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Search Results for gap

Article
The effect of joint auditing in narrowing the expectations gap: An analytical study of the auditors' viewpoints

احمد Hasoon, حيدر Zbaeen

Pages: 199-209

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Abstract

The main objective of this research is to study the effect of applying the joint audit method in external audit offices by auditors in contributing to reducing and narrowing the emergence of the expectations gap in the performance of auditors. Because of its impact in reducing the expectations gap in auditing, the results of the field study indicated that there is a complete conviction on the part of the external audit offices of the importance of joint auditing. The results of the study were drawn from the field study with the hypothesis of the theoretical study, which indicated that there is an effect of joint auditing towards limiting the emergence of an expectations gap from the auditors' point of view. The local environment, which is no onger commensurate with the nature of some economic projects.

Article
The possibility of designing, providing and monitoring training services in accordance with ISO 29993:2017: A case study in the Training and Development Center of the Ministry of Construction, Housing and Public Municipalities in Iraq.

فرقان Hasan, أريج Khaleel, حفصة Hussein

Pages: 84-98

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Abstract

This research aims to test the possibility of designing, providing and monitoring the training service in accordance with the requirements of clauses (8, 10, 13) of ISO 29993:2017 in order to know the size of the gap between the requirements of these clauses of the standard and the actual reality in the training and development center of the Ministry of Construction, Housing and Public Municipalities. Which was chosen as a research sample. The research adopts a case study approach using the Check List as a data collection tool. Statistical methods were used to obtain the research results, represented by (the arithmetic mean and percentage to determine non-conformity and the actual size of the gap). The check list included Three axes, which are as follows (designing the training service, providing the training service, monitoring and evaluating the training service), as they are considered the main stages of the training process. The research reached a set of conclusions, the most important of which is that there is a gap between the actual reality of the researched center and the requirements of clauses (8, 10, 13) of the specification, as the total gap reached (34%) and is due to several long-established reasons that were diagnosed, while the percentage of conformity reached (66%). This is due to the center’s interest in the requirements of providing the training service.

The research recommended the necessity of applying the requirements of learning service providers outside formal education in accordance with ISO 29993:2017 to ensure the provision of high-quality training services and giving importance to the subject of documentation by directing departments to document all the operations they carry out in accordance with procedures, work instructions, or records to prove application.

Article
Renewable Energy and Its Role in Maintaining Climate Balance

Nagham نعمة

Pages: 01-03

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Abstract

 

Renewable Energy and Its Role in Maintaining Climate Balance

The intensity of global climate challenges is increasing, prompting a focus on renewable energy production to achieve the necessary climate balance. Reports from global institutions and specialized organizations indicate that greenhouse gas emissions need to be reduced by nearly half by 2030 to avoid the worst effects of climate change and reach net-zero emissions by 2050.

Global reports highlight that a significant portion of greenhouse gases surrounding the Earth, which trap the Sun’s heat, is generated through energy production by burning fossil fuels to produce electricity and heat. Fossil fuels, such as coal, oil, and gas, are by far the largest contributors to global climate change, accounting for more than 75% of global greenhouse gas emissions and nearly 90% of all carbon dioxide emissions.

The role of renewable energy sources (abundantly available around us through the sun, wind, water, waste, and geothermal energy) stands out due to their natural availability. These sources emit little to no greenhouse gases or pollutants, making them a critical component in combating climate change.

Article
Effect measuring the pulses of monetary variables in the banking financing gap for the period 2003-2018

حسن Al-Daami

Pages: 50 - 61

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Abstract

The research seeks to the effectiveness show of monetary policy tools in light of the Central Bank of Iraq of independence and the extent of their contribution to the objectives of the general economic policy and their in choosing efficiency their tools that reflect the monetary variables that affect the banking system and then transferring the monetary effects to economic activity and achieving the goals of monetary policy The banking sector is with increasing interest in the economy for its active role in providing financial resources and mobilizing them from domestic savings and its efficiency The ability of banks to provide bank credit contributes to achieving economic development and this efficiency is based on the prevailing economic conditions and financial and monetary stability as it is the basis for directing monetary policy tools in the financial sector Therefore, the research was detailed to a comprehensive introduction to the research and methodology The second topic was devoted to the theoretical side and divided into three axes The first focused on monetary policy in Iraq The second centered around the concept of the banking financing gap and the third axis focused on the relationship between monetary variables and total credit and bank deposits The second topic the applied aspect of the research was to measure The relationship between the independent and dependent variables and the conclusion of the research in the conclusions and recommendations

