The Role of Personalization in Digital Marketing: A Study of Consumer Attitudes and Purchase Intentions. Entrepreneurship Journal for Finance and Business, [S. l.], v. 5, n. 1, p. 48–55, 2024. DOI: 10.56967/ejfb2024373. Disponível em: https://ejfb.journalpath.com/ejfb/article/view/203. Acesso em: 19 jul. 2026.