Cover
Volume 7, Special Issue 3 (2026)

Published: July 31, 2026

Pages: 1-15

Research articles

Awareness of Organizational Dynamics and their role in Enhancing Strategic Positioning: An analytical study of the opinions of a sample of employees at Al-Ittihad Food Industries Company Limite

Amer A. Al- Dhibhawi 1 Wasan J. Kadhim 2 Mohammed F. S. Al-Emarah 3
1College of administration and economics, university of Kufa, Najaf, Iraq
2Technical institute of amarah, southern technical university, Basra, Iraq
3Administrative technical college of Kufa, Al-Furat Al-Awsat technical university, Najaf, Iraq
History
  • Received: October 8, 2025
  • Revised: November 29, 2025
  • Accepted: December 3, 2025
  • Available Online: July 25, 2026
DOI

https://doi.org/10.56967/ejfb2026731

Abstract

The research aims to analyze the impact of awareness of organizational dynamics on enhancing strategic positioning, based on the importance of employees’ understanding of the internal and external factors that shape the organizational work environment—such as culture, structure, relationships, and communication—and their reflection on the organization’s ability to define its competitive position effectively and sustainably. The study adopted the descriptive-analytical approach and employed a questionnaire to collect data from Al-Ittihad Food Industries Co. Ltd. in Babil Governorate, with a sample of 262 employees from the company’s sugar refinery plant. The research gap lies in the scarcity of studies that have examined the relationship between awareness of organizational dynamics and strategic positioning in an integrated manner within the Iraqi business environment—particularly in the food industry sector, which faces ongoing market transformations and increasing competition. This context requires a deep organizational awareness that connects culture, structure, leadership, and communication as an interactive dynamic system. The findings indicate a positive and statistically significant correlation and effect between awareness of organizational dynamics and strategic positioning. Higher levels of organizational awareness contribute to improving management’s ability to make effective strategic decisions and strengthen the company’s competitive position in the market. The results also show that flexible organizational culture and adaptive leadership play a key role in achieving higher levels of strategic performance. The research recommends adopting a comprehensive approach to managing organizational dynamics that integrates culture, structure, leadership, and internal communication within a unified strategic vision, thereby enhancing sustainable strategic positioning and contributing to the stability and growth of Iraqi industrial companies.

Keywords

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