Search Results for innovative-marketing

Abstract

The significance of this research lies in its integration of two key variables: first, innovative marketing, which represents a flexible marketing model that offers companies new methods to present their products and services by introducing changes in how the product or service is delivered, as well as in the channels used for transmitting marketing messages; and second, customer satisfaction, the understanding and analysis of which is essential for maintaining customer loyalty and, consequently, preserving and increasing the company’s market share.

The aim of the study is to explore "The impact of innovative marketing on enhancing customer satisfaction." The research problem was formulated through a set of key questions, most importantly: Does innovative marketing have an effect on achieving customer satisfaction?

To collect the necessary data, the research relied on a questionnaire as the primary tool. The study targeted the Scientific Pharmacist Office, which serves as a marketing agent for Samara Drug Industry Company and several other pharmaceutical companies across different regions in Iraq. A random sample of 65 employees working in the company was selected. Data were analyzed using SPSS v24.

The study reached several conclusions, the most notable being:
“The data analysis revealed that the company’s management pays considerable attention to the dimensions of innovative marketing, with the highest levels of attention focused on promotional innovation and distribution innovation, which in turn contributes to achieving customer satisfaction.”

Among the most important recommendations:
“The company should be proactive and quick in providing new and distinctive products to ensure customer satisfaction, which would increase its market share and guarantee its sustainability in the market.”

Abstract

The organizations are interested in adopting everything that includes the upgrading of strategy and strategy planning processes to develop marketing processes, as it enables the organization to delve into new horizons that increase its competing potential and its marketing capabilities, so the established systems need to Distinguished management leaders are able to better adapt to environmental change, as they help the organization achieve many mutually friendly advantages.
The research studies two different actors with each other to be the creative framework for research, both of which are (strategic vigilance, innovative marketing), where research ensures its theoretical and practical aspects are comprehensive coverage of the problem, as the search enables the use of the best possible Available from theoretical information in scientific sources available from a very well-known, and to make sure that research hypotheses can be accepted through analysis and interpretation of the diagnosis of correlation and influence between its variables from another side, as the faith uses the method of intentional sample to obtain data The required questionnaire prepared for this purpose, based on statistical methods for the analysis of those data provided by the statistical program (SPSS V.18), according to the exploratory approach to the analysis of the problem.
The researcher concluded that there are correlations to the amount of ( 0.188 ) and impact relationships of ( 93.51 ) between research variables ( strategic vigilance, innovative marketing ), for the target sample of the number ( 30 ) seen, where a number of conclusions were marked the most important ownership of the company ( The target is a database that suffers from the tin of reliable technological methods, or is not available to all employees of the company, in addition to having technology that is not very advanced or is not approved to provide new products ), as well as to make recommendations for a return from The most important ones ( the need to find an electronic database using modern technical methods that all workers can access, access and evaluate their information).