Search Results for Duha k. khalif
Abstract
The research problem stems from the increasing challenges facing the telecommunications sector amidst a highly competitive and rapidly evolving technological environment. Organizations in this sector are striving to adopt Enterprise Resource Planning (ERP) systems to enhance their performance; however, there remains a knowledge gap regarding the actual and tangible impact of these systems on organizational performance indicators within the local context. Therefore, this research aims to investigate the impact of implementing ERP system dimensions (Information Integration, Information Quality, and Process Efficiency) on enhancing organizational performance efficiency dimensions (Operational Efficiency, Performance Quality, and Speed of Completion) within telecommunications companies operating in the Middle Euphrates provinces (Babylon, Karbala, and Al-Najaf Al-Ashraf). The research adopted the descriptive-analytical approach. The results revealed a statistically significant positive correlation between the implementation of ERP systems and organizational performance efficiency. Regression analysis indicated that ERP implementation explains 52% of the variance in organizational performance efficiency. Detailed findings showed that the "Process Efficiency" dimension was the most influential on "Operational Efficiency" and "Speed of Completion," while the "Information Quality" dimension was the strongest predictor of "Performance Quality." Based on these results, the research recommends that companies invest in improving data quality, re-engineering processes to align with system requirements, providing continuous training programs for employees, and ensuring top management support. The research also suggests conducting future studies that incorporate mediating variables, such as organizational culture, and expanding the scope to include other economic sectors using diverse research methodologies to deepen the understanding of this relationship.
Abstract
This study explores the role of artificial intelligence in enhancing sustainable human resource management practices through a practical application at Al-Mustaqbal University College. The aim of the research is to investigate how AI technologies can improve the efficiency and effectiveness of administrative procedures. The research problem lies in the lack of comprehensive understanding of the role of artificial intelligence in developing human resource management strategies, which adversely affects the sustainability of administrative practices. A sample of 150 employees was selected, comprising administrative leaders in the College of Administrative Sciences, to collect data through specially designed questionnaires. The findings revealed that artificial intelligence could significantly contribute to improving recruitment, training, and performance analysis processes, thereby enhancing organizational effectiveness. In light of these results, it is recommended to activate the use of artificial intelligence in human resource management to better apply sustainability principles and enhance administrative capabilities.