Search Results for Zahraa N. Qasim
Abstract
This study aims to examine the impact of enlightened marketing on improving product quality through an exploratory study of the opinions of a sample of customers of Al-Rasheed Bank / Al-Kufa Branch. Enlightened marketing is based on fundamental principles, including focusing on customer needs, transparency, social responsibility, and providing genuine and sustainable value. The study sought to identify the extent to which the bank adopts enlightened marketing practices and the extent to which this is reflected in the quality of banking services provided. The study adopted a descriptive-analytical approach, using a questionnaire distributed to a number of customers to collect data concerning their perceptions of the level of product quality and its alignment with their expectations. The data were analyzed using appropriate statistical methods to test the research hypotheses. The results revealed a statistically significant positive relationship between the application of enlightened marketing principles and the improvement of banking service quality. This approach contributes to enhancing customer trust, increasing customer satisfaction, and improving their banking experience. The study also demonstrated that paying attention to customer feedback and responding to it effectively contributes to the continuous development of product quality. The study concluded that banks should adopt the concept of enlightened marketing as a strategic approach to improving the quality of their services and enhancing their competitiveness in the market. To achieve the objectives of the study, 33 questionnaires were distributed to a sample of employees of the bank.
Abstract
The current study aims to investigate the relationship between shadow banking and money laundering. The importance of this study lies in its contribution to enriching the theoretical and scientific literature and clarifying the impact of and relationship between shadow banking and money laundering. The significance of the study stems from the importance of shadow banking, which can be defined as financial intermediaries or non-bank financial institutions involved in lending and credit activities but subject to limited or no regulatory oversight. A hypothetical framework was developed to illustrate the relationships between the research variables, leading to the formulation of a set of hypotheses concerning direct effects and correlations. The study addressed the theoretical framework and yielded several conclusions. The results revealed a statistically significant negative effect of structured investment instruments on money laundering in the banks under study. This suggests that limiting the use of these instruments may contribute effectively to reducing money laundering risks. The results also confirmed a statistically significant negative effect of credit hedge funds on money laundering in the banks under study. This indicates that reducing transactions with these funds may significantly decrease the likelihood of their exploitation in money laundering activities. Furthermore, the findings revealed a statistically significant negative effect of commercial paper channels on money laundering in the banks under study. This indicates that reducing banks' activities in these channels represents an important measure for limiting money laundering operations. The study also proposed a set of recommendations to address the issues identified and help mitigate the risks associated with money laundering in the context of shadow banking.