The role of experimental marketing in enhancing customer confidence: A field study in Zayouna Mall. Entrepreneurship Journal for Finance and Business, [S. l.], v. 4, n. 3, p. 92–72, 2023. DOI: 10.56967/ejfb2023296. Disponível em: https://ejfb.journalpath.com/ejfb/article/view/236. Acesso em: 19 jul. 2026.