market with a group of accountants who possess the highest possible level of accounting culture and who can be relied upon to accomplish the accounting tasks and duties assigned to them in the best possible way. Three sub-hypotheses have been derived and formulated that emphasize, the existence of a moral correlation with statistically significant between advanced accounting education practices at the theoretical & practical levels applied in universities and the process of developing, raising the level of accounting culture for accountants. In order to accomplish the aims of the study and test the validity of the hypotheses related, a group of professors in accounting sciences serving in the accounting departments of Iraqi governmental universities for the academic year (2020-2021) , a group of graduates accounting departments of Iraqi universities for the academic years (2010-2020) and employers serving in a group of governmental and private banks in Iraq were selected to represent the study sample, by designing three questionnaires distributed to each group in a stratified random way , then in order to analyze the data collected and measure the relevant variables of the study, a set of relevant statistical methods and procedures was selected and adopted.
The study reached a set of conclusions and recommendations, the most important of which are that modern accounting education practices are not the only tools or source for developing the level of accounting culture, as there are other sources of accounting culture, including the accumulated experience of practicing the accounting profession, the accounting media represented by means of accounting communications, cultural publications, and scientific issued of accounting councils responsible for presenting accounting concepts and ideas to society in general and the accounting community in particular, despite the multiplicity of these sources, accounting education practices remain the main and most influential source for the accounting profession, which requires the availability of efficient staff of accounting to ensure accurate application and correct interaction by students, in addition the study recommended the necessity to achieving an acceptable level of compatibility between curriculum , procedures applied by scientific accounting departments and accounting legislation , rules issued by Professional accounting councils and boards in order to contribute in developing the level of accounting culture for universities output in accordance with the requirements of the labor market's needs and wishes in the best possible way.

Article
Role of Enterprise Resource Planning Systems in Achieving Competitive Priorities: The Egyptian International Pharmaceutical Industries Company "Epico" in Dakahlia governorate

عماد النجار

Pages: 238-247

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This study investigates the effect of Enterprise Resource Planning Systems on achieving the Competitive Priorities. It also aims to determine the relationship between the Effectiveness of Enterprise Resource Planning Systems and achieving the Competitive Priorities. The researcher adopted the descriptive analytical approach and used a questionnaire as a primary tool for data collection. The study population consisted of (130) workers at the Egyptian International Pharmaceutical Industries Company "Epico" in Dakahlia governorate.

This study revealed a significant effect for the Effectiveness of Enterprise Resource Planning Systems on achieving the Competitive Priorities (56%). There is a strong positive correlation relationship between Effectiveness of Enterprise Resource Planning Systems and achieving the Competitive Priorities (0.746). The study draws a set of recommendations the most important of which, First: Management's attention to improving the capabilities of users of enterprise resource planning systems. Second: To increase the awareness of the importance of the cost element. Third: To take care of customers' needs and expectations.

Article
Human development is essential to reducing poverty in Ira

Haidar Al Dulaimi, Shaymaa Mohaisen, Sohaila Al-Hajimi

Pages: 222-231

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Human development is the process of expanding individuals' choices and capabilities, enabling them to achieve better and more productive lives. Human development is essential for poverty reduction, as it helps empower the poor by providing them with the skills, knowledge, and resources needed to improve their lives.

Human development helps improve individuals' health by providing healthcare and proper nutrition. This, in turn, leads to increased productivity and reduced medical costs. Human development also contributes to job creation by supporting small and medium-sized enterprises and providing vocational training.Governments, international organizations, and civil society must invest in human development by providing healthcare, education, and vocational training, and by promoting community participation by involving the poor in decision-making that affects their lives. Human development is a powerful tool for poverty reduction. By investing in human development, we can build more just and prosperous societies.

