The Invisible Customer: New Strategies for Targeting Consumers Who Avoid Traditional Advertising. Entrepreneurship Journal for Finance and Business, [S. l.], v. 6, n. Special 2, p. 73–80, 2025. DOI: 10.56967/ejfb2025675. Disponível em: https://ejfb.journalpath.com/ejfb/article/view/85. Acesso em: 19 jul. 2026.