Article
Studying and Analyzing the Audit Expectations Gap Underlying International Standard on Auditing (ISA 300): Practical Study in the Federal Board of Supreme Audit

Ali AL-OBAIDI, Zainab Fouad

Pages: 184-201

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Abstract

This paper aims to study and analyze the audit expectations gap that arises due to the difference between the potential expectations of the auditing profession and the actual performance of that profession. The study adopted a main hypothesis that state the adopting of comprehensive auditing strategy for practicing the auditing profession through adhering to the international planning standard for auditing and understanding the nature of the economic entity that subject Auditing before starting to perform the audit duty can contribute to improving the outcomes of the audit work and reducing, managing the audit gap effectively in a way that achieves the primary audit goal of the truth and fairness of the financial statements subject to audit and enhancing confidence in the outcomes of the audit work. The study provides efforts to improve compliance with international auditing standards, including the International Auditing Planning Standard. To achieve the research objectives and prove the validity of the study hypothesis, Federal Board of Supreme Audit was chosen as a research community and a group of 5 departments affiliated with the Office as a sample for the research. The research indicated that there are differences between audit expectations based on international auditing standards and the actual application of these standards in a group of departments affiliated with the Federal Board of Supreme Audit. The results showed that these gaps may be due to the lack of sufficient understanding of the standards, or the ability to apply them effectively by sample.

The study concluded with a set of recommendations, the most important of which is that the research sample needs to address potential gaps in the application of auditing standards by enhancing educational processes and training programs and providing the necessary guidance to employees. Federal Board of Supreme Audit also needs to ensure that current policies and procedures are compatible with international auditing standards, as well as Monitoring and oversight efforts must be increased within the sample to ensure continued compliance with these standards. The study also recommended the necessity of updating policies and procedures based on international standards and implementing periodic audits to evaluate compliance with the standards.

Article
Measuring the revenue and expenditure gap in the Turkish tourism sector for the period 1990-2018

رباح Al-Khatib, غيداء Al-Abdali

Pages: 129-141

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Abstract

The tourism sector is no longer just a social phenomenon for some individuals and groups only, but has also become to include recreational activities of economic, social, cultural and environmental dimensions, due to the arrival of hundreds of millions of tourists to various countries and tourist regions, which encouraged many countries to work to stimulate and replace tourism. To a real industry and a tool to achieve economic and social development, the tourism sector in Turkey has competitive capabilities that can enter the international trade arena in the era of globalization and the liberalization of services trade, but what is distinguished by Turkey in terms of natural resources And historical sites constitute a natural competitive advantage for them, in spite of this, its role is multiplied by modern developments in a world in which the competitiveness of international tourism that is based on technological innovations and information technology such as the Internet, electronic commerce and modern means of communication. Based on the above, the research assumed that the tourism sector depends on the surrounding environment, whether political, economic or social, and this affects it.
The research included two studies, the first one was concerned with the theoretical and conceptual framework of the tourism sector, while the second one was concerned with measuring the revenue and expenditure gap in the Turkish tourism sector.
The research included two studies, the first one was concerned with the theoretical and conceptual framework of the tourism sector, while the second one was concerned with measuring the revenue and expenditures gap in the Turkish tourism sector.
Perhaps among the most prominent results of this research, Turkey has become, in the last two decades, a destination for culture, the pursuit of knowledge, and the destination of medical tourism for many Arab countries, as well as leisure tourism for most countries of the world, and it relies heavily on a variety of historical sites and coastal resorts on the Aegean Sea and the Mediterranean Sea.
As for the most important proposals that came out of the research, it is the necessity to use tourism as an engine to achieve balanced regional development and raise the standard of living for less developed regions that possess tourism resources and resources.