Article
Measuring the Administrative Capacity of banks and their impact on Lending Behavior through the Employment determinant

علي Fares, زهراء Abdel Wahab

Pages: 177-190

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The research aims to measure and analyze the total effect (direct and indirect) between the administrative ability of the research sample banks (the independent variable) and the lending behavior (the dependent variable) through the employment determinant (the mediator variable). 8 commercial banks were used, or 23% of the total listed banks In the Iraqi Stock Exchange of 35 banks for the period (2006-2020). Administrative capacity has an important role in the allocation and diversification of investments, including loans, which have suffered from a high concentration recently due to the low levels of administrative capabilities of the research sample banks.  Management ability was measured and analyzed using Data Envelope Analysis (DEA), and lending behavior was measured by Herfndahl-Hirschman analysis method, and employment was measured by the natural log ratio of the number of employees.  The hypotheses of the study were tested using the statistical program (SmartPLS.v.3.) The research reached a set of results, the most important of which is that there is a significant effect of the administrative ability of the research sample banks in the lending behavior through the employment determinant, and this research concluded with a number of recommendations, the most important of which is the need to pay attention  The research sample banks raise the levels of their administrative capacity because of their positive effects on directing lending behavior through the employment determinant.

Article
Competition and anti-monopoly policies: Strengthening international relations and reforming the political system in Iraq: A comparative study with the UAE

Asaad Hamzha

Pages: 52-62

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This essay examines how important anti-monopoly and competition laws are for promoting global collaboration, economic expansion, and avoiding market distortions. The report emphasizes Iraq's desire to use competition laws as a springboard for a larger plan to develop trade and economic ties domestically and abroad. The study examines how Iraq might adopt and modify comparable frameworks to support free market policies, improve consumer welfare, and promote industrial growth by comparing them to the United Arab Emirates' (UAE) effective implementation of competition legislation. Based on the UAE's strategy, the study suggests actions Iraq should take to create strong competition laws, such as bolstering judicial processes, strengthening regulatory frameworks, and boosting institutional capabilities. These initiatives seek to advance sustainable economic growth and bring Iraq into compliance with international norms. Iraq may foster a fair, competitive environment that draws investment and advances its sociopolitical and economic goals by putting in place a regulatory framework influenced by the UAE's experience. To guarantee the efficient execution and supervision of competition laws, the report suggests collaborating with regional partners like the United Arab Emirates and launching extensive reforms in Iraq's regulatory agencies.

Article
Challenges of implementing International Financial Reporting Standard No. (9) in banks and the role of the Central Bank of Iraq in monitoring its implementation

صدام Hashim, ازهار Hussain

Pages: 2-12

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The banking crisis occurs in the banking system when cash withdrawals from all types of bank accounts by bank customers suddenly rise, that is, when the bank’s or financial institution’s liabilities are greater than financial assets and then its inability to cover the liabilities, then the cash and its equivalents are not guaranteed. The quality of the loan portfolio and the increase in bad loans from it have an impact on the financial position, and for this reason and in the aftermath of the recent financial crisis (2008), the International Accounting Standards Board, in cooperation with international organizations, issued the International Financial Reporting Standard (9) to recalculate the expected credit losses of financial instruments according to scientific grounds To avoid defaulting in debt repayment, the research focused on the challenges facing commercial and Islamic banks in Iraq in implementing the guiding regulations issued by the Central Bank of Iraq, which mandated the application of the standard as of 2019 in light of the capabilities available in those banks.
With the aim of the research to shed light on the requirements of the standard IFRS-9) and procedures for banks in the application of the standard and the role of the Central Bank of Iraq in monitoring banks to ensure that those requirements are met. The research reached several conclusions, the most important of which is that the timing of the application of the standard is not appropriate due to the circumstances that Iraq is going through, and many commercial activities have stopped due to the outbreak of the Corona virus with the decline in oil prices. 2019 until a later time until the appropriate environment for the application is available

Article
The problem of desertification and its repercussions on the agricultural sector in Iraq dimensions and processing capabilities

