Frugal innovation and its effect pioneer advantage: A field study in Toters Express delivery company. Entrepreneurship Journal for Finance and Business, [S. l.], v. 6, n. Special 1, p. 181–189, 2025. DOI: 10.56967/ejfb2025655. Disponível em: https://ejfb.journalpath.com/ejfb/article/view/500. Acesso em: 21 jul. 2026.