Cover
Volume 7, Special Issue 6 (2026)

Published: October 25, 2026

Pages: 129-143

Research Article

The role of artificial intelligence in enhancing sustainable human resource management practices: An applied research at Al-Mustaqbal University / College of Administrative Sciences

Duha k. khalif 1
1College of administrative sciences, Al-Mustaqbal university, Babylon, Iraq
History
  • Received: August 14, 2026
  • Available Online: October 25, 2026
DOI

https://doi.org/10.56967/ejfb2026987

Abstract

This study explores the role of artificial intelligence in enhancing sustainable human resource management practices through a practical application at Al-Mustaqbal University College. The aim of the research is to investigate how AI technologies can improve the efficiency and effectiveness of administrative procedures. The research problem lies in the lack of comprehensive understanding of the role of artificial intelligence in developing human resource management strategies, which adversely affects the sustainability of administrative practices. A sample of 150 employees was selected, comprising administrative leaders in the College of Administrative Sciences, to collect data through specially designed questionnaires. The findings revealed that artificial intelligence could significantly contribute to improving recruitment, training, and performance analysis processes, thereby enhancing organizational effectiveness. In light of these results, it is recommended to activate the use of artificial intelligence in human resource management to better apply sustainability principles and enhance administrative capabilities.

Keywords

References

  1. Al-Khalidi, K., & Al-Abbas, A. K. (2025). Istikhdam tiqniyat al-dhaka' al-istina'i al-mutaqaddim l-tahsin al-ada' al-mu'assasi bi-qita'at al-a'mal bi-madinat al-Riyadh [Using advanced artificial intelligence techniques to improve institutional performance in business sectors in Riyadh]. Majallat al-'Ulum al-Iqtisadiyya wa-l-Idariyya wa-l-Qanuniyya, 9(9).
  2. Abdul-Razzaq. (2024). Dawr al-dhaka' al-istina'i fi tahsin jawdat al-bahth al-'ilmi: Unmudhajan [The role of artificial intelligence in improving the quality of scientific research: A model]. Majallat Warith al-'Ilmiyya, 6(18), 31.
  3. Aust, I., Matthews, B., & Muller-Camen, M. (2023). Common Good HRM: A paradigm shift in Sustainable HRM. Human Resource Management Review, 33(1), 15–28.
  4. Brown, T., et al. (2024). Advancements in large language models and their cognitive capabilities. Tech Research Journal, 12(2), 45–60.
  5. Chams, N., & García-Blandón, J. (2019). On the importance of sustainable human resource management for the adoption of sustainable development goals. Resources, Conservation and Recycling, 141, 109–122.
  6. Cohen, E., Taylor, S., & Muller-Camen, M. (2018). HRM's role in corporate social responsibility and sustainable development. Routledge.
  7. Cooper, D. R., & Schindler, P. S. (2014). Business research methods (12th ed.). McGraw-Hill.
  8. De Prins, P., Van Beirendonck, L., De Vos, A., & Segers, J. (2014). Sustainable HRM: Bridging theory and practice through the 'Respect Openness Continuity' framework. Management Revue, 25(4), 263–284.
  9. Diaz-Carrion, R., López-Fernández, M., & Romero-Fernandez, P. M. (2018). Evidence of different types of HRM in Europe: Implications for sustainability. International Journal of Human Resource Management, 31(1), 1–31.
  10. Dwivedi, Y. K., et al. (2023). “So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI. International Journal of Information Management, 71, 102642.
  11. Ehnert, I. (2014). Sustainable human resource management: A conceptual and exploratory analysis from a paradox perspective. Springer Science & Business Media.
  12. Ehnert, I., Parsa, S., Roper, I., Wagner, M., & Muller-Camen, M. (2016). Reporting on sustainability and HRM: A comparative study. The International Journal of Human Resource Management, 27(2), 88–108.
  13. Field, A. (2009). Discovering statistics using SPSS (3rd ed.). Sage.
  14. Guerci, M., Decramer, A., Van Waeyenberg, T., & Aust, I. (2019). Moving beyond the link between HRM and economic performance: A study on the individual well-being. Journal of Business Ethics, 160(1), 57–74.
  15. Haenlein, M., & Kaplan, A. (2019). A brief history of artificial intelligence: On the past, present, and future of artificial intelligence. California Management Review, 61(4), 5–14.
  16. Jabbour, C. J. C. (2015). Environmental management and strategic human resource management: Creating a specific framework. Journal of Cleaner Production, 103, 210–222.
  17. Kaplan, A., & Haenlein, M. (2019). Siri, Siri, in my hand: Who’s the fairest in the land? On the interpretations, illustrations, and implications of artificial intelligence. Business Horizons, 62(1), 15–25.
  18. Kramar, R. (2014). Beyond strategic human resource management: Is sustainable human resource management the next approach? The International Journal of Human Resource Management, 25(8), 1069–1089.
  19. Macke, J., & Genari, D. (2019). Systematic literature review on sustainable human resource management. Journal of Cleaner Production, 235, 1–13.
  20. Mariappanadar, S. (2019). Sustainable human resource management: Strategies, practices and challenges. Macmillan International Higher Education.
  21. Mazur, B. (2015). Sustainable human resource management: The concept and its implementation. Journal of Corporate Responsibility and Leadership, 1(1), 45–58.
  22. Miller, K. (2024). AI and the future of digital transformation. Global Tech Reviews.
  23. Podgorodnichenko, N., Akmal, A., Edgar, F., & Everett, A. M. (2022). Sustainable HRM: A systematic review of multi-stakeholder systems. Employee Relations: The International Journal, 44(2), 295–312.
  24. Renwick, D. W., Redman, T., & Maguire, S. (2013). Green human resource management: A review and research agenda. International Journal of Management Reviews, 15(1), 1–14.
  25. Russell, S. J., & Norvig, P. (2022). Artificial intelligence: A modern approach (4th ed.). Pearson.
  26. Sarker, I. H. (2021). AI-based modeling: Techniques, applications and research issues towards automation, intelligent and smart systems. SN Computer Science, 2(158), 1–20.
  27. Sekaran, U. (2003). Research methods for business: A skill building approach (4th ed.). John Wiley & Sons, Inc.
  28. Stahl, G. K., Brewster, C. J., Collings, D. G., & Hajro, A. (2021). Enhancing the role of human resource management in corporate sustainability and social responsibility. Human Resource Management Review, 30(3), 1–12.
  29. Zaugg, R. J., Blum, A., & Thom, N. (2011). Sustainability in human resource management. Evaluation Report, University of Bern, IOP Press.