رقية Khalaf, ندى Satam

Pages: 175-190

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Abstract

Desertification is not a modern phenomenon, but the seriousness of this phenomenon has exacerbated and increased in recent times, and the problem of desertification has become a global problem, and it is basically a man-made phenomenon that is exacerbated by climate changes. Soil erosion, erosion, spread of sand dunes, land degradation, low crop productivity, weak capacity of agricultural and pastoral systems, and many social problems. Therefore, it is at the heart of the serious challenges and threats facing sustainable development with far-reaching negative effects on natural resources, the environment, economic and agricultural activity, physical infrastructure, and food security. The research problem is The continuous rise in the ever-increasing and changing human requirements of agricultural and food commodities and the increase in population and the consequent social changes have doubled the need to exploit additional resources to meet food requirements at a time when large areas of land suffer from the problem of desertification, The research aims to know the reasons for the exacerbation of the phenomenon of desertification and its repercussions on the agricultural sector in Iraq, The consequences thereof and the possibilities available for treatment. We assume that human factors exert the strongest influence in the exacerbation of this phenomenon to side Unsustainable Exploitation of Natural Resources The research concluded that desertification is one of the environmental problems that the more they aggravate and increase in severity, The more difficult and costly it will be to treat them financially and technically.

Article
A study on the impact of implementing an employee development program in enhancing skills and personal abilities: An exploratory study of the opinions of a sample of Zain Telecommunications Company Employees

Karrar dinar, Anmar Obaed

Pages: 302-312

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Abstract

Employee development is a fundamental pillar for the success of any organization striving for sustainable growth and excellence in performance. It encompasses a range of processes and activities aimed at enhancing the skills, knowledge, and capabilities of employees, leading to increased productivity and improved work quality. Through continuous training, self-learning, mentoring, and providing opportunities for career growth, employee development fosters loyalty and empowers individuals to contribute effectively to organizational goals.

Article
Measuring the revenue and expenditure gap in the Turkish tourism sector for the period 1990-2018

رباح Al-Khatib, غيداء Al-Abdali

Pages: 129-141

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Abstract

The tourism sector is no longer just a social phenomenon for some individuals and groups only, but has also become to include recreational activities of economic, social, cultural and environmental dimensions, due to the arrival of hundreds of millions of tourists to various countries and tourist regions, which encouraged many countries to work to stimulate and replace tourism. To a real industry and a tool to achieve economic and social development, the tourism sector in Turkey has competitive capabilities that can enter the international trade arena in the era of globalization and the liberalization of services trade, but what is distinguished by Turkey in terms of natural resources And historical sites constitute a natural competitive advantage for them, in spite of this, its role is multiplied by modern developments in a world in which the competitiveness of international tourism that is based on technological innovations and information technology such as the Internet, electronic commerce and modern means of communication. Based on the above, the research assumed that the tourism sector depends on the surrounding environment, whether political, economic or social, and this affects it.
The research included two studies, the first one was concerned with the theoretical and conceptual framework of the tourism sector, while the second one was concerned with measuring the revenue and expenditure gap in the Turkish tourism sector.
The research included two studies, the first one was concerned with the theoretical and conceptual framework of the tourism sector, while the second one was concerned with measuring the revenue and expenditures gap in the Turkish tourism sector.
Perhaps among the most prominent results of this research, Turkey has become, in the last two decades, a destination for culture, the pursuit of knowledge, and the destination of medical tourism for many Arab countries, as well as leisure tourism for most countries of the world, and it relies heavily on a variety of historical sites and coastal resorts on the Aegean Sea and the Mediterranean Sea.
As for the most important proposals that came out of the research, it is the necessity to use tourism as an engine to achieve balanced regional development and raise the standard of living for less developed regions that possess tourism resources and resources.

