The reflection of integrated marketing communications on activating marketing performance: An applied research in the general company for dairy products. Entrepreneurship Journal for Finance and Business, [S. l.], v. 3, n. 2, p. 190–202, 2022. DOI: 10.56967/ejfb202277. Disponível em: https://ejfb.journalpath.com/ejfb/article/view/336. Acesso em: 19 jul. 2026.