Relationship of neuromarketing with consumer purchasing behavior (Analytical research at the Coca-Cola Company in Baghdad). Entrepreneurship Journal for Finance and Business, [S. l.], v. 4, n. 3, p. 165–177, 2023. DOI: 10.56967/ejfb2023312. Disponível em: https://ejfb.journalpath.com/ejfb/article/view/241. Acesso em: 19 jul. 2026.