Search Results for Mohammed Saleh
Abstract
The problem of the housing sector is considered one of the most important problems that the Iraqi society has suffered from since the fifties of the last century, for several reasons, such as the large and rapid population increase that occurred in recent decades, and the accompanying large-scale migration from rural areas to city centers, and reasons related to the political, economic and security conditions. In addition to the weakness of the financing system due to weak financing policies supporting housing, as the crisis increased due to the growing housing need, which is estimated at about (3) million housing units, so the Central Bank pursued an unconventional monetary policy to activate the real economic sectors, including the housing sector, in order to alleviate the severity of the crisis housing in Iraq, and the Real Estate Bank has played a major role in providing real estate loans and alleviating the housing crisis under the initiative of the Central Bank of Iraq.
Abstract
The current research tries to test the nature of the relationship between experiential marketing in enhancing customer confidence and providing a model that can be applied in the Iraqi environment on a large scale. Formulating the research problem, expressed in the following question: Is there a relationship between experimental marketing and its dimensions in enhancing customer confidence? Therefore, the research seeks to study the sub-variables of experimental marketing and to show the extent of their contribution to gaining the customer's trust and to determine the type and nature of the relationship between experimental marketing and customer confidence. The researchers relied on the field study method and the descriptive analytical approach in completing the study and achieving its objectives. The researchers randomly sampled mall customers to conduct a survey of opinions using the questionnaire form, and the number of respondents reached (181) individuals. The data was analyzed using the spss v.26 statistical analysis program, and the structural equation was built by AMOS V.22. Appropriate statistical measures were used to test hypotheses. The research concluded that there is a relationship Impact and correlation between experiential marketing and customer confidence