The Impact of Immersive Marketing on Emotional Engagement by Mediating Perceived Pleasure: A Field Study in the Iraqi Banking Sector. Entrepreneurship Journal for Finance and Business, [S. l.], v. 7, n. Special 5, p. 285–298, 2026. DOI: 10.56967/ejfb2026968. Disponível em: https://ejfb.journalpath.com/ejfb/article/view/611. Acesso em: 12 nov. 2026.