Article
The impact of total quality management on achieving sustainable development: An exploratory and analytical study of a sample from the Ministry of Electricity

Maryam Ahmed, Abbas Hussein

Pages: 399-412

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Abstract

In recent years, institutions have faced increasing challenges, including resource scarcity, shifting customer expectations regarding service quality, and growing commitments to economic, social, and environmental sustainability. Amid these challenges, international reports, including the 2024 Sustainable Development Goals (SDGs) report, highlight the limited progress towards achieving the SDGs in Iraq. The report indicates that nearly half of the goals are showing only slight or moderate progress, while more than a third are moving in the opposite direction. This reality underscores the need for continuous improvement in institutional processes, a goal to which Total Quality Management (TQM) contributes by enhancing performance efficiency, optimizing resource utilization, and developing skills. This issue is particularly relevant in Iraq, as the World Bank's SDGs report indicates a performance gap of 34.1%, making an analysis of TQM's role essential to understanding its contribution to bridging this gap. This research aims to analyze the impact of Total Quality Management (TQM) on achieving sustainable development within the Iraqi Ministry of Electricity. This is achieved by measuring the level of TQM implementation and its reflection on performance indicators. The study relied on a sample of 100 department and division managers. A total of 130 questionnaires were distributed, 110 were returned, and 100 valid questionnaires were analyzed using SPSS software. The results showed a clear understanding among the sample of the importance of TQM practices in promoting sustainable development. Furthermore, the results indicated a statistically significant impact of TQM on sustainable development. The study recommends strengthening the adoption of TQM principles within the Ministry of Electricity as a framework for improving processes and enhancing performance efficiency. This will contribute to bridging the performance gap and achieving tangible progress towards sustainable development.

Article
The sustainable financial dimension of development, an approach to the significance of indictors in the Iraqi economy

هجير Zaki , زينب Rasheed

Pages: 32-43

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Abstract

The concept of sustainability is concerned with the indicators that can be relied upon in estimating the sustainability of the economy at the macro level and what is related to it.  Financial sustainability, on the other hand , focuses on public debt and its potential positive effects if used efficiently in financing the resource gap, or negative if Limit yourself to financing current consumption.

As far as the matter is concerned with the Iraqi economy, the rentier nature of the economy has spared the economy from resorting to public debt for the purposes of covering the “gap of resources”, and resorting to it was limited in times of crisis, preserving ad hoc attitude, away from its supposed role in achieving sustainable development. The aim of this paper is to examine the economic implications of financial sustainability and its projection on the Iraqi situation, while the research problem was to investigate the economic significance of the indicators in terms of their qualitative difference in the rentier developing economy such as Iraq.   The paper reached conclusions in correspondence with its problem and hypothesis

Article
Auction window for selling foreign currency and its role impacting the iraqi dinar exchange rate an analytical study for the period 2003-2021

حنان Mustafa, هجير Zaki

Pages: 124-136

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Abstract

The syudy aims to analyses the impact of the foreign exchange window on the exchange rate of the iraqi dinar for the period 2003-2021. rentier economies that suffer from inefficient traditional channels for the transfer of monetary policy to the real sector due to their disrupted economic structure and heavy dependence on imports to meet domestic demand apply direct instruments such as the foreign exchange window. the exchange rate is a critical tool used by the monetary authority to maintain price stability and target inflation. the foreign exchange sale window is an effective mean of directly affecting the exchange rate and is an interim tool for crossing a transitional period and ensuring monetary stability during this period. the research concluded that the foreign exchange window affects the exchange rate of the iraqi dinar and this effect was uneven during the study period. the results of the study showed that the exchange rate of the iraqi dinar responded to the monetary authoritys porcedures of employing part of the reserves to maintain its stability during the period 2003-2010 while the period 2011-2020 showed a weak response to the central bank interventions and thus higher gap between the nominal and parallel exchange rate.

