Search Results for Ahmed T. Hameed
Abstract
The purpose of the current study is to determine the effect of marketing intelligence in promoting entrepreneurship in Jotun Modern Paints Company. The study was represented by two variables, including the independent variable, marketing intelligence in its dimensions (customer intelligence, market intelligence, product intelligence, competitor intelligence), while the dimensions of the dependent variable represented entrepreneurship with its three dimensions (proactive, innovation, risk bearing). The study population was represented in the Jotun Modern Paints Company and its branches located in the governorate of Baghdad. The intentional research sample, consisting of (65) individuals from the managers and workers of the above company, was also selected. The questionnaire was also used as a tool to obtain the necessary data that was prepared based on the ready-made measures after being subjected to it. In addition to the validity and reliability tests, the application (Microsoft Excel) and the statistical program (SPSS Ver.19) were used to enter and analyze the study data. The study presented a set of results, the most important of which was the existence of a positive relationship and a positive impact of marketing intelligence aimed at enhancing the entrepreneurship of the company throughout the study and research.
Abstract
The business environment has undergone radical shifts toward flexible work models, most notably the hybrid work system. This research aims to explore the impact of this system on performance efficiency within tourism companies in Baghdad. The study adopted a descriptive-analytical approach, collecting data via a questionnaire distributed to a purposive sample of (50) employees. Descriptive results indicated high acceptance and support for the flexibility and collaboration provided by the hybrid system, with a relative importance exceeding 81%. However, regression and correlation analyses revealed a weak negative relationship, where increased reliance on hybrid work led to a slight decline in performance efficiency (R² = 0.115). This is attributed to the specific nature of the Iraqi tourism sector, which requires continuous direct interaction, as well as employee concerns regarding job security. The research recommends adopting more structured hybrid models and providing a supportive technical and administrative environment to mitigate negative effects and enhance productivity