Search Results for tourism-companies
Abstract
This research aims to demonstrate the effectiveness of the use of viral marketing in improving marketing performance for the purpose of helping the tourism companies in question to adopt the use of viral marketing in a way that contributes to enhancing marketing performance, which is the problem for the companies surveyed in. Viral marketing and marketing performance), and to determine the extent of the tourism companies’ commitment to the application of viral marketing. The data was collected by distributing a questionnaire prepared for this purpose, as the research community consisted of 22 tourism companies operating in the city of Baghdad. In order to reach the results that achieve the goal of the research, two main hypotheses were formulated, four sub-hypotheses were branched from each hypothesis, which were tested by a set of descriptive statistical tools (arithmetic mean, standard deviation, and coefficient of variation) and inferential statistical tools (Spearman and Guttman coefficients). The researcher reached a set of conclusions, the most prominent of which were: that the surveyed tourism companies use viral marketing to improve marketing performance, but insufficiently, in addition to that they do not use the information variable to improve their marketing performance, and based on the above, the researcher recommends tourism companies to pay attention to information in a way It suits its orientation and improves its viral marketing by creating social networking sites that motivate its current and prospective customers to acquire its tourism services by promoting new services, organizing competitions, offering offers, and rewards on its website or website in social media programs.
Abstract
The business environment has undergone radical shifts toward flexible work models, most notably the hybrid work system. This research aims to explore the impact of this system on performance efficiency within tourism companies in Baghdad. The study adopted a descriptive-analytical approach, collecting data via a questionnaire distributed to a purposive sample of (50) employees. Descriptive results indicated high acceptance and support for the flexibility and collaboration provided by the hybrid system, with a relative importance exceeding 81%. However, regression and correlation analyses revealed a weak negative relationship, where increased reliance on hybrid work led to a slight decline in performance efficiency (R² = 0.115). This is attributed to the specific nature of the Iraqi tourism sector, which requires continuous direct interaction, as well as employee concerns regarding job security. The research recommends adopting more structured hybrid models and providing a supportive technical and administrative environment to mitigate negative effects and enhance productivity
Abstract
The aim of this paper is to determine the impact of the entrepreneurial orientation through five dimensions: innovativeness, proactiveness, risk-taking, competitive aggressiveness, and autonomy - on the marketing capabilities that include: pricing, product development, channel management, marketing communication, selling, market information management, marketing planning, and marketing implementation. The research was conducted in (23) Iraqi travel and tourism companies. Analytical descriptive research method. The questionnaire is the tool used to collect research data. Statistical programs (SPSS V.23 and AMOS V.23) were used to analyze the data. The study sample was randomly selected and consisted of (78) individuals from these companies. The research found a strong positive effect of the entrepreneurial orientation on the marketing capabilities, and that the greatest effect of the entrepreneurial orientation was on the pricing ability, and the least effect of the entrepreneurial orientation was on the ability of marketing communication. The research highlights on the level of variables and the nature of the relationships between them in the tourism sector in the Iraq.
Abstract
The research aimed to determine the extent to which tourism training strategies, with their dimensions (analyzing tourism training needs, setting training objectives, implementing training, evaluating training), contribute to improving organizational performance with its dimensions (operational efficiency, financial performance, customer satisfaction) through sustainable development with its dimensions (economic dimension, social dimension, environmental dimension) The research problem was embodied in identifying the challenges facing the companies under study in designing their training programs while integrating the dimensions of sustainable development to achieve outstanding organizational performance. A questionnaire was distributed to (60) employees and (5) were excluded for scientific and methodological reasons in a General Authority for Tourismin Baghdad Governorate. The descriptive and analytical approach was used to present and analyze the data. The (SPSS v21) program was used to analyze the data using statistical methods and the use of the correlation coefficient (Pearson), the simple regression analysis method, Multiple linear regression، and the F, t test. One of the most important conclusions reached by the research is that there is a strong correlation between tourism training strategy and organizational performance in the tourism companies studied, and that sustainable development plays an important mediating role in the relationship between tourism training strategy and organizational performance. This means that the effectiveness of training increases when it is integrated with sustainability practices to achieve outstanding organizational performance. The most important recommendations that the research provides are: adopting an integrated strategic framework for tourism training and moving Iraqi tourism companies from the traditional method of implementing courses to a strategic training management model based on linking needs analysis, long-term company plans, and organizational performance indicators, to ensure the sustainability of the training impact.
Abstract
This study aims to demonstrate the impact of announcing the distribution of dividends in light of information asymmetry and in light of the phenomenon of terrorism for the purpose of predicting stock prices for companies listed on the Iraqi Stock Exchange. The study was applied to a sample of various market sectors, taking into account the diversity in the sectors, which included Mosul Dam Company that met the conditions of the study, which identified the companies that distributed dividends for two consecutive years (2014-2015), and the event study method was used with a (40) day event window with a period of (20) days before and after the event to measure the information asymmetry, as the forecasting method was adopted to identify the effects. The future of the dividend decision depends on investors' decisions in light of conditions of instability. In addition, two statistical methods were used to test the study's hypotheses, namely the regression analysis method and the scenario method. The study reached a set of conclusions, the most important of which is the possibility of achieving extraordinary returns by relying on the informational content of the dividend dividend. There is also a significant impact Statistical significance for the dividend decision due to information asymmetry. The scenario method contributes to predicting stock prices better than the traditional method. One of the most important recommendations reached by the study is the necessity of adopting scientific methods to measure the impact of market-related terrorist events on the accuracy of financial results, especially the use of mathematical models to measure the impact. Market events on stock prices. It is also preferable to adopt the scenario method in predicting stock prices and financial performance and adopt it as a model that provides multiple options for financial decisions, in addition to not being satisfied with the extraordinary return as only one tool for making investment decisions, but rather other factors such as risk must be taken into account.