Article
Assessment of the investment and business environment in Iraq from the reality of international indicators

Nowzad Alhiti

Pages: 2-14

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Abstract

يأتي هذا البحث ليحلل أثر بيئة الأعمال والاستثمار في عملية الجذب الاستثماري وانعكاساته على تدفقات الاستثمارات الأجنبية المباشرة، علاوة على قياس فجوة الأداء في جذب الاستثمار بين العراق والدول الخليجية والدول المتقدمة، وبيان نقاط الضعف والتحديات التي تواجه بيئة الأعمال والاستثمار، واقتراح السبل الكفيلة للارتقاء بأداء الأعمال ومناخ الاستثمار بالدولة، وكذلك الرفع من ترتيب جمهورية العراق في مؤشر أداء الأعمال ومؤشر ضمان لجاذبية الاستثمار الأجنبي المباشر.

Article
An analysis of monopoly's effect on Iraqi consumer health and the standard of dietary supplements and health foods

Noorulhuda Fadhil

Pages: 42-49

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Abstract

Monopolistic practices in Iraq’s dietary supplement and health food markets have created a dual burden: rising prices and declining quality. These dynamics limit consumer access to essential nutrients and compromise public health outcomes. Dietary supplements and fortified health foods are essential in preventing deficiencies and addressing gaps in nutrition, especially in fragile health systems such as Iraq’s, where decades of conflict and economic sanctions have undermined food security and health infrastructure. Yet, monopolistic control by a handful of distributors has led to inflated costs, restricted availability, and potential risks of counterfeit or substandard products.

This study evaluates the effects of monopolistic structures on consumer health by examining the availability, pricing, and quality of dietary supplements and health foods in Iraq. Employing a mixed methods approach, it combines quantitative price analysis with qualitative interviews to capture consumer experiences and expert insights. Findings are expected to reveal significant disparities in accessibility and quality when compared with international standards.

The study contributes to both academic discourse and public policy by filling a critical knowledge gap about how monopolistic practices in Iraq’s health-related markets affect consumer well-being. It offers evidence-based recommendations for policymakers, regulators, and public health stakeholders to promote market fairness, improve access, and safeguard consumer health.

Article
The impact of emotional contagion on team effectiveness at Al-Furat Al-Awsat Hospital: An Analytical Study

jinan Al-Saeedi

Pages: 102-121

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Abstract

The current study aimed to uncover the influence relationship between the independent variable (emotional contagion) and the dependent variable (team effectiveness). This was achieved by understanding the conceptual framework of these variables and determining their level of availability at Al-Furat Al-Awsat Hospital. This was done based on the theory of emotional contagion and the team effectiveness model to explain the relationship between these variables. The research problem was represented by the need to understand the extent to which the spread of positive and negative emotions, represented by the dimensions of emotional contagion (sadness, happiness, anger, love, fear), affects the overall performance of work teams, their effectiveness, and the achievement of their goals. Although previous research has addressed this topic, most of it focused on Western work environments or neglected to study the integrated impact of all dimensions of emotional contagion on team effectiveness, creating a research gap that this study sought to fill. The descriptive analytical approach was adopted as the basic research methodology by describing the intellectual contents of the research variables. The questionnaire was used as the main tool for data collection. A sample of medical and administrative cadres in the hospital was selected as the research sample. The total sample size was (223) individuals. Their data were collected through two methods: the first was by distributing the questionnaire electronically to (122) individuals, and the second was by distributing it manually to (101) hospital workers. Both (Excel) and (JASP v.19) programs were adopted in the statistical analysis. The results indicated the acceptance of the first main hypothesis, which states that there is a statistically significant effect of emotional contagion at the overall level on the effectiveness of work teams. The results also showed the acceptance of the second main hypothesis at the level of the dimensions of emotional contagion, as the effect of the two dimensions (sadness and anger) was negative, while the dimensions of happiness, love and fear had a positive effect on the effectiveness of work teams

Article
Analyzing the Impact of Good Governance on Achieving Sustainable Development: An Analytical Study on a Sample from the Ministry of Electricity

