Search Results for digital-marketing-and-e-services-companies-

Abstract

The study aims to analyze the role of strategic digital entrepreneurship in addressing unemployment through indicators of strategic human resource resilience in digital marketing and e-services companies in Najaf Governorate. This comes in light of the rapid digital transformation that has reshaped business environments and opened new horizons for job creation, necessitating the adoption of strategic entrepreneurial practices that enhance competitiveness and contribute to the development of human resources. The study adopted a descriptive-analytical approach, and data were collected through questionnaire distributed to a sample of (43) individuals out of a total population of (80). The study focused on the dimensions of strategic digital entrepreneurship (opportunity recognition, resource orchestration, innovation, and market positioning), and their impact on addressing unemployment through (job creation, skills development, education and training, social innovation, and support for vulnerable groups), while examining the role of strategic human resource resilience (strategic learning, strategic memory, and strategic DNA). The results revealed a significant effect of strategic digital entrepreneurship on addressing unemployment, as well as the important role of strategic human resource resilience in enhancing organizations’ ability to adapt to digital transformation and leverage it to create job opportunities and develop skills.