The role of artificial intelligence in improving financial performance and achieving sustainable competitive advantage. Entrepreneurship Journal for Finance and Business, [S. l.], v. 7, n. Special 5, p. 13–28, 2026. DOI: 10.56967/ejfb2026946. Disponível em: https://ejfb.journalpath.com/ejfb/article/view/589. Acesso em: 12 nov. 2026.