The role of marketing tools in supporting and developing, control, and auditing units in organizations: An applied study in public and private organizations. Entrepreneurship Journal for Finance and Business, [S. l.], v. 7, n. Special 6, p. 363–372, 2026. DOI: 10.56967/ejfb20261005. Disponível em: https://ejfb.journalpath.com/ejfb/article/view/648. Acesso em: 12 nov. 2026.