Cover
Volume 7, Issue 3 (2026)

Published: September 25, 2026

Pages: 31-50

Research Article

Digital leadership in hotel organizations and its role in rnhancing crisis management approaches: An applied study in first-class hotels in Basra governorate

Hassan O. Ghdaab 1
1Technical college of management, middle technical university, Baghdad, Iraq
History
  • Received: October 18, 2025
  • Revised: November 20, 2025
  • Accepted: November 23, 2025
  • Available Online: September 25, 2026
DOI

https://doi.org/10.56967/ejfb2026739

Abstract

This study aims to highlight the role of digital leadership in enhancing the capabilities of hotel organizations to confront crises. The main objective of the study is to identify the extent and nature of the relationship between the independent variable (digital leadership) and the dependent variable (crisis management styles). The research problem emerged from the main question: "Is there an impact of digital leadership in hotel organizations on enhancing crisis management styles in five-star hotels in Basra Governorate?" A hypothetical model was presented to test the main and sub-hypotheses and to answer the research questions. The study field consists of five-star hotels, while the study population includes managers and employees of hotel organizations in Basra, represented by (Shams Al-Basra Hotel, Basra International Hotel, Horizon Hotel, and Grand Millennium Basra Hotel). A questionnaire was used as the data collection tool, distributed manually, and all forms were valid for analysis, with 40 completed forms. The descriptive-analytical approach was used to analyze the collected data, employing several statistical methods. The results of the study indicated that the results of the simple linear regression test for the second main hypothesis showed that the dimension with the greatest explanatory power for the changes occurring in the dependent variable (crisis management) is the digital guidance dimension, with an explanatory coefficient of (23.4%), followed by the digital insight dimension with an explanatory coefficient of (17.5%), and finally the digital competence dimension with an explanatory coefficient of (14.4%).

Keywords

References

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