Search Results for Maan A. Mohammed

Abstract

This study aims to build an applied model that explains the impact of strategic planning in activating total quality management to improve academic performance in business schools. To achieve this, the study seeks to explain the basic concepts of strategic planning and total quality management, and to establish the correlational and complementary relationship between them in the educational environment. The study relied on the descriptive analytical approach of previous literature and international standards for academic accreditation. The study concluded that strategic planning represents the basic guiding input, while total quality management provides the executive environment to raise the efficiency of academic performance outcomes (education, scientific research, and accreditation). The study recommends that business schools adopt the proposed model as a comprehensive administrative tool to achieve institutional excellence and keep pace with labor market requirements.