Search Results for competitor-intelligence

Abstract

The study aims to identify the availability of dimensions and components of marketing intelligence in private hospitals, by studying dimensions of marketing intelligence (product intelligence, competitor intelligence, customer intelligence).

The study was applied in Yemeni private hospitals where the study sample included 80 managerial leaders of those hospitals.

  The study found the results : Marketing intelligence is available at a high level with an average (4.14), Marketing intelligence is available through the product intelligence dimension at a high level with an average (4.15) , Marketing intelligence is available through the competitor's intelligence dimension at a high level with an average (4.12) Marketing intelligence is available through the customer intelligence dimension at a high level with an average (4.14) , There are no statistically significant differences towards the availability of marketing intelligence attributable to variables (age , qualification , years of experience , functional grade) .The study made several recommendations, the most important of which was to build a marketing strategy based on the hospital's overall strategy and future directions. to prioritize marketing research and marketing intelligence to obtain information for the development of medical services, Expand the organizational structure associated with the marketing function and prioritize it in the management aspect the establishment of centres specializing in the collection of marketing information as an entry point for the construction of the marketing intelligence system, Setting up induction courses for marketing intelligence requirements for hospital workers in general and for administrative leaders in particular.

Abstract

The purpose of the current study is to determine the effect of marketing intelligence in promoting entrepreneurship in Jotun Modern Paints Company. The study was represented by two variables, including the independent variable, marketing intelligence in its dimensions (customer intelligence, market intelligence, product intelligence, competitor intelligence), while the dimensions of the dependent variable represented entrepreneurship with its three dimensions (proactive, innovation, risk bearing). The study population was represented in the Jotun Modern Paints Company and its branches located in the governorate of Baghdad. The intentional research sample, consisting of (65) individuals from the managers and workers of the above company, was also selected. The questionnaire was also used as a tool to obtain the necessary data that was prepared based on the ready-made measures after being subjected to it. In addition to the validity and reliability tests, the application (Microsoft Excel) and the statistical program (SPSS Ver.19) were used to enter and analyze the study data. The study presented a set of results, the most important of which was the existence of a positive relationship and a positive impact of marketing intelligence aimed at enhancing the entrepreneurship of the company throughout the study and research.