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Search Results for Ahmed Al-Janabi

Article
The effect of marketing intelligence in promoting entrepreneurship: A field research of Jotun modern paints company

Ahmed Al-Janabi, Rusul Neamah, Layth Hameed

Pages: 90-103

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Abstract

The purpose of the current study is to determine the effect of marketing intelligence in promoting entrepreneurship in Jotun Modern Paints Company. The study was represented by two variables, including the independent variable, marketing intelligence in its dimensions (customer intelligence, market intelligence, product intelligence, competitor intelligence), while the dimensions of the dependent variable represented entrepreneurship with its three dimensions (proactive, innovation, risk bearing). The study population was represented in the Jotun Modern Paints Company and its branches located in the governorate of Baghdad. The intentional research sample, consisting of (65) individuals from the managers and workers of the above company, was also selected. The questionnaire was also used as a tool to obtain the necessary data that was prepared based on the ready-made measures after being subjected to it. In addition to the validity and reliability tests, the application (Microsoft Excel) and the statistical program (SPSS Ver.19) were used to enter and analyze the study data. The study presented a set of results, the most important of which was the existence of a positive relationship and a positive impact of marketing intelligence aimed at enhancing the entrepreneurship of the company throughout the study and research.

Article
The effect of information asymmetry in predicting stock prices on the misleading information content of advertising

Ahmed A. M. Al-Janabi, Eatessam Al-Shakrchy

Pages: 51-74

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Abstract

This research aims to study the impact of information asymmetry on stock price forecasting within the context of the informational content of announcements from a sample of companies listed on the stock exchange. This is achieved by identifying companies that have distributed dividends for at least three consecutive years. Accordingly, the "event window" was employed, providing a systematic framework for studying stock movements on specific dates. This framework allows the companies in the research sample to understand how financial markets react to new information about the market under study. The focus is on the role of the event window in measuring informational content. This emphasis on the event window stems primarily from recent trends toward announcing earnings during after-market hours. It is also attributed to the lack of systematic research on the length of the event window, which is when the benefit derived from earnings information is at its maximum. The researchers used the Multiple regression test, the T-Test, and the Scenario style to test the research hypothesis, which led to the conclusion that financial returns are only achieved through the informational content of the profit distribution announcement, and that the maximum window for informational content includes only the day of trading of the announcement. This view reflects the event window that maximizes information related to profits by relying on the timing of profit announcements during non-trading hours versus trading hours.

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Entrepreneurship Journal for Finance and Business

College of Business Economics at Al-Nahrain University

Print ISSN: 2708-8790 | Online ISSN: 2709-4251

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