Search Results for internal-marketing
Abstract
Purpose of the research is to study the relationship between internal marketing and positive employee behavior, as well as to know the effect of the independent variable (internal marketing) on the dependent variable (positive employee behavior).
Design/Methodology: A simple random sample of (77) employees working in the Oil Products Distribution Company in Najaf Governorate was selected, and the questionnaire was used as a tool for collecting data. The researchers sought to know the nature of the relationship of influence between the research variables, and several statistical analyses of the data were adopted, including the Corinbach alpha, weighted, standard deviation, arithmetic mean, and regression analysis.
Results: Through the current research, several conclusions were reached, including the existence of a statistically significant effect between the research variables (internal marketing and positive employee behavior).
Abstract
The research aims to identify the extent of the impact of re-engineering banking operations in strengthening internal marketing , and proposing new mechanisms aimed at overcoming obstacles that stand in the way of developing performance in banks, research sample and working to improve their performance, as the re-engineering of banking operations is a modern method used in implementing changes in banks, therefore the research community was represented by the commercial banks operating in Basra governorate and 6 banks were selected from them, the research sample included a group of 32 employees in these banks, the analysis was based on a solid base that sought to reveal the practices of these banks in how to improve their banking operation, a number of hypotheses related to the influence relationships between the research variables represented by re-engineering banking operations and internal marketing were tested, the data were processed by statistical methods using (SPSS) program, the results of the statistical analysis of the data collected through the questionnaire tool prepared for this purpose showed that there is an impact of the dimensions of the re-engineering of banking operations on the dimensions of internal marketing in banks .
Abstract
The present study aims at accounting for the holistic marketing's role in Its four dimensions (integrated marketing , internal marketing, relationship marketing and performance marketing) in the customer's value, in its five dimensions:- quality , price, sentimental value, social value, reputation . The present study hypothesizes that the private universities concerned do not have the real understanding and comprehensive recognition as regards the two concepts of holistic marketing and customer's value.The research variables have been chosen due to their newness and importance, besides their application in the Iraqi environment. Two hypotheses have been suggested in this study: - hypothesis one: there is no correlation of statistical value between holistic marketing and customer's value; - hypothesis two: there is no effect relationship of statistical value between holistic marketing and customer's value. The study was conducted in five private colleges: Al-Turath College, Al-Rafidain College, Al-Maamoun College, Al-Mansour College, and Baghdad College of Economic Sciences. The number of students in these colleges is 24,535 male and female students, and the research sample is (400) male and female students. Data were collected through a questionnaire and personal interviews. The statistical software used to analyze the collected data is SPSS-V.24.
The main findings of the study are there is a positive correlation and effect relationship between holistic marketing and customer’s value; the variable most connected with the customer's value is the performance marketing and the variable most effective for the customer's value is integrated marketing. The study recommends that Private colleges under study should organize symposiums and workshops, give lectures, etc. to acquaint their employees and personnel with the importance of holistic marketing. These colleges should build in their personnel organizational knowledge of the philosophy of holistic marketing to make them adopt this concept in their daily dealings. The philosophy of the higher Administration and the philosophy of holistic marketing should go in coordination with each other. Due importance should be given to the customer's value achieving a high level of this value is a guarantee to achieving the goals targeted by these colleges