Article
Calculation of expected credit risks according to the IFRS9 standard and its implications in the volume of credit by application at the National Bank of Iraq

Montadar Shaker, Saddam Hashem

Pages: 202-219

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The research focuses on calculating the expected credit risks according to the IFRS9 9 standard and how to apply this standard in the National Bank of Iraq. IFRS9 9 is an accounting standard that deals with the classification, financial value of financial assets and the management of risks related to them. Modern accounting standards require considering the financial risks of loans and other financial products owned by the bank. The IFRS9 9 standard aims to supply a comprehensive credit risk management system and supply a probable estimate of expected losses on loans and other financial products. The process of calculating the expected credit risk by the IFRS9 9 standard includes several main steps. First, financial products should be classified according to the degree of expected risk. This classification is based on the quantitative and qualitative information relevant to the bank and the credit risk assessment for each category. After that, the expected credit size for each category is decided based on forecasting models and risk estimates. These models are based on a set of accounting, economic and business standards. Historical data and current information are used to decide the expected credit volume and the possible risks entailed by financial portfolios. According to accounting standards, banks must include the expected credit volume in periodic financial reports and constantly update it. This helps third parties, such as investors and regulators, to understand the bank's exposure to credit risks and the efficiency of the bank's risk management. This process is reflected in the volume of credit applied at the National Bank of Iraq by improving the bank's understanding of credit risks and thus the ability to make better decisions in granting loans and managing risks. The aim of this research is to study the calculation of expected credit risks following the IFRS9 9 standard and analyze their impact on the credit volume in its application at the National Bank of Iraq. The focus is on understanding the details of the standard and how to apply it to improve risk management and make better decisions in granting loans. Through this research, we have concluded that calculating the expected credit risks by IFRS9 contributes to enhancing the bank's understanding of credit risks and improving its efficiency in risk management, and the correct application of the standard helps in supplying more transparent and predictable financial reporting of potential losses. Based on the findings, there are some recommendations for improving risk management at the National Bank of Iraq and applying the IFRS9 standard. The bank should strengthen its technical capabilities to collect and analyze financial data and credit ratings in a more correct and effective manner, and the bank should supply continuous training to employees on the standard and methods of its implementation and the use of proper predictive models to calculate the expected credit risks. Finally, the bank should give financial reports in an organized and transparent manner, explaining the expected credit volume and the potential risks entailed by this volume. This will help investors and regulators understand the extent of the bank's exposure to credit risks and the efficiency of the bank's risk management.

Article
Activating the learning dimensions of strategic crisis management in the organization: An analytical study of the views of a sample of managers in the Kirkuk Health Department

Ahmed دانوك, Mudafer حسين

Pages: 145-158

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Abstract

The study sought to activate the learning dimensions of the organization to become a (learning organization) capable of managing its strategic crises, so learning is the way that preserves its potential and strengthens its capabilities to be more rapid in reaction to successive changes and crises, so if organizations want to be effective in an environment dominated by uncertainty It has to rely on its ability to learn, and the availability of its dimensions will provide it with the ability to manage its strategic crises. Hence, the research problem started through a set of research implications that were:
- Is there a correlation relationship between the learning organization and strategic crisis management.?
- Is there an effect of the learning organization in strategic crisis management?
- Is there a contribution to the dimensions of the learning organization in strategic crisis management.?
The research assumed the existence of these dimensions in the researched organizations and how these dimensions affect the organization’s strategic crisis management, in order to achieve a flexible response to the turbulent changes of the crisis, and to achieve these objectives, a set of field-tested hypotheses were formulated by adopting the opinions of the members of the research sample, in order to accurately test the hypotheses and ensure their validity. Relying on a number of statistical methods appropriate for these relationships.
The research reached a set of Conclusions which confirmed its hypotheses to show the existence of a positive moral correlation as well as the existence of a moral impact of the learning organization in strategic crisis management. The educational dimensions of the organization as an explanatory variable have been identified 68% of the change in strategic crisis management as a responding variable. To present a set of recommendations aimed at activating the positive relations achieved and indicating the aspects that need to redraw their future paths in the researched organizations in particular and the corresponding organizations in general to confront the multiple crises, especially the (Covid-19) crisis.

