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Arabic

Search Results for company-management

Article
The effect of supply chain flexibility in achieving customer delight: An analytical survey in the General Company for Electrical and Electronic Industries

نور Radi, مها Al-Azzawi, Kadhem Al-Jashami

Pages: 141-154

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Abstract

The research aims to test the effect of the flexibility of the supply chain with its dimensions (the flexibility of the mix, the flexibility of the new product, the agility of the supply chain and the flexibility of distribution) on the customer’s happiness. The problem of the research is the lack of interest of the management of the company in question (the General Company for Electrical and Electronic Industries) in applying some dimensions of the flexibility of the supply chain and in a way that meets the needs and desires of renewable customers and in a way that enhances the achievement of joy for them, and for the purpose of achieving the objectives of the research and answering the questions, the questionnaire was adopted as a tool for collecting data that was distributed to a sample An intentional group of (55) respondents represented by (the general manager of the company, his assistant, department managers, factory managers and their agents), and a number of statistical methods were adopted to know the level of importance of research variables as well as to test hypotheses using the statistical program (SPSS V.28), and accordingly The researchers adopted the descriptive-analytical approach. In light of the achieved results, the most important of which was the presence of a significant effect of the flexibility of the supply chain on the customer’s joy, a number of conclusions were formulated, the most important of which is that the management of the company in question is differently interested in applying the dimensions of the flexibility of the supply chain to achieve the customer’s joy, as it focuses largely on the dimensions of chain agility. Processing and distribution flexibility, which affects the depth of cooperation links between the company’s management and suppliers, giving it the ability to get rid of activities that do not add value within the supply chain and provide a variety of reliable and safe products that are delivered on time, and based on the formulated conclusions, a set of The most important recommendations were to increase the interest in adopting all dimensions of the flexibility of the supply chain, especially with regard to the flexibility of the mixture and the flexibility of the new product if the company's management wanted to enhance the joy of its customers.

Article
The contribution of production scheduling rules to activating cyber production requirements: An exploratory study at the General Company for Electrical and Electronic Industries – Baghdad

Zahraa Al-Dabbagh

Pages: 108-125

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Abstract

The research aims to diagnose the contribution of production scheduling rules in activating cyber production requirements and to determine the implications of this relationship at the level of the General Company for Electrical and Electronic Industries in Baghdad as a field of research, as manufacturing companies today face a major challenge represented by increasing complexity and responding to dynamic changes in addition to achieving short delivery times. As planning, control and scheduling mechanisms cannot deal efficiently under complex, dynamic and unexpected circumstances, this requires a move towards creative activities and problem solving using collaborative decision-making mechanisms between human and artificial intelligence. Therefore, a move was made towards creating requirements for the cyber production system that would have a positive impact. On artificial and human intelligence through trustworthy interaction and integration into the cyber production system. The research problem is demonstrated by answering the following question: Do production scheduling rules affect the activation of cyber production requirements in the researched company? To answer the research questions, reliance was placed on the descriptive analytical approach and on tools and methods for collecting data and information, represented by personal interviews and a questionnaire form that was distributed to 60 individuals working in the company, the research sample. The importance of the research is evident through its treatment of two variables that have become of great importance in our world today, as they It dealt with production scheduling as a tool for allocating resources and loading according to its rules, in addition to its endeavor to activate the requirements of cyber production, which is one of the applications of the fourth generation of industry and is consistent with artificial intelligence methods. In order to analyze the results of the practical side, a set of hypotheses were developed and tested in the company in the field of research using the statistical program. (SPSS VE 26) In addition to a number of statistical methods, the research reached a set of conclusions, the most prominent of which is: The existence of a significant correlation was achieved between production scheduling in terms of its rules (in general and individually) and cyber production in terms of its requirements (in general) in the company, the field of research, and this explains that the company’s management It was able to employ its rules to process requests and arrange work in an effort to enhance cyber production requirements. He presented a set of proposals, the most prominent of which are: increasing the company’s management’s interest in the field of research in production scheduling rules, deepening their importance, and enhancing investment in other rules according to customer requests by making adjustments to scheduling from time to time to avoid delays. In delivering products to customers.

Article
Capacity decisions and their impact on improving the Productivity process: An analytical survey study in the General Company for Electrical and Electronic Industries

Ikhlas Oghla

Pages: 139-152

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Abstract

  1. The practical results of the research showed that the dimension of long-term production capacity decisions / the highest expansive strategic orientation indicates that the company’s management is capable of adopting a strategy of demand outperformance.
  2. The practical results of the research also showed that the medium-term capacity strategy is the weakest among the other dimensions.
  3. The research results also clarified that the company places great importance on improving and ensuring production quality by preparing a comprehensive quality control schedule.
  4. The practical findings suggest that the company has the capability to implement technological developments that can influence the production method and capacity and consequently restructure future production capacity.
  5. The company’s management does not prefer adopting a "wait-and-see" capacity decision in its production lines to meet market needs.
  6. The results also indicated that production capacity decisions have a statistically significant impact on improving the production process in the studied company.