Maryam Ahmed, Abbas Hussein

Pages: 413-423

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Abstract

Achieving sustainable development requires a framework for decision-making, accountability, and management, which good governance provides. According to the World Bank's Sustainable Development Goals (SDG) report, Iraq has a performance gap of 34.1% in achieving the SDGs, which constitutes the applied problem of this study. Therefore, this study seeks to answer the main question: What is the role of good governance in achieving sustainable development through the mediation of Total Quality Management (TQM)? To achieve this, the study was conducted in the Iraqi Ministry of Electricity, and a sample of 100 department and division managers was selected. To collect data from this sample, a questionnaire was designed and distributed to 130 managers, of which 110 were returned, and 100 of these were deemed valid for analysis, representing the final sample size. Furthermore, the study employed quantitative analysis of the performance indicators adopted by the Iraqi Ministry of Electricity. The study utilized a deductive approach and a descriptive-analytical method in presenting and analyzing its data. The data was analyzed using SPSS software. The study concluded that the surveyed sample recognizes the importance of good governance indicators in achieving sustainable development. The analysis revealed that good governance has a significant and statistically significant impact on sustainable development, and that the influence of good governance indicators on sustainable development is growing. The study recommended that the Iraqi Ministry of Electricity adopt good governance indicators as a framework for decision-making, accountability, and efficiency to improve its performance towards achieving sustainable development.

Article
The role of integrated reports in evaluating the performance of Al-Mansour Investment Bank based on the balanced scorecard

Duaa Melhem, Omar Kamel

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Abstract

Integrated reports represent an episode in the development of the financial reporting function and were approved by the management of economic units as a result of the pressures of users of accounting information in light of a competitive economic environment that requires reducing the information gap between management and users in order to ensure the achievement of social and environmental activities to evaluate the efforts of the management of economic units and their ability to achieve goals. Its strategy and creating an integrated information advantage.

The importance of the research stems from the importance of integrated reports and evaluation of banking performance and governance, as it addresses an important issue supporting the disclosure of quantitative and qualitative information about the performance of banks to meet the needs of investors and stakeholders. The aim of the research was to determine the role of the dimensions of integrated reports within the governance framework in the process of results and evaluation of banking performance.

As for the research problem, the process of reporting on the results of the economic unit’s work is accompanied by various problems that prompted the emergence of a comprehensive type of reports. Hence, the research problem can be formulated with the following questions: Do the contents of the dimensions of integrated reports affect the evaluation of banking performance within the framework of governance? The research is also based on the following hypotheses: The first main hypothesis: There is a role for integrated reports with their dimensions within the governance framework in evaluating banking performance under the Balanced Scorecard (BSC) system.

Many conclusions were reached: weak disclosure in the non-financial reports of the bank in the research sample, in addition to the low levels of environmental and social activities that help management achieve its set goals, and the low utility of the information provided to users.

The research summarized the recommendations, the most important of which are the need to oblige professional accounting organizations and the management of the Iraqi Stock Exchange to direct bank management and the need to commit to preparing annual integrated reports.

Article
Quantitative and descriptive analysis of tax risks by applying the requirements of the operations item/ analysis in accordance with the international standard (ISO 31000:2018) / analytical research in the General Tax Authority

فرح Makki, بيداء Lafta

Pages: 224-234

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Abstract

The aim of the research is to Identify the level of application and documentation of the process requirement item / analysis of the international standard (ISO 31000:2018),and diagnosis of quantitative and descriptive analysis in assessing tax risks using risk assessment techniques, as well as an indication of the level of tax risks to which the General Tax Authority is exposed. as well as to indicate the level of tax risks according to risk assessment techniques in the General Tax Authority, as the research started from a problem that raised several questions, including what is the percentage of application  And documenting the analysis item from the process requirement in accordance with the international standard (ISO 31000:2018), and what are the techniques of quantitative and descriptive analysis of tax risks, and what is the level of those risks affecting the strategic goals, and the checklist has been adopted as a basic tool in collecting data and information, and the research has reached  To the most prominent Conclusions, which is that the level of application and documentation of the analysis item of the process requirement has reached a rate of (19%), which is close to the weight of (partially applied and not documented), which means that the Structure under study has moved away from the application of the specification requirements and the size of the gap has reached (81)%.  As well as the exposure of the body in question to the risks of the external environment at a higher level than the risks of the internal environment.