Article
The role of green banks in achieving environmental sustainability: A field study in a sample of Iraqi banks

ابراهيم Abbood, نغم Neama

Pages: 75-86

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The research aims to review the role of green banking in achieving environmental sustainability, by clarifying the basic concepts of green banks and environmental sustainability, and identifying the most important advantages of green banks, and thus showing the effectiveness of using green banking products and services in achieving environmental sustainability.

The study was carried out in a sample of Iraqi banks, and to achieve the goal of the research, the questionnaire was used as a main tool for data collection, and it consists of (50) paragraphs for the purpose of measuring the dimensions of the study, according to the (Likart) scale with five-weights, and statistical methods were used to process the data for the purpose of reaching the results. Depending on the statistical analysis program (SPSS).

The research has a main hypothesis that there is a statistically significant relationship between green banks and environmental sustainability. The research reached a main conclusion, which is that Iraqi banks possess great material and human capabilities that, through their proper employment, can play a greater role in the process of protecting the environment.

And the most important recommendations of the research is the necessity of cooperation and unifying efforts between the Central Bank and the Ministry of Finance by drawing a road map for converting all Iraqi banks to green banks that care about the environment.

Article
Application program and performance budgeting in some sectors in Iraq based on the Egyptian experience

Ameer Abdulrahman, Adi Ali

Pages: 177-193

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Abstract

The research aims to clarify the mechanism for implementing the program and performance budget and its importance as a modern tool for financial reform by adopting the descriptive approach and the case study approach by reviewing the Egyptian experience in implementing this type of budget, in addition to designing a proposed model for implementing the program and performance budget in three ministries (Electricity, Construction and Housing, and Health) in line with the Iraqi national strategic objectives. The research showed that the success of the Egyptian experience in implementing this budget requires a clear institutional structure, integration between planning, financing, and implementation, and the availability of advanced information systems. The research also showed that ministries such as Health, Electricity, and Construction and Housing have appropriate capabilities for the gradual implementation of the program and performance budget, especially with the presence of projects that can be evaluated and performance monitored. This requires an explicit legal and legislative framework that requires the adoption of the program and performance budget, which is considered one of the fundamental obstacles facing implementation in Iraq.

Article
The Impact of Entrepreneurship on Sustainable Development

Doha Khalaf

Pages: 254-267

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Sustainable development refers to the rational use and efficient investment of resources to ensure biological and environmental balance while preserving the rights of future generations. Entrepreneurship is a powerful and effective tool for achieving this development. The Iraqi Ministry of Planning has approved the 2030 Sustainable Development Strategy in accordance with the agenda launched by the United Nations. Therefore, this research aims to shed light on the available capabilities, challenges facing sustainable development, and the levels of achievement of its goals.

Iraq is still lagging behind in achieving the seventeen Sustainable Development Goals, and this requires attention. A national strategy should be adopted to revitalize all sectors and encourage innovation, while supporting and improving youth training opportunities and creating job opportunities commensurate with their academic and professional qualifications. Work should also be done to achieve social peace and reform budgeting systems for programs to achieve the Sustainable Development Goals.

Article
The effect of using the targeted Kaizen cost TKC in achieving competitive advantage: Applied research in the gas filling company)

Shadia Abbas, Noor Shahatha, Khulood Wanas

Pages: 95-107

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Abstract

Due to the technological development witnessed by the world and the open market, Iraqi companies have become unable to maintain their market share and compete with similar foreign companies, so it was necessary to rely on management accounting techniques, so the targeted Kaizen cost technology was TKC, which has a significant impact on improving product quality and rationalizing its cost to achieve competitive advantage The research is to apply a set of practices to improve quality and reduce costs along the product life cycle by adopting modern technologies that contribute to supporting the capabilities of the economic unit to reach the competitive advantage, and the importance of the research is by adopting the targeted Kaizen cost technology and the possibility of its application in the gas filling company to achieve continuous improvement. KC technology is of great importance in managing the quality cost of the product along the product life cycle and determining the methods or ways to rationalize it. The research also recommended the necessity of adopting TKC technology, which includes comprehensive and continuous improvement to achieve the competitive advantage associated with quality and cost.

