The effect of marketing orientation on customer loyalty behavior: A case study at the General Company of Iraqi Cotton Industries. Entrepreneurship Journal for Finance and Business, [S. l.], v. 3, n. 3, p. 144–151, 2022. DOI: 10.56967/ejfb2022183. Disponível em: https://ejfb.journalpath.com/ejfb/article/view/311. Acesso em: 19 jul. 2026.