Article
Digital readiness and managerial perception of artificial intelligence in the Hospitality Sector: A comprehensive analysis of Jordan's Five-Star classified hotels

Mohammad Al Tweici, Obida Hasanat

Pages: 59-74

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Abstract

This study aimed to analyze the level of digital readiness and managerial perception of artificial intelligence applications in Jordan's five-star classified hotels. The study employed a descriptive-analytical approach and was applied to a sample of 342 managers and employees from 28 five-star hotels in Amman, Aqaba, and Petra. The results revealed that the level of digital readiness was moderate (3.42), while managerial perception was high (4.18). The findings also demonstrated a strong positive correlation (r=0.742, p<0.001) between digital readiness and managerial perception of artificial intelligence.

The contribution of this study lies in providing a comprehensive scientific framework that links digital transformation capabilities with hotel innovation through exploring the role of managerial perception as a critical factor in accelerating the adoption of artificial intelligence technologies. Furthermore, the study contributes to bridging the research gap in Arabic literature by presenting empirical evidence on the reality of Jordanian hospitality, thereby providing decision-makers and managers with a foundation for developing more sustainable digital strategies capable of enhancing competitive advantage.

The study recommends the necessity of investing in human capital and developing supportive national digital policies to accelerate digital transformation in the sector. Additionally, the study recommended developing comprehensive strategies to enhance digital readiness and build managerial capabilities in the field of artificial intelligence, with emphasis on investing in human capital.

Article
The role of international standards in improving the quality of accounting information and its impact on he Iraqi environment

عائشة Al-Obaidi

Pages: 28-39

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Abstract

International Accounting Standards achieved widespread have become as a sample of high-quality accounting standards . The application of accounting standards result in high-quality financial reports which are regarded as the main factor in determining the quality of these financial reports . International accounting standards are like any other set of standards which allow with some freedom to choose accounting policies that show the problem of the research through several questions: do the international accounting standards contribute to the development of the quality of accounting information? and what is its impact on the Iraqi environment? As the objective of the research is to shed light on international accounting, the research is based on the hypothesis that the accounting standards contributed to the improvement of the quality of accounting information. The researcher concluded several points: the most importantly is that : (through the analysis of the questionnaire, the dominant part of it calling for the application of international accounting standards in improving the quality of accounting information and the extent of its impact on the Iraqi environment after obtaining modification and adaptation of these international standards with the Iraqi environment. The most important recommendations the researcher gives are : the necessity of the participation in establishing a board of accounting and auditing standards in Iraq through issuing local standards that are in line with those of international ones to fill the large gap between the Iraqi standards and the international ones

Article
Circular production systems and their role in achieving sustainable competitive advantage: An analytical study of the opinions of a sample of employees at Bwer Company

Alaa Ahmed, Sally Ahmed

Pages: 203-213

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Abstract

     With increasing environmental pressures and resource scarcity, the transition from the linear “take-make-dispose” model to a circular production system (CPS) has become a strategic necessity for companies. This research addresses the circular production system not only as an environmental initiative, but also as a catalyst for achieving sustainable competitive advantage. The research aims to contribute to bridging the gap between organizational behavior literature and sustainability strategy, highlighting how employee perceptions at the micro and macro levels of the company influence competitive advantage, guided by the research question “How do Bwer employees view the role of circular production systems in building sustainable competitive advantage?” This research examines the perceptions of Bwer employees regarding the relationship between adopting a circular production system and enhancing competitive advantage. A descriptive analytical approach was used, with a structured questionnaire distributed to a targeted sample of 75 employees from various departments, such as operations, marketing, and research and development, using SPSS v.26 software. The results show strong perceived links between circular production systems and improved brand image, resource efficiency, and long-term cost savings through waste reduction and material reuse. However, the challenges identified include high initial costs, the complexity of reverse logistics, and a lack of understanding between different functions, particularly with regard to product innovation outside the research and development department. One of the most important recommendations of the research is to highlight the need to improve communication, training, and incentives to align employee efforts with circular production goals and fully achieve CPS objectives as a driver of lasting competitive success.