Article
Measuring the impact of strategic vigilance reflection on innovative marketing: Research edited by a sample of employees of the Iraqi cmompany for the manufacture and marketing of dates (mixed contribution)

امجد Ismaail

Pages: 2-18

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Abstract

The organizations are interested in adopting everything that includes the upgrading of strategy and strategy planning processes to develop marketing processes, as it enables the organization to delve into new horizons that increase its competing potential and its marketing capabilities, so the established systems need to Distinguished management leaders are able to better adapt to environmental change, as they help the organization achieve many mutually friendly advantages.
The research studies two different actors with each other to be the creative framework for research, both of which are (strategic vigilance, innovative marketing), where research ensures its theoretical and practical aspects are comprehensive coverage of the problem, as the search enables the use of the best possible Available from theoretical information in scientific sources available from a very well-known, and to make sure that research hypotheses can be accepted through analysis and interpretation of the diagnosis of correlation and influence between its variables from another side, as the faith uses the method of intentional sample to obtain data The required questionnaire prepared for this purpose, based on statistical methods for the analysis of those data provided by the statistical program (SPSS V.18), according to the exploratory approach to the analysis of the problem.
The researcher concluded that there are correlations to the amount of ( 0.188 ) and impact relationships of ( 93.51 ) between research variables ( strategic vigilance, innovative marketing ), for the target sample of the number ( 30 ) seen, where a number of conclusions were marked the most important ownership of the company ( The target is a database that suffers from the tin of reliable technological methods, or is not available to all employees of the company, in addition to having technology that is not very advanced or is not approved to provide new products ), as well as to make recommendations for a return from The most important ones ( the need to find an electronic database using modern technical methods that all workers can access, access and evaluate their information).

Article
Towards a fair competitive environment: A study on the shortcomings of Iraqi legislation in curbing monopolistic practices

Rouaa Atiyah

Pages: 10-18

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In light of the growing trend towards a market economy and the liberalization of trade exchanges, achieving a fair competitive environment has become one of the fundamental pillars of any economic system that seeks efficiency, innovation, and consumer protection. However, monopolistic practices – whether explicit or disguised – are among the most significant challenges that hinder this path, especially in countries where legislation still fails to keep up with the complexities of the modern market.

The Iraqi legislative environment, despite having a competition law, still suffers from a weakness in deterrent and monitoring tools, and a lack of specialized institutional mechanisms capable of monitoring and limiting monopolistic practices, especially those that take the form of covert alliances or control through technology. Despite the issuance of the Iraqi Competition and Anti-Monopoly Law No. 14 of 2010, the legislative and regulatory reality reveals a deep structural flaw in the ability to effectively confront monopolistic practices, The existing texts are characterized by a degree of generality and ambiguity, and do not reach the level of technical detail necessary to track modern monopolistic practices, especially those that occur through data control, hidden pricing, and cross-market alliances. Additionally, the absence of precise definitions for key concepts, such as 'dominance' and 'anti-competitive agreements', weakens the ability of courts and regulatory bodies to apply the texts rigorously and consistently. This is further compounded by institutional shortcomings. The concerned bodies responsible for law enforcement lack independence, human resources, and specialized technical capabilities, which often renders their oversight merely symbolic. Furthermore, the mechanisms for investigating monopolistic practices and the accompanying judicial procedures suffer from slowness and complexity, which undermines the deterrent effect of legal intervention. In light of these circumstances, an unequal market environment is reproduced, allowing certain economic actors to entrench their monopolistic positions at the expense of the principle of equal opportunities and consumer rights.

