The role of holistic marketing activities in customer value - field research for a sample of private colleges in Baghdad. Entrepreneurship Journal for Finance and Business, [S. l.], v. 2, n. 3, p. 90–107, 2021. DOI: 10.56967/ejfb202197. Disponível em: https://ejfb.journalpath.com/ejfb/article/view/406. Acesso em: 19 jul. 2026.