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Arabic

Search Results for Ahmed Hamad

Article
The use of the balanced scorecard to enhance the organizational tourism position: An applied study of five-star hotels in Baghdad

Ahmed Hamad, Mohammed Abdullah

Pages: 97-111

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Abstract

The balanced scorecard plays a crucial role in enhancing the reputation of organizations in general, and specifically in the tourism sector, where performance evaluation is a key aspect of their operations. The main objective of this study is to adopt modern performance evaluation concepts to bring about a qualitative improvement in performance assessment, not only from a financial standpoint but also from other intangible perspectives. This research was motivated by the necessity to evaluate business performance in order to strengthen the competitive position of organizations in a challenging environment. The study was conducted in several high-end hotels in Baghdad, revealing a lack of clarity in performance evaluation methods and a failure to utilize the balanced scorecard, which negatively impacted the status of the hotels. The literature review employed a descriptive approach, exploring the relationship between the balanced scorecard and organizational status. A questionnaire was administered to a sample of 67 individuals (including directors, general managers, and department heads) to assess this relationship. The study yielded significant results, demonstrating a strong correlation between the balanced scorecard and the status of the organizations under investigation.

Article
The effect of organizational justice on developing employee loyalty in tourism organizations: An applied study in the Iraqi Tourism Authority

أحمد حمد, محمد زيد

Pages: 156-170

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Abstract

 Organizational justice is one of the most important organizational variables in an organization, which directly influences the behavior of people working in the organization and shows loyalty to the organization. Therefore, the aim of this study is to show the effect of organizational justice measures (distribution, mean, interaction) on the reliability of individual work. What is the meaning of loyalty (heart, continuity, meaning) in the Tourism Board of Iraq? The research problem was identified by seeing the lack of proper implementation of administrative justice in the Tourism Board of Iraq. A series of issues were identified regarding the nature of the relationships and influences between the research variables. A content analysis approach was used to present the literature on the topic. Questionnaires are used to obtain data with the goal of explaining the relationship and influence between two variables. A random sample of (78) was selected from the Iraqi Tourism Office in Baghdad, and the study came to a series of conclusions, the most important of which is the existence of a relationship of interest between the judgment management and employee loyalty in the Iraqi Tourism Department

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Entrepreneurship Journal for Finance and Business

College of Business Economics at Al-Nahrain University

Print ISSN: 2708-8790 | Online ISSN: 2709-4251

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