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Arabic

Search Results for digital-readiness

Article
Reengineering digital thinking among university leaders to adopt the smart university through digital readiness: An analytical study of the opinions of some university leaders

Yousif H. S. Al-Taie, Hussein M. A. Kashkool, Nadia K. Awad

Pages: 221-239

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Abstract

This study aims to analyze the role of reengineering digital thinking among university leaders and their belief in digital transformation in creating and adopting the smart university, which keeps pace with developments in artificial intelligence and digital tools. These represent some of the most important dimensions of digital transformation in an era in which digitalization has become one of the most significant competitive priorities. University leaders should therefore incorporate digital readiness into their strategic plans to ensure that the university completes the requirements of digital transformation, reaches the stage of becoming a smart university, and moves beyond traditional practices. Given the importance of reengineering leadership mindsets to foster belief in digitalization within higher education institutions and the need for universities to keep pace with rapid technological changes, the study problem was formulated around the question of the extent to which reengineering digital thinking among university leaders contributes to enhancing universities' digital readiness in a manner that supports the adoption of smart university dimensions and the achievement of the requirements of modern university transformation. The study adopted a descriptive-analytical approach. Its population and sample consisted of university leaders, including college deans, assistant deans, and heads of departments. A total of 73 valid responses were obtained for analysis. The study was based on three main variables. The first variable was reengineering digital thinking, comprising the following dimensions: leadership's belief in digital transformation, strategic digital vision, data-driven thinking, rapid responsiveness to digital changes, digital knowledge sharing, and digital skills updating. The second variable was digital readiness, comprising the dimensions of digital foresight, agile organizational structure, digital governance, digital competencies, and digital proactivity. The third variable was the smart university, comprising the dimensions of smart infrastructure, smart education, smart digital administration, smart services, digital innovation, and smart core capabilities of faculty members. The study found a significant correlation and significant effect between reengineering digital thinking and digital readiness. It also revealed a significant effect of digital readiness on the adoption of the smart university. These findings indicate that developing and reengineering digital thinking among university leaders contributes effectively to enhancing the level of digital readiness of universities, which, in turn, positively affects their ability to adopt smart university systems and improve the efficiency of academic and educational performance. The results also demonstrated that strategic digital vision, data-driven thinking, and digital skills updating are among the most influential dimensions in supporting the transition toward the smart university. The study recommends that universities adopt specialized programs for reengineering the digital thinking of university leaders, strengthen digital governance, develop smart infrastructure, invest in developing digital competencies, and foster a culture of digital innovation. Such initiatives would contribute to the transition toward smart universities and enhance their competitiveness and sustainability in the contemporary higher education environment.

Article
Digital readiness and managerial perception of artificial intelligence in the Hospitality Sector: A comprehensive analysis of Jordan's Five-Star classified hotels

Mohammad Al Tweici, Obida Hasanat

Pages: 59-74

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Abstract

This study aimed to analyze the level of digital readiness and managerial perception of artificial intelligence applications in Jordan's five-star classified hotels. The study employed a descriptive-analytical approach and was applied to a sample of 342 managers and employees from 28 five-star hotels in Amman, Aqaba, and Petra. The results revealed that the level of digital readiness was moderate (3.42), while managerial perception was high (4.18). The findings also demonstrated a strong positive correlation (r=0.742, p<0.001) between digital readiness and managerial perception of artificial intelligence.

The contribution of this study lies in providing a comprehensive scientific framework that links digital transformation capabilities with hotel innovation through exploring the role of managerial perception as a critical factor in accelerating the adoption of artificial intelligence technologies. Furthermore, the study contributes to bridging the research gap in Arabic literature by presenting empirical evidence on the reality of Jordanian hospitality, thereby providing decision-makers and managers with a foundation for developing more sustainable digital strategies capable of enhancing competitive advantage.

The study recommends the necessity of investing in human capital and developing supportive national digital policies to accelerate digital transformation in the sector. Additionally, the study recommended developing comprehensive strategies to enhance digital readiness and build managerial capabilities in the field of artificial intelligence, with emphasis on investing in human capital.

Article
The Role of the Auditor’s Digital Readiness in Smart Auditing Practices: An Applied Study in the General Commission of Iraqi Customs

Karrar H. Razzaq, Ban R. Yousif, Thamer Q. Dawood

Pages: 235-243

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Abstract

This study aims to examine the impact of auditors’ digital readiness on smart auditing practices within the Iraqi General Customs Authority in light of the ongoing digital transformation requirements in the public sector. A quantitative approach was employed using a cross-sectional research design. Data were collected from 132 employees, of which 121 valid questionnaires were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) through SmartPLS v4. The findings reveal a significant positive effect of auditors’ digital readiness on smart auditing (β = 0.742, p < 0.001), with an explanatory power of (R² = 0.551). The results further indicate that digital innovativeness and digital optimism represent the strongest positive predictors of smart auditing practices, whereas technology discomfort and digital insecurity exert significant negative effects. The study concludes that strengthening auditors’ digital and behavioral competencies constitutes a fundamental pillar for the successful implementation of smart auditing. Accordingly, it recommends the adoption of specialized training programs and sustained organizational support to enhance digital readiness within supervisory and regulatory institutions.

Article
Smart University transformation in Iraq: A gap analysis and strategic roadmap

Fadi H. Jaber, Wed A. Abdaljubbar

Pages: 19-27

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Abstract

The rapid advancement of digital technologies has transformed the global higher education landscape, making the transition toward smart universities a strategic necessity rather than a developmental option. Despite ongoing reform efforts in Iraq, higher education institutions continue to face significant challenges related to governance, digital infrastructure, data management, research capacity, and institutional readiness. The research problem stems from the existence of a substantial gap between the current state of Iraqi universities and the requirements of internationally recognized smart university models, which limits their ability to contribute effectively to sustainable development and the knowledge economy. This study aims to analyze the current status of smart university transformation in Iraq through a gap analysis approach and to develop a strategic roadmap that supports the transition process. Using a qualitative analytical methodology, the study examines the Iraqi higher education environment, identifies major transformation gaps, and evaluates key dimensions including governance, digital infrastructure, policy frameworks, pedagogy, research and innovation, stakeholder engagement, financing, and risk management. The findings reveal significant deficiencies in digital readiness, institutional integration, data governance, technological infrastructure, and university–industry collaboration. The study highlights the importance of establishing a coherent national framework that aligns digital transformation initiatives with higher education policies and development priorities. Based on the identified gaps, a comprehensive strategic roadmap is proposed to guide universities and policymakers through a phased transformation process toward smart university implementation. The study contributes to the growing body of knowledge on higher education digital transformation by providing a context-specific framework for Iraq and offering practical policy recommendations to enhance institutional performance, innovation capacity, educational quality, and long-term socio-economic development.

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Entrepreneurship Journal for Finance and Business

College of Business Economics at Al-Nahrain University

Print ISSN: 2708-8790 | Online ISSN: 2709-4251

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