The Impact of Data-Driven Marketing on Enhancing Strategic Positioning Through the Mediation of Digital Organizational Culture: An Exploratory Study of a Sample of Private Banks. Entrepreneurship Journal for Finance and Business, [S. l.], v. 7, n. Special 5, p. 266–284, 2026. DOI: 10.56967/ejfb2026967. Disponível em: https://ejfb.journalpath.com/ejfb/article/view/610. Acesso em: 12 nov. 2026.