Marketing deception and its impact on the customer’s mental image: A case study in the General Company for Automotive Industry. Entrepreneurship Journal for Finance and Business, [S. l.], v. 7, n. Speical 7, p. 341–355, 2026. DOI: 10.56967/ejfb20261037. Disponível em: https://ejfb.journalpath.com/ejfb/article/view/680. Acesso em: 12 nov. 2026.