Search Results for Ali M. Abdul Mahdia

Abstract

This research aims to analyze the role of digital intelligence and its dimensions in achieving sustainable performance. To achieve this goal, the researchers relied on the theoretical framework, which addressed the two research variables. They also employed a descriptive and analytical approach to present and analyze the data and extract the most important findings. The research population consisted of the Iraqi General Insurance Company, an affiliate of the Ministry of Finance. A questionnaire was used as the research instrument, distributed to (50) employees at the assistant department manager level and above, representing the upper and middle management of the research population. To verify and test the main hypotheses, the researchers relied on several statistical methods, assisted by the SPSS version 26 and AMOS version 25 statistical software. After conducting several descriptive statistical analyses, such as calculating means, standard deviations, and relative importance, the hypotheses were tested using regression analysis. The research concluded with several results, most notably: Digital intelligence is characterized by its ability to analyze competitors' activities and understand their current and future goals and strategies, in order to provide services High-quality products for customers. The research yielded a set of recommendations, the most important of which is the need for the company's management to leverage its available digital intelligence to improve its sustainable performance, with particular emphasis on effectively investing in the various dimensions of this intelligence to achieve the desired goals.