Search Results for Marketing – Digital Marketing and Promotion
Abstract
This study aims to examine the role of digital marketing, with its dimensions (communication through digital platforms, interactive participation, content marketing, search engine optimization, and academic platform marketing), in enhancing innovative promotion strategies, represented by its dimensions (innovative advertising, innovation in personal selling, innovation in sales promotion, and innovation in public relations) for scientific research, based on the perspectives of a sample of academics at the College of Science – Al-Nahrain University. The research addresses the main problem expressed as: What is the role of digital marketing in enhancing innovative promotion? The study employed the descriptive-analytical method to interpret the relationship between the variables, by collecting data through a questionnaire distributed to a sample of faculty members and postgraduate students totaling (258), and analyzing it using the statistical program SPSS v.25. The hypotheses, both main and sub, related to the correlation and impact relationships between the research variables were tested. The key findings of the study reveal a positive and statistically significant relationship between the dimensions of digital marketing and the dimensions of innovative promotion of scientific research, confirming that the use of digital tools contributes to increasing the level of dissemination and research impact.
Abstract
The current study aims to identify the most important dimensions of customer emotional compatibility with digital and electronic products of organizations and their role in customer persuasion engineering, given that current or future organizations are digital organizations capable of manipulating the thoughts, visions, minds, and values of customers and directing them toward their products. This indicates that the next sustainable development is digital sustainable development, as the digital transformation has cast its shadow over all organizations today. How will this be in the future after the rapid development of digital sciences? Therefore, our study consisted of two variables: the independent variable, emotional compatibility, which consists of a set of dimensions (emotional promotion, customer behavior modification, customer need awareness, customer partnership), and the dependent variable, customer persuasion engineering, which also includes a set of sub-dimensions (traditional customer persuasion engineering, revealed preference engineering, collective neurological customer persuasion engineering, and mind-gaming engineering). The digital sustainability variable was a one-dimensional variable. The importance of the study, which focused on the topic of customer persuasion engineering, a modern marketing topic, as well as customer emotional compatibility, and how organizations can create an aura of influence between the emotional compatibility processes between the customer and the product to be purchased. In other words, when emotional compatibility exists, it is possible to facilitate the customer persuasion engineering process, which is what most digital organizations seek today. The study sample consisted of (158) digital product customers.
The study reached the most important conclusion: the more digital organizations are able to identify the dimensions influencing emotional compatibility, the easier it will be to implement customer persuasion engineering.
The study also recommends that all marketing organizations use and enhance emotional compatibility methods and techniques to facilitate customer persuasion engineering and create sustainable digital development.
Abstract
This research aims to explore the modern marketing of drugs through smartphone applications, focusing on the mechanisms of reaching and influencing consumers. With the rapid technological advancement and the widespread use of smartphones, these devices have become a powerful tool exploited for illegal purposes, such as drug promotion. The research examines how drug dealers utilize modern technologies, including encryption and targeted advertising, to reach a wide audience while maintaining the confidentiality of their operations. The study reviews the digital methods employed in this field and analyzes their impact on consumer behavior from psychological and social perspectives. Additionally, the research addresses the role of applications and digital platforms in facilitating this type of illegal marketing and how personal data and artificial intelligence algorithms are exploited to attract customers. Through data analysis and a review of previous literature, the research provides a comprehensive view of the ways drug dealers adapt to the rapidly changing digital environment and how they target specific consumer groups. Ultimately, the research aims to offer practical recommendations that help develop effective strategies to reduce the impact of this type of marketing on society, emphasizing the need to strengthen digital oversight and raise public awareness of the risks of exploiting technology for illegal activities.