Article
Estimate stock returns using CAPM models and CAPM integration with neural networks (comparative study): An analytical study in the Iraq Stock Exchange

Hayder Ganawi

Pages: 27-36

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Abstract

The current research presents the idea of ​​using deep learning tools and employing them in financial aspects due to their significant role and ability to explore unobservable aspects in light of financial models governed by a set of restrictions, conditions and linear relationships. On the other hand, the nature of financial data that tends to be non-linear and suffers from the missing of monthly closing prices, which imposes a state of data loss. All of this provides preference for deep learning models, including the neural network tool. The research aims to estimate financial returns in light of the capital asset pricing model CAPM as a financial model and neural networks as a deep learning tool in addition to the mask & padding tool to address the problem of missing data. The knowledge gap was determined by the inability of the capital asset pricing model to explore hidden and invisible aspects and overcome non-linear relationships. The research sample consisted of 42 organizations listed on the Iraq Stock Exchange for the period from 1/1/2021 to 31/12/2024 with 60 observations. The research concluded that the neural network tool is able to overcome the determinants in light of financial models and provide accurate estimates of returns are close to estimates under the capital asset pricing model.

Article
The Mediating Role of social media in the Relationship between Digital Marketing and Marketing Performance: An Applied Study in Zain Telecom Company in Iraq

حنان AL-Dulaimi

Pages: 27-40

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Abstract

 

This study sought to explore the mediation role of social media within the framework of the relationship between digital marketing and marketing performance in Zain Telecom Company in Iraq, where the problem of research is that digital marketing in its modern form is based on social media in order to develop and develop marketing performance in companies and in particular communications companies. Despite this great importance of the medieval role represented by social media and its great spread such as Facebook, WhatsApp and others, studies in this field are very few and are almost non -existent in a country like Iraq. In order to bridge this research gap, we used two approaches, which are the descriptive approach to describing the political concepts related to the variables of the study, and the analytical approach to exploring the relationship and influencing these variables that are digital marketing, marketing performance and the role of social media. A questionnaire was distributed to employees of Zain Telecom Company in Baghdad Governorate, where the number of members of the sample reached 70 after collecting and analyzing questionnaires. There was a relationship of moral correlation between both digital marketing with its dimensions and marketing performance, and there is a relationship of correlation with moral significance Between both digital marketing and social media, as well as between marketing performance and social media.

Article
Use of the 5Qs model to assess and improve the quality of health services according to the modified Deming Technique (PDSA): An exploratory study of a sample of patients from Imam al-Kadhimin Medical City

اسلام Al-Jabi, سهيلة Issa

Pages: 49-66

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Abstract

This research aims to assess the quality of health services in Imam Al-Kazimin (peace be upon him) Medical City by diagnosing strengths and weaknesses using the (5Qs) model and improving them through the modified Deming technique (PDSA). The research sample was distributed to patients in the Medical City, and SPSS 23, v.25 was used to analyze the research data, and the results showed the possibility of evaluating the quality of health services in the Medical City. Using the 5Qs model, by determining the size of the gap for each of them after arranging the objective quality first, followed by the general feeling quality, then the quality of the process, then the quality of the infrastructure, then the reactive quality, in addition to the ability of the Modified Deming Technology (PDSA) to improve the quality of health service from Through the development of mechanisms and procedures for strengthening the strengths and addressing the Diagnosed Vulnerabilities Model (5Qs) according to the latest technological developments used in the health system.

Article
The Role of Women in Iraq in Enhancing Climate Change Mitigation: A Vision and Analysis

Nagham Neama, Rasha Abood

Pages: 185-194

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Abstract

Women role in achieving sustainable development becomes as a one of most important issues in societies in general and in Iraq as a special case. She has a great role as her partner (man) has especially in achieving economic development; instead of this fact but the path is still not clear and long to say that! Due to the global numbers that shared internationally without serious scientific logic treatment; where statistical numbers refer that Iraq still in level (154 out of 156) around the world; and for economic & educational sectors in specific, unfortunately Iraqi women register around (0.228/1) and (0.8/1) respectively as Global Economic Institute announced in 2021. 

In order to understand this fact, there is a benefit to review the real role of Iraqi women in establishing societies’ infrastructure and trying to decrease the gap especially in her role in education, health-care, in addition to employ and invest her innovative ideas into pioneer projects.

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Entrepreneurship Journal for Finance and Business

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