Investigating the impact of customer innovation characteristics on resistance to innovation: Case study of smartphone adoption in Erbil, Iraq. Entrepreneurship Journal for Finance and Business, [S. l.], v. 5, n. 2, p. 50–71, 2024. DOI: 10.56967/ejfb2024402. Disponível em: https://ejfb.journalpath.com/ejfb/article/view/185. Acesso em: 19 jul. 2026.