Reflection of strategic planning in the Pfeiffer style in marketing innovation: An analytical study in Eblal Medical Supplies Company. Entrepreneurship Journal for Finance and Business, [S. l.], v. 4, n. 2, p. 45–54, 2023. DOI: 10.56967/ejfb2023254. Disponível em: https://ejfb.journalpath.com/ejfb/article/view/251. Acesso em: 19 jul. 2026.