Cover
Volume 7, Special Issue 5 (2026)

Published: September 30, 2026

Pages: 13-28

Research Article

The role of artificial intelligence in improving financial performance and achieving sustainable competitive advantage

Raad A. Hraiga 1 Farqad M. Bakr 2 Ahmed N. Hadi 2
1General Directorate of Education in Najaf Governorate, Iraq
2Department of Accounting, Administration and Economics, University of Karbala, Karbala, Iraq
History
  • Received: July 26, 2026
  • Accepted: August 28, 2026
  • Available Online: September 30, 2026
DOI

https://doi.org/10.56967/ejfb2026946

Abstract

The aim of the research is to clarify the role that artificial intelligence can play in contributing to improving financial performance and achieving a sustainable competitive advantage for economic units. The research was adopted on the descriptive analytical method through the analysis of intellectual literature and relevant previous studies, as well as reviewing the most prominent applications of artificial intelligence in the field of accounting, such as the intelligent automation of receipt and disbursement processes. The most prominent conclusions reached were that the use of artificial intelligence tools contributes to achieving a sustainable competitive advantage by reducing operational costs, raising the efficiency of financial performance, which is reflected positively on the financial performance of economic units. The research recommends the necessity of adopting clear strategies for the application of artificial intelligence tools, developing the digital infrastructure, and qualifying accounting personnel in line with the requirements of digital transformation.

Keywords

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