Article
The Impact of Innovative Marketing on Achieving Customer Satisfaction / An Exploratory Study of Al-Saydali Al-Ilmi Office, the Marketing Agent for Samarra Drug Company and Several Other Companies

Zainab Kadem, Ali Shamran, Azhar Ali

Pages: 258-236

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Abstract

The significance of this research lies in its integration of two key variables: first, innovative marketing, which represents a flexible marketing model that offers companies new methods to present their products and services by introducing changes in how the product or service is delivered, as well as in the channels used for transmitting marketing messages; and second, customer satisfaction, the understanding and analysis of which is essential for maintaining customer loyalty and, consequently, preserving and increasing the company’s market share.

The aim of the study is to explore "The impact of innovative marketing on enhancing customer satisfaction." The research problem was formulated through a set of key questions, most importantly: Does innovative marketing have an effect on achieving customer satisfaction?

To collect the necessary data, the research relied on a questionnaire as the primary tool. The study targeted the Scientific Pharmacist Office, which serves as a marketing agent for Samara Drug Industry Company and several other pharmaceutical companies across different regions in Iraq. A random sample of 65 employees working in the company was selected. Data were analyzed using SPSS v24.

The study reached several conclusions, the most notable being:
“The data analysis revealed that the company’s management pays considerable attention to the dimensions of innovative marketing, with the highest levels of attention focused on promotional innovation and distribution innovation, which in turn contributes to achieving customer satisfaction.”

Among the most important recommendations:
“The company should be proactive and quick in providing new and distinctive products to ensure customer satisfaction, which would increase its market share and guarantee its sustainability in the market.”

Article
Using of modern techniques in leaning supply Chain: An exploratory study in an Industrial Organization - Baghdad

صفاء Abdulhussein, افراح Ahmed

Pages: 12-27

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Abstract

The study aims to determine the level of techniques used in the State Company for Electrical Industries to optimize the supply chain that seeks to meet the needs and requirements of customers. In order for the company to survive and grow, especially in light of the increasing competition, it must develop or update its production system in line with the business environment, This study came to address the problem faced by the State Company for Electrical Industries, . The study relied on the descriptive and analytical approach in surveying the opinions of the study sample members in the General Company for Electrical Industries in collecting data and information needed for modern technologies and streamlining the supply chain in the practical aspect. Various specializations (administrative, engineering and technical) by (84%), the results were analyzed with the adoption of the statistical program SSPS V.25). And that the company’s management gives attention to streamlining the supply chain and is interested in maintaining the level of performance of its production operations by following the necessary procedures and instructions in order to reduce the negative effects on production processes to the maximum extent possible

Article
The role of creativity ingredients in activating the modern roles of the internal auditor: An exploratory study of the opinions of a sample of employees in the Western Authority Oil Products Distribution Company - Mosul branch

Fayaa Al-Bakoa, Hala Yahya

Pages: 24-38

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Abstract

The research discusses how to enhance and activate the modern tasks and roles of the internal auditor related to helping organizations achieve its goals in terms of (governance, risk management, internal control) and providing exceptional services to management, as well as adding value to the organization as a whole, by adopting creative methods in terms of the basic components of creativity, As the internal auditor's carrying out these tasks greatly contributes to the success of the financial and administrative work and reaching satisfactory results for all parties, The research problem raised questions about the nature of the role between research variables, and the researchers adopted a scientific approach using the descriptive analytical approach and using the statistical program (spssv23) to find percentages The duplications and the analysis of the nature of the relationship, and a questionnaire form was built, tested, and then distributed to the research sample, and the research reached several conclusions, the most important of which are: The components of creativity have a large and important positive role in improving and distinguishing the performance of internal auditors in relation to achieving the objectives of the organization, helping the administration to carry out its tasks and increase the value The organization through the development and evaluation of services, and research recommends organizations to focus and collaborate between components, Creativity and the work of internal auditors to activate his modern roles.

Article
Integration between RCA and CE techniques and its role in reducing production costs -with applying to the textile industries in Iraq

مجيد Abdul Hussain, زينة Ghali

Pages: 125-135

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Abstract

This study aimed to demonstrate the role of the integration of RCA and CE technologies in reducing production costs in Iraqi industrial companies, through the application to the data of the fiscal year (2020) for the Nasiriyah textile factory affiliated to the General Company for Woolen Industries, and the study showed several results from The most important of them :

- There is a possibility to apply the techniques of RCA and CE in the Iraqi industrial companies.

-The integration between the two techniques of accounting for resource consumption and simultaneous engineering leads to the optimal exploitation of idle energy and work to exploit it through the work of restructuring some of the things in the activities of the factory.

- Also, this integration enables the company's management to discover idle energy and exploit it and delete activities that do not add value to the product.

- The company's customers in general do not prefer the mat to enter furniture that matches the mat in quality and price.

The researchers presented a number of suggestions in the light of these conclusions that could contribute to developing the competitive advantage of companies operating in the textile industries sector in Iraq.

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Entrepreneurship Journal for Finance and Business

College of Business Economics at Al-Nahrain University

Print ISSN: 2708-8790 | Online ISSN: 2709-4251

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