Article
Water security and its impact on agricultural development in Iraq for the period 2004-2022

Sundus Shuaibth, Sahar Kati , Suad Kadhim, Hamed Mohammed

Pages: 47-57

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Abstract

Through this research, the aim is to answer a number of questions that accompany the research problem of defining the concept of water security, as well as to show the extent of the effects of water security on sustainable agricultural development in Iraq for the period (2004-2022), as well as identifying water security challenges, as well as identifying alternatives to water security supplies to create sustainable agricultural development in Iraq, given the information available today.

In this research, the researcher relied on the extrapolation process mainly, which is based on observing the effects of water security on sustainable agricultural development in Iraq for the period (2004-2022), and then there may be another scientific approach that we will resort to in the course of our treatment of the issue, which is the analytical method while following some standard procedures to understand the nature of the data and variables that affect the crisis.

Among the most prominent results of the research: German revenues received to Iraq fluctuated from the year (2004-2022), falling below (30 billion m3) in dry years, as the results showed that agricultural activity ranked first in the process of consumption of German resources, which affects and is affected by water security, at the same time, the contribution of this activity to the pollution of surface waters due to the use of fertilizers and pesticides, and the various solid and liquid agricultural waste poses on the German Environment, and then sustainable agricultural development is significantly affected by its agricultural results, and the results surface degradation of its quality as a result of storage and causes contaminated water discharged from In general, the water crisis in Iraq was not largely a problem of shortage or scarcity of available resources, nor accelerated population growth or a deficit in financial capabilities, but it is primarily a matter of failure and imbalance in agricultural policies and misuse of the human factor of the available resources in the region with the absence of political will and seriousness in action, and we have noted through this research that food production and achieving an increase in it is dependent on Water Resources, which is a determining factor in achieving both sustainable agricultural development and water security, and that the use of Water Resources in the Iraqi agricultural sector may also To some extent, it failed to rid the state budget of import restrictions and burdens, as access to food for the Iraqi citizen is still dependent on what the West ships, especially with regard to strategic foods such as cereals, which means poor efficiency of use of Water Resources in sustainable agricultural development.

The study recommended: In the absence of water security policies and strategies that regulate the management of the water sector, it is imperative to develop policies and action programs for the integrated management of water resources, as well as protecting water sources from pollution, which requires the activation of laws and legislations for water conservation and the construction of sewage and industrial water treatment plants to ensure the protection of German resources, as well as expanding the use of modern irrigation techniques such as spray and drip irrigation, redirecting water paths and distribution channels, lining irrigation channels and using pipes and automatic control gates to transport and distribute water, as well as Therefore, it is important to study and address this issue through the development of a comprehensive drought strategy in the long term in coordination with local, national and regional levels, and finally the development of national and regional plans to rationalize water uses, including the search for new resources and the study of the economics of their use and protection.

Article
The effect of strategic intelligence in customer relationship management: An analytical study of the opinions of a sample of administrative leaders in some private banks in Baghdad

قاسم Alwan, عقيل Obaid

Pages: 16-31

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Abstract

This research aims to know the role that strategic intelligence performed in its dimensions (forecasting, organized thinking, partnership, invention, and benchmarking) in influencing customer relationship management in its dimensions (customer acquisition, strengthening the relationship with the customer, customer retention, customer satisfaction) for a sample of private banks In the province of Baghdad, the two researchers relied on the questionnaire as a measure of the research variables, and the relationship between them was tested by selecting intentional sample that included (106) of (principals of senior departments - departments - and administrative units) working in the banking sector using statistical methods(SPSS, v.25) The results showed a direct impact relationship of strategic intelligence in managing customer relations, and the increasing interest of the surveyed banks in strengthening the relationship with the customer, which was one of its most prominent goals, and the research reached to a number of recommendations, most notably working on paying attention to strategic intelligence and activating its role among banking leaders to support invention capabilities and improve the reality of banking services.

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Entrepreneurship Journal for Finance and Business

College of Business Economics at Al-Nahrain University

Print ISSN: 2708-8790 | Online ISSN: 2709-4251

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